Twitter: What’s the Big Deal?

“Twitter will become a standard form of communication. Not having your business plugged in could prove to be a serious competitive disadvantage.”

@kyle_gillis

Direct Indirect Internal Inbound Signaling

Twitter Marketing Methods

Most Basic Strategy

- Public Relations- Promotions

Direct Indirect Internal Inbound Signaling

Twitter Marketing Methods

Empower Employees

Encourage tweeting on:- Current projects- Industry Trends- New Products

Direct Indirect Internal Inbound Signaling

Twitter Marketing Methods

Foster Communication

- Best Practices- Projects- Skills and Expertise

Listen to Customers

Direct Indirect Internal Inbound Signaling Twitter Marketing Methods

-Don’t “over-participate”- Collect positive and negative feedback

Pitch Reward MetadataTarget

Effective Social Media Marketing

Differentiate and Pitch Your Product

Create Incentives and Reward Loyalty

Pitch Reward MetadataTarget

Effective Social Media Marketing

Small Niche Audiences

Pitch Reward MetadataTargetEffective Social Media Marketing

Gather Demographic Data

Pitch Reward MetadataTarget

Effective Social Media Marketing

1) State the Objectives

2) Identify your Audience

3) Measure the Results

Creating an Effective Social Marketing Plan

Identify Your Audience

Creating an Effective Social Marketing Plan

When…are you going to engage?

What…is your focus?Who…are you targeting?

How…are you going to measure?

Engagement Duration

Web Traffic

Usage Time

Select Key MetricsCreating an Effective Social Marketing Plan

Chart and Analyze Data

Creating an Effective Social Marketing Plan

Control and Optimize Strategy

Social Marketing Case Studies

Social Marketing Case Studies

@DellOutlet

Social Marketing Case Studies

Social Marketing Case Studies

Results:

One of the world’s fastest growing franchises

Featured in NYT and Entrepreneur MagazineIndustry Trends