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Erin HinesPO Box 193, Sewaren, NJ 07077
[email protected] • 732-770-0907
SkillsWriting, Editing, Proofreading, Concept Ideation, Advertising Copywriting, B2B Marketing, B2C Marketing, Social Media Content Development, Corporate Communications Writing, Branding, Digital Advertising, Print Advertising, Marketing Collateral, Short-Form Copy, Long-Form Copy, AP Style, WordPress CMS, Adobe CMS, Shoutlet CMS, Red Dot CMS, Site9 CMS, HootSuite. Working knowledge of Mac and PC systems.
ExperienceSr. Copywriter/Content Supervisor, Social Media – PHD (New York, NY)May 2012 – April 2014
Lead copywriter across six consumer health brands for agency’s largest social media account Wrote and reviewed brand content for Facebook, Twitter, YouTube, Pinterest and Google+; as well as
Facebook tab copy; copy for paid media such as Facebook and Twitter ads; and promotions including sweepstakes, contests, sampling and coupons
Provided creative direction, ensuring all content was developed according to brand strategy and optimized across multiple channels for best results
Led brainstorm sessions using Smartstorming® techniques, and oversaw ideation, development and execution of new content and campaigns
Participated in preparation for new business pitches Copyedited and proofread all brand content Supervised community management of user generated content (UGC), brand responses and outreach as it
related to content team Managed content development team of three writers and one graphic designer
Copywriter/Editor/e-Marketing Specialist – LexisNexis Martindale-Hubbell (New Providence, NJ)March 2009 – May 2012
Wrote 3-, 6-, 8-, 12-. 15- and 22-page search engine friendly, custom website content for law firms throughout U.S.
Worked directly with clients to determine content requirements, identify and develop the firm's brand voice, and write consumer-oriented website copy. Wrote SEO meta titles, descriptions and keywords. All content complied with best practices for search engine friendly results
Conducted client interviews and reviews. Wrote and revised copy in WordPress CMS and Site9 CMS using basic HTML
Determined sitemap, flow and navigation for website content Collaborated with designers, project managers and search engine optimization specialists to create effective
websites Edited website content for 3-, 6-, 8-, 12-. 15- and 22-page websites according to AP Style Created original press releases for clients and submitted them to national media outlets via PRWeb/Vocus
Copywriter – Adecco Group, North America (New York, NY)October 2003 – January 2009As part of the in-house creative team, I created B2C and B2B advertising and marketing materials for multiple brands within the Adecco family. My experience includes digital, print, radio, outdoor, direct mail and collateral. As part of the team that re-launched the brand, I collaborated with the global marketing team in Zurich to help create a new voice for the company, and earned global recognition for my work.
Developed concepts/headlines/copy for digital ads, print ads, billboards, announcer-read radio ads, flyers, e-marketing and direct-marketing campaigns
Created co-branded flyers and ads for outside businesses Adecco partnered with, including national brands such as Honda, Scotts and Herman Miller, Inc.
Wrote collateral materials, including industry-specific brochures and e-newsletter articles for all brands, covering financial, HR, administrative, engineering and legal topics
Wrote and directed a short video starring two top company executives that was shown at a company-wide event Managed the company intranet site, including writing and editing content Handled corporate communication requests and wrote employee bios Wrote speeches for executives Wrote articles for publication in professional organization newsletters and served as ghostwriter on articles for
publication by company employees in their local media markets Reviewed and edited white papers written by freelancers
Legislative/Press Aide – District Office of Sen. Joseph Vitale (Woodbridge, NJ)November 1999 – September 2003
Wrote press releases, op-ed pieces for publication in local newspapers, talking points, a monthly news update sent to more than 500 lobbyists, and a bi-annual newsletter distributed to 2,000 voters
Served as a liaison between the senator’s office and other state and local agencies and officials Worked directly with constituents on a variety of issues, including Medicaid, Medicare, property tax rebates,
unemployment, child support and prescription drug coverage Managed the senator’s schedule
*References available upon request.
Erin HinesPO Box 193, Sewaren, NJ 07077
[email protected] • 732-770-0907
Coordinated with outside agencies to plan and execute special projects such as the 5th Annual Backpacks for Foster Children Drive that resulted in the collection of nearly 1,000 backpacks for needy children; the 5th Annual Habitat for Humanity Charity Softball Game vs. WCTC Radio which raised more than $2,500 for the Middlesex County Habitat for Humanity; and the Distinguished Service Medal Ceremony honoring 300 Middlesex County veterans
Editor-in-Chief – The Station, College of St. Elizabeth (Morristown, NJ) September 1998 – May 1999
Supervised and motivated staff of seven volunteer reporters, photographers, artists and editors Wrote editorials and feature articles Determined editorial direction, assigned articles, edited all copy to adhere to Associated Press Style, supervised
photography selection and layout/design of the newspaper Under my direction, The Station adopted a semi-monthly production schedule that included the publication of an
unprecedented 12-page issue Reporter and Copy Editor – The Station, College of St. Elizabeth (Morristown, NJ)September 1997 – May 1998
Reported on a variety of campus issues including security, sports, entertainment and localized news Wrote headlines and cutlines, edited all copy to adhere to Associated Press guidelines Selected to represent the College of St. Elizabeth at the 20th Annual College Media Convention held in New
York City, March 1998. Attended seminars on various journalism topics including copyediting, headline/cutline writing, writing the in-depth story, sports writing, layout/design and feature articles
EducationSchool of Visual Arts, 2005-2007 (New York, NY)Completed professional development coursework in advertising copywriting, studying under industry professionals
Bachelor of Arts, May 1999 from the College of St. Elizabeth (Morristown, NJ)Double major: History and American Studies Double minor: English and Political Science Concentration in Journalism – Applicable courses: Journalistic Writing, News Reporting and Writing, Practicum in News Editing and Management, Business and Technical Writing
Academic Honors Sigma Tau Delta (International Honor Society in English) Phi Alpha Theta (International Honor Society in History) College of St. Elizabeth Dean's List Graduate of College of St. Elizabeth Leadership Program
*References available upon request.
