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Presentation <EDEN SANDAL WEAR> Abhishek Banerjee Head of Marketing and Sales (Executive MBA, IIM Calcutta)

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Presentation

<EDEN SANDAL WEAR>Abhishek Banerjee

Head of Marketing and Sales(Executive MBA, IIM Calcutta)

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Enfracom Group

Camycent Solutions Private Limited Enfracom Solutions Private Limited Enfracom Consultancy Private Limited Enfracom Construction Limited Enfracom Energy Private Limited

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Mission

To make better and cheaper business solutions which can be affordable to organization in every level.

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Share of Leather & Non- Leather Footwear Production (2012-13)

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Organized Sector is Growing at 15%.

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The Domestic Footwear Market.

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Reason of Growth of Footwear Industry.Growing Fashion Conscious Consumers.

Increased disposable income of urban middle class.

Abundant Availability of Raw Material.

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Indian Footwear Market by Category (%).

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Footwear Market by Type (%).

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E-Commerce

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E-Commerce Market in India.

Shoes- 16.3% in 2014.

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Website.

How it Works.Design Your Own Shoe.Gallery.Gift.Style Advise.Help.

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Features of the Website.

Account(Login/Sign Up)Add To Cart.Buy.Shipping and Delivery.

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Admin Panel Features.

Site Management.Analysis And Reporting.Checkout, Payment and Shipping.Order Management.Customer Account.

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Now YOU have a Great Website.

But How to Reach to Your Target Audience?

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Advantages of Digital Marketing.

It's more affordable to deploy than traditional marketing and advertising.

Digital Marketing is mOre Cost Effective.

Digital marketing goes from planning to execution more quickly.

Digital marketing gives fans/viewers/readers a chance to share your content.

Digital marketing campaigns are easier to attach to other campaigns.

Digital marketing campaigns have longer shelf lives.

It's easier to change or stop a digital marketing campaign after it starts.

Digital marketing gives the brand more time and space to tell its story.

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Why You Need an SEO?

85% of all traffic on the internet is referred by search engine.

90% of all user don’t look past the first 30 result(most only view top 10).

It is the most cost effective advertisement.

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We Commit You to Quote the best Price in The Market.

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Thank You.