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KIP BECKER 45 pier 7 CHARLESTOWN, MA 02219

kbecker@bu.edu OR GoGlobal@bu.edu, Facebook: KipBecker (617) 353 3016

EDUCATION

Ph.D. Florida State University,1978, Dissertation: Management Decision Making Styles

MBA Marketing, Wilmington University, 1979 MA Psychology, University of Delaware, 1973 BA Psychology, University of Delaware, 1972 Computer Technology Advanced Certificate, Univ. of Delaware, 1982 Escuela Normal de Profesores, Academia International de Espanol, Saltillo, Mexico, 1965 Commercial Helicopter and Fixed Wing Flight Licenses with Instrument Ratings Tae Kwon Do, Black Belt 2st Dan (2009) Jae Hun Kim Institute, Boston

EXPERIENCE

BOSTON UNIVERSITY 1984 – Present Associate Professor/ Chairman, Administrative Sciences. Associate Professor: Extensive graduate and undergraduate teaching with highest student and peer evaluations. Courses (classroom and on line) in Electronic Commerce, International Business, Marketing, and International Strategy. Broad experience and extensive use of a broad spectrum of technologies in classroom and online. Department Chairman: Manage only Department accredited by AACSB, EFMD and PMI. Responsible for campus graduate and undergraduate degrees as well as five online Graduate degrees. Department offers Undergraduate and diplomas/certificate programs. Staff and responsible for 100 courses per semester, 1,500 students (and supervision of full time and part time students including180 international students from 31 countries. Coordinate with Boston University Global for foreign exchange programs and designed programs for certificate/diploma programs for international executive format programs. Designed joint Graduate degree programs with 9 European Universities and international exchange undergraduate exchange programs with schools worldwide.

Acting Chairman, Computer Science Department. 1988-1990 Director, School of Hospitality Management 1986-1988 Director, Small Business Institute, U.S. Dept. of Commerce SBA contract to provide assistance in development of international strategies for small firms. 1988-93 BUSINESS JOURNAL EDITORS AND EDITORIAL BOARD MEMBERS Editor: JOURNAL OF TRANSNATIONAL MANAGEMENT 1997- Present Technology and Business Editor: JOURNAL OF EUROMARKETING, 2010- Present Serve on Editorial Boards of:

Advances in Competitiveness Research Strategic Outsourcing The Journal of Teaching in International Business Journal of Business and Information Technology

International Journal of Organizational Analysis

PRAGYAA – Journal of Management

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International Management Development Association 1999- Present Vice President, International Programming 1997- 1999 President, 1990-1997 Vice President for programs Co-Chair 7

th World Business Congress (Dominican Republic); 1998 Co-Chair, 5

th World Business

Congress (Bermuda), 1996; Chair, IMDA National Conference (Orlando) 1995

Member of Board and Country Director EuroMed. Member of board and United States

country director for the European and Mediterranean (EuroMed) academy.

Invited Member of the European and Mediterranean Research Institute of the European and

Mediterranean Academy of Business. 2010 – Present Member: IMARK (Investigação em Marketing e Estratégia). University Minho, Braga, Portugal.

European Marketing Association, Elected United States Representative. 1989-92

Commissioner, State of Massachusetts for Metropolitan Beaches Commission 2009-2010 Massachusetts congressional appointment. Commission outcome in 2007 was $2

million budget increase to DRC for Beaches personnel and equipment, consortium beaches organization, changes to structure of DRC, design of measures of success and progress.

OPERATION DESERT STORM. Medical Evacuation Helicopter pilot, 1990 – 1991

SMALL BUSINESS. Partner waterfront Restaurant.1981- 2005

NORTHWIND MANAGEMENT INTERNATIONAL. 1984- 1985 Greater Wilmington Airport. Designed management/marketing strategies. Secured $4 million in funds, Coordination among FAA, Contractors and Airport Administration. 1984-1985 Office Chief Executive, New Castle County, DE. Management and Organizational consult 1984-1985

MARKETING AND SALES. TDX Systems of Cable and Wireless Ltd, Responsible for market

identification, competitive assessment and sales proposal submissions for leading international telecommunications company. 1983-1984

UNITED STATES PRESIDENTIAL TASK FORCE. President Reagan Appointment, Action task force on Veteran’s issues. 1982-84

ASSOCIATE PROFESSOR/DIRECTOR, MBA PROGRAM. Responsible for budget,

operations and personnel. Wrote accreditation report/numerous grants. Established internship program and designed programs for business, the military and government. 1982-83 Assoc. Professor, Graduate/undergraduate teaching of management, marketing, strategy, research and computer applications. Wilmington University. 1975-83

DEPARTMENT OF JUSTICE, LEAA Programs Committee. Developed and

implemented evaluation systems for multi-million dollar LEAA projects. Proven ability in design, planning, research, technical writing and quantitative and qualitative evaluation procedures. 1972-1975 LEAA funded state office, Delaware Agency to Reduce Crime. Program analyst 1970 - 1975

ORGANIZATIONAL PSYCHOLOGIST. Extensive experience in application of psychological

principles to business, organizations and management. Tallahassee, Florida; U.S. Navy, Principal investigator investigating leadership styles. 1973-1975

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US ARMY HELICOPTER PILOT. Senior aviator, Combat Aircraft commander, Vietnam

combat flight leader and instrument instructor. Distinguished Flying Cross, 32 Air Metals. Presidential Unit Citation and Vietnamese Cross of Gallantry. 1966 - 1970. Active duty Desert Storm Medical Evacuation Pilot1990/1991, National Guard Aviator 1975-1992

BOOKS, CHAPTERS AND JOURNAL ARTICLES

Becker, K. and Nobre, N. (accepted 2012 for 2013 publication) Company Image Management and the Use of Brand Personality in the Social Network Environment In ”Shifts Toward consumer Control. Innovative Business Practices. In Prevailing a Turbulent Era”. (Eds: Thrassou, A. and Vrontis, D. Cambridge Scholars Publishing. Chapter VI

Becker, K., Nobre, H. , Kanabar, V. (accepted 2012) Monitoring and Protecting

Company and Brand Reputation on Social Networks: When sites are not enough” Global

Business and Economics Review

Lee, J & Becker, K. (2012) Causal Relationship between Information Communications Technology and Economic Growth in European countries. Journal of Euromarketing. Volume 21, Number 1, 2012 pp 25-35 Becker, K., Nobre, H. (2012) Developing Consumer Brand Relationships built to last brand stress, catastrophic Events and Negative Social Network Campaigns. Journal for International Business and Entrepreneurship Development. Vol 6 No 2 107-124 Becker, K., Nobre, H. (2012) Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls. Journal for Global Business Advancement. Volume 5 No 4. Lee, J, Becker, K., Nobre H. (2012) National Culture Impact on Global Acceptance of Online Management Education and Training. Cross Cultural Management: An International Journal. Vol 19 Issue 3 399 - 420

Becker, K., Vijay, K., Nobre, H. (2011) Company Integrity Management in the New

Social Network Environment: A comparison of large and small firms on Facebook.

Advances in Global Management Development, V20, ISBN: 1-888624-10-8. p268-272.

Becker, K., Nobre, H. M. & Lee, J. (2010 ) Internet Freeloaders and Ecommerce

Decision Making” International Journal of Technology Marketing. Volume 5, Number 4,

pp. 291-302 Becker, K. & Nobre, H.M. (2010) The Influence of Consumer-Brand Relationships and Business continuity. Advances in Global Management Development Vol. XIX ISBN 1-888624-09-4. pp.395-401 Nobre, H. M. , Becker K., Brito, C. (2010) Brand relationships: A personality-based approach Journal of Service Science and Management. Issue 3, pp. 206 -217

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Becker, K (2009) Positioning Strategies Against Nations with Perceived Quality Advantages. Journal of Transnational Management. Volume 14, Issue 1. pp. 1-25.

Becker, K., and Ting Chong, S. (2005) Beyond Borders in a Global Service Economy. Global Business: The Challenges and Responsibilities in a World of Shifting Alliances, (Kaynak, E. & Harcar, T. Eds) International Management Development Research Yearbook, Advances in Global Management Volume XIV, pp. 740-748

Becker, K. (2004) Culture and International Business, Jaico Publishing House, Mumbai, India. 160 pages, ISBN 81-7992-287-1 Becker, K. (2004) Islam and Business, International Business Press. ISBN: soft cover 0-7890-2517-5 ISBN: hard cover 0-7890-2516-7

El-Said, H. & Becker, K (Eds), (2001) Management and International Business issues in Jordan: the Potential of An Arab Singapore? Haworth Press, Binghamton NY.

Becker K. (2001) Trade Creation and Trade Diversion for Mercosur, Journal of Euromarketing, Volume 10 (2). pp 67 –105.

Becker, K. (2000), Culture and International Business (Editor). Haworth Press, Binghamton NY.

Becker, K. (1998), “International Business Strategies and Multinational Corporations” Chapter 21, Readings in Strategy and Strategic Planning (Costin, H. Ed) Dryden Press, p.p. 329-362.

Kaynak, E., Becker, K., Kucukemiroglu (Eds.) Global Business Prospects and challenges: Enhancing and Developing World Markets Through Global Competitive Strategies, Proceedings Seventh World Business Congress, Dominican Republic.

Becker, K. (1997) EU I Zemlije Istocne I Centraline Europe (European Union and the Marketing Issues of Importance to East and Central Europe. Chapter 18, in Jovic’, M. (1997) Medunarodni Marketing, Od Izvohog Ka Globalnom Konceptu, Izdavac: Belgrade,Yugoslavia, p.p.579 - 617.

Becker, K. (1996 Zima/Winter) ) Kanali distribucije I promocija u Eu-pouke za firme iz Centralne I Istocne Evrope (Distribution Channels and Promotion in the EU- Lessons for CEEC Firms). Marketing, Godina/Vol. 27, Broj/Issue 4. P.P 185-195. Becker, K. (1996) chapter 15, “Marketing Issues and the European Common Market”. Managing in the Global Economy: The European Union (Costin, Ed.) Dryden Press p.p. 311-330. Becker, K. (1996) Chapter 16, “The Marketing Mix and the European Marketplace”. Managing in the Global Economy: The European Union, Dryden Press (Costin, Ed.) p.p. 331-350

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Kaynak, E., Lascu, D. & Becker, K., Editors (1996) Restructuring for Global Production, Service Needs and Markets: Business Strategy and Policy Development for a Global Economy and Projections for the Twenty First Century. Proceedings of the Fifth World Business Congress. International Management Development Association. Bermuda. Becker, K. (1995) “Medical research Incorporated” Cases in Marketing Management (L. Moutinho, Ed)) Addison-Wesley: London. p.p. 204-217. Becker, K. (1995) “Medical Research Incorporated” instructor’s notes. Instructor’s Guide to Accompany In Cases in Marketing Management (L. Moutinho, Ed)) Addison-Wesley: London. p.p. 91-95. Becker, K. & Lascu, D., Editors (1995) The Structure and Process of Globalization in Business and Education. (Eds.) International Management Development Association Proceedings Interim conference. Zurawacki, L. and Becker, K. (1994) Marketing Issues and strategies for Change in the Central/Eastern European and CIS Countries. Journal of Euromarketing, Vol 3, No 2. p.p. 61-90. Becker, K. (1993), Sungard data Systems, Inc. Cases In Marketing of Services: An International Collection. Meidan, A & Mountinho, L. (Eds.) Addison-Wesley, Workingham: England. p.p. 289-304. Becker, K. (1993) Sungard Data Systems, Inc. Instructor’s Notes, Instructor’s Manual for Cases in Marketing of Services: An International Collection. Meidan, A & Mountinho, L. (Eds.) Addison-Wesley, Workingham: England. p.p. 222 -227. Becker K. & Rosenbloom, B. (1991) "Problemas en el Desarrollo de Canalesde distribucion de Sericios en los Mercados Internacionales" Informacion Comercial Espanola, Num. 692, April 1991 p. p.51-67 Bekiroglu, H. and Becker, K.(1986) Publishing Guide for Engineering Sciences. Operations Research Society of America. Becker, K. & Brehm, G. (1986) Managing and Organizing for Change. Ginn Press: Lexington, Ma.

ARTICLES IN REFEREED PROCEEDINGS

Becker, K. and Nobre, H. (2012) Do Firms Manage Their Social Network Reputation? An international Facebook and Twitter Study. Eds: Vrontis, D., Weber, Y., Kaufmann, R., Tarba, S., Proceedings: EuroMed Conference (Switzerland). EuroMed Press. ISBN 978-9963-711-07-9 pp. 119-135. Lee, J. and Becker K. (2012) Relationships Between Information and Communications Technology, Economic Growth and the Environment: Evidence from the G20. Building New Business Models for Success Through competitiveness and Responsibility. Eds: Vrontis, D., Weber, Y., Kaufmann, R., Tarba, S.,Proceedings: EuroMed Conference (Switzerland) EuroMed Press. ISBN 978-9963-711-07-9 pp. 757- 768.

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Becker, K., & Lee, J. (2012). Social Network Reputation Management: An Investigation of the Actions of Firms on the New York and London Stock Exchanges. Global competitiveness in a time of economic uncertainty and social change V 21 ISBN: 1-888624-11-6 p356362 Becker, K., Nobre, H. (2012). Developing Consumer Brand Relationships Build to Last Brand Stress, Catastrophic Events and Negative Social Network Campaigns. Advances in Global Business Research. Ninth World Congress, Academy for Global Business Advancement. (eds. McArthur, D. et al) Ajman, United Arab Emirates. Vol.9 No.1 . ISSN: 1549-9332 p.p. 174 – 194. Zlateva, T., Chitkushev, L., Greiman, V. and Becker, K. (2011) Evolving an Information Security Curriculum: New Content, Innovative Pedagogy and Flexible Delivery Formats. Proceedings 6th International Conference on Information Warfare and Security, George Washington University (Washington D.C.) 268 Becker, K., Nobre, H., Vijay, K. (2011). Company Integrity Management in the New Social Network Environment: a study of small, medium and large firms on Facebook and Twitter. Proceedings 4th Annual EuroMed Conference of the EuroMed Academy of Business. Conference on Business Developments across Countries and Cultures. Elounda, Crete, Greece: EuroMed Press. ISBN: 978-9963-711-01-7. P 203-218 Nobre, H. M., & Becker, K. (2011). Implications of Consumer-Brand Relationships on Branding Continuity. Proceedings of 2nd EMAC Regional Conference – Marketing Myths and Methodology, Iaşi - Romania. 00. 177-183. Lee , J. & Becker, K. (July, 2011) Causal Relationship between Information Communications Technology and Economic Growth in European countries. Advances in Global Management Development, V20, (p.p. 351-358) ISBN1-888624-10-8 p 351-358 Nobre, H. M., & Becker, K. (2011). Analysis of Brand Personality, Passion and Intimacy-Loyalty Relationships on Business Continuity. In A. Patterson and S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever Academy of Marketing. ISBN: 978-0-9561122-34. University of Liverpool Management School, United Kingdom

Becker, K., Lee, J.W. and Nobre, H. (2010). The New Ecommerce

Freeloaders: Effects on Consumer Behavior and Decision Making. Proceedings of 3rd

Annual EuroMed Conference on Business Developments across Countries and Cultures

(pp. 117-130). ISBN: 978-9963-634-83-5. Nicosia, Cyprus: EuroMed Press.

Nobre, H. M., & Becker, K. (2010). The role of consumer-brand relationships in

understanding multi-brand symbolic consumption. Proceedings of EMAC Regional

Conference – Marketing Theory Challenges in Emerging Societies, Corvinus University

of Budapest, Hungary. Nobre, H. M., & Becker, K. (2010). The influence of Consumer-Brand Relationships on

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Relationship Strength. Book of Abstracts of the 6th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, CD Rom, ESADE, Barcelona, Espanha. Lee, J. & Becker, K. (2009) Altering Assessment Environments and Subsequent Effects on Student Performance in Online Tests. International Management Development Research Yearbook, Advances in Global Management Development. Volume XVIII. pp 119-126. Nobre, H. M., Brito, C., Becker, K, & Lencastre, P. (2009) Analysis of Brand Personality: A Relationship Approach. Proceedings of 38th EMAC Conference, CD Rom, Audencia , School of Management, Nantes, France. Nobre, H. M., Brito, C., Becker, K, & Lencastre, P. (2009). Analysis of Brand Personality: A Relationship Approach. Proceedings of 38th EMAC Conference, CD Rom, Audencia School of Management, Nantes, France Becker, K. (2008) Positioning Strategies Against Nations With Perceived Quality Advantages. International Management Development Research Yearbook, Challenges in an Environment of Increasing Global Concern (Eds: Kaynak, E & Harcar, T.) Volume XVII, pp 9-17. Suriname. Best Paper Award. Nobre, H. M., Brito, C., Becker, K, & Lencastre, P. (2008). Relationship Model for Brand Personality: an Interpersonal Relationship Approach. Proceedings of 37th EMAC Conference, CD Rom, University of Brighton, Reino Unido.

Becker, K. (2007) The Impact of Ecommerce and Information Technology in Developing Countries, Proceedings (Kishnamurthy Ed.) International Association for Development of the Information Society, Portugal, pg 230-235. Nobre, H. M., Brito, C.M., Lencastre, P., & Becker, K. (2007). Consumer-Brand Relationships: Personality-based approach. Proceedings of 36th EMAC Conferenc, CD Rom, Reykjavik University, Iceland. 173-176. Becker, K. (2006) The Global Service Economy: Off Shoring Capital, Jobs and Ideas, Advances in Global Management Volume XV (Kaynak & Harcar Eds). pp422-428 Nobre, H. M., Brito, C.M., Lencastre, P., & Becker, K. (2005). EBrands: The Case of Boston Coffee Cake. Proceedings of IADIS International Conference 2005, Porto, Portugal. Nobre, H., Becker, K. , de Lencastre, P. , Brito, C. M. (2003) On-Line Branding: Analysis of Market Effects on Brand Management. Business Excellence 03, Performance Measures, Benchmarking and Best Practices in the New Economy. Putnik, G. & Gunasekaran, A. (eds) University of Minho, Guimaraes, Portugal, CDRom Becker, K. and Kanabar, V. (2003) The Digital Divide: Reality, Myth and Developing Nation Programs to utilize Technology. Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies. (Kaynak, E. & Harcar, T. Eds.) Proceedings 12th world business congress, Vancouver. p.p. 519-529.

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Becker, K. (2003) Implementation Framework and Meaningful Metrics for Successful Web Sites. Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies. (Kaynak, E. & Harcar, T. Eds.) Proceedings 12th world business congress, Vancouver. p.p. 260-264 Nobre, H., Becker, K., Brito, C.M., & Lencastre, P. (2003). On-line branding: Analysis of market effects on brand management. In G. D. Putnik & A. Gunasekaran (Eds.), Proceedings of International Conference on Performance Measures, Benchmarking and Best Practices in New Economy - Business Excellence I, Universidade do Minho e University of Massachusetts, Guimarães, Portugal. Becker, K. (2002) Developing Tactical Strengths Through Technology and Ecommerce Strategies Designed to Confront Shifting Global Challenges. The Impact of Globalization on World Business (Fulya, D. and Kaynak Eds.) Proceedings 11th World Business Congress Antalya, Turkey pp 514-518. Becker, K. (2002) The Impact of information Technology in Developing Countries and Sustainable Development. The Impact of Globalization on World Business (Fulya, D. and Kaynak Eds.) Proceedings 11th World Business Congress Antalya, Turkey pp 548-555.

Becker, K. (2001) Electronic Commerce and International Trade. Challenges and Opportunities for International Business in the Shifting Global Economic Environment. (Fatemi and Kaynak Eds.) Proceedings Tenth World Business Congress Zagreb, Croatia. p.p 351-362. Becker, K. (2000) The World Wide Web in South America. Managing in a Turbulent International Business environment. (McLean,Kaynak and Aliaga Eds.) Proceedings IMDA World Business Congress, Alajuela, Costa Rica. p.p. 52-64.

Becker, K. (1999) The Complexity of International Distribution Channels for Services, Global Business in the Age of Technology (Calingo, Kaynak,,Mclean Eds.) Proceedings IMDA World Business Congress, California p.p. 373-382

Becker, K. (1998) From Import Substitution to FDI Driven Exporting: The Development and Trade Implications of the Mexican Automobile Industry, Global Business Prospects and challenges: Enhancing and Developing World Markets Through Global Competitive Strategies (Kaynak, E., Becker, K., Kucukemiroglu Eds.) Proceedings Seventh World Business Congress, Dominican Republic p.p. 117-184

Becker, K and Mejia, D. Mexican Economy, Political Stability and Trade Implications. Global Business Prospects and Challenges: Enhancing and Developing World Markets through Global Competitive Strategies (Kaynak, E., Becker, K., Kucukemiroglu Eds.) Proceedings Seventh World Business Congress, Dominican Republic p.p. 146-154

Jovic, Mile & Becker, Kip (1997, May) Internet I Izmenjena Marketing Paradigma 90-tih (Internet and Marketing Paradigm Shift in the 90s) IUNET internet conference, Yugoslavia, www.eunet.yu/sitj/.

Becker, K. (1997) “Foreign and Domestic Direct Investment: The Struggle to Assess the

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Cost Benefit Analysis of Investment Incentives”. Surviving change in the

International Business Environment. (Kaynak,E., Kara, A.& Sung-Soo Pyo Eds.) Proceedings Sixth IMDA world Business Congress, Republic of Korea p.p. 71 - 85, Becker, K. (1995) Small and Medium Sized Businesses: International Opportunities and Strategies. Structure and Process Of Globalization in Business Proceedings International Management Assoc. p.p. 63-66. Becker, K. (1993) Competitive Positioning Against Nations with Perceived Quality Advantages. Managing East-West Business in Turbulent Times. IMDA Proceedings, Kaynak, E. & Nieminen, J. (Eds.) Turku School of Economics and Business Administration, p.p. 373-384. Becker K. (1992) "Corporate Structures, Innovation and Management Issues", International Management Development Association World Business Congress proceedings, Halifax Canada. Becker, K. & Rosenbloom, B. (1991) "Designing Marketing Channels for Services in International Markets: Some Key Problem Areas, World Marketing Congress, Vol. V, 1991 pg.172-176, 1991 Becker, K. & Rosenbloom, (1990) B. "Problems in Establishing Service Distribution Channels Across International Markets", Dynamics of International Business, Proceedings of the European International Business Association, Spain, Vol. 1 Becker, Kip, (1990) "Corporate Structures for Multinational Environments: A Review", International Marketing Strategies, Proceedings of European Marketing Academy, Austria, XIX, Vol. 1. Bekiroglu, H. & Becker, K. (1990) "An Analysis of the Development of Management Science in Turkey" (abstract), Leading Edge Technologies and Advanced Modeling: ORSA/TIMS No.28, p139 Becker, Kip. (1989, April) "Issues Concerning International Site Location, Analysis and Implications", Marketing Thought and Practice and Practice in the 1990's. Proceedings of the European Marketing Academy, Athens, Greece XVIII Vol. 1 p.p. 143-152. Becker, Kip. (1989) "International Model for Strategic Service Sector Development", Dynamics of International Business, Proceedings of the XV European International Business Association, Helsinki, Finland, Vol 2. p.p. 988-1004. Becker, K. & Bekiroglu, (1989) H. "Non-Economic Factors Relating to Price Perception and Willingness to Purchase", Proceedings of the Decision Science Institute, Vol 2 p.p. 728-731

Becker, K. (1988) "Purchasing Patterns and Advertisement Audience for Consumer Purchases and Repurchasing Decisions". Developments in Marketing Science, Vol.XI, Proceedings Academy of Marketing Science, Montreal, Canada, Becker, K. (1988) "Services - The Invisible Export". Publication of the European Marketing Academy, Oxford, England.

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Becker, K. (1988) "Trade Balance Issues and the International Competition for Consumers: Why Americans Don's buy American". Publication of the Second International Conference on Marketing and Development. Budapest, Hungry. Becker K. (1988) "Advertising Development in the Republic of China and its Marketing Implications for Third World Nations". Publication of the Second International Conference on Marketing and Development. Budapest, Hungry. Becker, K. and Bekiroglu, H. (1986) "International Competitive Strategies for Positioning Against Nations With Favored Perceived Quality". Decision Science Institute Proceedings. p.p. 509-511. Bekiroglu, H. and Becker, K. (1986) "An Evaluation of International Journals in Decision Science". Decision Science Institute Proceedings. p.1177. Becker, K." (1986) Advertising Expectations and Actual Buying Behavior". Proceedings of the Southeast American Institute of Decision Science. Becker, K. (1986) "Halo Effect Influences on the Japanese Product Price/Quality Relationship". Proceedings of the Academy of Marketing Science.

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PROFESSIONAL REVIEWS

Review and wrote forward for: Sales Dynamics: Thinking Outside the Box by Dr. Rajagopal of EGADE Business School of Monterrey Institute of Technology and Higher Education (Mexico city campus) the Nova Science Publishers, Hauppauge, New York 2010. LRP Research Perspectives: The Offshoring Research Network. Arie Y. Lewin, Silvia Massini, Carine Peeters, Palgrave Macmillan, August, 2009 Sacks, S. A Guide to Information Systems, Digital Press, 1991 Kirpalani, V.H., International Business Handbook,1990 Wells-Burnett & Morriarty's Advertising Principles , Simon & Schuster, 1990 Knutson's Research Guide for the Hospitality Industry, Van Nostrand, 1988. Luck and Rubin, Marketing Research (7ed), Prentice-Hall, 1987.

INTERNATIONAL INVITED LECTURES AND SEMINARS

Warwick (UK) “Social Networks and Innovative Marketing Stragety” UK, Feb. 2012 Audiencia. "Social Medial Marketing Strategy". Nantes France November, 2011 Technological Institute of Monterrey, Keynote speaker. "International Partnerships: Creating Value" XII Encuentro Internacional Virtual Education. .Monterrey, Mexico. June, 2011 5 Day intensive seminar on "Ecommerce" delivered to CEU (University), Madrid, Spain. March, 2011 "Innovative Marketing Strategies", ISG Business School. Dortmund, Germany. March 2011 Instituto Superior de Administracao E Gestao, Porto Portugal. Innovative competitiveness, Rethinking the international business model. Nov 2010 Investigação em Marketing e Estratégia, University Minho, Braga Portugal. The international business model. Nov 2010 Munich Business School, Germany, Innovative Marketing Strategies, March 2010, Instructional Innovation Conference, Boston University, March, 2010 Center Instructional Technology, Instructional Innovation Conference. A Case Based Socratic Method Online Management Course, Boston, March 2010 Instituto Superior de Administração e Gestão (ISAG), Porto, Portugal (Webcast Lecture) Designing Marketing Strategies When Being Blown by the Winds of Change”January,2010. Seminar: Presenting an Effective Business Case Study, Konya, Turkey 2010 5 day seminar: Ecommerce Strategy, Madrid, Spain (CEU) 2008, 09,10,11 19th World Business Congress, Tbilisi, Georgia, banquet speaker (July, 2009) Seminar :International Business Strategy for Korean Industrial Technology Association, 2009 Boston University Conference on Online Learning, "Online Learning at BU: innovation, Outcomes and Insights." Session on "Insights". May 13, 2009 Seminar :International Business Strategy for Institute of Technology Monterey, Mexico, 2008

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Tata Learning Forum: Global symposium sponsored by Tata in New York and Boston (2006, 2007) Seminar:International Business Strategy for Ramkhamhaeng University of Thailand, 2007 Invited Presentation: Escola Superior de Ciencias Empresariais, Instituto Politecnico de Viana do Castelo. “Logistics 2005: Pressures, Changes and Internalization. Portugal, May 17, 2005 Invited Presentation: Portuguese Business and Faculty from Catholic University, Porto, Portugal, April, 2003 Seminar, Global strategies in the changing global marketplace, American University, Beirut, Lebanon, 2002 International Management simulation for managers- Israel Aircraft Industries, Israel, 1995 - 1999 Organized and taught American Financial Institutions seminar for China Construction Bank. 1998 Invited Presentation Colombia, SA. four day seminar “Small and Medium Sized Business Strategies Survival in the International Market “technology in International Competition” University Los Andes, Bogota, 1996

Monterey Institute of International Business (CA), Five day seminar in”

International Business Strategy” 1996

“The struggle to assess FDI direct investment strategies” 6th World Business

Congress, Chollabuk-do Province, Korea, 1997 Presentation to Key Ministers of government of Argentina, International competition and Small Business strategies. 1996 Presentation to Key Ministers of government of Argentina, Government programs to prepare companies for global competition. 1995 Presentation to International Management Development Association 5th World Business Congress. The international competition for FDI through overpriced development programs, Bermuda, 1996 Seminar African Managers, Management Training Institute AID funded 1996 SMEs strategies for developing nations Bogota, Columbia, 1996/1997 Seminar, Technology transfer and SME international business development, Argentinean Government/business leaders.1995 & 1996 Invited Speaker, Czechoslovak Management Center, Prague, “How the Japanese took the U.S. Markets: Strategy and Intent. 1992 Invited panel speaker, European Marketing Academy "International Service Distribution Issues" Dublin, Ireland, 1991 Joint National Meeting of the Operations Research Society of America and Consultant to Institute of Economic Science, Yugoslavia, 1991 - 1994 The Institute of Management Sciences, New York, Oct. 1989 "An Analysis of

the Development of Management Science in Turkey", Invited Presentation, Poland by invitation of Polish Government and University of Lodz." Service Sector Growth in Eastern Block Countries". Warsaw, Poland. June, 1989 Guest Lecture B.U. London, UK. "Benefits of the Global Market Place". April, 1989.