AUGUST 2008 n Europe and the Middle East

EditorialEditorialEditorialEditorial By Marina Savelli General Manager – Europe and Middle East

Dear Distributors and Partners

It has been two quarters since our last regional newsletter. I would like to take advantage of this new edition to communicate to you the recent changes in the Cummins Filtration organization. Cummins Filtration has been through significant organization changes to realign globally in order to be better positioned to serve our customers and pursue growth. A major aspect of our new organization is the global alignment of functions within performance cells as defined by the customers and markets they serve. These performance cells include the following: Global Filtration Technologies - focused on our first fit customers; Global Aftermarket - focused on our aftermarket customers; Global Exhaust - focused on the unique needs of the exhaust business; and Emerging Markets – focused on the accelerated growth demands of Brazil, Russia, India, China, and Africa. The Europe and Middle East organization (EME) is now part of the Global Aftermarket performance cell with the focus on growing our aftermarket business in the region and taking advantage of our global positioning. We are confident that our new organization will allow us to develop strategies focused on the aftermarket channel which will reflect on better service and support to our distribution partners and ultimately the end user customers. This newsletter will be one of our communication tools and will allow us to share with you the happenings around our region, company, product technologies and services. I look forward to working with you and growing our business in the region. Marina Savelli

SeaPro® on the

Adriatic Sea Distributor Dominio Ricambi in Pescara, Italy, equips fishing boats with SeaPro®.

After the successful presentation of the IndustrialPro® at the recent Samoter Show in Verona, Italy, Distributor Ditta Dominio Ricambi, sold the very first dual SeaPro unit in Italy to the fishing fleet, M/P Manuccio, owned by Mr Mario Di Giovanni. Mr Di Giovanni was looking for a reliable, easy to service and high performance solution to solve the continuous maintenance and clogging problems he was experiencing on his 12 cylinder Mitsubishi engine.

Thanks to our distributor partner Dominio Ricambi the solution offered with the SeaPro allows Mr Di Giovanni to benefit from the reliable and innovative

features of this product, and especially in this case, high capacity and excellent fuel water separation. The Cummins Filtration Area Sales Manager, Edoardo Giannini is convinced that this positive experience will contribute to the knowledge and expansion of this product due to the innovative and reliable features – assets the marine sector in particular holds in high regards. Sea Pro Fuel Filtration Systems meet ASTM F1201 and ANSI 1105 standards and are approved by Bureau Veritas (BV) UL, Lloyd’s, ABS and Det Norske Veritas. Check for the brochure online - number LI33082, available in Dutch, English ,French, Italian, German, and Spanish at cumminsfiltration.com

New LitNew LitNew LitNew Literatureeratureeratureerature Fluid Level Sensors, Controls and Reservoirs brochure

Cummins Filtration is now introducing a full line of REN™ Fluid Level Sensors, Controls and Reservoirs that are designed for multi-cylinder stationary engines. These products are built tough for long and provide the necessary monitoring, replenishment and continuous oil changing life for stationary applications such prime power, continuous running engines, Oil & Gas pumping stations, & Marine engines. These products eliminate oil system maintenance worries and ensure equipment uptime for reduced operating costs. This Fluid Level Automation product range includes:

• Engine Oil Level Regulators

• Continuous Oil Change System

• Oil Consumption Meters

• Oil Level Sensors

• Oil Level Switches

• Reserve Oil Tank For further information on these Fluid Level, Sensors, Controls and Reservoirs, please check our brochure online at http://www.cumminsfiltration.com/en/product_literature/en_lit_emea.shtml#productbrochures The brochure part number is LI32561 plus suffix. The brochure is available in English, French, Spanish, German, Portuguese, Dutch, Russian, and Italian. .

The Fleetguard User

Friendly Filter

Designed with the End User in Mind Easy to spin on, easy to take off, and won't tip over when you set it down: the user-friendly filter is designed to obsolete metal filters, with advanced polymer materials inside and out for superior performance with easier handling. Plus, because it’s from Cummins Filtration, you know that your engine is getting the best protection available. Unmatched Durability: Ordinary metal filters are easily dented and damaged. The outer shell of the user-friendly filter is made of an advanced polymer construction that is so strong, you can drive over it with a truck and it will still retain its shape. It has a higher burst strength rating, with excellent impact resistance. Rigorous field testing has proven the durability of the advanced polymer design, even under the most extreme operating temperatures. Environmentally Friendly: Like any metal filter, the user-friendly filter can be drained and put in a compactor. But it has an advantage over metal filters because it can be incinerated and used to create heat and energy in an environmentally responsible manner.

The following User Friendly Filters

applications will be available in the

course of the 4th quarter of 2008 :

RVI, Volvo, KHD

Best Protection: The user-friendly filter uses proven media technology, trapping metal and dirt particles, preventing them from reaching the moving parts in your engine.

The Fleetguard logo Now Updated and Available Online

The first impression a company makes is usually a visual one. A company logo is an important element influencing that impression. The objective of a logo is to create instant recognition and make the company’s name and products memorable. While the Cummins and Cummins Filtration logos are exclusively used by Cummins on corporate communication and promotional material, the Fleetguard logo is the only logo approved for use by our delivery partners to represent our products. The official Fleetguard logo has recently been updated on our website along with the mandatory control field standards. Please discard all Fleetguard logos that you have been previously using and replace them with the updated logo that can be found in EPS, JPEG, GIF, PNG formats at the following address: http://www.cumminsfiltration.com/en/about_cummins/en_logos.shtml. These formats can be used for design, communications, and for any other promotional materials.

Please contact Pascale Jeannes, Marketing Communications Specialist EME for any request or information about the usage of the Fleetguard logo : pascale.jeannes@cummins.com

Catalog Information

REAL™ Easy Redesigned Online Catalog

Cummins Filtration has launched a total redesign of its web catalog which: • makes it easy to find information • reflects a new look/feel to match our brand • creates a more robust cross reference/part details feature • provides a more flexible option for application lookups .

• Application search results can also be added to the worksheet.

• A new navigation menu allows a user to explore a different catalog sections with just one click “Technical Information Catalog” links to PDFs of this catalog.

• “Exhaust Products” replaces “Search by Attribute” for customers wanting more information on our exhaust product offerings.

Check it online at : cumminsfiltration.com/catalog

Cummins Filtration

is Introducing New

Air Filters Made in

Quimper Old Version……..replaced by…….New Version

AF25565 AF26391

AF25566 AF26392

AF25721 AF26393

AF25722 AF26394

AF25723 AF26395

AF25724 AF26396

AF25725 AF26387

AF25726 AF26388

AF25727 AF26389

AF25728 AF26390

AF25729 AF26397

AF25730 AF26398

AF25767 AF26399

AF25768 AF26400

AF25769 AF26401

AF25770 AF26402

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EME General Manager EME General Manager EME General Manager EME General Manager Marina Savelli

cumminsfiltration.com

Marina Savelli has started with Cummins in 1994 in the finance function. For the first ten year, she held different finance functions in both US and Europe. In 2005 she moved from the Cummins Filtration Controller position to assume the General Manager Latin America role.

In March of 2008, she assumed the position of General Manager - Europe and Middle East Aftermarket, being responsible for the overall sales and operations in the region. Marina has an undergraduate degree in Economics and MBA from University of Indianapolis. She is a certified 6 sigma sponsor and a trained green belt. She has recently relocated to the Brussels region with her husband and 2 children.

These products will become available as of September 1st as stock of the

superseded part number depletes and becomes obsolete.