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L O C A LR O O T S ,G L O B A LI M PA C T
THE WEED ISSUE
Celebrating the Bounty of the Hudson Valley
HUDSON VALLE Yedible
MEMBER OF EDIBLE COMMUNITIES
N O . 4 2 • S U M M E R 2 0 1 9
MEMBER OF EDIBLE COMMUNITIES
Everything Delicious, from the Hudson to the Sound
WESTCHESTERedible
EUGENE’S DINER AND BAR ROADSIDE STANDS • FORZA FORNI
OUTFITTED/GUIDED • PUMPKIN DONUTS
N O . 8F A L L 2 0 1 9
We celebrate love of food and passion for communityEdible Hudson Valley and Edible Westchester are part of Edible Communities: a network
of more than 80 individually owned publications across the US and Canada united
by a single mission: to connect food lovers to the best resources they can find in their
own neighborhoods. We help them explore where their local food comes from, how it’s
produced, and who makes it. Edible Communities believes that locally sourced, sustainably
produced food matters to our health, to our lives, to our communities, and to the future
of the world around us.
our mission
Photo by Damon Jacoby
our value
Like each of the 80+ publications in Edible Communities, Edible Hudson Valley and
Edible Westchester are dedicated to supporting the local farmers, chefs, food artisans,
fishers, vintners, brewers, home cooks, and small businesses that help feed people.
For every Edible editor, the connection to community is passionate because it’s
personal: we live and work among the people we write about and the people who read
their stories. Collectively, we comprise a powerful, hyperlocal network with a deep level
of engagement and loyalty you won’t find anywhere else.
What makes Edible unique
a hyperlocal network
Edible Alaska
Edible Allegheny
Edible Asheville
Edible Aspen
Edible Austin
Edible Berkshires
Edible Blue Ridge
Edible Boston
Edible Bronx
Edible Brooklyn
Edible Cape Cod
Edible Capital District
Edible Charleston
Edible Chicago
Edible Cleveland
Edible Columbia
Edible Columbus
Edible Connecticut East
Edible Dallas & Fort Worth
Edible DC
Edible Delmarva
Edible Door
Edible East Bay
Edible East End
Edible Finger Lakes
Edible Grande Traverse
Edible Green Mountains
Edible Hawaiian Islands
Edible Houston
Edible Hudson Valley
Edible Idaho
Edible Indy
Edible Jersey
Edible LA
Edible Long Island
Edible Louisville and the Bluegrass
Edible Lower Alabama
Edible Madison
Edible Maine
Edible Milwaukee
Edible Manhattan
Edible Marin & Wine Country
Edible Memphis
Edible Michiana
Edible Monterey Bay
Edible Nashville
Edible Northeast Florida
Edible Nutmeg
Edible Ohio Valley
Edible Ojai & Ventura County
Edible Oklahoma City
Edible Orange County
Edible Orlando
Edible Ottawa
Edible Philly
Edible Phoenix
Edible Pikes Peak
Edible Pioneer Valley
Edible Queens
Edible Reno-Tahoe
Edible Rhody
Edible San Antonio
Edible San Diego
Edible San Francisco
Edible San Luis Obispo
Edible Santa Barbara
Edible Santa Fe
Edible Sarasota
Edible Seattle
Edible Shasta-Butte
Edible Silicon Valley
Edible South Florida
Edible South Shore
Edible Toronto
Edible Tulsa
Edible Upcountry
Edible Vancouver & Wine Country
Edible Vancouver Island
Edible Westchester
Edible Western NY
Edible WOW
Targeted to affluent, sustainability-driven consumers
80+LOCALLY PRODUCED
PUBLICATIONS
our local audience
Source: GfK/MRI study, December 2015
$109KMEDIAN HHI
32 AVERAGE AGE
140KREADERS PER ISSUE
59.4 MINUTES
AVERAGE TIME SPENT READING
EACH ISSUE
our regional audience
600KREADERS PER ISSUE
MANHATTAN, BROOKLYN, HUDSON VALLEY, WESTCHESTER,JERSEY, PHILLY, FINGER LAKES, CONNECTICUT
400KSOCIAL MEDIA FOLLOWERS
77K E-MAIL SUBSCRIBERS
our local impact
Our partners. Our friends.“I advertise with Edible because I believe in the power of community. It’s thrilling to connect
with like-minded people. It’s the only print advertising I do.”
SERGE MADIKANS • SEREVAN RESTAURANT, AMENIA
“As a tremendous spotlight and supporter of all things local, Edible is our natural choice
for advertising.”
KIRBY FARMER • FARMER & SONS RESTAURANT, HUDSON
“As the owner of a small business, I know that I need to expand beyond my small community.
Advertising with Edible allows me to reach a vast pool of enthusiastic consumers that
I would not have the opportunity to meet otherwise.”
NINI ORDOUBADI • TAY TEA, DELHI
our expertise
R E C I P E S
RECIPES WITH DISTINCTLY LOCAL FLAVORS
Every Edible issue offers our readers a seasonal approach to
inventive recipes that draw on community tastes and use locally
sourced ingredients, along with cooking tips and practical DIY
advice.
STORIES
RICHLY RELEVANT STORIES FOR FOODIES
Edible Hudson Valley & Edible Westchester present world-class
journalism that resonates with local food lovers and businesses,
showcasing the best our fertile region has to offer has to offer.
CUSTOMMEDIA
CUSTOM MEDIA
Partnering with the Edible Hudson Valley and Edible Westchester
creative team on a custom print publication or custom social
media program tells your organization’s story through our high
production standards to the engaged national network of Edible
readers.
HOME &GARDEN
THE REWARDS OF HOME AND GARDEN
Edible editors provide our readers with expert advice on growing,
foraging, and preparing your own bounty. As well as how to stock
the well- appointed seasonal kitchen, pantry and larder.
DESTINATIONS
TRAVEL WITH AN EPICUREAN ACCENT
Our editors have the inside scoop on the best of local
destinations—where to shop, where to eat, where to stay—
our personal guide and the new wave of Hudson Valley tourism.
SHOP
SHOPPING SUSTAINABLE PURVEYORS
Edible Hudson Valley and Edible Westchester present our
readers with the insider’s point of view on the best local makers,
seasonal produce, farmers markets, insider tips, and maps of
local resources.
Digital, social & moreTap into our award-nominated and locally engaged websites, digital newsletters, and social
media platforms, including our expertise in custom social media.
TARGETED REGIONAL AUDIENCE: Reach a formulated regional digital audience. Easily influence
over 75,000+ email subscribers and 400,000+ social followers in the tristate area, including the
NY metro region.
PODCASTS: Align with Edible Potluck series as our editors mine their local communities to unearth
stories and trends worth sharing with food lovers everywhere.
EDIBLE INFLUENCERS: Leverage our carefully curated group of writers, editors, and publishers
across the country with loyal followings for their lively musings on food, beer/wine/spirits, and
entertaining.
CUSTOM CONTENT: Let our Edible Hudson Valley and Edible Westchester creative team translate
your brand’s message into a compelling custom print publication or engaged custom social media
content that resonates with our readers and moves them to action.
edible opportunities
edible experiences
F O O D L O V E S T E C H — E D I B L E B R O O K L Y N
This first-of-its-kind innovation expo focuses on how technology
shapes and changes the way we cultivate and consume our food.
It features immersive installations, tastings, leadership panels,
and dining experiences to explore and celebrate the future of food.
O U R F A R M S , O U R F O O D — E D I B L E B O S T O N
A benefit for American Farmland Trust, this culinary adventure
held on the rooftop deck of Fenway Park featured locally sourced,
farm-to-table dining prepared by James Beard Award nominee
Chef Matt Jennings and Fenway’s own Chef Ron Abell.
E D I B L E S M A C K D O W N — E D I B L E S A N T A F E
The annual Green Chile Cheeseburger Smackdown invites some
of the region’s favorite restaurants to compete for the distinction
of Best Burger in New Mexico. Its People’s Choice Award is
specifically designed to drive traffic to local venues.
F A R M E R S T A B L E — E D I B L E N O R T H E A S T F L O R I D A
Congaree and Penn Farm, one of the nation’s only year-round rice
millers, hosts a series of events annually ranging from its Farmers
Table soirees to Wag The Tail Wednesdays, when canines and
their owners come to drink, dine, and roam the farm.
Face-to-face connectionsEdible Communities provides an eclectic array of live experiences that connect local
food purveyors with engaged consumers. These events include dinners showcasing
local chefs and providers; intimate, family-friendly gatherings and farm dinners;
conferences that advance sustainability; and benefits that introduce food lovers to
the best their communities have to offer. Custom sponsorships enable brands to
embed their products indelibly in a positive lifestyle experience. Here are some
examples of Edible events:
contact us
CONNECT WITH EDIBLE HUDSON VALLEY AND EDIBLE WESTCHESTER:
[email protected] (518) 982-2011
Join the most vibrant sustainable food community. Connect with Edible.