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Eduze seeks to level the digital playing field. We've created a platform that commercially distributes digital content to mobile devices without the need for 3G, ADSL or even electricity. Through it we offer free and easy access to world-class digital content that can uplift, inform and empower those who are too apprehensive, confused or financially challenged to access traditional web and online services. http://eduze.co.za http://vimeo.com/70411038 - Pitch Video
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To provide everyone equal accessto the learning, loving and LOLing that digital content offers.
Wednesday, March 26, 14
The emerging digital world
Across emerging markets the smartphone is heralded as the great leveler - a device that will bring many into the global digital age.
However, the stark reality is the high cost of data and the lack of internet experience means most rarely access digital services.
Cost LanguageReliabilityApprehension
Obstacles to widespread digital service adoption in emerging markets:
Wednesday, March 26, 14
Rapid Smartphone AdoptionSub $50 Android smartphones are entering the African market alongside other aggressive device/Telco marketing and pricing strategies; smartphone penetration is predicted to increase rapidly from around 19% in 2013 3.
3 Blycroft Publishing “2012 African Mobile Factbook”
Growing African Middle Class2012 - 313 Million / 34.3% of the population 1 2060 - 1.1 billion / 42% of the population 2
Seven of the ten fastest growing world economies are African 2
1 African Development Bank 20112 Deloitte on Africa - “The Rise and Rise of the African Middle Class”
Data Cost & ConfusionInternet remains prohibitively expensiveExample - South Africa - Cheapest rates require R 1,800 upfront costRemarkable lack of training, education and assistance in digital technology
Why Africa? Why now?
Wednesday, March 26, 14
Imagine you are one of the 18 million people that take
taxis in South Africa for over an hour every day.
Odds are you have asmartphone or will buy
one in the next 12months
Unfortunately the high cost of data and your lack of digital experience means
its unlikely you will use your smartphone to access the internet for your journey. In fact it’s quite unlikely you use the internet at all.
The problem - users
Wednesday, March 26, 14
CLOX
A completely autonomous, independent digital content distribution platform that operates off-grid.
Without the need, cost or limitations of 3G, ADSL, or even electricityWednesday, March 26, 14
How We Roll
TAXIS
TOWNSHIPS
SHOPPING MALLS
INTERCITY BUSES
CLOX Junior CLOUD IN A BOX - Our custom 12 volt Wi-Fi content servers quickly and freely deliver a
huge range of content to on-board passengers with smartphones. CLOX Biggie
Our ‘Super’ Wi-fi content servers can be positioned in townships, malls and other
urban hubs to create a high speed and free content network that can stretch across a
20km radius.
Wednesday, March 26, 14
Functionality & ImplementationsTaxis & Intercity Buses•Pre-programmed video feed with advertising
•Wi-Fi router & content server•Geo-targeting / contextual local advertising
Retail & Restaurant•Wi-Fi router & content server •Micro and Local Reach - broadcast to local community and customers
•Cheap Data•Digital Jukeboxes•In-Store Screens - content feeds, games, high scores, etc
Live Events•Data capture, content, marketing channel
•Secure back channel for ops communication
•Digital order and purchase drinks
Wireless NetworksEasily add content and advertising layer to Wifi Hot spots and
Super Wifi Networks - reduce backhaul cost and limitation and add more revenue opportunities and customer value
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EDUZE
EDUZE is a content platform that primarily operates over CLOX. Located in taxis, buses and trains through to music festivals, sports stadiums or rural villages.
In-flight entertainment, applied anywhere
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Marketing communicationsWalled garden internet
Live interactionSecure comms Data captureSocial mediaMap/locaterDownloads
UploadsChat
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Revenue
Digital Ads
Sponsored Content
Click for more infoClick to download voucher
Click to fill out survey
Television Ads
Radio Ads
All able to be geo- & demo-targeted and trackedWednesday, March 26, 14
The Market
Africans waking up to the many opportunities and capabilities of the digital world
Keen sense of own identity and power
Middle class or aiming to be
Aspirational
Urban/peri-urban 16-34 year old
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Business
Coca-ColaTranslux / Autopax / PRASA
Primedia OutdoorOgilvy Africa
US State DepartmentWikipedia Foundation
State of play:Eduze is a Pty Ltd company, registered in South Africa
In development for 12 monthsReal world iteration trials running in South Africa.
Global founders are two Fins and one South African/Brit. South African co-founder is Shaka Sisulu.Currently bootstrapped but multiple investment & partnership opportunities from overseas and South
Africa (including global billion dollar tech, investment and media companies.)
Africori WabonaNext MusicSovereign MusicEvery 1 MobileEmzingo
Ongoing trials & discussions:
Wednesday, March 26, 14
TeamCharlie Beuthin - BA (Hons)- acting CEO - Global co-founder 10+ years in award-winning management and executive roles at Universal Music UK, Warner Music UK, MTV Africa and start-ups Glambox SA (led winning acquisition), Channel U (successful independent music TV Channel). Founded Shuffle TV - acquired by Nation 217.
Arto Pitsinki - CXO - Global co-founderExecutive positions at leading Wi-Fi technology companies including NextMesh (Helsinki). Co-inventor of patent WO20100321213 “Arrangement for wireless communications and travel”. Chief wireless engineer for multiple large-scale Wi-Fi installations including the largest shopping mall and ice hockey rink in Finland.
? - CTO - Global co-founder (full time with Eduze once funded.)Currently CTO at leading wireless technology provider (Helsinki)- Previously CEO of Meshcom Technologies. Chief Engineer on many
large-scale wireless networks globally. Co-inventor on patent WO2001091480 A1 “Information transfer between an end user and a radio network”. Primary inventor on WO2003058915 A1 “Method for supporting mobility in wireless networks”. Founded Radionet and exited
through acquisition by Airspan. Developed routing software that has been adopted by two branches of the US military.
Shaka Sisulu - MBA - African co-founderGrandson of Walter Sisulu. 10+ years executive positions in mid-tier telco and media companies. Currently serves as national task force
leader in the Youth League of the ANC and on the board of LoveLife & The Public Sector Excellence Awards. Shaka is a 2011 Archbishop Tutu Fellow and was a 2012 delegate to the Academy of Achievement’s 50th Anniversary Summit in Washington. In
2012 he joined Mail & Guardian’s 200 Young People alumni. Co-founder of a start-up incubator and founder of mobilization organisation CheeseKids, Shaka is also a talk radio DJ, public speaker and published author.
Wednesday, March 26, 14
Value Proposition
Strategic Differentiator
D2C Sales, Content, Marketing & Promotions Channel
Promote Partner Services (eg -Buses, Taxis)
Value Add for Customers
Further monetize existing footfall
Secure communication back channel (support staff, etc)
Highly targeted and easily tracked advertising and data capture
Wednesday, March 26, 14
Value Proposition - Users
Highly Compelling and Relevant Range of Content
Easy VOIP Calls and Chat
Lower Internet Data Charges than their mobile bundle.
Uncomplicated and Highly Accessible
FREE! (around 70% of all content is free)
Empowering Brand
Content Translated into Local Languages
Wednesday, March 26, 14
Market size - South Africa
Total Available Market Smartphone Penetration 1
2013 - 13 million 25% of population
2017 - 28 million 54% of population
1 Source: GSMA & Deloitte - Sub-Saharan Africa Mobile Observatory 2012
0
15
30
45
60
2010 2011 2012 2013 2014 2015 2016 2017
South African Smartphone Penetration
% o
f po
pula
tio
n
Wednesday, March 26, 14
0-45-9
10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485-89
0 2 3 5 6
South African Population Pyramid
Males & Females / Millions
Serviceable Available Market Smartphones Users 16-34 years old 1
Total 16-34 year old population = 20 million (2013), 21.5 million (2017)
Smartphone penetration = 25% (2013 ), 54% (2017)
2013 - 5 million10% of population
2017 - 11 million20% of population
1 Source: 2013 U.S. Census Bureau, International Data Base
Market size - South Africa
Wednesday, March 26, 14
14
15
16
16
17
2002 2004 2006 2008 2010
South African Population in urban conglomerates of more than 1 million
Po
pula
tio
n in
Mill
ion
s
Serviceable Obtainable MarketSmartphones Users 16-34 years old
urban and peri-urban areas62% Urbanization with urban smartphone skew
2013 - 4 million 9% of population
2017 - 10 million 19% of population
Market size - South Africa
Wednesday, March 26, 14
Wednesday, March 26, 14