Education Market

• 19,000 school systems (Approx.)

• Conservatively,105,000 classrooms

• $667 Billion spent on elementary & secondary education in 2008-2009 school year

– $62 Billion forecasted for IT spending alone in 2013

– LCDs and Interactive Whiteboards are key strategies for schools (even being mandated in some curriculum—Project Lead the Way)

The Educational Market4 Key Players – 1 Right

Decision. . .

You have 4 key influencers/decision-makers that must be leveraged to make the sale

– The architect/engineer who specifies the cable

– The integrator who designs the Audio/Visual system

– The distributor who sells RapidRun

– The school who ultimately purchases the product

Understanding the Education MarketRapidRun is the right solution for schools as they deploy Audio/Visual technology in the classroom, conference rooms, or digital signage.

Why is RapidRun the most complete Audio/Visual Installation System?

Time-saving, flexible RapidRun:

– Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering

– Connects in less than a minute – thanks to color-coded connectors requiring no tools

– Reconnects for upgrades just as easily – no need to pull new cable or incurring added expense

– Plus, RapidRun also offers a better ROI (return on investment). EXAMPLE: One RapidRun customer tells us he is already seeing a substantial difference in efficiency. Before RapidRun, his school system’s 8,000+ classrooms required an average of 2 hours per classroom to install Audio/Video cabling. But RapidRun has cut the average installation time down to 30 minutes per classroom. A huge savings when working with tight budgets!

The Right Decision for Schools• Share with Integrators why RapidRun is the complete solution for

schools

• On your 1st call - Build Awareness!

• Once you have interest, educating Resellers on the education market is key

• Share with Resellers That:

– It is not a “Turn & Burn” Sale

– The sales cycle takes a little longer but can reap larger profits

– It can be Re-occurring Revenue

– It is a huge opportunity with 19,000 school systems in the U.S.

What to Say to the Integrator- One Example

• Hello my name is (Representative Name), and I am with (Company). I am hoping you can help me out.

• As the manufacturer of RapidRun, the most complete Audio/Video system requested by schools, we are trying to determine how well integrators are prepared when architects and schools specify RapidRun.

• Have you heard of RapidRun?

Why Rapid Run?• Schools

– Concerned with ever changing Audio/Video systems technology

– Efficiency and huge savings

– Because of its easy-to-upgrade format, more schools than ever are choosing RapidRun

• Architects

– The modular interconnect system for A/V cabling that can support multiple signals over a single cable – including composite video, S-video, component video, and HDMI or DVI video.

Why Rapid Run?• Integrators

– Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering

– Connects in less than a minute – thanks to color-coded connectors requiring no tools

– Reconnects for upgrades just as easily – no pulling new cable or incurring added expense

– Plus, RapidRun offers a better return on investment..

• Distributors

– Award winning product

– Product growth over 300%

– Dependable manufacture