Educational Sticky Notes

7/23/2019 Educational Sticky Notes

1/20

EDUCATIONAL STICKY NOTES

Alexandre Gonfalonieri

Ccile Maurice

Ccile Tiphine

Edgar Pacurariu

Felix Lohmann

Juan Lescaudey de Maneville

Vicken Bourmayan


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INTRODUCTION

The idea The product Why we believe in it? Sponsor Value Customers and sellers Market research CRM


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VIDEO


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PROTOTYPES


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THE PRODUCT

Different subjects:

math, chemistry,

economics, music,

languages.

Color coded

Shapes


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WHY WE BELIEVE IN IT?

A worldwide use

Glue is safe for kids

Sales of sticky notes to the education sector are low

A wide age range for the use of the sticky notes


7/20

SPONSOR

"On-going conversation with a Hachette Manager regarding the idea"

Contact person: Mme Kreitz de HavGalle Doisy


8/20

CREATING VALUE

Actual

Difficult to

estimate Several

coursematerials andyears meansseveral stickyblocs

Strategic

Brand image

WOM likes and

all internetthings related

Potential

Cross-selling

Up-selling

For receiver

For sponsor


9/20

SELLERS

Book shops:Gibert Jeune, Fnac

Publishing houses: Hachette, Nathan,

Bordas, Belin, Magnard (Humanitas in

Romania)

Online retailers

Club of Notesas an own brand


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BUYERS

Parents

Students

Schools


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VISUAL LEARNING

Visual literacies for learning: It is the

utilization of visuals in education for the

purpose of helping students learn

better wherever learning takes place, in

schools, colleges, universities, in class,

or online. []visual literacy is now a

required competency in education that

requires teachers and instructors to be

able to organize, manipulate, and

utilize graphics for the purpose of

learning. By using their visual

competency, they can enhance their

students learning

Aisami, R.S.(2014) Learning styles and visual liter

acy for learning and performance, Procedia - Social and Behavioral Sciences, v:176, pp:538545


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EUROPEAN BOOK PUBLISHING STATISTICS


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MARKET POTENTIAL

Number of students

France 12 700 000

Germany 11 000 000

Romania 4 400 000

Vacationwork books

http://www.insse.ro/cms/files/pdf/ro/cap8.pdf

https://www.destatis.de/.../BildungF.../Schulen/Schulen.html

http://www.education.gouv.fr/cid57111/l-education-nationale-en-

chiffres.html

http://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-

!.aspx

Still a growing market in

France (+2,3% by value,

+2,6% by volume)

25 mil EURO turnover

Average price 6.1 6.4 EUR
http://www.insse.ro/cms/files/pdf/ro/cap8.pdfhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.gfk.com/fr/news-and-events/press-room/press-releases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute-!.aspxhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttp://www.education.gouv.fr/cid57111/l-education-nationale-en-chiffres.htmlhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttps://www.destatis.de/.../BildungF.../Schulen/Schulen.htmlhttp://www.insse.ro/cms/files/pdf/ro/cap8.pdf


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OPINIONS ON THE IDEA

Christiane Lohmann,Teacher (Germany)

Yves Lambert (book store

in Paris)

Joan Moll, Coordinator inthe school Lluis Vives(Palma de Mallorca,

Spain)

ParentsRelatives:approx.. 35 p.

Questionnaire: over 40

responses, mainly

students

Education National :

CRDP (Centre Rgionalde Documentation

Pdagogique de Paris)

Interview with Mr H.- J.

Karoffprincipal ofprimary school in

Germany

Fnac


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QUESTIONNAIRE RESULTS

Have you already used sticky notes for your studies?

80% Yes


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PRICING AND FINANCIAL PREDICTIONS

Average price of 3 EUR

Based on our questionnaire half of our respondents

use sticky notes for learning often or very often

There are 12 700 000 students in France

A rough deduction is that half of students would buy the

educational sticky notes resulting in a market of:

3 x 6 350 000 = 19 050 000 EUR


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CRM FOCUS

Acquire

RetainEnhance


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CRM - FOCUS

Acquire Convenience

Help students to bookmark

Quick review

Train yourself

The VISUAL aspect

More easily Website: Create a community, interaction

Retain

Listening

Website, acquire data about customers

Create a Customer experience More than just Sticky Notes

Involvement around the community: contests, sharing

Monitoring Customer satisfaction (listening tool)


19/20

ONLINE PLATFORM

Community means competitive

advantage and will promote and

develop loyalty


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CONCLUSIONS

Documents

Educational Sticky Notes