Educara SURVEY 2.0Software for Collecting

Cognitive Data On The Web

H. Russell Bernard University of Florida

Clarence C. Gravlee Florida State University

Thanks to Chad Maxwell, Aryeh Jacobsohn and Jessica Pisano for assistance on this project

Cognitive Anthropology On the Web

H. Russell Bernard, Stephen Borgatti, and Gery Ryan, working with Educara Software Corporation (Columbia, Missouri)

Support for the prototype from Ford Motor Company in the late 1990s

Support for release version under a grant to the University of Florida from the National Science Foundation

Educara SURVEY 2.0 – Key Features

Web-based editor for building and editing questionnaires

Data types for cognitive anthropology Free lists, pile sorts, frame substitution,

triad tests, and paired comparisons Standard survey formats - radio button,

open-ended text

Educara SURVEY 2.0 – Key Features

Data exported in tab-delimited, Excel, or XML format

Current version supports English and Spanish; next release will support all alphabetic languages

Packaged with multiple background design templates and completely customizable with HTML

The next slide shows the installed templates.

Availability

Tools are owned and distributed by Educara Software Corporation

Open code

Download is free at http://www.educara.com

Improvements must be made available to everyone

Installation Options Can be configured on your own server

Written in PHP Linux or Windows servers using the

Apache web server and either mySQL or PostgreSQL

Or, Educara will host the tools

Contact Educara for price of hosting

sales@educara.com

At the start, the user sees the following screen:

After login, the user sees the editor for building new surveys and editing existing ones.

The following slides show an example for building a pile sort task.

The next slides show what the respondent sees when doing the pile sort task.

The next slide shows the output from the pile sort task.

The data are exported to an excel sheet.

The following slides show the editor for building a triad test, including selecting a design.

Here, on the next slide, the selection is for a lambda-2 balanced incomplete block design.

To prevent order effects, triad tests are randomized in presentation to the respondent.

The data are unrandomized during export.

The next slide shows the Excel sheet export of the triad test data.

The next slide shows a free-list task. Brewer found that systematic prompting

increases responses to a free-list task. The following slide shows an example of

the prompting tool.

Brewer, Devon D., Sharon B. Garrett, and Giovanni Rinaldi 2002. Free-Listed Items are Effective Cues for Eliciting Additional Items in Semantic Domains. Applied Cognitive Psychology 16:343–358.