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Effective Collaboration: Risk Communications and Data Sharing
Conference of Radiation Control Program Directors
May 16, 2011
Jessica Wieder
EPA
Center for Radiation Information and Outreach
202-343-9201
Jonathan Lifland
FEMA Contractor – ORISE
Center for Radiation Informationand Outreach
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Overview
Nuclear Detonation Communications Activities at the Federal Level
Interagency Collaboration
Center for Radiation Information and Outreach
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Planning Guidance
Center for Radiation Information and Outreach
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Recommendations to maximize the preservation of life in the event of an urban nuclear detonation.
•Shelter and evacuation•Medical Care•Population Monitoring•Decontamination•Public Preparedness •Emergency Public Information
Weather Matters
Center for Radiation Information and Outreach
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6
Illustrative Weather Variations>300 cGy
>100 cGy
>1 cGy in 2hr
Jan 15, 2006Jan 15, 2006NoonNoon
Feb 15, 2006Feb 15, 2006NoonNoon
Mar 15, 2006Mar 15, 2006NoonNoon
Apr 15, 2006Apr 15, 2006NoonNoon
May 15, 2006May 15, 2006NoonNoon
Jun 15, 2006Jun 15, 2006NoonNoon
July 15, 2006July 15, 2006NoonNoon
Aug 15, 2006Aug 15, 2006NoonNoon
Sept 15, 2006Sept 15, 2006NoonNoon
Oct 15, 2006Oct 15, 2006NoonNoon
Nov 15, 2006Nov 15, 2006NoonNoon
Dec 15, 2006Dec 15, 2006NoonNoon
Weather Matters!66
Decay
Center for Radiation Information and Outreach
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:15 :30 :451:001:151:301:452:002:152:302:453:003:153:303:454:004:154:304:455:005:155:305:456:0024:0048:00Hours : Minutes
Get Inside
Center for Radiation Information and Outreach
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Get Inside, Stay Inside
Center for Radiation Information and Outreach
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Get Clean
Center for Radiation Information and Outreach
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Get Clean
Center for Radiation Information and Outreach
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Center for Radiation Informationand Outreach
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Communicating to a Non-technical Audience
A brilliant scientific discourse is wasted if no one listens or understands it.
Journal of the American Medical Association
Post-Detonation Communications
The goal:• Provide technically-accurate,
clear, consistent messages across all levels of government to the public as quickly as possible to save lives.
The document includes:• Key messages for the impacted
community and the nation • 98 anticipated questions and
answers
Document update in progress
Center for Radiation Information and Outreach
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Public Message Testing
Write short, concise and simple messages
Do not use contradicting statements
Use directive, authoritative language
Provide prioritized instructions
Modify “instructions will change” to “instruction will be updated”
Encourage people not to leave their homes
Tailor messages to various audiences
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Center for Radiation Information and Outreach
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December 16, 2010
Nuc/Rad Communications Working Group
Under FEMA’s IND Response and Recovery Program
Volunteers from federal, state and local governments and academic institutions
Radiation communicators and technical specialist
Center for Radiation Information and Outreach
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