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OUR LEADING LIGHTS FOR 2013 SEE INSIDE FOR OUR 2013 CASK ROLLOUT JANUARY FEBRUARY 2013 HEAD L NES ! THE REGULAR HEADLINERS THE REGULAR HEADLINERS £ 71.49 per 9 gallon £ 69.99 per 9 gallon £ 79.49 per 9 gallon £ 78.49 per 9 gallon £ 65.49 per 9 gallon T 01525 370784 F 01525 853220 [email protected] www.edwardsdrinks.com

Edwards Drinks Main Brochure

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Edwards Drinks Main Brochure January February 2013

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Page 1: Edwards Drinks Main Brochure

OUR LEADING LIGHTS FOR 2013

SEE INSIDEFOR OUR

2013 CASKROLLOUT

JANUARY•FEBRUARY 2013HEADL NES!

T H E R E G U L A R H E A D L I N E R ST H E R E G U L A R H E A D L I N E R S

£71.49per 9 gallon

£69.99per 9 gallon

£79.49per 9 gallon

£78.49per 9 gallon

£65.49per 9 gallon

T 01525 370784 F 01525 [email protected] www.edwardsdrinks.com

Page 2: Edwards Drinks Main Brochure

INDEXR E G U L A R H E A D L I N E R S

This edition of HeadLines introduces our leadinglights for 2013 with Adnams Southwold Bitter, St Austell’s Tribute & Trelawny, Young’s Bitter

and the very English Wells Bombardier.

C A S K‘In the Limelight’ throughout January and February is Skinner’s New Year Golden Ale Cornish Trawler.

See our Cask spread inside for great prices onselected cask ales.

D R A U G H TFree POS kits when you install Coors Light

and Carling - get kitted out for the New Year.

PA C K A G E DStock up on NEW Foster’s Gold, a contemporary

4.8% premium lager with a clean crisp taste - The Posh Drop! Plus, free POS when you buy

2 cases of Corona.

DATESTO REMEMBER

J A N U A R Y

F E B R U A R Y

01 02 03 04 05 06 07 08 09 10 11 12 13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28

Capital One League Cup Final

Six Nations Rugbyopening weekend

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

Burns Night

New Year’s Day& Bank Holiday

Valentine’s Day

FA Cup 3rd RoundWeekend

HEADL NES!

FEBRUARY FIXTURESSat 2nd 13.30 Wales v Ireland

16.00 England v Scotland Sun 3rd 15.00 Italy v FranceSat 9th 14.30 Scotland v Italy

17.00 France v WalesSun 10th 15.00 Ireland v EnglandSat 23rd 14.30 Italy v Wales

17.00 England v FranceSun 24th 14.00 Scotland v Ireland

MARCH FIXTURESSat 9th 14.30 Scotland v Wales

17.00 Ireland v FranceSun 10th 15.00 England v ItalySat 16th 12.30 Italy v Ireland

14.45 Wales v England17.00 France v Scotland

• The RBS Six Nations 2013 opens with Grand Slam Champions Wales at home to Ireland on 2nd February, with England entertaining Scotland at Twickenham for the Calcutta Cup later on the same day!

• The games provide for some exciting fixtures and opportunities to show live matches, all either on a Saturday or Sunday.

Page 3: Edwards Drinks Main Brochure
Page 4: Edwards Drinks Main Brochure

ROLLING OUT NEXT EDITION - MARCH & APRIL

C A S K P R O M O T I O N S F O R J A N U A R Y

£71.49per 9 gallon

£79.49per 9 gallon

£65.49per 9 gallon

£78.49per 9 gallon

£69.99per 9 gallon

O U R R E G U L A R H E A D L I N E R SA V A I L A B L E T H R O U G H O U T T H E Y E A R

4.1%

THWAITES

Wainwright

4.0%

SHARP’S

Doom Bar

5.0%

SHEPHERD NEAME

BishopsFinger

4.5%

ST AUSTELL

Proper Job

The aroma of Doom Bar combines an accomplished balance of spicy resinous hop,inviting sweet malt and delicate roasted notes. The mouth feel is a perfectlybalanced and complex blend of succulent dried fruit, lightly roasted malty notesand a subtle yet assertive bitterness. The bitterness remains into the finish withdry fruity notes which implore the drinker to go back for more.

3.6%

FULLER’S

GalesSeafarers

Seafarers is a delicious, thirst quenching ale. The secret of the hugely satisfying,refreshing taste of this light, amber beer is in the blend of finest quality Englishmalt, Admiral hops and the unique Gales yeast. Well-developed fruity malt flavoursand gentle bitterness sail through to a satisfying hoppy finish.

£75.49per 9 gallon

£81.99per 9 gallon

£73.99per 9 gallon

£73.49per 9 gallon

£67.49per 9 gallon

Page 5: Edwards Drinks Main Brochure

All prices are subject to duty changes

SKINNER’S

Cornish Trawler3.6%

Skinner’s New Year Golden Ale. Beautifully hoppy session ale with hints of citrus

and bitter sweet malts.

AVAIL ABLE THROUGHOUT JANUARY & FEBRUARY

C A S K P R O M O T I O N S F O R F E B R U A R Y

2 13R O L L O U TC ASK

SKINNER’S

Betty StogsHOOK NORTON

Hooky

4.3%

S. A .BRAINS

S A Gold

4.5%

S. A .BRAINS

Rev James

A subtly balanced, golden bitter, hoppy to the nose, malty on the palate - the classic session beer and eminently drinkable.

4.8%

WELLS & YOUNG’S

Directors

This premium cask ale has a strong following throughout the country. CourageDirectors is pale brown in appearance with a deep rich taste. Full-bodied with aclean, bitter taste, balanced with a sweet burnt, malty and fruity notes with adistinctive dry-hop aroma and flavour.

I N T H EL I M E L I G H T

4.0% 3.5%£73.99

per 9 gallon

£68.49per 9 gallon

£70.99per 9 gallon

£65.99per 9 gallon

£55.99per 9 gallon

£82.99per 9 gallon

Page 6: Edwards Drinks Main Brochure

Buy 3 x 9g of BombardierRECEIVE

1 x FREE 70cl BOTTLEOF SMIRNOFF VODKA

W H I L E S T O C K S L A S T

£78.49per 9 gallon

/bombardier.beer

PROUD SPONSORS OF

Dave

Page 7: Edwards Drinks Main Brochure

H O G S H E A D B I T T E RThis robust ale exhibits a maltinesswith underlying tones of luscious

cane sugars whilst the use ofBramling Cross dry hops contribute

to the striking aroma and palate.

J A N U A R Y O N L YC O O P E R ’ S B U T T

An amber red, full bodied bitter in the classic IPA style. Robust in

flavour, late and dry hopped withGolding and Fuggle hops to give a

pronounced citrus taste and aroma.

F E B R U A R Y O N L Y

£70.99per 9g

equivalent

T H E A K S T O N B R E W E R Y Y O R K S H I R E

A U L D L A N G S Y N EDeep amber beer, spicy hop

perfume, toasted nutty flavours and smooth lingering malt.

J A N U A R Y O N L YO V E R T H E B A R

Polished copper ale, aromaticallyhoppy and incredibly bittersweet

balance.

F E B R U A R Y O N L Y

3.8%

£86.77per 11g

£70.99per 9g

equivalent

3.8%

£86.77per 11g

4.1%

£74.99per 9g

4.0%

£74.99per 9g

4.1%

£69.99per 9g

4.3%

£69.99per 9g

C A L E D O N I A N B R E W E R Y E D I N B U R G H

4.5%

£70.99per 9g

4.2%

£69.99per 9g

F O R T H C O M I N G S E A S O N A L A L E S

F O R T H C O M I N G S E A S O N A L A L E S

£0.97P E R

P I N T

£0.99P E R

P I N T

£0.99P E R

P I N T

£1.04P E R

P I N T

£0.99P E R

P I N T

£1.04P E R

P I N T

£0.97P E R

P I N T

£0.97P E R

P I N T

Page 8: Edwards Drinks Main Brochure

CASK OFFER PRICE

£67.49 per firkin

PLUS...Buy 2 x firkins of Seafarers

RECEIVE1 x FREE 70cl BOTTLEOF SMIRNOFF VODKA

W H I L E S T O C K S L A S T

GALE’S SEAFARERS

POS HOTLINE 020 8996 2114

J A N U A R Y & F E B R U A R Y

while stocks last

£69.99per 9 gallon

Page 9: Edwards Drinks Main Brochure

JANUARY• FEBRUARY 2013

Page 10: Edwards Drinks Main Brochure

while stocks last

Page 11: Edwards Drinks Main Brochure

RomanceFineAGETTING READY FOR VALENTINE’S DAY

• Valentine’s Day provides a fantastic opportunity to put on a fun event in February to attract both couples and singles• It is a great DATE on which to make a special occasion at a quiet time of the year• How about a Valentine Promotion including a Champagne or sparkling wine, chocolates and a red rose?• For the younger audience it is a more social affair so spice up with saucy cocktails and a chance to

meet their perfect match• Stage a Valentine’s quiz with music and snacks for people to enjoy with a group of friends• A Singles Night is a good option if you don’t serve food• Create a little extra fizz with a Champagne promotion! Make a display with bottles, ice buckets

and POS and create a meal deal that includes a glass of Champagne. Make sure the Champagne is chilled properly and ensure your staff have tasted it so they can talk up the promotion

THURSDAY

FEBRUARY14T H

Enjoy the rivalry at this year’s RBS Six Nations!Champions Wales have faltered since winning the Grand Slam in 2012 and aresurgent England, high on confidence after their record win against the mightyAll Blacks, should prove to be the main challengers to their crown.Live coverage is on the BBC with matches either taking place on a Saturday or Sunday.

THE BIG SCREEN

BIG SCREEN CHECKLISTArrange the screens in the best positions to

provide the best view for your customers

Think about installing a screen behind thebar so that customers don’t miss any of the

action while they are being served

Make sure you have the best connection and ensure everything is in working order

Be prepared to adjust the sound levels asthe noise increases so your staff can hear

the half time drinks orders

Check the security and visibility from theoutside to avoid unwelcome interest

Ensure the lighting is suitable for day and night viewing and adjust according tothe sport - dimmer for rugby and football

and brighter for golf

PROMOTIONAL IDEASPRIZE DRAW - gets loads of people involved, very simple to run! Making theannouncement of the winner later in the evening will keep people with you for longer,especially if the prize is one they’d all love to win.

QUIZ - brings out the competitive element in us all, and also very straightforward interms of organisation.

FUN PROMOTIONS - during the match, guess the minute of the first try, the minute of the first yellow card, special prices on beer if a particular player scores.Try things that get people talking and involved in the match.

FLY THE FLAG - putting up the competing country’s flags inside and outside your pub adds greatly to the atmosphere. You can use the flags/mini rugby balls asinstant prizes throughout the tournament.

SUPPORTERS PHOTO WALL - take photos before, during and after eachmatch and create a photo wall in your bar. It will add to the atmosphere of your puband be a talking point for many weeks to come.

SATURDAY 2ND FEBRUARY

UNTILSATURDAY

16TH MARCH

Page 12: Edwards Drinks Main Brochure

Edwards Beers & Minerals Ltd.Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH.Tel: 01525 370784 Fax: 01525 853220Email: [email protected]: www.edwardsdrinks.com

Terms and Conditions1. All offers are available from 1st January to 28th February 2013 unless otherwise stated. 2. All offers are subject

to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach abeer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5.This brochure is not intended as aninducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any

other products. In such cases only those products, which are excluded from such agreements, should beconsidered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.

7. All prices featured may be subject to a duty increase.

JANUARY FEBRUARY MARCH

APRIL MAY JUNE

SEPTEMBER

OCTOBER NOVEMBER DECEMBER

01 New Year’s Day25 Burns Night25 Australia Day

01 Easter Monday23 St George’s Day

06 May Bank Holiday11 F.A.Cup Final25 Champions League Final26 Monaco Grand Prix27 Spring Bank Holiday

16 Father’s Day24 Wimbledon

(24th June - 7th July)30 British Grand Prix

03 One Day International Cricket series(3rd -16th)

06 World Cup Qualifiers10 World Cup Qualifiers

02 6 Nations starts(2nd Feb - 16th Mar)

14 Valentine’s Day

01 St David’s Day10 Mother’s Day17 St Patrick’s Day29 Good Friday31 Easter Sunday

JULY AUGUST10 The Ashes start18 British Open

(18th - 21st)

13 Great British Beer Festival (13th - 17th)

26 Summer Bank Holiday

11 World Cup Qualifiers15 World Cup Qualifiers27 British Summertime Ends31 Halloween

05 Bonfire Night10 Remembrance Day30 St Andrew’s Day

25 Christmas Day26 Boxing Day31 New Year’s Eve

H I G H L I G H T I N G T H E Y E A R A H E A DLet’s hope 2013 follows the success of 2012 with all the excitement surrounding

the Diamond Jubilee, the Olympics and the feeling of national pride!

England take on the Aussies on home soil

Remember, Remember the 5th of November

Wrap up your profits for 2013

Run your own Summer Beer Festival

Fly the flag for England and St.George

Start the New Year in style with special offers

Make the most of Valentine’s Day