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As an advocate of mindfulness, I am committed to integrating the transformative potential of mindfulness in education, business, and policy to revitalize classrooms, organizations, and communities, and help all stakeholders to thrive.

07/01/20SHALINI

BAHL Mindfulness and

Marketing

Educator/Researcher

E D U C A T I O N

78 Linden Ridge Road, Amherst, MA 01002

t: 413 6871499 e: shalini@KnowYourMind.training

2005

S O C I A L

PH.D. IN MARKETING Isenberg School of Management, UMass, Amherst

Dissertation: Multiple Selves and the Meaning They Give to Consumptions

1999

1990

CHARTERED ACCOUNTANCY Indian Institute of Chartered Accountants

Equivalent of Certified Public Accountants

ShaliniBahl DowntownMindfulness ShaliniBahl ShaliniBahl1144

C O N T A C T M E E X P E R I E N C E

2018 -

2021

TOWN COUNCILOR Town of Amherst, MA

As elected official to the inaugural 13-member Town Council, I work with other Town Councilors to make policy decisions for the Town of Amherst. § Researching issues§ Communicating with different stakeholders§ Discussing pros and cons of decisions§ Setting goals and vision for the town§ Making financial decisions for the town

2011 -

Present

FOUNDER AND MINDFULNESS CONSULTANT Know Your Mind LLC

§ Design custom corporate and academic programscombining evidence-based solutions in mindfulness,marketing, and leadership to meet learning goals oforganizations and college campuses.

§ Public speaking§ Executive coaching§ Founder of Downtown Mindfulness Studio§ Creator of MindfulUniverse.com, a global social

network

BACHELOR OF COMMERCE HONORS Lady Shri Ram College, Delhi University, India

“The faculty of voluntarily bringing back

a wandering attention, over and over

again, is the very root of judgment,

character, and will. No one is compos

sui [master of himself] if he have it not.

An education which should improve this

faculty would be the education par

excellence.”

~ William James, The Principles of Psychology (1890), p. 463

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2019 THOMAS C. KINNEAR AWARD Best paper in the Journal of

Public Policy & Marketing

E X P E R I E N C E C O N T .

A W A R D S / A C H I E V E M E N T S

C E R T I F I C A T I O N S

M A R K E T I N G C L A S S E S T A U G H T

2011 -

Present

AFFILIATED EXPERT Isenberg School of Management, UMass,

Amherst

§ Research with special interest in mindfulness,

technology, and emotional intelligence in peer reviewed marketing and policy journals (See publications below, including the 2019 Journal of Public Policy & Marketing Best Paper Award)

§ Developed and taught Mindful Persnoal Branding for the Online Executive MBA program

§ Developed and taught Social Media Strategy for the Online MBA program

§ Presenter of mindfulness and emotional-intelligence-based skills in classes including Sales, PhD seminar, and Services Marketing

. 2005

- 2008

ASSISTANT MARKETING PROFESSOR David Eccles School of Business, University of

Utah, Salt Lake City

§ Taught the undergraduate Marketing Principles

class § Taught the PhD seminar in QualitativeResearch

Methods § Research in self-concept, technology, and

consumer behavior § Facilitatted and organized stress reduction classes

on campus

I am interested in the use of mindfulness and contemplative pedagogy to engage and empower students to excel in the classroom and beyond. I’ve taught the following classes:

§ Marketing Principles (Foundational class for undergraduates) § Ph.D. Seminar in Qualitative Research Methods

§ Mindful Personal Branding for Online Executive MBAs

§ Social Media Strategy for Online MBAs

§ Retailing Management

I am interested in developing and teaching courses in mindful marketing, personal branding, social media strategy, resilience,

and emotional intelligence.

2011 TEDX TALK AT ELON UNIVERSITY What They Don’t Teach You at

Business Schools: Mind and

Mindfulness in Marketing

CERTIFIED MINDFULNESS-BASED STRESS REDUCTION TEACHER Center for Mindfulness, UMass

Medical School, Worcester, MA

Passed all the levels of training and testing

to receive certification for the 8-Week Mindfulness-Based Stress Reduction program started by Dr. Jon Kabat-Zinn in

1979.

SEARCH INSIDE YOURSELF CERTIFIED TEACHER Search Inside Yourself Leadership

Institute

Trained and certified to teach the

mindfulness-based emotional intelligence program that started and currently taught at Google.

2012 TEDX TALK IN SHELBURNE FALLS A MUvement to Live Mindfully

2011 TOP TEN BUSINESSWOMEN IN THE PIONEER VALLEY Women Business Owners Alliance

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P U B L I C A T I O N S

Kim, K., Milne, G. R., & Bahl, S. (2018). Smart phone addiction and mindfulness: an intergenerational comparison. International Journal of Pharmaceutical and Healthcare Marketing, 12(1), 25-43. Bahl, S., Milne, G. R., Ross, S. M., Mick, D. G., Grier, S. A., Chugani, S. K., … Boesen-Mariani, S. (2016). Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being. Journal of Public Policy & Marketing, 35(2). Bahl, S., Milne, G. R., Ross, S. M., & Chan, K. (2013). Mindfulness: A Long-Term Solution for Mindless Eating by College Students. Journal of Public Policy & Marketing, 32(2), 173–184. Scammon, D. L., Keller, P. A., Albinsson, P. A., Bahl, S., Catlin, J. R., Haws, K. L., … Schindler, R. M. (2011). Transforming Consumer Health. Journal of Public Policy & Marketing, 30(1), 14–22. Shalini Bahl, George R. Milne, (2010). Talking to Ourselves: A Dialogical Exploration of Consumption Experiences, Journal of Consumer Research, Volume 37, Issue 1, June 2010, Pages 176–195. George R. Milne, Andrew Rohm & Shalini Bahl (2009). If It's Legal, Is It Acceptable?, Journal of Advertising, 38:4, 107-122. Milne, G. R., Bahl, S., & Rohm, A. (2008). Toward a Framework for Assessing Covert Marketing Practices. Journal of Public Policy & Marketing, 27(1), 57–62. Milne, G. R., Rohm, A. J., and Bahl, S. (2004), Consumers’ Protection of Online Privacy and Identity. Journal of Consumer Affairs, 38: 217-232. Bahl, S., George Milne, Spencer Ross, and Kunal Swani (2015), “The Role of Mindfulness and Subjective Well-being on College Campuses,” presented at Association for Marketing and Health Care Research, February 25–28, Steamboat Springs, Colorado. “The Use of Social Media for Mindful Healthy Eating Over the Holidays: Theory and Empirical Results, Association of Marketing and Healthcare Research, 2014 (with George R. Milne and Spencer Ross) Eric P.H. Li, Hyun Jeong Min, Russell W. Belk, and Junko Kimura, Shalini Bahl (2008) ,"Skin Lightening and Beauty in Four Asian Cultures", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 444-449. Shalini Bahl and George Milne (2007), "One Or Many?: Examining Consumption Experiences From the Lens of Multiple Selves", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 709-710.

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S A M P L E C O N F E R E N C E P A P E R S

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B O O K C H A P T E R S

Bahl, S., Milne, G. R., Ross, S., & Swani, K. (2019). Chapter Two: The Role of Mindfulness and Subjective Well Being in College Campuses. Marketing and Humanity: Discourses in The Real World, 8. Bahl S. (2017). “Paradoxes of Teaching Mindfulness in Business,” Practitioner's Guide to Ethics and

Mindfulness-Based Interventions. Mindfulness in Behavioral Health. Monteiro L., Compson J., Musten F. editors. Springer. Bahl, S. (2013). The Dialogical Consumer Self. The Routledge companion to identity and

consumption, Ruvio, A. A., & Belk, R. W., editors. Routledge. Bahl, S. (2011). “Navigating Inconsistent Consumption Preferences at Multiple Levels of the Dialogical Self,” Handbook of Dialogical Self Theory. Hermans H. and Gieser T., editors. Cambridge University Press. Bahl, Shalini and George R. Milne (2006), “Mixed Methods in Interpretive Research: An Application to the Study of the Self Concept,” Handbook of Qualitative Research, Russell Belk, editor. Edward Elgar Publishing, Northampton, MA. 198-218.

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§ Resilience Training for the LEADS Program at Amherst College § Manage Your Mind, Not Your Time at Berthiaume Center for Entrepreneurship § Resilience Training for UMass Women into Leadership (UWiL) § Resilience Program for the Engineering School, UMass, Amherst § Speaker at Women of Isenberg Conference § Mindful leadership for Students at UMass Campus § Resilience Training for Sales class in Isenberg School of Management § Developing Presence for PhD Students § Mindful Leadership at the UMass Leadership Conference § How to Be Mindful at Kripalu Center § Six-Week Mindfulness Program for Teachers at the Amherst Regional High School § Keynote at Technology Conference at California State University, Fresno— Coming To Our

Senses: How Contemplative Education Can Transform Our Classrooms, Students, And The World

§ Training for Women Leaders in Financial Industry—Resilience: Skills & Strategies to Thrive while Wearing Many “Hats.”

§ Workshop for Entrepreneurs—Reengineering Minds: Mindfulness Skills to Thrive in Change

§ Full Day Retreat for Early Educators—Compassionate Leadership: Mindfulness for Early Educators

S A M P L E P R E S E N T A T I O N S / P U B L I C S P E A K I N G E V E N T S