© Healthcare Marketing Dr. Umbach & Partner www.umbachpartner.com 1

Which communication activitieshave the greatest impact

or

Make your audience act

Effective Communication

© Healthcare Marketing Dr. Umbach & Partner www.umbachpartner.com 2

Recorded See and listen to moving picturesRead text and see picturesRead text only

Lead by example Imitate was others do

Activity Impact

Live SpeechSee and listen to a speaker

Live DialogueSee, listen and discuss in workshop

+++++

++++

+++

++

+