Effective Uses of SOCIAL MEDIA

MARKETING

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Utilizing Social Media Marketing EffectivelySocial Media can be a powerful tool in search engine marketing. The social web is flexible and there is no single solution or formula that works for every company or person. However, there are basic formats and guidelines that use the social media tools effectively and can help establish your online presence and reach. So, how do you use social media effectively?

Establish Online Identities

As a business, it is imperative that you make it easy for potential and current customers to locate you and your web content. In addition to identifying and using industry-specific online identities; create a Facebook group or fan page, establish a Twitter profile, and use LinkedIn to create a company page. Keep your company platform neutral. Rather than become the business that uses XYZ platform or network, create a strategy that takes advantage of each platform's benefits and uses each to drive traffic to the other.

Maintain a Blog

The Wordpress blogging platform is relatively easy to use, quickly set up and free. Search engines love websites that publish quality content often, your customers will gain value and visit your site more often, your company can be firmly established as the go-to online resource in your industry.

Link Online Identities

Treat your online identity as one brand and let tools help you maintain frequent online communication. Install the Twitter application in your Facebook profile so updating your Twitter status automatically updates on your Facebook page. Encourage management or strategically identified employees to set up Twitter accounts and link them to their Facebook statuses. Feed information about

1.daily routines2.current events3.upcoming changes4.sales and special discounts

A service such as Twitterfeed can link to your company blog and automatically update all the associated Twitter profiles whenever a new blog post is published. If those Twitter accounts are linked to Facebook profiles, those statuses are also updated. Thousands of people are instantaneously alerted about your company's new content.

Remain Responsive

When customers and clients take the initiative to write something about your business or brand, take the time to comment or respond. Respond, even if the information or comment is negative. Your reputation will become increasingly positive as you are viewed as an interactive business that cares about its brand and its customers. Consumer satisfaction increases when companies are responsive, even if the initial contact was a negative experience, according to industry analysts.

Social media is used to distribute press releases, blog posts, product updates and general business announcements. To stay relevant, content must be distributed often, you must track what is being said about your company and products, and you must respond quickly to your customers. Social media marketing can boost online conversions and present a return on investment that challenges offline marketing efforts.

Bobby Freiler is a successful online business serial entrepreneur, serious

about teaching and educating others to duplicate his success.

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