Effective Communication for Ministry through Technology

Objective: At least one step you can take in the next three months and another long-

term step.Your goal: Make your ministry more social

and more mobile-friendly.

with Sus Schmitt and a panel of Cru experts

Follow e4e: eQuipping for eMinistry blog

Basic Building Blocks for Staff

Your Web Presence

Your Database

eMail

Your Social Media

Keep in Mind

1. How can I have more social connection?2. How does my content look on a mobile

device?3. Does my reader have to do too many

clicks to get to where I want them to go (less is better)?

Basic Tools for Cru Staff

Give.cru.org

TntMPD or MPDx

Cru Mail or MailChimp

Facebookwith Lists

Try Regular eNewsletters

Give.cru.org

TntMPD or MPDx

Cru Mail and MailChimp

Facebookwith Lists

MailChimp

stats

Most of your friends

Post mailing on Facebook

Please stop eMailing PDF letters unless someone needs to print your letter.

Update Your Give Site

Add a photo or two, ministry story, bio, and one or two links.

Search for “give. cru.org “ on equipping4eMinistry.wordpress.com

•Add an optional header photo.•Learn how on e4e

Make Lists and Links

Give.cru.org with great photo and ministry story

TntMPD or MPDx

eMail with link

Check Facebook

lists

Financia

l partn

er click

s on

link in

eMail to donate

Donor

“foll

ows”

you

An MPD list on Facebook

Which Social Network?

Give.cru.org with great photo and ministry story

TntMPD or MPDx

eMail with links

Facebook, Twitter,

LinkedIn?

Choose a Database

Give.cru.org

TntMPD or MPDx

Cru Mail with link to give.cru.org

Facebookwith Lists

Donations

synced

Address & eMail

address synced

Keep in Mind

1. How can I have more social connection?2. How does my content look on a mobile

device?3. Does my reader have to do too many

clicks to get to where I want them to go (less is better)?

Can You Be More Social?

Update your website

TntMPD or MPDx

Mention update in eMail

Post from your site on Facebook

Your Website Needs a Feed

• The old website concept: a resource site to send people to or that you’d hope they’d visit regularly.

• If you have a website you need an RSS feed, that is, a way for them to “subscribe”.

• RSS = Really Simple Syndication• Feed• Aggregator (Feedly, etc.)

Blog & MailChimp Option

Post regularly on a “website” blog

TntMPD or MPDx

RSS feed through MailChimp

FB & Twitter links to web

content

NOTE: someone m

ay ch

oose to re

ad

your b

log through an aggre

gator.

Patrick’s first day at the beach

Your Website Needs to BeMobile-Friendly

•How your web site might look on a cell phone if it’s not mobile-friendly.•Look for “responsive” themes that adjust to phones, iPads, laptops,…

Effective Communication for Ministry through Technology

Get more help from Sus througheQuipping4eMinistry.wordpress.com

with Sus Schmitt and a panel of Cru experts