EDUCATION BOOK '16

EDUCATION BOOK ’16

WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS

BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS.

WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU.

WE THINK STYLIST

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BRANDSTATEMENT

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FEED YOUR CREATIVITY

Are you hungry for inspiration? As artists, we can never get enough of the ideas and impulses that satisfy our need to be creative, and most importantly

to create beautiful hair. Our clients come to us for our ideas and creativity, but where do we find our inspiration?

It’s simple. Goldwell.

Our education programs are essential for you to take your work to the next level – artistically, creatively and technically. Join our International Artistic Team and Goldwell Education Team, for powerfully informative and inspiring

sessions, and enjoy the atmosphere of being among other highly creative stylists. All of the courses in this book were developed by stylists like yourself – with you in mind – so with every cut, color and style you create – you will feel your talent

developing further, with your skills getting as sharp as your cutting tools.

As your trusted salon partner, we invite you to browse our offerings and then join our education programs. It’s an investment in your craft and

in your future that you can’t afford to miss.

But we want to warn you: once you taste it, you will want more of it!

EDUCATION LEADER GENERAL MANAGER

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EXPLORE YOUR POSSIBILITIES

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CONTENT--

GOLDWELL SERVICE CYCLE 8

COLOR 10

MASTER COLORIST PROGRAM 12

SEMINAR EDUCATOR

COLOR TECHNICIAN I SERVICE CYCLEAND STANDARDS MASTERY 16

DEMI-PERMANENT COLOR MASTERY Master Colorist Educator 17PERMANENT COLOR MASTERY Master Colorist Educator 17LIGHTENING MASTERY Master Colorist Educator 19ELUMEN MASTERY Master Colorist Educator 19

COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY 20

ADVANCED GREY COVERAGE Master Colorist Educator 20ADVANCED FASHION COLORING Master Colorist Educator 20ADVANCED GOLDWELL TECHNIQUES Master Colorist Educator 21

COLOR SPECIALIST I COLOR TRANSITION MASTERY 22COLOR CORRECTION Master Colorist Educator 22COLOR FORMULATION Master Colorist Educator 22

COLOR ARTIST I TRENDS AND INSPIRATION MASTERY 25COLOR TREND Master Colorist Educator 25COLOR LAB Master Colorist Educator 25

ARTIST SERIES 26ELUMENATE Timothy Switzer 26CREATIVE COLOR PLACEMENT Jamie Dennis 26BEYOND PURE (LOOK & LEARN) Jennifer Vermeer 27BEYOND PURE Jennifer Vermeer 27EXTREME COLOR CAMP Derrick Zeno, Rodica Hristu 28EXTREME COLOR CAMP 2 Derrick Zeno, Rodica Hristu 28THE ARCHITECTURE OF CUTTING AND COLORING Dale Seeman, Linda Kelsey 28FIERCE FORMULATIONS Robert Brown 28HAIR PAINTING Lindie Blackwell, Joan Novak, Jamie Dennis 29DESIGN TAKES SHAPE Kelly Hallett 29STRUCTURED FORMATION 1 Fanone International Team 30STRUCTURED FORMATION 2 Fanone International Team 30BLOW DRY AND FINISH Fanone International Team 30FOILING MASTERY Master Colorist Educator 30

CUT & STYLE 32

MASTER STYLIST PROGRAM Master Colorist Educator 35

KERASILK 38

SEMINAR EDUCATOR

KERASILK PREMIUM HAIRCARE SEMINAR Local Artistic Team Member 40KERASILK KERATIN TREATMENT SERVICE SEMINAR Local Artistic Team Member 42

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EXPLORE YOUR POSSIBILITIES

SERVICE COLLECTIONS 44 SEMINAR EDUCATOR

THE COOL BLONDE COLLECTION Local Artistic Team Member 46THE RED COLLECTION Local Artistic Team Member 48THE PERFECT BEAUTY COLLECTION Local Artistic Team Member 50THE GREY COLLECTION Local Artistic Team Member 52THE MEN’S COLLECTION Local Artistic Team Member 54

COLOR ZOOM 56 SEMINAR EDUCATOR

CREATING A COLOR CHALLENGE ENTRY Lindie Blackwell, Rodica Hristu, Michael Shire & Kale Friesen, Timothy Switzer and Simon-Pierre Daoust 61COLOR ZOOM '16 LOOK & LEARN Goldwell Artistic Team Member 63COLOR ZOOM '16 WORKSHOP Goldwell Artistic Team Member 63ENTERING THE COLOR ZOOM CHALLENGE Webinar 63

GLOBAL ARTISTIC NETWORK 64 INTERNATIONAL ARTISTIC TEAM 66GOLDWELL MASTER TEAM 68EDUCATION TEAM 70

IN-SALON 72 SEMINAR EDUCATOR

FOUNDATION MASTERY 76

FOUNDATION COLORANCE Academy Manager/Goldwell Technical Associates 76FOUNDATION TOPCHIC/NECTAYA Academy Manager/Goldwell Technical Associates 76FOUNDATION LIGHTENING Academy Manager/Goldwell Technical Associates 77FOUNDATION ELUMEN Academy Manager/Goldwell Technical Associates 77FOUNDATION KERATIN SMOOTHING Academy Manager/Goldwell Technical Associates 78

FORMULATION MASTERY 80

ULTIMATE GREY Academy Manager/Goldwell Technical Associates 80ULTIMATE BLONDES Academy Manager/Goldwell Technical Associates 80ULTIMATE REDS Academy Manager/Goldwell Technical Associates 83ULTIMATE COLOR FIX Academy Manager/Goldwell Technical Associates 83ULTIMATE BRUNETTES Academy Manager/Goldwell Technical Associates 83

SALON SUCCESS 84 BE MORE. ACHIEVE MORE. 86

AVAILABLE ON DEMAND 88

SALON ALLIANCE 92

BOOKING AND MUST-KNOW INFORMATION 93

LEARNING DESTINATIONS 94

SPECIAL EVENTSARTIST INSPIRATION SERIES Mario Krankl, Rodica Hristu, Patrick McIvor 31PORTFOLIO ON TOUR Goldwell Artistic Team Members 97

EquipmentRequired

Handouts LunchCertificate of Participation

(Provideddigitally) 7

FIVE STEPS TO PERFECTION

Give your clients an ultimate salon experience with an individual consultation, inspiring techniques

and high-performing professional products developed to best support your hair expertise.

Discover the Goldwell Service Cycle at www.goldwell.com

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GOLDWELLSERVICE CYCLE

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SERVICE CYCLE

CONSULTATION

PREPARATION

APPLICATION

MAINTENANCE

POST-CARE& STYLING

IN-SALON

AT H

OME

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WHAT’S YOUR MOST INSPIRING TAKEAWAY?

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“SKILLS TO LIVE OUT MY CREATIVITY.”

Eva-Maria SchaerflAUSTRIA

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COLOR--

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COLOR--

FIND OUT ALL YOU NEED TO KNOW ABOUT THE ESSENTIAL INGREDIENTS FOR GREAT LOOKS: INNOVATIVE COLORS, LATEST TRENDS AND

NEW TECHNIQUES.

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TURN YOUR PASSION FOR COLOR INTO MASTERY

Take your expertise to a new level —become a GOLDWELL MASTER COLORIST.

This program was developed by the world’s most elite group of hair colorists – join it if you’re striving for excellence.

True mastery – it’s in your hands.From targeted communication to perfect services, from inspiring techniques to creative artistry: the Goldwell Master Colorist Program is about everything

you need to know for a successful hair color business. Four segments focus on the key areas of hair color mastery – taking you step-by-step to the

highest level of expertise.

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PROGRAM--

COLOR TECHNICIAN I Service Cycle and Standards MasteryCOLOR DESIGNER I Techniques and Service Mastery COLOR SPECIALIST I Color Transition MasteryCOLOR ARTIST I Trends and Inspiration Mastery

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2 SEGMENTS: 3 SEGMENTS: 4 SEGMENTS:

COLOR DESIGNERTECHNIQUES AND SERVICE MASTERY

COLOR SPECIALISTCOLOR TRANSITION MASTERY

COLOR ARTISTTRENDS AND INSPIRATION MASTERY

1 I Advanced Grey Coverage2 I Advanced Fashion Coloring3 I Advanced Goldwell

Techniques

1 I Color Correction2 I Color Formulation

1 I Color Trend2 I Color Lab

ACHIEVE ELITE STATUS.Every segment you complete elevates your status as a

Goldwell Master Colorist. After you complete your first segment in the program, you automatically achieve Master Colorist Certification.

Continue with additional segments and you will increase your status:

Want to know more? Visit www.goldwell.com

CERTIFICATION

PROGRAM

COLOR TECHNICIANTECHNIQUES AND SERVICE MASTERY

1 I Demi-Permanent Color Mastery 2 I Permanent Color Mastery 3 I Lightening Mastery4 I Elumen Mastery

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SERVICE CYCLE AND STANDARDS MASTERY.Being a true color expert means having a deep knowledge of all:

the products, the techniques and the tools.

Foundation level:You learn how to integrate the Goldwell Color System into a holistic

service your client will love. Become a COLOR TECHNICIAN.

COLOR TECHNICIAN

WHAT’S IN IT FOR YOU?» World-class consultation for your client » In-depth knowledge of the Goldwell brands and their performance» Creating a “total look” that is more than just hair color » How to talk confidently and promote color services» Knowledge in dimensional coloring according to client needs » Formulations for reliable grey coverage, durability and evenness » Inspirational hands-on sessions to gain true color mastery and have fun!» Day 5 is Certification Day. A live model is required at 1:00PM to perform the following service: Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color Balancing on mid-lengths and ends

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DEMI-PERMANENT COLOR MASTERY--

Learn all about the demi-permanent coloring with COLORANCE. The seminar offers a versatile hair color solutions that meet real-world needs and expectations. Discover services range from shine enhancement to the most exciting fashion colors and grey blending that your client will love.

EDUCATOR: Mastercolorist Educator

FORMAT: 5 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm

INVESTMENT: Color Technician Package - $800 Salon Alliance™ Points - 22,857

NOTE: The following Color Service will be done on a provided mannequin: Colorance Cover Plus on regrowth and Colorance Core Color Balancing on mid-lengths and ends.

OFFERINGSAcademy@Toronto: Apr 10-14, Jun 5-9, Nov 27-Dec 1Atlantic Canada: Halifax, NS May 15-19 | St. Johns, NL Apr 17-21British Columbia: Vancouver Feb 21-25Manitoba: Winnipeg Jan 17-21

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PERMANENT COLOR MASTERY--

Wow your blondes, brunettes, redheads and grey clients with limitless color possibilities, 100 % grey coverage and the ultimate durability and evenness of the TOPCHIC and NECTAYA ranges. Learn to enhance your clients’ natural beauty through the most beautiful hair color. EDUCATOR: Mastercolorist Educator



NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya on re-growth, partial foils and Colorance Core Color Balancing on mid-lengths and ends.


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LIGHTENING MASTERY--

Get to know all about blonde: its versatility, its challenges and its beauty. Make your salon the place to be for blondes. Gain knowledge and skills you need to create perfect blonde every single time.




NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya HiBlonde on re-growth with Silk Lift foils, toning at basin with Colorance Express Toning or Elumen.


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ELUMEN MASTERY--

Discover endless possibilities to amaze your clients with dazzling shine, incredible durability and evenness of a permanent color without ammonia-odor. Learn how to increase your salon menu with premium ELUMEN services perfect for your most demanding salon clients.



INVESTMENT: Color Technician package $800 Salon Alliance™ Points: 22,857

NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color Balancing on mid-lengths and ends.


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ADVANCED FASHION COLORING--

Explore the unlimited possibilities of fashion coloring and create true color statements for your clients. Learn how to beautify your most precious raw material with your most ingenious tools – advanced knowledge and your creativity.




NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Open to fashion shades of blonde brunette or red. No more than 75% grey. No corrective color. No longer than shoulder length.

OFFERINGSAcademy@Toronto: May 29-31, Aug 7-9Atlantic Canada: St. Johns, NL Nov 6-8British Columbia: Vancouver Nov 6-8Manitoba: Winnipeg May 1-3

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ADVANCED GREY COVERAGE--

Become the grey expert and build your clientele. Discover state-of-the-art grey services to impress your most demanding grey clients. Make grey service the flagship of your salon by gaining excellence in grey coverage.




NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Grey hair up to 75%. Can be coarse resistant or fine normal grey hair. No corrective color. No longer than shoulder length.


TECHNIQUES AND SERVICE MASTERY.Learn about a broad range of customized color services and techniques for every client type, age and complexion. Grow your skills and become

a great COLOR DESIGNER.

COLOR DESIGNER

WHAT’S IN IT FOR YOU?» Expertise in blonde, grey and fashion coloring» How to break down advanced techniques into salon color statements » Know-how on how to develop a stunning hair color design» How to put your fashion statement through the total look» Tips and hints on follow up services» How to tell instead of sell (best communication for fashion coloring) » Inspirational hands-on sessions to gain excellence and have fun!

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ADVANCED GOLDWELL TECHNIQUES--

Be the first to discover the most timeless and phenomenal coloring techniques and services of Goldwell. Wow your clients with beautiful color results and the versatility of your service menu.




NOTE: Open to creative placement techniques and multi-dimensional tones. No more than 75% grey. No corrective color. No longer than shoulder length.


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COLOR CORRECTION--

Impress your clients with your mastery of color transition. We promise you advanced knowledge and tools that will make you outstanding in handling any color challenges.



INVESTMENT: Color Technician Package - $1,000 Salon Alliance™ Points - 28,571

NOTE: You are responsible to provide a model to arrive at 1:00pm who fits one of the following criteria: Over lightened hair color, Too dark hair color or color build up, Banding or large re-growth. No longer than shoulder length.

OFFERINGSAcademy@Toronto: Sep 18-19, Nov 6-7British Columbia: Vancouver Jun 13-14

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COLOR FORMULATION--

Think in color. Live the color formulations. Transform your vision into breathtaking hair. Be the one to create a true statement for your clients.




NOTE: You are responsible to provide a model to arrive at 1:00pm who fits one of the following criteria: Brassy, uneven or faded color, Banding or large re-growth. No longer than shoulder length.

OFFERINGSAcademy@Toronto: Sep 18-19, Nov 6-7British Columbia: Vancouver Jun 13-14

COLOR SPECIALIST

COLOR TRANSITION MASTERY.Achieve a high level of color knowledge and expertise that will

empower you to solve any color challenge. Start to play with color and become a COLOR SPECIALIST.

WHAT’S IN IT FOR YOU?» From decolorizing and color remover to pre-pigmenting and everything in between » An in-depth understanding of color families» Insights into advanced color formulations» A vast variety of the most utilized and useful correction techniques» Building a color trouble shooting strategy for the most demanding color challenges » How to transform visual references into amazing color results» Inspirational hands-on sessions to gain excellence and have fun!

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COLOR TREND--

Get inspired by the latest fascinating fashion and beauty trends. Learn how to bring haute couture into your salon and translate it into exciting services for your clients.




NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Virgin hair or minimal color, No corrective color, Suitable for trend color, cut and style. No longer than shoulder length.

OFFERINGSAcademy@Toronto: Feb 21-22, Oct 30-31

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COLOR LAB--

Creativity is about capturing moments that make life worth living. Learn to express your vision inpersonalized color and formulae concepts. Give the color your face and your soul. Be the master of your color statement.




NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Virgin hair or minimal color, No corrective color, Suitable for trend color, cut and style. No longer than shoulder length.

OFFERINGSAcademy@Toronto: Feb 21-22, Oct 30-31

COLOR ARTIST

TRENDS AND INSPIRATION MASTERY.This inspirational level takes you to the world of trends and fashion.

Learn from the Goldwell Global Artistic Masters, open your horizon and become a COLOR ARTIST.

WHAT’S IN IT FOR YOU?» Commercial salon services in perfection» Transfer your vision into salon friendly color techniques» Knowledge in how to put your fashion statement through the total look » Explanation and demonstration in an up close and personal way» Color sense, awareness, confidence in color design and visualization» Step-by-step instruction on the sectioning, placements and color schemes» Interactive workshop full of inspiration and fun!

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ARTIST SERIES

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ELUMENATE--

‘The Elumen® range is only for selected clientele.’ Is this your philosophy? Realize the untapped client base who will choose Elumen as their haircolor of choice. This 1 day Elumen range program will focus on creative formulation options applied on human hair wefts. Open up a whole new shade palette simply by mixing. Stylists will leave with 20+ new Elumen formulations complete with swatches for easy in salon consultation. See your opportunities in a new light with Elumen.

WHAT’S IN IT FOR YOU?» Technology review » Shades range» Myths & facts » Creative uses» Corrective formulations » Home care maintenance

EDUCATOR: Timothy Switzer

FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm

INVESTMENT: $300 / Salon Alliance™ Points: 8,571

NOTE: Hands on will be on hair wefts only. No tools needed.

EARLY BOOKING BONUS: Book 30 days or more in advance and receive 20% off. Not to be combined with other discounts.

OFFERINGSAcademy@Toronto: May 9

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CREATIVE COLOR PLACEMENT--

Increase your speed and versatility with advanced placement options, techniques and formulations. This seminar will give you a better understanding of how to achieve high impact color results that are both time effective and creative. Learn quick and simple ways to achieve trendy looks with little time or effort, while maximizing the Goldwell color continuum. Leave the routine behind when you enter this classroom and expand your repertoire!

WHAT’S IN IT FOR YOU?» Color placement ideas and techniques» Demonstration and hands-on sessions» Coloration and formulation» Foiling application techniques» Elements of design» Formulation tips & tricks

EDUCATOR: Jamie Dennis

FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00 pm


NOTE: Bring Tail comb and sectioning clips.

EARLY BOOKING BONUS: Book 30 days or more in advance andreceive 20% off. Not to be combined with other discounts.

OFFERINGSAvailable regionally. Ask your Kao Salon Consultant for more info.

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BEYOND PURE(LOOK & LEARN)

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The Elumen® range is more than just the PURE shades. Learn how to maximize the whole palette of shades to create new services and enhance your existing ones. Learn how to use Elumen color alone or incorporate Elumen color with other Goldwell® colors in one technique. Practical work will be done on mannequins.

WHAT’S IN IT FOR YOU?» Technology review» Low lighting» Tint backs» Coloring grey» Color balancing» Elumen® with Topchic® and Colorance® ranges

EDUCATOR: Jennifer Vermeer

FORMAT: 3 HOURS Check local dates for exact times


NOTE: Theory only, no tools required.



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BEYOND PURE--

The Elumen® range is more than just the PURE shades. Learn how to maximize the whole palette of shades to create new services and enhance your existing ones. Learn how to use Elumen color alone or incorporate Elumen color with other Goldwell® colors in one technique. Practical work will be done on mannequins.

WHAT’S IN IT FOR YOU?» Technology review» Low lighting» Tint backs» Coloring grey» Color balancing» Elumen® with Topchic® and Colorance®

EDUCATOR: Jennifer Vermeer






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EXTREME COLOR CAMP--

Are you a colorist that stands out from the other colorist in your salon? Have you developed unique techniques, ideas and concepts in coloring hair? Drive your color abilities to new limits with this 2 Day Program. Join other creative, passionate colorists to share advanced concepts. This program will open your eyes to all the fine details taking you from a colorist to a hair color artist; become an elite colorist… taking even the most advanced colorist to a new dimension.

WHAT’S IN IT FOR YOU?» Most effective application methods» Advanced color techniques» Round table brain storming session» Design methods» Alternative corrective color ideas

EDUCATOR: Derrick Zeno

FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00 pm



EARLY BOOKING BONUS: Book 30 days or more in advance and receive20% off. Not to be combined with other discounts.

OFFERINGSAcademy@Toronto: Apr 24-25

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EXTREME COLOR CAMP 2--

In the past years we had the pleasure to share and teach Extreme Color Camp, a seminar about the depths of our color with its tools and techniques along with lots of information and tips! Now it’s time for chapter 2 – the evolution of color. We intend to take you to another dimension and push the limits again and even further this time. We will tackle together the most complicated color correction situations.

WHAT’S IN IT FOR YOU?» 1 mannequin: from cool red to brunette to blonde all without decolorizing or compromising the hair» Utilize all you color tools for best results» Micro formulation» Choice of color tools

EDUCATOR: Derrick Zeno & Rodica Hristu




EARLY BOOKING BONUS: Book 30 days or more in advance and receive20% off. Not to be combined with other discounts.

OFFERINGSAcademy@Toronto: Oct 16-17

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THE ARCHITECTURE OF CUTTING & COLORING--

Create a solid foundation for your cut and color services through a variety of different techniques throughout this 2 day program. Explore the foundation of shapes based on face shape and desired results. Take a look at color from a new perspective. Maximize your services by looking at the entire client visit from Consultation, to Cut, Color and home care opportunities.

WHAT’S IN IT FOR YOU?» Push the boundaries of the Goldwell Service Cycle» Utilize all Goldwell Color Brands in new creative ways» Gain confidence in color design » Texturizing & Finishing techniques using a variety of tools» Create one Complete look of your choice (Cut, Color and Finished look)

EDUCATOR: Dale Seeman & Linda Kelsey



NOTE: Bring a photo of a cut and color design you wish to complete over the two days. Scissors, texturizing shears, razor with a new blade, cutting comb, styling comb, all finishing brushes, all hot tools, water bottle, clips, tail comb.


OFFERINGSAcademy@Toronto: May 1-2, Nov 20-21

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FIERCE FORMULATIONS--

Create clean blondes, vibrant durable reds and beautiful brunettes! No matter what the season or trend, beautiful blondes, reds and brunettes never go out of fashion. But blondes don’t need to be dull, brunettes don’t have to be boring, and reds truly can last, when you know how to achieve the perfect formula! You will leave truly understanding and experiencing the complete world of color. Plus, learn how to have your clients look the same when they return to the salon as when you last provided their color service.

WHAT’S IN IT FOR YOU?» Creating, delivering and maintaining brilliant blondes» High lift brown shades » Tintbacks / Lowlights» Warm vs. Cool / Enhance vs. Control» Transitioning to and from the red world

EDUCATOR: Robert Brown



NOTE: Bring Tail comb, paddle brush, denman brush and sectioning clips.



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DESIGN TAKES SHAPE--

This program allows any stylist to understand color and cutting methods based on the seven different facial shapes. Unique corrective concepts will inspire creativity while giving you the proper tools to enhance your client’s best features while being able to minimize those less desirable. This program is for all levels of stylist.

WHAT’S IN IT FOR YOU?» Where to place your colors» What colors to choose» Supportive cutting techniques to increase service» Building client retention» Strengthen confidence between client and stylist

EDUCATOR: Kelly Hallett



NOTE: Some practical work will be done on a mannequin provided. Mannequin is for use in class only, not for take away. Bring tail comb and sectioning clips.



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HAIR PAINTING--

Take the traditional highlight into an entirely new dimension. Understand what is balyiage and the seamless art of hair painting to not only create unique master pieces, and make your worksignature. More importantly by upgrading your work to the signature looks of now!

WHAT’S IN IT FOR YOU?» Learn about the whole Goldwell Color Portfolio» Expand your creativity and service menu» Discover the key technologies that protect hair color

EDUCATOR: Lindie Blackwell, Joan Novak, Jamie Dennis


INVESTMENT: $300.00 / Salon Alliance™ Points: 8,571



OFFERINGSAcademy@Toronto: Apr 18, Oct 16

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STRUCTURED FORMATION ONE--

This one-day, hands-on workshop is ideal for the stylist who would like to reinforce their cutting disciplines. With high fashion shapes in mind, the team at FI will explain the fundamental techniques of executing a planned, disciplined and effective shape in the hair.

WHAT’S IN IT FOR YOU?» The square » Combing» Sectioning » Terminology» Holding the hair » Standing positions» 0,45,90 degrees » Reference points» Problem solving » Where to start cutting» When to stop cutting

EDUCATOR: Fanone International Team



NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow dryer and brushes.


OFFERINGSAcademy@Toronto: May 29, Nov 6

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STRUCTURED FORMATION TWO--

This one-day, hands-on workshop will travel deeper into the square and how it’s applied to create new shapes. This program will enable the stylist to alter any shape while maintaining control of each section. It will also provide the hairdresser with more confidence and vision when consulting with the client.

WHAT’S IN IT FOR YOU?» Sectioning » Graduation» Texturing » Disconnections» Client position » Visualizing shape» Asymmetrical cutting » Personalizing




NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow dryer and brushes.



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BLOW DRY AND FINISH--

This one-day, hands-on workshop is designed to give the hairdresser a complete understanding of the augmentation involved with the blow dry and how to finish with flair. Learn to appreciate the true art of the fashionable finish; polished, relaxed and lasting shape control. This class is designed for all levels and is paced according to the stylist’s abilities and experience.

WHAT’S IN IT FOR YOU?» Prepping the hair » Standing positions» Power drying » Heat and speed selection» Tool selection » Sectioning» Brush setting » Balance» Scrunching » Silhouette» Brush straightening » Where to start» When to stop




NOTE: Bring sectioning clips, water bottle blow dryer, and brushes.



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FOILING MASTERY--

Learn the classic technique of foil highlighting. Find more about how you can adapt placements to achieve different color effects and add dimension to your color.

WHAT’S IN IT FOR YOU?» Instruction and demonstration in classic techniques and adapting placements» Dimensional coloring according to client needs » Commercial, salon core highlighting services » Tips and hints to get the best results

EDUCATOR: Master Colorist Educator



NOTE: The following Color Service will be done on a provided mannequin: 2 colors in foils using Silk Lift and Topchic or Nectaya HiBlonde, New Blonde performed at the basin, Toning at basin with Colorance Express Toning.


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AN EVENING WITH…& ARTIST INSPIRATION SERIES

Open yourself to inspiration from around the world.

Explore the artistry and what inspires today’s internationally recognized and most cuttingedge-passionate-awarding winning hairdressers from around the world.

Discover what inspires and drives them to be recognized for the highest accomplishmentsin our profession.

The experience starts with a Sunday evening 3 hour inspirational event.Monday session brings it all to life with an up close and personal full day hands-on session.

May 15 An evening with Mario Krankl 6pm - 9pm $50.00

May 16 Inspirational workshop with Mario Krankl 10am - 5pm $400.00

Sep 11 An evening with Rodica Hristu 6pm - 9pm $50.00

Sep 12 Inspirational workshop with Rodica Hristu 10am - 5pm $400.00

Mario KranklAUSTRIA

Rodica HristuCANADA

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“THE CONFIDENCE TO BREAK RULES.”

Didier DeroyeBELGIUM

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CUT & STYLE--

YOUR ARE ADDICTED TO CUTTING AND STYLING? MASTER THE TECHNIQUES AND LEARN TO BREAK THE RULES.

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PROGRAM--

TURN YOUR PASSION FOR CUT & STYLE INTO MASTERY

Achieve a new level in cutting and styling — become a GOLDWELL MASTER STYLIST.

True hair style is not just the cut, the color or the style; it‘s the seamless integration of all three: Cut + Color + Style. The Goldwell Master Stylist Program is about everything you need to master all three components –

taking you step-by-step to the highest level of expertise.

COMING FALL 2016

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Whether you are a beginner looking to build confidence or a busy stylist with many years of experience, the Master Stylist Program is an essential investment for anyone to really understand the rules behind hair cutting

to take your work to the next level.

You will get also an insight into what colors and techniques are best designed for each shape to give the best results.

Start with the ESSENTIAL SHAPES seminar.

And if you gained this break out of routine and add an exciting, salon friendly twist to your ESSENTIAL SHAPES repertoire. Go one step further by attending the next Master Stylist Program seminar and find out what´s in it for you in the

CONTEMPORARY SHAPES seminar.

Want to know more? Visit www.goldwell.com

PROGRAM

ESSENTIAL SHAPES

CONTEMPORARY SHAPES

COMING SOON:

ADVANCED SHAPES

COMING SOON:

COLLECTION SHAPES

COMING FALL 2016COMING FALL 2016

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We encourage you to join this program if you want to:

» Grow your business and increase your client loyalty

» Develop and refine your technical skills» Supercharge your creativity

Get inspired, get energized and get started. Join us!

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“MY ASPIRATION IS TO MAKE HER FALL IN LOVE

WITH HER HAIR.”Mark Leeson

GOLDWELL GLOBAL CREATIVE AMBASSADOR2014 BRITISH HAIRDRESSER OF THE YEAR

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KERASILK PREMIUM HAIR CARE SEMINAR PROGRAM

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KERASILK--

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Available in-salon upon request.

KERASILK PREMIUM HAIR CARE SEMINAR. From perfectly bodified to brilliantly colored, from perfectly smooth to

supple, healthy-looking hair: Discover Goldwell’s new premium hair care to bring your and your clients’ aspirations to life.

Learn how to successfully implement and perform five customizable salon

services to set yourself and your salon apart from the competition, gain new clients and generate additional turnover.

PREMIUM HAIR CARE BY GOLDWELL

WHAT’S IN IT FOR YOU?» The new premium hair care by Goldwell and five service ideas» How to successfully implement the services in your salon » Expert hair analysis to professionally determine the perfect Kerasilk service for your client’s hair structure » Tips to perfectly play the premium character of the hair care » Insights in how to professionally consult with your clients using specific consumer language

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Available in-salon upon request.

KERASILK KERATIN TREATMENT SERVICE SEMINAR.Take unmanageable, frizzy hair from frustrating to fabulous. Kerasilk Keratin

smoothing treatments are a great opportunity to change the texture of the hair without chemical damage. Perform the Kerasilk Keratin Treatment according

to the Service Cycle for a long-lasting transformation your clients will love.

Become an expert for unmanageable hair. In this seminar you will learn how to use the Kerasilk Consultation Tool to identify the perfect level of hair relaxation and smoothening

for your client. Get to know how to adjust the formula according to your client’s wish and to prepare the hair for the treatment. Learn how to perfectly apply the treatment and get

maximum perfection and long-lasting smooth and soft results with the Kerasilk Keratin Treatment.

Work with the complementary Kerasilk care products to create the end result desired. Kerasilk offers a wide range of precious care products

for the optimum finish. Make your clients love their hair even longer by recommending Kerasilk home care products. Give your clients the

ultimate Kerasilk experience.

PREMIUM HAIR CARE BY GOLDWELL

WHAT’S IN IT FOR YOU?» The Kerasilk Keratin Treatment System and how to implement the service in your salon » Customized design techniques » Modify formulae, sectioning and placement to create individual texture results » Inspirational ideas to expand your menu of color services

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SERVICE CYCLE

CONSULTATION

PREPARATION

APPLICATION

MAINTENANCE

POST-CARE& STYLING

IN-SALON

AT H

OME

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“A GREAT SERVICE STARTS A STEP

EARLIER AND GOES ONE FURTHER.”

Riccardo di NardiITALY

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SERVICE COLLECTIONS--

IT’S NOT JUST ABOUT COLOR, BUT ABOUT BEAUTIFUL LOOKS AND HAPPY CLIENTS.

EMBRACE A NEW AND HOLISTIC APPROACH TO HAIRDRESSING AND DISCOVER ITS POSSIBILITIES.

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Available regionally in look & learn or hands-on format.

THE COOL BLONDE COLLECTION (Look & Learn)Tammie Axworthy & Krysten-Ashley Garrod | May 2 (5pm-8pm) | $50.00

ON-TREND BLONDE.Discover Goldwell´s exciting blonde services reflecting the latest trends for the most relevant blonde types. This seminar perfectly provides you with all

necessary information on the new services, great techniques and innovations.

THE COOL BLONDE COLLECTION

WHAT’S IN IT FOR YOU?» Discover the latest blonde trends» Understand the needs of blonde clients» How to perform a wider spectrum of exciting blondes from high-end natural to brightest blonde» Creative Blonding and Freehand techniques» Care/styling tips and follow-up services» Inspirational hands-on sessions to gain excellence and have fun!

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RED IS AN ATTITUDE. Bold, fiery, confident. Red is about understanding your client’s attitude and finding

its visual expression. From copper to mahogany, from ginger to violet – it’s all in your hands. Create the red of her dreams and she will keep coming back to you.

THE RED COLLECTION

WHAT’S IN IT FOR YOU?» Everything you need to know about the creation of the Red Collection looks» From quick to sophisticated, innovative techniques and services» Consultation techniques on how to approach your client in a consumer language way» How to implement upgrade menus in your salon» Creative styling tips and follow-up services » Inspirational hands-on sessions to gain excellence and have fun!

THE GOLDWELL EDUCATION PLUS APP Download, install and activate the app. Focus the camera on pages with the augmented app icon and enjoy the futuristic 360° view of our 3D beauties and the new, fantastic color and cut techniques.


THE RED COLLECTION (Look & Learn)Academy Manager & GTA | Oct 17 (10am-1pm) | $50.00

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YOUR CLIENTS EXPECT NOTHING LESS THAN PERFECT HAIR EACH AND EVERY TIME THEY VISIT YOUR SALON.

But you know that when your clients are smiling when they leave your salon, they’ll be back. Our goal is to provide you with the best possible support every day with every client. We believe that your expertise, creativity and passion is why only

you can make your clients happy.

THE PERFECT BEAUTY COLLECTION

WHAT’S IN IT FOR YOU?» All about service implementation and upgrades to increase backbar and retail business» Insights in how to professionally consult with your clients using specific consumer language» Innovative services and techniques bringing your color and care expertise to the next level» Comprehensive knowledge on how to use the new SilkLift Control and Nectaya Enriched Naturals» Care/styling tips and follow-up services for holistic service offers and lasting perfectly looking hair» Inspirational hands-on sessions to gain color excellence and have fun!


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MAKE THE MOST OUT OF GREY.Grey is the number 1 reason why women go for color. Only you as an

expert can master the diversity of grey services. Convince home color clients to not only get their hair cut, but also to get their color done in your salon.

THE GREY COLLECTION

WHAT’S IN IT FOR YOU?» Everything you always wanted to know about grey hair» State-of-the-art formulations for outstanding grey coverage» Innovative techniques and services taking grey coverage to the next level in your salon» Consultation techniques fitting to your grey clients’ needs» Care/styling tips and follow-up services for holistic and lasting gorgeous results» Inspirational hands-on sessions to gain excellence and have fun!

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MAKE MORE OF YOUR MAN.Some men have great style, while others need a little more help. Take care of your male

clientele in your salon by finding out how to confidently and successfully treat them. Learn more about successful consultations with men and male client-specific color and styling services. Learn how to make him feel comfortable in your salon while

offering him discrete and professional services to make him look his best.

THE MEN’S COLLECTION

WHAT’S IN IT FOR YOU?» Gain insights on how to serve your male clientele successfully» Consultation as conversation – how to speak with him» Innovative techniques and services to take the men‘s service menu to the next level» Care and styling tips designed for men» Inspirational hands-on sessions to gain excellence and have fun!

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“DISRUPT TO INNOVATE. UNLEARN THE LEARNINGS.”

Lok ChanGLOBAL WINNER

PARTNER CATEGORY 2014,HONG KONG

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COLOR ZOOM--

THE COLOR ZOOM HAIR FASHION COLLECTION FEATURES THE HOTTEST TRENDS IN STYLES.

DISCOVER INNOVATIVE CUT, COLOR AND STYLING TECHNIQUES AND BE DARING TO DISRUPT THE CONVENTIONAL.

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You’ve seen it before: so target it! Shaking up the status quo means breaking up the conventional and creating something new.

CHALLENGE THE EXPECTATIONS.Taking inspiration from fashion trends, our creative Color Zoom Team

pushed them to the next level. The team disrupted the shape, the color and the texture of hair.

The play of disruption gave our stylists the maximum freedom to create unique looks with reinvented shapes, new coloring techniques and

larger-than-life textures.

DARE TO BE DISRUPTIVE.Strong shapes meet organic fluidity. Shiny materials meet matte and

frizzy textures. Deep Neutral Backgrounds meet Disruptive Vibrant Accents. Disrupt the shape. Disrupt the color. Disrupt the texture. Dare to engage

with an inspiring Hair Fashion Collection that breaks with the conventional and invites you to challenge your own ideas of shape, color and texture.

GET READY FOR D!SRUPT.

THE TREND 2016:D!SRUPT

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THE TREND 2016:D!SRUPT

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WIN THE COLOR ZOOM CHALLENGE AT THE NEXT GLOBAL ZOOM EVENT

The Global Zoom Event is one of the most inspiring events for stylists from all over the world. Three days of hair fashion and creative

exchange will boost your creativity and your career.

Be part of this world! All you have to do is create your version of the Disrupt Collection and you have the chance to compete live on stage. As one of the winners from the Color Zoom Challenge you will be part

of the team that creates the new Color Zoom Collection 2018.

TAKE YOUR CHANCE TO GO ON STAGE. GET READY TO DISRUPT!

www.colorzoom.com

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COLOR ZOOM ‘16CREATING A COLOR CHALLENGE ENTRY

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Color Zoom focus program. New colors, techniques and stylesdesigned by an International Team. Learn first hand the concept ofcolor zoom 2016. Be inspired by the inspiration and create your own personal ‘interpretation’.

Learn how to build a storyboard, produce, coordinate and executea photo shoot with the goal of submitting a photograph for thecompetition. Experience a live professional photo shoot, prints anddigital imagery which can be entered into the Color Zoom Challenge.

All national competition winners will travel to InternationalDestinations to attend the Grand Finale. International winners willwork with the GOLDWELL® brand team to create the next ColorZoom Collection.

Join the Color Zoom Challenge 2016!Download the competition package under www.goldwell.comGood Luck!

EDUCATOR: Lindie Blackwell, Rodica Hristu, Michael Shire & Kale Friesen, Timothy Switzer and Simon-Pierre Daoust


INVESTMENT: $1,000 / Salon Alliance™ Points: 28,571

NOTE: Color and finishing product is supplied. Bring all tools to color, cut and finish your model including your model wardrobe, shoes and accessories. Important note: participants must bring their live own model for day 2 and 3 of the class. Models not provided.


OFFERINGSAcademy@Toronto: Mar 20-22, Apr 3-5Alberta: Edmonton Apr 17-19Atlantic Canada: Halifax, NS May 1-3 British Columbia: Vancouver Feb 28-Mar 1, Apr 10-12Manitoba: Winnipeg Mar 13-15Quebec: Montreal Apr 24-26

“I LOVE COLOR ZOOM AS IT OFFERS SUCH A BIG STAGE FOR CREATIVITY.”

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Lidia MalezRussia--

BECOME PART OF WHAT INSPIRES THE WORLD.

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COLOR ZOOM ‘16(WORKSHOP)

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Color Zoom Workshop for the full experience of Color Zoom, experiencethis hands-on workshop and truly immerse yourself in the trend. This oneday program combines a look and learn seminar in the morning with anintensive hands-on session in the afternoon.

EDUCATOR: Color Zoom Educator



NOTE: Bring Tail Comb and sectioning clips.


OFFERINGSAtlantic Canada: St. Johns, NL Feb 22 | Halifax, NS Mar 7Academy@Toronto: Mar 14Manitoba: Brandon Feb 29Ontario: Waterloo Mar 21 | Ottawa Apr 4

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COLOR ZOOM ‘16ENTERING THE COLOR ZOOM CHALLENGE

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In 2016 the GOLDWELL® brand experts continue the search for the mostcreative trendsetting colorists with the Color Zoom Challenge. Don’t missyour opportunity to set international trends. Your challenge is to interpret the latest COLOR ZOOM trend.

These webinars will delve into all of the components you need to puttogether a color challenge submission. We will walk you through how tobuild a storyboard, produce, coordinate and execute a photo shoot withthe goal of submitting a photograph for the competition.

All national competition winners will travel to an International destinationto attend the international Grand Finale. International winners will workwith GOLDWELL to create the next Color Zoom Collection.

Join the Color Zoom Challenge 2016!Good Luck!

Learning Focus» Trend World overview» How to collaborate with a photographer, fashion stylist and makeup artist» How to select a model» Hair color and lighting» How to write up your technique

This webinar will be complimentary.Sign up at Goldwelllive.com for webinar details.

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COLOR ZOOM ’16(LOOK & LEARN)

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For a sneak peek at Color Zoom, experience this look and learnseminar and truly immerse yourself in the trend.

EDUCATOR: Color Zoom Educator





OFFERINGS Atlantic Canada: Annapolis Valley, NS Apr 10British Columbia: Courtenay Feb 28 | Nanaimo Feb 29Manitoba: Brandon Feb 28-29Ontario: Hamilton Apr 25 | Sault Ste. Marie Feb 22

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“DON’T JUST BE INSPIRED.

BE INSPIRING.”Esther Schreurs

THE NETHERLANDS

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GLOBAL ARTISTIC NETWORK--

THEY’RE BRILLIANT, CHARISMATIC, AND PREPARED TO SHARE THEIR HUNGER FOR INSPIRING HAIRSTYLING WITH YOU –

GET READY TO MEET INTERNATIONAL STYLIST ICONS.

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INTERNATIONAL ARTISTIC TEAM

ONLY WORLD-CLASS ARTISTS CAN GIVE YOU A WORLD-CLASS TRAINING.Learn from the best! The artists in the Goldwell Master Team

represent the highest standards of Goldwell Education and Inspiration.

Whether in our global academies or as headliners on stages around the world – they provide you with an education experience you’ll

never forget and give your personal development a real kick!

Don’t miss your chance to see them whenever you can!

1. PETER WU, TAIWAN

2. LISA WHITEMAN, UNITED KINGDOM

3. SHANE HENNING, AUSTRALIA

4. MARK LEESON, UNITED KINGDOM

5. JAY MAHMOOD, UNITED KINGDOM

6. AGNES WESTERMAN, THE NETHERLANDS

7. RODICA HRISTU, CANADA

8. TIMOTHY SWITZER, CANADA

9.MARIO KRANKL, AUSTRIA

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Timothy’s passion sprang from watching his mother work at her salon. “For as long as I can remember, my mother had a business. I spent a lot of time training others & working full-time at the salon. I rarely say ‘no.’ I enjoy sharing my passion for the industry, and love to have a different showcase for my creative abilities.”

A successful salon owner, artist and award winning hairstylist, Timothy shares his freethinking philosophies about hair coloring and precision cutting, delivering creative techniques with a creative edge to help you retain any client.

GOLDWELL MASTER TEAM

TIMOTHY SWITZERNORTH AMERICAN ARTISTIC DIRECTOR | GLOBAL MASTER | COLOR ZOOM WINNER 2009 | COLOR ZOOM MASTER 2010

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“EVERYONE HAS ONE THING TO TEACH YOU

ABOUT YOURSELF AND THE INDUSTRY, IF YOU WILL

LISTEN.”Timothy Switzer

CANADA

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Mastered her craft foil by foil by challenging herself to new dimensions every time she would touch a canvas. She’s been for years a leading colorist not only in a top salon in Toronto, but in the industry.

She has been the key colorist in many launches such as Goldwell Mexico, Elumen Canada, and Goldwell Styling for Canada and a solid presence in most of

GLOBAL COLOR ZOOM shows around the world.

There is an obvious passion and confidence in Rodica and she believes that being an exceptional colorist is not only about coloring hair or about creativity and experience. It’s a combination of all elements and it is based on knowledge, visualization and emotion.

GOLDWELL MASTER TEAM

RODICA HRISTUNORTH AMERICAN ARTISTIC DIRECTOR | GLOBAL MASTER | COLOR ZOOM MASTER 2016-2017

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“TALENT WEAVED WITH PASSION AND LOVE

COVERED IN COLOR AND SLICED IN FOILS WRAPPED

IN PERSEVERANCE AND HARD WORK”!

Rodica HristuCANADA

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NATIONAL ARTISTIC TEAM

LOCAL ARTISTIC TEAM INSPIRATIONAL PARTNERS

Be trained by educators who belong to the best in the world. Who understand, inspire and motivate. Learn from them and you will be like them.

EDUCATION TEAM

Tammie AxworthyBrantford, Ontario

Joan NovakWhistler, BC

Lindie BlackwellBarrie, Ontario

Michelle PargeeLangley, BC

Claude ComeauHalifax, Nova Scotia

Dale SeemanVancouver, BC

Krysten-Ashley GarrodToronto, Ontario

Kelly HallettKingston, Ontario

Jennifer VermeerHamilton, Ontario

Jamie DennisBarrie, Ontario

Simon-Pierre DaoustMontreal, Quebec

Linda KelseyVictoria, BC

Violet VolovikToronto, Ontario

Fanone InternationalToronto, Ontario

Kat MarcusToronto, Ontario

Education Managers Camilla James, Heather Scott, Laurie Tosh, Linda Lorenzoni, Mary Minaudo, Michelle Williams, Nadara Budden, Simone Leonhardt, Valerie Lundy,Francois Ferland, Aurore Duguay

Alberta GTA's Ferass Kaddoura, Katie Kempthorne, Laura Winn

Atlantic Canada GTA's Alicia Langille, Brigitte Leblanc, Chelsea Sutherland, Emily Norton, Sandy Bennick

British Columbia GTA's Jenna Anderson, Melanie Bailey, Stacey Blackburn, Koto Chun, Katrina Dieleman, Tess Fillmore, Chantel Funk, Kara Gilbertson, Tobi Glover,Carolyn Richards, Stacey Riddy, Amber Russell, Hannah Vail, Dale Ewing, Simon James

Manitoba GTA's Laura Ritchie, Stacey Thomas, Valerie Martin

Newfoundland GTA's Alison Bradbury, Bailey Squires, Jessica Murphy, Lisa Byrne, Tara Tobin

Ontario GTA's Amanda Arcand, Barb Tadgell, Ben Siu, Bj Spencer, Celine Lafleche, Chris White, Christianna Burke, Colinda Carroll, Eun Kyung Kim, Gioia Commisso,Hao Gao, Ivo Tiberio, Janel Turnbull, Jennifer Haster, Jennifer Hunter, Jennifer Stinson, Jennifer Vermeer, Lesley Branscombe, Lisa Code-Pari, Michele Bailey, Sara D‘andrea, Sarah Hosaki,

Stuart Garrod, Therese Mcloughlin, Victoria Powell, Wendy McNichol, Janet Springer

Quebec GTA's Carolyne Michaud, Genevieve Moquin, Jean Rene Langlois, Marie-Elaine St-Amour, Marina Luca, Yanick Chartrand–Kravitz, Sylvie Collin, Marie-Claude Bouchard, Didier Lachapelle, Emilie Weissmann

Saskatchewan GTA's Carmela Hoffart, Leanne Kostyshyn, Jessica Waldner70

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“EDUCATION DOESN’T DEPEND ON TIME

OR PLACE.”Jean Luc Benhamou

GERMANY

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IN-SALON SEMINARS--

THESE IN-SALON SEMINARS ARE OFFERED REGIONALLY.BY OUR LOCAL EDUCATION TEAM.

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ITS ALL ABOUT YOU.

Every stylist, every salon, every clientele is different. Our customized programs

are the perfect answer to your individual needs, and they help you to take your

entire salon forward.

Contact your Goldwell team to find out more about in-salon trainings for

your team.

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FOUNDATION MASTERY

Behind each amazing color you can find solid professional knowledge, great technical expertise and reliable high performance professional products.

Foundation mastery builds a perfect base on your way to becoming an expert in subject color, care and styling. It will allow you to confidently work with the entire Goldwell Portfolio and to create stunning hair for your clients every single time.

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FOUNDATION COLORANCE--

Learn how to perfect demi-permanent coloring with COLORANCE color.Gain confidence to use it effectively. Find out more about how topromote different service options to your clients.

WHAT’S IN IT FOR YOU?» Essentials in hair analysis for easy consultation» Simple salon services for excellent color results» Hints and tips on how to get best results for clients hair structure» Formulation for reliable grey blending, durability and evenness

EDUCATOR: Academy Manager/Goldwell Technical Associates


INVESTMENT: $40.00 Value


OFFERINGSAcademy@Toronto: Feb 7, Apr 10, Sep 25

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FOUNDATION TOPCHIC/NECTAYA--

Discover endless possibilities of the permanent coloring with TOPCHIC and NECTAYA. Learn new exciting services that will allow you to amaze you clients with dazzling shine, incredible durability, evenness and 100 % grey coverage.

WHAT’S IN IT FOR YOU?» All you wanted to know about permanent coloring » Formulation for reliable grey coverage, durability and evenness» Desirable salon services for every color family» How to talk to the client about NECTAYA, a hair color without ammonia-odor






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Want to learn more? Join our Master Colorist Program.

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FOUNDATION ELUMEN--

Learn how to achieve brilliant color results with exceptional shine and durability with ELUMEN color and customized communication and application tools as well as promoting new services to your client.

WHAT’S IN IT FOR YOU?» Learn why ELUMEN is so special » Identifying the right clients for ELUMEN color» Application and commercial techniques with ELUMEN » Confidence in usage of ELUMEN






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FOUNDATION LIGHTENING--

The blonde client is an extremely important part of any salon‘s business.Discover insights into the needs of these clients and the core salon servicesrelated to highlifting, decolorizing and toning services.

WHAT’S IN IT FOR YOU?» Insights into the specific needs of blonde clients and how to best communicate Goldwell blonde services» Knowledge and skill related to highlifting (TOPCHIC and NECTAYA HiBlondes Control ranges), decolorizing (SILKLIFT and OXYCUR PLATIN and blonde refinement (COLORANCE and ELUMEN)






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FOUNDATION KERATIN SMOOTHING--

Take unmanageable, frizzy hair from frustrating to fabulous with the new Kerasilk Keratin Treatment. Keratin smoothing treatments are a great new opportunity to change the texture of hair without chemical damage and a whole new addition to the salon service menu. From reducing and reshaping curl to smoothing and softening unruly hair, the Kerasilk Keratin Treatment is an exciting new addition to your texture portfolio.

WHAT’S IN IT FOR YOU?» Learn the complete Kerasilk Keratin Treatment System and how to success fully implement the service in your salon» Design techniques that are customized to individual client needs» Modifying formulae, sectioning and placement to adapt to different styles, length, texture and client needs to create individual texture results» Enriching your creativity with new and original ideas that have the potential to expand your menu of color services





OFFERINGSAcademy@Toronto: Feb 29, Oct 17

FOUNDATION MASTERY

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FORMULATION MASTERY

We will help you to understand color like you‘ve never done before. Enter the world of formulations. Discover more about the universal color law and color schemes.

Learn to understand the relationship between colors and think in color formulations.


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ULTIMATE GREY--

No more grey coverage disasters! Learn how with the right formulations you can always achieve reliable grey coverage for your clients.

WHAT’S IN IT FOR YOU?» Answers to why is it hard to cover grey» Formulations for reliable grey coverage » Hints and tips on how to best cover grey



INVESTMENT: $25 / Salon Alliance™ Points: 714

NOTE: Demonstration only. No tools required.


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ULTIMATE BLONDES--

Blonde is full of different facets and dimensions – from natural to bright, from warm to cool. Discover formulations behind each of them and learn to understand blonde like you’ve never done before.

WHAT’S IN IT FOR YOU?» How to achieve a blonde beautiful» Insights into blonde formulations» Hints and tips for amazing blonde results





OFFERINGSComing Soon

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FORMULATION MASTERY


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ULTIMATE COLOR FIX--

Creating the perfect color palette is essential to the success of any professional color service. Despite too dark, too light, too red or faded hair, this seminar will give you the knowledge, skills and confidence required to perform color correction with excellence.

WHAT’S IN IT FOR YOU?» Professional salon solutions for turning color challenges into thrilling results» Coloring darker, filling, tinting back and overcoming color fading» Removing artificial color





OFFERINGSAcademy@Toronto: Apr 4, Nov 14

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ULTIMATE BRUNETTES--

More and more clients choose brunette over blonde. No wonder, brown hair is flattering and sexy. Learn more about how to bring out the best in brown for your clients through creative formulations.

WHAT’S IN IT FOR YOU?» How to choose the right brown color for your client» Exciting formulations for rich brown without brassiness» Do‘s and Don‘ts for Brunettes






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ULTIMATE REDS--

Red is gorgeous, red is hot. Ranging from soft auburn to spicy tangerine it offers a wide spectrum of exotic hues for every client need. Dive into the exciting world of the red color family and discover insights into stunning red hair.

WHAT’S IN IT FOR YOU?» How to keep red vibrant» Insights into creative red formulations» Dos and Don‘ts for redheads






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“I’VE GOT A NEW BOSS. MYSELF.”

Alessandro ParetiITALY

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SALON SUCCESS--

YOU ARE A GREAT HAIRDRESSER. BUT DO YOU KNOW ALL HOW TO RUN A SUCCESSFUL BUSINESS?

LEARN EVERYTHING ABOUT IT – AND TURN YOUR TALENT INTO SALON SUCCESS.

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“It is not always possible to see the end of any tunnel in business,however after experiencing the Be More. Achieve More program,

this has become reality.

We discovered the importance of planning and working together,utilizing the individual’s abilities to achieve targets that

previously looked out of reach that can now be achieved”.

SALON OWNER

» Communication» Consulation» Goal Setting» Client Types

» Maximizing Results» Live the Color Cycle» Boosting Creativity» Making it Happen

» Choose to Win» New Generation Client» Home Hair Care» Passion Wins

THE CUSTOMIZED IN-SALON TRAINING PROGRAM.

Innovative and high performing products and your creative andtechnical expertise and imperative to be successful:

The Be More. Achieve More In-salon program offers insightsbeyond product and technique. Instead, this customized

program focuses on core skills that will enhance individual andteam spirit, performance and improve client communication,

relationship and service.

Design a customized Be More. Achieve More In-Salon programfrom the selection of 12 seminar modules:

BE MORE. ACHIEVE MORE.

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PROGRESSIVE UPSTYLING TRENDS(LOOK & LEARN)

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Progressive Upstyling Trends will update your styling capabilities by showing you the latest styles seen by celebrities this year. You will be inspired to recreate these looks that are quick and beautiful using the perfect tools and products offered with the Goldwell® Styling line. It’s all about braids, waves and volume in this 3 hour look & learn program thatwill show you how to take a picture and recreate it.

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PROGRESSIVE UPSTYLING TRENDS(HANDS-ON)

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Progressive Upstyling Trends will update your styling capabilities by showing you the latest styles seen by celebrities this year. You will be inspired to recreate these looks that are quick and beautiful using the perfect tools and products offered with the Goldwell® Styling line. It’s all about braids, waves and volume in this 1 day hands on program that will show you how to take a picture and recreate it.

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TEXTURAL UPDO TECHNIQUESAND TRENDS (LOOK & LEARN)

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This 3 hour demonstration is full of fabulous ideas for dressing and sweeping the hair up. Returning to the Classics as well as Trendy Fun dos for all special occasions! Get inspired with beautiful visuals of several updo techniques.

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BETTER BARBERING--

Take clipper cutting to a NEW level of creativity. Learn the latest trends in hair styling using clipper-cutting techniques. From tram lines to abstract shapes, from basic to advanced, find everything for everybody. Get Inspired. Be Creative.

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STRUCTURED FORMATION ONE--

This one-day, hands-on workshop is ideal for the stylist who would like to reinforce their cutting disciplines. With high fashion shapes in mind, the team at FI will explain the fundamental techniques of executing a planned, disciplined and effective shape in the hair.

Also available in the Artist Series, see page 30.

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TEXTURAL UPDO TECHNIQUESAND TRENDS (HANDS-ON)

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This one-day seminar is full of fabulous ideas for dressing and sweeping the hair up. Returning to the Classics as well as Trendy Fun dos for all special occasions! Expand your creativity by learning several updo techniques. The content shared will help you add exciting ideas to developing updo accessories and resources.

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AVAILABLE ON DEMAND--

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AVAILABLE ON DEMAND

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STRUCTURED FORMATION TWO--

This one-day, hands-on workshop will travel deeper into the square and how it’s applied to create new shapes. This program will enable the stylist to alter any shape while maintaining control of each section. It will also provide the hairdresser with more confidence and vision when consulting with the client.


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BLOW DRY AND FINISH--

This one-day, hands-on workshop is designed to give the hairdresser a complete understanding of the augmentation involved with the blow dry and how to finish with flair. Learn to appreciate the true art of the fashionable finish; polished, relaxed and lasting shape control. This class is designed for all levels and is paced according to the stylist’s abilities and experience.


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3D TEXTURE--

This 1 day program is for all skill levels and will focus on creating texture through 3 mediums – cut, perm and styling techniques. Transform your skills by exploring Salon Texture – Trend Texture – Avante Garde Texture. Cocktailing suggestions for your StyleSign® product will also be shared.

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THE PERFECT FINISH--

A perfect style always consists of a perfect cut, a perfect color and a perfect styling. The Goldwell® StyleSign® products help you to create the perfect final look as it transforms each cut and color into a masterpiece – into your sign of style.

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THE WINNING FORMULA –CYCLE TO SUCCESS

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This 1 day program is for stylist who are starting in the business or who are new to the Goldwell® brand. The perfect blend of back to basics with easy and effective day to day techniques to help you achieve client satisfaction. See 4 Color Placements, 3 Cuts and practice 1 live in the workshop portion of the program.

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EXPRESS YOUR STYLE SENSES--

In this one day program you will work hands on with the Dualsenses®and StyleSign® ranges making use of the Goldwell® Service Cycle as a fundamental part of your consultation, and proper product recommendation. Two simple updo’s, are demonstrated from foundation to finish and the products necessary to complete the looks along the way.

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CATCH THE LIGHT‘OF ELUMEN® COLOR’

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Heighten your creativity with Elumen color. This program will build your confidence in creating tailor made techniques by exploring what influences your design, creating the look and reproducing it again. Elumen® products will evolve from ‘ just for some clients’ to a r egular part of your color toolbox.

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PURE BLONDE(LOOK & LEARN)

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This 3 hour look & learn formulation and color correction program will unlock the mystery in achieving the perfect blonde utilizing a variety of options in the Goldwell color portfolio. Special focus on the Elumen® range as a color correction tool. You will be able to map out a plan for your client allowing you to achieve that beautiful blonde safely, accurately and with confidence.

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PURE BLONDE(HANDS-ON)

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This 1 day formulation and color correction program will unlock the mystery in achieving the perfect blonde utilizing a v ariety of options in the Goldwell color portfolio. Special focus on the Elumen® range as a color correction tool. You will be able to map out a plan for your client allowing you to achieve that beautiful blonde safely, accurately and with confidence.

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One of the greatest benefits of being a Goldwell and/or KMS California Salon Partner is The Salon Alliance Rewards Program which lets you earn

amazing rewards for the product purchases you make.

Many additional features including a Resource Library, E-blasts and up to date information on New Products, Shows and Events make it a unique program in many ways.

The Salon Alliance Program is open to all salons and independent stylists who purchase a quarterly minimum of $1000 in Goldwell and/or KMS California products.

PERFECT PARTNERSHIP. AMAZING REWARDS.

Your partnership means a lot to us –and we want to support your creativity and success in every way possible.

The Salon Alliance is part of that commitment – providing exclusive incentives, rewards and opportunities for you and your salon to build new skills, try new products and grow your business.

The Salon Alliance Program is open to all qualified Goldwell and KMS Californiasalons and independent stylists. Visit www.theSalonAlliance.ca for details.

To learn more or to enroll please contact your Kao Canada or Distributor Salon Consultant.

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BOOKINGS

To register for all classes, contact your KAO Canada Sales Consultant,Field Education Manager or email [email protected]

Pour tout renseignement sur la formation au Québec, veuillez contacter : - Pour le territoire associé au distributeur Cantin : 1-800-463-4482- Pour le territoire associé au distributeur Ami-co : 1-800-515-9015

Provide Attendee name (first and last)Salon Name | Salon Address | Phone Number | Email Address |Emergency Contact | Selected program(s) & location | Selected date(s)

Have your form of payment readyPersonal/Salon Cheque | Credit Card (Mastercard or VISA)Salon Account | Loyalty Program Reward EducationVoucher or Points

Consult individual programs for:Event location | Dates and days of the week | Tools required

Bring a friend:You will get 50% off your fee if you bring 4 or more peopleto the same class.

CANCELLATION POLICY

All cancellations must be received 5 business days prior to the dateof the scheduled program to be eligible for the full refund.

Any cancellations after 5 business days of the scheduled program will receive a credit Education Voucher towards a future class in the current calendar year.

Non attendance without notice is subject to a 100% charge.

Kao Canada Inc. reserves the right to postpone or change any programdue to unforeseen circumstances, in which case participants will benotified by phone.

phone 905.670.2844

toll free 1.877.670.6767

technical hotline 1.800.333.CHIC

e-mail [email protected]

weblink www.goldwell.com

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BOOKING AND MUST-KNOW INFORMATION

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THE GOLDWELL EDUCATION PLUS APP

Download, install and activate the app. Focus the camera on pages with the augmented app icon and enjoy the

futuristic 360° view of our 3D beauties and the new, fantastic color and cut techniques.

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“STRIVING FOR SUCCESS WITHOUT HARD WORK IS LIKE TRYING TO HARVEST WHERE

YOU HAVEN’T PLANTED”Kathy Reilly

ASSOCIATE DIRECTOR OF EDUCATION,CANADA

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Continuing education is an important aspect of every hairstylist’s journey, and having a state-of-the-art academy to attend is just what stylists will get at Academy Toronto. Opened September 2014, the brand new space is bigger and better than ever – the largest Academy in our Global Network and the largest academy in Canada. Our goal is to provide you with a learning environment of comfort and inspiration as you continue your journey through our Global and local education curriculum and get inspired by our world class artists and educators. As a professional hairdresser for 27 years, early on I found myself inspired by an educator, the passion for her craft and sharing what she truly believed in encouraged me to become an educator 18 years ago. That feeling has grown into a passion of my own; to represent with respect, honesty and integrity the brands that have never let me down and the education team I am proud to work alongside. That same passion for our industry and the world class education we offer are evident in each and every artist and education team member you will meet whether we see you at a show, a regional program, or in our Academy, our education family will welcome you with open arms.

After all, we believe that sharing valuable information with fellow stylists and seeing a spark ignite is the ultimate reward!

I look forward to meeting you somewhere our education paths cross anytime, anywhere across the country!

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PORTFOLIO ON TOUR

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SPECIAL EVENTS--

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Step inside the Goldwell® and KMS® California Brands where you will be

educated on the latest trends and inspired by the industry’s most creative

talent. Interact with the teams and models at this 3-hour inspiring,

educational event where Fashion meets Fantasy.

Date Location Artists

Feb 21 St Johns, NL Michael Crispel, Michel Moreau, Ali Bradbury, Joan Novak, Lindie Blackwell

Mar 6 Halifax, NS Edwin Johnston, Joan Novak

Mar 6 Vancouver, BC Michael Crispel, Melita Campellone, Claude Comeau, Violet Volovik

Mar 13 Academy Toronto Michael Crispel, Stacey Abdella, Violet Volovik, Claude Comeau

Mar 20 Waterloo, ON Edwin Johnston, Joan Novak, Claude Comeau

Mar 20 Calgary, AB Michael Crispel, Stacey Abdella, Violet Volovik, Simon-Pierre Daoust

Apr 3 Ottawa, ON Melita Campellone, Claude Comeau

Apr 3 Montreal, QC Simon-Pierre Daoust, Michael Crispel, Michel Moreau

Sep 18 Winfield, BC Michael Crispel, Nadia Albano

Nov 13 Chatham, ON Michael Crispel, Lindie Blackwell, Rodica Hristu

Please contact your local Goldwell and KMS California Consultant for locations & tickets.

FORMAT: 3 Hours / Doors Open 5.30pm / Show Starts 6.00pm / Finish 9.00pm

INVESTMENT*: $75 / Salon Alliance™ Points: 2,143

TICKET INCLUDES: 1 Drink Ticket, H’ors D’ouvres and a chance for many prizes to be won!

*No discounts apply

PORTFOLIO ON TOUR

Our learning destinations are unique meeting points for stylists all over the world. Join the experience, exchange with like-minded people and get inspired – together we’re striving for new heights of creative excellence.

We are looking forward to meeting you soon.

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FEED YOUR PASSION

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NEW YORK USA--

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LONDON UNITED KINGDOM

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DARMSTADTGERMANY

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TORONTO CANADA

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SYDNEY AUSTRALIA

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HONG KONG HONG KONG

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LEARNING DESTINATIONS--

For an academy near you please contact your Goldwell representative. | goldwell.com

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.100

Documents

EDUCATION BOOK '16