Education and Outreach Committee Update

NCPN-Roses Education and Outreach Team

Kristen Farrar

Natalie Anderson/Pamela Hornby

Brent Pemberton

Education and Outreach Committee Structure• Interim co-chairs

• Kristen Farrar• Sue Sim• Debbie Woodbury

• Coordinators• Natalie Anderson and Pamela Hornby (Roses)• Dianne Coats (Sweetpotatoes)• Kristen Farrar, (Grapes)• Tanner Hunt (Fruit Trees and Hops)• Fatima Osman and Irene Lavagi (Citrus)• Kevin Schooley (Berries)

• National Program Managers• David Prokrym • Erich Rudyj

• Approximately 40 members

Education and Outreach Background• Outreach mainly the responsibility of Tier 2 Committees

• E & O Committee encourages production of materials, assists in their development, and makes suggests for a cohesive look

• Assistance available: Graphic design, website, printing, mailing

• Coordinators actively participate in committee

• Quarterly conference calls• February, May, August, and November

Print Materials Produced

• Trifolds • National• Berries, Citrus, Fruit Trees*, Grapes, Roses, Sweetpotatoes, Hops* (*new in 2018)

• Fact sheets (other crops/general)• High Throughput Sequencing• Grapevine Red Blotch Disease (revised in 2018)• Grapevine Vein Clearing• Grapevine Crown Gall• Citrus HLB (English and Spanish)• Citrus Clonal Protection Program• Sweetpotato: Benefits of Using Virus-Tested Planting Stock • Roses – two new fact sheets • In Progress: Tissue Culture, Blueberry Red Ringspot Disease

On-line Materials• E-newsletter (quarterly)

• Distribution• Print copies too!

• National website with Resource Library

• Assistance with rose, sweetpotato, grape websites

• Google Team Drive for Coordinators• Coordinator’s Handbook

Website• Calendar

• Newsletter sign-up

• Outreach materials

• ‘Contact Us’ survey

Resource Library• Theme art

• PowerPoint presentation template

• PowerPoint presentation with content

• Master NCPN poster

Other Materials• Canvas bags, pens, magnets, rulers, etc.

• Booth display materials

Upcoming Projects

• New communications plan

• Participation in Economic Studies Special Initiative

• Story map for the grape introduction pipeline• Videos documenting the process

• Factsheets• ‘Value of Using Virus-Tested Planting

Stock’ for Grapes• What is NPCN?• Citrus – two factsheets upcoming

• Continued updates to website

Products Available for Roses• Trifolds

• National• Roses

• Factsheets• Rose Rosette - English• Rose Rosette - Español• Crown Gall• Other Suggestions?

• Rose Rosette ‘Field ID Guide’ • Bilingual

• Rose ‘Mosaic’• Economic Impacts

• Website

• Booth display materials

• E-newsletter

2018 Communications Meeting• A two-day meeting was held in June 2018 in

Portland, OR• Day 1: Network Communications• Day 2: Coordinators Unite

GOALS:

• To develop a clearly defined Communications Plan with implementation methods to convey the importance, availability and use of clean plants to stakeholders and industry

• To strengthen teamwork among coordinators and create a more unified network

2019 Communications Meeting• A proposal was funded for two additional work meetings:

1. To shape the communications master plan2. To evaluate and ameliorate with communication experts

before implementation

• March and June 2019 in Sacramento, CA

Target Audiences and Motivation

•Field growers/Nurseries (Potters/Forcers/Processors)Motivation: Economics (loss of revenue due to charge back of diseased plants; plant performance in the field/nurseryAudience roughly less than 10,000

•Hobbyists (Rosarians)Motivation: Aesthetics (plant performance)Audience roughly 20,000

Thank you