21

Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows
Page 2: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows
Page 3: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

June BonusApril BonusOfficial Program

AT ExpoProduct Gateway

December Bonus

Company and product reviews al-ways mean more coming from theusers themselves. AT’s editors spendhours on the phone reaching out toactual tow company owners and em-ployees to get the word on the street.

The most comprehensive buyers guidein the industry. Readers reference thisissue all year long to keep tabs on thesuppliers and equipment they need.

Circulated to 50,000-plus companies, thisissue features coverage of the exhibits, sem-inars and events of the world’s largest con-vention and trade show for the emergencyroad service industry.

This section highlights suppliers’ products,websites or brochures and serves as a teasefor the coming year, giving readers a tasteof what’s to come for them.

Buyers Report Annual SupplierDirectory

October Bonus

Contact your AT advertising sales representative for more information on perks, bonuses and upcoming editorial linking opportunities.

American Towman is the only publication that receives bonus circulation at the three American Towman Expositions … that includes the world’slargest convention and trade show for the emergency road service industry at the American Towman Exposition in Baltimore, Maryland.

Bonus Circulation issues:• AT ShowPlace, Las Vegas: April and May issues • Tow Expo-Dallas: July and August issues • American Towman Exposition, Baltimore: October and November issues

Issue after issue, American Towman Magazine’s editors and writers focus on the industry to bringreaders the latest and greatest in recovery techniques, tools, equipment and keep them abreast ofchanging trends and policies in the cities and states they serve. In 2019, AT is adding more industryveterans to write regular columns and features, including Paul Stephens, Bobby Tuttle and BrianRiker. (Read more about their qualifications on page 4.)

Towmen everywhere want to know how the industry is changing, identify coming trends and see howthey could improve their business by doing things differently. In the “Towman of the Year” issue eachJanuary, they find that inspiration to improve the business by getting a behind-the-scenes look atan industry influencer. This is an issue that stays close all year for towers and suppliers alike.

In February, American Towman Magazine features an extended recap of the American Towman Expoin Baltimore, Maryland. In 2019, that means the wrap-up on the historic 30th annual event! Whetherthey were there or not, towers will read this issue to see what suppliers attended and what they wereselling, and see all the updates on the Spirit Ride, towing’s Heroes, ACEs and more.

Keeping towers safe, as always, is a prominent focus for American Towman. AT goes behind the storyso readers understand why an issue is important to them and in their bottom lines. Tow bosses, drivers,managers and office staff follow American Towman Magazine and TowIndustryWeek.com to stay cur-rent on the industry’s best practices through recovery articles, business profiles, columnist commen-tary and news from around the country and world.

Suppliers find opportunities to help inform readers through the pages of AT where we feature thelatest in towing equipment and accessories, safety issues and products, finance topics, managementsoftware, motor club work and more.

Page 4: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Work Horse/ChassisChalkboard

From the front of the wrecker to the rear, it’s important to know thespecs and capabilities of your truck.

Contributors and editors updatereaders on new models and up-

graded specs in engines and trans-missions, materials and more.

Beacons On! Stay safe out there! From distracted

drivers to hazmat scenarios anddangerous customers to compli-cated recoveries, our writers add

tips and advice on what to look foras you keep your head on a swivel

to get home safe every day.

Tow EngineerPrimarily authored by Field EditorTerry Abejuela, this department fo-cuses on tow truck operations andmaintenance, and proper use oftools, equipment and new gear.

My BabyTowers spend lots of money, time andlove on trucks’ looks. Their Wreckers,from light to heavy, get the utmost

attention to detail on paint andgraphics, chrome, shiny wheels andtires for the street and shows. Eachmonth features some of the best-

looking wreckers out there, new and old.

.

Road Tools & Zoom lnThese anchor pages, 10-11, showcase new products, tools and equipment from the magazine’s advertisers and

Tow Expo vendors.

Tow BossThis column advises owners and

managers on best practices to keepoperations running smoothly on thestreets, in the yard and in the office.It covers management topics from avariety of angles and gives readerssomething to chew on each issue.

Repo RunEach month, longtime asset-recoveryveteran Mark Lacek shares ideas andsolutions (and the occasional “war

story”) for the problems repossessioncompanies face on the street. He fo-cuses on training, certification and

safe practices to educate repo agents.

Recovery FeaturesAmerican Towman and TowIndustryWeek.com feature the most articles showing the

tough and complicated work towers aredoing in the field. Whether it’s semis in amedian, planes off the runway, combinesstuck in muck, cars in rushing rivers andmore, AT has covered it all. Recoveries

from our readers are a mainstay of whatwe give to our audience.

Tow ManagerManaging operators. Managing train-ing. Managing customers (and com-

plaints). Managing budgets. Managingoffice staff and software. Managing HRconcerns, pay, time-off requests, sched-

ules and more. Managing fleets andequipment. Everything that managersand owners oversee gets touched on

regularly in American Towman.

Page 5: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Editor-in-Chief Steve Calitri has 30-plus years experi-ence in the towing and trucking industries. Steve co-founded the national Spirit Ride efforts publicizingMove Over laws and tower safety to the motoring pub-lic, originated the Towman Medal honoring towers forheroism and created the Towman Monument. In 2003,Steve was inducted into the International Towing andRecovery Hall of Fame in Chattanooga, Tennessee, forhis contributions to the towing industry.

Editor Brendan Dooley joined American Towman Mag-azine in January 2011 after serving as the editor oftwo magazines covering the auto repair industry forshop owners, techs and tool distributors. His twodecades of writing and editing experience includeshard news on daily newspaper deadlines and editorialleadership at vintage motorcycle and car magazines.Brendan is WreckMaster 6/7A certified, and has pro-filed several Empire Builders’ businesses, as well ascovering emerging trends.

Operations Editor Randall C. Resch is a 2014 inducteeinto the International Towing and Recovery Hall ofFame. He has been in the towing and recovery indus-try for more than 40 years as an owner, manager, con-sultant and trainer. He is a retired California policeofficer and also writes bi-weekly columns for TowIn-dustryWeek.com.

Senior Editor Charles Duke III is a journalist with morethan 25 years experience. Charles rejoined AmericanTowman Magazine in 2014. He has written extensivelyand served as editor for trade, music and non-profitpublications, as well as serving as an associate pub-lisher for National Housing Institute and RCI News.Several of his articles have been used in collegecourses and community forums nationwide.

Field Editor (West) Terry Abejuela has 31 years of ex-perience in towing and recovery, specializing in light-duty operations. After working as a light-duty towoperator for five years, he was hired as a Tow andService Instructor by the Automobile Club of South-ern California in 1982. He has been a light-duty Level1 instructor for the California Tow Truck Associationsince 1998.

Repo Run Editor Mark Lacek is a 31-year veteran ofthe asset-recovery industry. Mark was the editor andco-founder of Professional Repossessor magazine.Mark covers the asset-recovery segment and repos-session niche of the towing industry for AmericanTowman Magazine. He educates repo agents onproper techniques and procedures for the business,concentrating on real-life scenarios.

Chassis Editor David A. Kolman is a multi-facetedtrucking trade journalist with experience in print, on-line and broadcasting. David has hosted trucker tele-vision and radio programs, helped write truckingindustry documentaries and video programs. Davidkeeps readers up-to-date on the latest trends and de-velopments coming from the OEMs, as well as main-tenance tips and advice.

Municipal Editor Bobby Tuttle has been involved inthe towing and recovery industry since 1977 andworked at almost all job positions possible, fromentry-level operator to field management and ad-ministration. A majority of his experience has beenproviding Traffic Incident Management response inSan Antonio, Texas. He founded Complete IncidentResponse Training in 2003 to provide training andconsulting services to both the towing industry andthe first responder community. He also serves as theIncident Manager for the San Antonio Police Depart-ment towing contract.

Field Editor (Northeast) Jim “Buck” Sorrenti, AT’s fieldeditor, has more than 30 years’ experience as a writerand photographer. Readers are familiar with him fromhis 12-plus years as AT’s editor. Jim is an auto, truckand motorcycle buff who enjoys wrenching on his ma-chines. He is rarely without his cameras, and has cap-tured many images of towers at work and play. Jim isWreckMaster certified.

American Towman’s editors and regular contributors feature more than 200 years ofexperience in writing and reporting (includingplenty of practical towing experience). Whenit comes to recovery, towing, transportation,repossession and anything else you need inthe auto aftermarket, American Towman’sstaff and contributors cover what readers

need to know each issue.

Contributing Editor Paul Stephens is a towing industrytrainer with more than 33 years of towing experience.He has served as a consultant for many automobilemanufacturers, equipment manufacturers, and compa-nies for service provider education, towability androad service procedures.   

Contributing Editor Brian J Riker is a third-generationtowman who specializes in helping non-traditionalfleets such as towing and repossession navigate thecomplex world of federal and state transportationregulatory compliance. With 25 years of experiencein the ditch as a tow operator, Brian truly under-stands the unique needs and challenges faced bytowing companies today.

Page 6: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Wall Street Journal - Front Page: American Towman

(WARWICK, NY - 6/1/17) It’s not often that towing makes its way into daily conversation, thatis, unless you are a tow truck operator. But recently, towing made front-page news when theWall Street Journal published a compelling piece in their Tuesday, May 9, 2017 editionentitled, This Superhero Is Always On Call - In His Tow Truck.

The story was researched and penned by WSJ journalist, Clare Ansberry, and tells the storyof American Towman Media, Inc., but even more importantly shares stories of the courageand fortitude of tow truck operators. From anecdotes about the recovery of a small plane froma pond, to turning over a tractor-trailer in the snow, the feature highlights the importance oftowing in our culture.

“We’re especially excited”, said Dennie Ortiz, Publisher of American Towman Magazine, “tohave been the vehicle for bringing positive media attention to the towing industry. Any timethe public sees what heroes look like, our society is just that much better. And our heroeshappen to drive tow trucks.”

One heroic endeavor American Towman Media has taken on is the effort to spread the wordof the “Slow Down, Move Over” laws that exist in all 50 states with our Spirit Ride campaign,co-founded by American Towman and B/A Products. “The Spirit Ride exists because so manytowers have died by simply doing their job”, said American Towman President and Spirit RideCommander, Steve Calitri. “The loss of life is a sad reality”, he added, “but if we can saveeven one life by educating the motoring public about the rules of the road, then it’ll all beworth it.”

From repos and recoveries to comic strips and crooners, American Towman’s foremost goalis to spotlight the tower and all of his or her professional interests. The item in the Wall StreetJournal paints a new and unexpected picture of the tower for some and validates the hardwork and bravery of the Towman for all.

###

7 West Street Warwick, NY 10990 • 800.732.3869 • fax 845.986.5181 • www.towman.com

Page 7: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

TUESDAY, MAY 9, 2017

TUESDAY, MAY 9, 2017

TUESDAY, MAY 9, 2017TUESDAY, MAY 9, 2017

TUESDAY, MAY 9, 2017

TUESDAY, MAY 9, 2017

TUESDAY, MAY 9, 2017

Page 8: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

For Market Penetration in the Towing Industry, call:

800.732.3869Dennie Ortiz, Publisher

Ext. 213 [email protected]

William Burwell, Media DirectorExt. 208, [email protected]

Survey ReflectsAmerican Towman’sDominanceAmerican Towman leads industry publications among readers in value, popularity, and most frequently read. According to a recent email poll of random tow business owners, American Towman showed its number one status, scoring well beyond other publications. Approximately 3.5% of respondents left one or more question unanswered.

The survey represented a statistical integrity based on 3% of American Towman’s email database, drawn from American Towman Magazine and Tow Industry Week readers, and American Towman exposotion attendees.

85%

Which magazine is most helpful for running your business?

said American

Towman

61%

American Towman 61.2%Tow Times 31.8%

Tow Professional 4.3%

85%Percentage ofrespondents whouse the Internet atleast once a weekincluding visitingTowIndustryWeek.com

said

62%What is your favorite towing magazine?

American Towman 62.2%Tow Times 31.2%

Tow Professional 3.1%

is their favorite towing magazine.

American Towman

63%said

American Towman

Which towing publication do you read most often?

American Towman 63.1%Tow Times 32.8%

Tow Professional 1.8%

Page 9: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

THE CRITERION SOCIAL MEDIA

EXECUTIVE SUMMARY

6 issues in the period 38,077 average circulation

American Towman Network 7 West Street Warwick, NY 10990 Tel. No.: (845) 986-4546 Fax No.: (845) 986-5181 www.towman.com

CHANNELS

AMERICAN TOWMAN MAGAZINE

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018

No attempt has been made to rank the information contained in this report in order of importance,

since BPA Worldwide believes this is a judgment which must be made by the user of the report.

AMERICAN TOWMAN is a B2B brand intended for individuals with broad-based interests in the Towing/Recovery, Emergency Road Service industry. Editorial scope of the publication includes news, industry comment, in-depth articles, and special features.

AMERICAN TOWMAN serves the following: Towing/Recovery, Emergency Road Service, Repair Service, Motor Club, Auto/Truck Repair, Auto/Truck Dealership, Salvage, and Repossession.

Qualified recipients include: Owners, Presidents, Co-Owners, Partners, Vice Presidents, Managers, Supervisors, Dispatchers, Driver/Operators, and other titled and other non-titled personnel.

DEFINITION OF RECIPIENT QUALIFICATION

FIELD SERVED

Below are the average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

AMERICAN TOWMAN MAGAZINE (6 issues in the period) 36,989 1,088 38,077

www.bpaww.com

Page 10: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total

Qualified Qualified Non-Paid

Qualified Paid

Qualified Circulation Copies Percent Copies Percent Copies Percent

Individual 35,349 92.8 34,261 89.9 1,088 2.9

Sponsored Individually Addressed

- - - - - -

Membership Benefit

- - - - - -

Multi–Copy Same Addressee

2,728 7.2 2,728 7.2 - -

Single Copy Sales - - - - - -

TOTAL QUALIFIED

CIRCULATION 38,077 100.0 36,989 97.1 1,088 2.9

MAGAZINE CHANNEL Official Publication of: None/Established: 1977/Issues Per Year: 12

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 This issue is 0.1% or 42 copies below the average of the other 5 issues reported in Paragraph 2.

Business and Industry Total

Qualified Percent of Total

Owner/ President/ Co-Owner/

Partner

Vice President/ Manager Supervisor Dispatcher

Driver/ Operator

Other titled personnel

Non-titled personnel

Towing/Recovery, Emergency Road Service, Repair Service, Motor Club, Auto/Truck Repair, Auto/Truck Dealership, Salvage, and Repossession

38,042 100.0 33,806 3,597 - 3 12 244 380

TOTAL QUALIFIED CIRCULATION 38,042 100.0 33,806 3,597 - 3 12 244 380

PERCENT 100.0 88.9 9.5 - - - 0.6 1.0

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018

Qualified Within

Qualification Source 1 Year 2 Years 3 Years Total

Qualified Percent

I. Direct Request: 69 384 771 1,224 3.2

II. Request from recipient’s company: - - - - -

III. Membership Benefit: - - - - -

IV. Communication from recipient or recipient’s company (other than request): - - - - -

V. TOTAL – Sources other than above (listed alphabetically): 36,818 - - 36,818 96.8

Association rosters and directories - - - - -

Business directories - - - - -

Manufacturer’s, distributor’s, and wholesaler’s lists - - - - -

*Other sources 36,818 - - 36,818 96.8

VI. Single Copy Sales: - - - - -

TOTAL QUALIFIED CIRCULATION 36,887 384 771 38,042 100.0

PERCENT 97.0 1.0 2.0 100.0

*See Additional Data

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim

6-Month Period Ended: July – December

2015 January – June

2016 July – December

2016 January – June

2017 July – December

2017 January – June

2018*

Total Audit Average Qualified: 38,360 38,322 38,109 38,081 38,174 38,077

Qualified Non-Paid: 36,022 36,349 36,561 36,796 36,951 36,989

Qualified Paid: 2,338 1,973 1,548 1,285 1,223 1,088

Post Expire Copies included in Total Qualified Circulation:

**NC **NC **NC **NC **NC **NC

Average Annual Order Price: **NC **NC **NC **NC **NC **NC

*Note: January – June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed.

**NC = None Claimed.

AVERAGE NON-QUALIFIED CIRCULATION

Non-Qualified Not Included Elsewhere

Copies

Other Paid Circulation -

Advertiser and Agency 600

Allocated for Trade Shows and Conventions

517

All Other 1,083

TOTAL 2,200

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2018 Issue Qualified Non-Paid

Qualified Paid

Total Qualified

January 36,960 1,139 38,099

February 36,963 1,119 38,082

March 37,007 1,098 38,105

April 37,018 1,087 38,105

May 36,997 1,045 38,042

June 36,991 1,038 38,029

www.bpaww.com American Towman / June 2018 2

Page 11: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

SOCIAL MEDIA CHANNEL

Kentucky 465

Tennessee 750

Alabama 581

Mississippi 350

EAST SO. CENTRAL 2,146 5.6

Arkansas 439

Louisiana 493

Oklahoma 529

Texas 5,493

WEST SO. CENTRAL 6,954 18.3

Montana 185

Idaho 202

Wyoming 115

Colorado 491

New Mexico 239

Arizona 477

Utah 266

Nevada 169

MOUNTAIN 2,144 5.6

Alaska 85

Washington 654

Oregon 404

California 2,881

Hawaii 117

PACIFIC 4,141 10.9

UNITED STATES 38,010 99.9

U.S. Territories 1

Canada 31

Mexico -

Other International -

APO/FPO -

TOTAL QUALIFIED CIRCULATION 38,042 100.0

Maine 179

New Hampshire 176

Vermont 138

Massachusetts 633

Rhode Island 104

Connecticut 377

NEW ENGLAND 1,607 4.2

New York 1,556

New Jersey 918

Pennsylvania 1,570

MIDDLE ATLANTIC 4,044 10.6

Ohio 1,319

Indiana 702

Illinois 1,264

Michigan 986

Wisconsin 676

EAST NO. CENTRAL 4,947 13.0

Minnesota 526

Iowa 362

Missouri 664

North Dakota 110

South Dakota 111

Nebraska 202

Kansas 290

WEST NO. CENTRAL 2,265 6.0

Delaware 106

Maryland 3,096

Washington, DC 103

Virginia 1,988

West Virginia 216

North Carolina 1,090

South Carolina 709

Georgia 977

Florida 1,477

SOUTH ATLANTIC 9,762 25.7

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018

State Total Qualified Percent

State Total Qualified Percent

11,161

7,708

6,866

12,307

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000 15,000

Northern Region

Midwest Region

Southern Region

Western Region

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

Western Region OK, TX, MT, ID, WY, CO, NM, AZ, UT, NV, AK, WA, OR, CA, HI, and Mexico - 12,307

Southern Region NC, SC, GA, FL, TN, AL, MS, AR, LA – 6,866

Midwest Region OH, IN, IL, MI, WI, MN, IA, MO, ND, SD, NE, KS, KY, and Canada - 7,708

Northern Region ME, NH, VT, MA, RI, CT, NY, NJ, PA, DE, MD, DC, VA, WV, U.S. Territories, and Other International - 11,161

www.bpaww.com American Towman / June 2018 3

Page 12: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

PUBLISHER’S AFFIDAVIT

About BPA Worldwide:

A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton,

Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including

consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency

members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

We hereby make oath and say that all data set forth in this statement are true.

Dennie Ortiz, Publisher

Rick Thornton, Circulation Consultant

(At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.)

IMPORTANT NOTE:

This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed July 27, 2018

State New York

City Warwick

Received by BPA Worldwide July 27, 2018

Type BD

ID Number A274B0J8

METHOD OF DISTRIBUTION: Also qualified copies are delivered as Multi-Copy Same Addressee within the Definition of Recipient Qualification. These include copies delivered to the same individual appearing on the qualification list more than once. PARAGRAPH 3b: Other sources include 2 sources of circulation for quantities of 3,671 copies or 9.7% to 33,147 copies or 87.1%, including InfoUSA and TDLR.

ADDITIONAL DATA

www.bpaww.com Recycled Paper Copyright © 2018 BPA Worldwide. All rights reserved. American Towman / June 2018

Page 13: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Important Full Page Specifications:

Trim size: 8 1/8” x 10 7/8”

Bleed: 1/4”

Full Page Live Area 7” x 10”

800-READ TOW

AmericanTowman.comTow Industry Week @ Towman.com

Protecting Evidence-HoldsMucky Recovery Wins DonnieDanger!! Clandestine Drug Labs

Protecting Evidence-HoldsMucky Recovery Wins DonnieDanger!! Clandestine Drug Labs

Register inside for TowExpo-Dallas & AT Expo-Baltimore

Enjoy your coffee at TowIndustryWeek.com

AmericanTowman.com

Rate Increase and Rotation: Win Big @ ATShowPlace.com

Towing’s Week in Vegas, May 9-12Easier Motorcycle LoadsHydrogen Cell Safety NotesClean Cabs & First Impressions

Justin and Jeff Schaffer,of Shaffer’s Towing inCincinnati, Ohio.

Stocking Your MD WorkhorseLabor Day Motorcoach CleanupImprove Your Scene Lighting

deadlines

commissions

advertising sales 800-732-3869

January December 7 December 13

February January 7 January 14

March February 7 February 14

April March 7 March 14

May April 7 April 12

June May 6 May 13

July June 5 June 12

August July 5 July 12

September August 5 August 12

October September 6 September 13

November October 7 October 14

December November 7 November 14

Issue Date Space Close Material Close

American Towman Magazine is published 12 times a year. Issue date is the first of each calendar month.

Recognized agencies receive a 15% commission on diaplay advertising reserved through insertion order or contract when payment is made within 30 days of invoice date. No commission will be allowed after that date. Terms are net 30 days from date of invoice. No cash discounts are allowed. First time advertisers must pre-pay the initial month’s ad. All classified rates are net.

Dennie Ortiz ext. 213; [email protected]

Ellen Rosengart ext. 203; [email protected]

Peggy Calabrese ext. 202; [email protected]

William Burwell ext. 208; [email protected]

Full Page

8 1/2” x 10 7/8”

2/3 Page

7” x 6 3/4”

2/3 Page Vertical

4 1/2” x 10”

1/2 PageIsland

4 1/2” x 6 3/4”

1/2 Page7” x 4 3/4”

1/2 PageVertical

3 1/2” x 10”

1/3 PageHorizontal7” x 3 1/4”

1/3 PageBlock

4 1/2” x 4 3/4”

1/3 PageVertical 2 1/4” x 10”

1/6 Page

Vertical 2 1/4” x 4 3/4”

1/4 PageVertical

3 1/2” x 4 3/4”

1/4 PageHorizontal

4 3/4” x 3 1/2”

1/6 PageHorizontal

4 3/4” x 2 1/4”

* Note: Illustrations not drawn to size, for visual example only.

RATE CARD

Page 14: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

classified ad rates

production details

covers - 4 color process only

color rates

inserts

Towman’s Market

Printed Web Offset - Cover 80 lb.Inside 40 lb. Coated

Binding: Perfect

Reproduction Requirements:DPI: 300 Dpi minimum

PDF: Hi-Res CMYK with fonts embeddedFTP: Call for instructions and permission

For additional production information contact: Ann Marie Nitti, Page Layout Artist

800-732-3869 ext. [email protected]

4 Color Process Per Page … 1030Bleed … 70

Direct Response Card … Call for quoteTip-In … Call for quote

Cover 2 … 5390 5080 4800 4490 Cover 3 … 4660 4400 4150 3890 Cover 4 … 5950 5650 5390 5140

Rates … 1X 3X 6X 12X

Full Page … 2950 2840 2730 2510

2/3 Page … 2370 2280 2170 2000

1/2 Page Island… 1975 1895 1845 1665

1/2 Page … 1770 1710 1680 1500

1/3 Page … 1330 1290 1230 1130

1/4 Page … 1040 1010 945 880

1/6 Page … 735 700 680 640

B& W Rates … 1X 3X 6X 12X

rates • Classified ads must be prepaid

• The boxes below are not to scale

• Space reservation is due by the first of the

preceeding month

• All Classified rates are net

1” Classified Rate$125

(1” x 2 1/4”)

2” Classified Rate$225

(2” x 2 1/4”)

2” Classified Rate$325

(3” x 2 1/4”)

itowman.comDIGITAL EDITION

AMERICANTOWMAN.COM

Robert Lee Unruh Jr.1980 - 2017

Delivered monthly to over 20,000 business owners.

Online Access 24/7/365.Bonus for all print advertisers.

Links to advertiser’s websitesfrom itowman.com.

Call 800-732-3869

Page 15: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows
Page 16: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

What Readers SayAT Tells Your Story

American Towman advertisers not only benefitby getting their message across through paid ad space, but they also benefit from the publicity AT generates for them through product editorial, announcements, product integrated into feature articles, and special sections throughout the year. For example, The Buyers Report includes detailed product testimonials from the towing professionals who use them.

Read on, and you’ll realize how this invaluablepublicity finds its way onto American Towman’s Internet mediums, helping suppliers tofurther penetrate the towing market.

“You guys are the real deal– you don’t hide behind the bush. The Adventures of AT– it’s real. Aneye catcher. The recoveries in them are authentic. The magazine makes sense of this industry.” Jr.Galvan, Galvan Super Towing, Robbs Town, TX

“Everything with American Towman is phenomenal. We’ve been subscribing for years. I read thearticles on managing things, what relates to the dollars and cents of the business, and the recoveryarticles, definitely.” John Schmidt, Schmidt’s Auto, Madison, Wis.

“I look forward to American Towman every month. I read all the articles. I get quite a bit out of it.The people who put it together are very knowlegible about the industry – you can tell that.” PatHerring, JE Herring Motor Co., Somerset, Pa.

“AT helps me to look at this business from all angles. It does a good job of keeping me abreast ofnew products and how other are approaching various recoveries.” Jim Modzelewski,Modzelewski’s Towing & Storage. Danbury, CT

“Who doesn’t get American Towman who is anybody at all! I love the recovery articles and the pic-tures. I live and die by recovery work. I also like the way AT covers equipment. It’s not one-sided inits approach. It’s one of the things I’ve always noticed about the magazine.” Bruce Davis, DavisTowing & Recovery, Rushville, IN

Page 17: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

American Towman advertisers benefit from theadvertiser-friendly design of TIW and also fromthe publicity AT generates on their behalf thatfinds a place in Tow Industry Week. For exam-ple, product testimonials from the Annual Buyersreport are often featured on TIW’s Product pageas well as new product debuts; and the TowBusiness page often points readers to productsand services that can help certain aspects ofrunning a towing operation.

Tow Industry Week is an Internet hit with towingprofessionals wanting more information thatcan help their business progress and industrysuppliers wanting an effective Internet channelthat captivates more buyers.

TIW Advantages“I like Tow Industry Week because it has the latest info on the towingIndustry. When I want to see what's new I find it's quick and easy to get in and out." – Ryan Ormonde, Owner, Paso Robles Truck Center, Paso Robles, Calif.

"I enjoy TowIndustryWeek.com. It's environmentally friendly! “– Darryl Arbuckle, Owner, AAC Towing, New Glasgow, N.S.

"I really like TowIndustryWeek.com. It's easy to be able to go online and be able toread and see what is going on in the Industry. There were times that I wasn't able tosee what was on that week but I was able to go back into the archive and read thestories... My daughter and my employees also go onto TIW and they enjoy the TowIllustrated page."– Larry Green, Owner, Green’s Garage, Hampsted, M.D.

"I enjoy Tow Industry Week. It’s easy to navigate and I particularly enjoy the recov-eries. I like the ads on the site...they show me particular products and services thatI wasn't aware of."– Robert Aikey, Owner, Aikey's Body Shop, Jersey Shore, Pa.

"I enjoy TowIndustryWeek.com. I like having the information on a more timely basis instead of waiting for the Magazine. I like the recovery articles with the ability toclick on additional pictures. Some of my favorite pages are the News and the TowBusiness pages."– Terry Abejuela, Automobile Club of Southern California, Costa Mesa, Calif.

“TowIndustryWeek.com, allows me to "feed my need" for towing related news and articles right now, on a weekly basis. Our industry is only as strong as our participa-tion and TowIndustryWeek.com allows the every day tower to be interactive withnews in the industry. – Tom Gary, Owner, Southwest Towing & Recovery, Miller-sport, Ohio

From Print to Digital Ink

Your MessageInfiltrates the Towing Market

TIW pages can be translated into any foreign languagewith a click of the mouse.

Page 18: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

AT print advertisers are flagging readers to see theircommercials on American Towman TV, so too aremagazine articles directing readers to see a video ver-sion of the story. Publicity generated by the magazine,coupled with AT’s market knowledge, also result inproduct exposure on ATTV video programs.

By working with American Towman, essential exposure about one’s company and products filters through all American Towman Media.

Just as you would sell your services or demonstrate product at the American Towman Exposition (below), youcan reach thousands of additional buyersthrough video commercials on AmericanTowman TV (above).

ATTV programs and commercials are found on YouTube andFaceBook as well asAmerican TowmanTV.com.

MediumsPoint to Each OtherWhat Viewers Say

“The towing industry has a quality news program. I love it! When Itake a lunch or coffee break at my desk I click to see what’s new this week.” Joe Richard, Owner, Pro-Tow, Overland Park, KS

“I like AmericanTowmanTV, I find it very informative. I especially likethat it covers a lot of subjects and mixes things up.”George Fellows, Tolland Automotive; East Hartford, Conn.

“ATTV is pretty good. I check out as many videos as I can. They areinteresting. … I always want to see more from stand-out companiesaround the country. You have an opportunity to learn. It’s informa-tive.” Rick Kamler, R&W Wrecker and Equipment; St Joseph, Mo.

"This is such an awesome service you all are giving the towing community. Keep up the great work!!!!" -Keith Harris, Tow Operator,Kailua-Kona, HI

Page 19: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Now in its 43rd year in print, American Towman Magazine blankets the towing market like never before. Using the same influence that drives thousands of tow bosses to American Towman Expositions, towing's legendary magazine is now delivering thousands of towing profession-

als to its Internet media; Tow Industry Week and American Towman TV.

As a result, tow business owners are today regularly accessing Ameri-

can Towman Media at their desktops, on their tablets, and on their smart phones.

Since 1977, American Towman has been "First on the Scene" working

to keep towing professionals informed. With its many pathways to

the hearts and minds of towing professionals, American Towman is

the choice media for the towing industry's premier suppliers.

True Market PenetrationFrom Print to Internet and Face to Face

845-986-4546 towman.com itowman.com towindustryweek.com americantowmantv.com

Page 20: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

Towing industry’s 1st e-magazine!

A d v E r T i s i n g s P E C s & r AT E s

20,000Tow Professionals

per week!

“Exclusive

Content”

24/7Serving the Tow Industry since2011. TowIndustryWeek.comenjoys the push from AmericanTowman Magazine’s 40,000 readers in the world wide access on the internet 24/7.

TowIndustryWeek.comis an effective and

affordable internet mediumfor advertisers seeking toreach towing professionals

that use the internet.

Call 800.732.3869

TowIndustryWeek is produced by

$250 wk

$3,000

$225 wk

$5,850

$200 wk

$10,400

$3,900 $6,500

$3,250 $5,200

12-Weeks 26-Weeks 52-Weeks

$175 wk

$2,100

$150 wk $125 wk

12-Weeks 26-Weeks 52-Weeks

TOW INDUSTRY WEEK RATE CARD

Full Vertical Ad (Top)

$150 wk

$1,800

$125 wk $100 wk

12-Weeks / 3 Months 26-Weeks / 6 Months 52-Weeks / 12 Months

Full Vertical Ad (Bottom)

$150 Vert. $400 Horz. $450 Quote Per Project

Vertical: Rich Media Creation: Video:

Rich Media: (Add 10% to Ad Space Rate)Rich Media option for full vertical and horizontal ads

Ad Creation by TowIndustryWeek:

Billing & Payment Policy: Advertising is billed in 4-week segments. Each 4-week run is

billed in advance: Payment is required at least seven (7) days in advance of ad-run.

Horizontal Drop Down Banner

40% off frequency rates. Your ad rotates with non competitive advertisers.*Rotating ads available on full vertical and horizontal ads.

Half Vertical Ad Top and Bottom40% off frequency rates. Half Vertical AD not available on Home Page.

Rotating Full Vertical Ad

$2,340 $3,900

$105 wk

$1,260

$90 wk $75 wk

12-Weeks / 3 Months 26-Weeks / 6 Months 52-Weeks / 12 Months

MEDIA

O Direct link to your website

O Worldwide Audience Potential

O Latest product development

Page 21: Editorial Calendar 2017-1 - Tow Industry Weektowindustryweek.com/2019media.pdf · attention to detail on paint and graphics, chrome, shiny wheels and tires for the street and shows

O 24/7 access by smartphone, tablet, and laptop

O Critical business topics for Tow Business Owners

O Exclusive video coverage through ATTV

O Timely Industry News

O Latest reports on product development

O Showcase: unique trucks, recovery photos & more

LArgE disPLAy Ad sPACEget your message across and link to your website.

industry suppliers

be where the action is.

TowindustryWeek.com

“Original Content Weekly”

Text • image • video

“TowIndustryWeek.com allows me to ‘feed my need’ for towing related news

and articles right now, on a weekly basis. Our Industry is only as strong as our

participation and TowIndustryWeek.com allows the everyday tower to be

interactive with news in the industry. The news shared is not only for tow

company owners, but also the drivers and staff of a towing company……

TowIndustryWeek.com brings it all home to the daily tow operator and/or

tow company owner, …It’s the stuff that we all can relate to.”— Tom Gary, Owner

Southwest Towing & RecoveryMillersport, Ohio

Towing industry’s exclusive e-magazine