Eden Oasis Business Proposal

8/6/2019 Eden Oasis Business Proposal

1/39Eden Oasis Business Plans | 1

Statement of Purpose:

Eden Oasis will be a couples retreat center located just off Watts Bar Lake in Loudon,

Tennessee. Eden Oasis targets couples on their honeymoon, couples just looking to get away

for the weekend, and retirees looking for a beautiful destination and excellent service. The

upper middle class couples occupy the market niche of which we intend to target.

Fifteen cottages throughout fifteen acres will occupy the land, thus creating a destination for a

week or weekend. A differentiating trademark is the themed groups of cottages throughout the

property, five European themed, five tropical themed, and five classical Southern themed.

Eden Oasis wants to ensure an exotic feeling of escape, while still staying in the heart of the

South. Different packages consist of all-inclusive, bed and breakfast, or simply a stay for one

night.


2/39



Certificate of Occupancy

Copy of Resumes of All Principals..........................................................................................page 34

Benjamin Salmon

Chelsey Koronich

Christina Fullerton

Joseph KeyCopies of Letters of Intent from Suppliers, Etc................................................................page 38



I. The Business

Description of the Business:

Eden Oasis is a first class getaway, where couples come to recharge,

relax, and rekindle romance. Situated amidst rolling hills and soothing

streams, Eden Oasis blends the beauty of aesthetic scenery and the

delight of superior service. We are committed to our customers, and

making their stay an unforgettable experience. Our service is oriented

towards people, thus we hold qualities such as integrity, compassion, and

honesty in high esteem. Eden Oasis strives to offer quality products and

services at affordable prices.

Mission Statement:

Eden Oasis is a first-class resort devoted to providing an intimate and

lavish escape for couples looking to revitalize their relationship.

Vision and Objectives:

Eden Oasis is committed to making tomorrow possible today. Eden Oasis

believes that to manifest that vision, that a commitment to the growth of

associates and the company is imperative. The company believes that

without personal and professional growth, stagnancy is imminent. By

encouraging growth, Eden Oasis is encouraging change. As an ever-

changing company, Eden Oasis ensures it will not be left behind in this

fast-paced world.

Eden Oasis aims to provide its associates with learning opportunities

daily. In turn, Eden Oasis associates will provide the best service

available. Period. Excellent people are at the heart of Eden Oasis

excellent service is consequential. That excellent service will provide the

best experience possible to our guests.



Key Company Principals:

Our key company principals are Benjamin Salmon, Chelsey Koronich,

Christina Fullerton, and Joseph Key.

Market Segmentation:

Our customers can broadly be divided into three groups (please note it is

possible to divide the customers in to much smaller groups, but we have

chosen not to):

Retirees. Eden Oasis is the perfect location for retirees looking toexperience Tennessee in a relaxing and luxurious environment. Its

location in the heart of the Smoky Mountains will draw retirees

who want to experience the fresh mountain air and rolling hills.

Honeymooners. These guests are looking for a unique experienceat an affordable price.

Eden Oasis provides the luxury and romance that honeymooners

are looking for while giving them an unforgettable honeymoon.

The fact that Eden Oasis is the only resort in the area with the

option for an all-inclusive plan and that will entice those looking

for a stress-free honeymoon. Weekend getaway guests. These guests live in the region and are

looking to escape for the weekend. They come from the cities and

surrounding areas of Nashville, Knoxville, Chattanooga, and

Gatlinburg. Eden Oasis would provide them an environment of

serenity and peace.



Sales Strategies:

Our prices are determined by the plan that each guest chooses, not on thecottage they choose. This is because all of the cottages are of equal value.

One Night, No meals $330

Bed and Breakfast $375

All-Inclusive $400

Marketing Strategies:

Eden Oasis is an ideal business in east Tennessee because though there

are more visitors to Pigeon For and Gatlinburg per year, there are only

three businesses around like Eden Oasis. Eden Oasis is also the only

affordable business with an all-inclusive option.

The benefit of the computer system that Eden Oasis will be buying is that

it will handle all marketing collateral. This is highly effective, because it

saves money on having external sources design them. Eden Oasis would

still have to pay for the actual advertising.

Statistics show that visitors coming to east Tennessee come from about

330 miles away during any time of year from any given direction

(http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf).

Marketing Analysis

Retirees

Honeymooners

Weekend Getaway Guests
http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf



Because of that, Eden Oasis will focus its marketing efforts in Nashville,

Knoxville, Chattanooga, and Atlanta.

Eden Oasis will be promoting its business through the use of

advertisements in the Nashville Tennessean, the Knoxville Sentinel, the

Chattanooga Free Times Press, and the Atlanta AJC. This method ofnewspaper advertising is good because retirees are more likely to read

the newspaper.

Since magazine advertising is expensive, Eden Oasis proposes to partake

in cross-representation. The business will subscribe and keep Southern

Living magazines in each cottage. Eden Oasis will also promise to only

produce recipes from Southern Living. In return, Eden Oasis would like

editors from Southern Living come and review the establishment and

post it in Southern Living.

Information fliers, similar to the ones seen in hotels and other areas of

interest, will be placed in key cities such as Chattanooga, Pigeon Forge,

Gatlinburg, Knoxville, and Nashville. Informational fliers at marriage

counseling centers in those areas would also benefit marketing

strategies.

Ads and coupons on cruises will be placed on popular cruise lines to

entice travelers to come to Eden Oasis on their next trip.

For the younger generation, bridal/honeymoon magazines will be

targeted with Facebook advertising because it is less expensive and easierto target exact markets. For instance, it is possible to pick a message that

will reach only 18 to 30 year old women who are engaged in the

southeast. Because Eden Oasis focuses on being a honeymoon spot as

well, the business would like to make a name for itself on bridal websites

such as weddingwire.com or theknot.com. On each website there is a list

of potential honeymoon destinations and Eden Oasis will register to be

on those lists. Another marketing strategy implementation is handing out

informational fliers at wedding fairs in the area.



Competitive Niche:

Eden Oasis provides a unique perspective in the hospitality industry in

east Tennessee because it is the only business that provides a hotel-like

setting in individual cottages. While this idea is not particularly unique

there are many log cabin rentals in east Tennesseethe fact that there

are themed and not log cabins is what makes them unique.

Additionally, Eden Oasis is the only business with an all-inclusive option

available at an affordable price. More often, couples seek this when

booking so this will be highly beneficial.

Industry Competition:

There is a minimal amount of competition in the areaonly three other

businesses resemble Eden Oasis. These businesses are all either on the

high end of the price scale or occupy a slightly different niche than Eden

Oasis. These businesses are Blackberry Farm, Whitestone, and

Christopher Place. These businesses would add synergy to the market,

because the proximity and common market of hospitality would bring in

guests. Eden Oasis will attract those guests who want to go to the

expensive places, but cant afford it.

FACTOR Eden Oasis Strength Weakness Blackberry Farm Christopher

Place

Whitestone Inn

Products 15 private

cottagesUniqueness Small size

Rooms, suites,

cottages, multi-

room houses

Rooms/SuitesMultiple buildings

w/ suites

Average Price

Per Night $368Fair for all-

inclusive

More

expensive than

some

competitors

$1,595 $227 $272

Quality 4-starStunning

Decor

Cottages only-

no activities5-star

AAA Four-

Diamond Award

AAA Four-

Diamond Award

Service All-inclusive Affordable No amenities All-inclusive plusamenities and spa Overnight plusamenities Overnight plusamenities and spa

Image Intimate Escape CozinessNot What

Retirees Want

Highly

SophisticatedRomantic

Wedding, Event,

and B&B Resort

Location Loudon, TN Rural1 mile from the

lakeWalland, TN Newport, TN Kingston, TN

Style European,

Tropical, and

Classic Southern

Eclectic Too varied High-class Elegant Romantic Classic Southern



Legal Form of Ownership:

Eden Oasis is registered as an LLC corporation.

Flow Chart of Organization:

Position Responsibilities:

The key company principals will serve as the governing board for Eden

Oasis and will meet once a week to update each other. Each principals

primary responsibility is to direct the vision and direction of the

company. In addition, it is the job of the principals to issue the salaries

and to pay the bills.

Benjamin Salmon will be in charge of the gardener and the grounds. If the

gardener has a problem or if there is an emergency on any part of the

grounds, Salmon will be the contact. He will also be in charge of

delegating any upkeep or updating of the grounds.



Chelsey Koronich will be the manager of the administrative side of the

business. She will oversee the work of secretaries and maids. She will

make certain that the cash flow is running smoothly, as well as

supervising the customer flow. If a problem occurs with the maids and

the secretaries cant fix it, then Koronich will determine a solution and

delegate it. If secretaries have a problem, they will speak directly toKoronich.

Joseph Key will oversee guest satisfaction via the concierge. If the

concierge has a guest complaint or comment, it will be reported to Key.

He otherwise will interact with the guests and be the face of the

company.

Christina Fullerton will manage the cuisine. From food quality to menu

planning, she will oversee all of it. She will collaborate with the head chef

quarterly to create a seasonal menu and to pick new wines to pair. If a

problem happens in the kitchen whether it is with the kitchen staff, head

chef, or stocking issues, it will be reported to her. She will also be in

charge of designing the menus as well as the plating design.

The groundskeeper is responsible for the appearance and upkeep of the

grounds. This includes trees, streams, grass, the fountain, landscaping,

and the exterior of the cottages. There will be repair and upkeep funds

available each month for them to use. The groundskeeper is to maintain

a constant stock of landscaping and basic repair supplies. To restock, the

groundskeeper will supply the secretaries with a list. Should repairs

require skill beyond the groundskeeper occur, they will be reported toBenjamin Salmon.

The secretaries main responsibility is record keeping. They will be

responsible for documenting reservations and monitoring the website.

They will also answer the phones or e-mails and serve as an information

center for Eden Oasis. The secretaries are to put in orders for any restock

necessary. They will also delegate paychecks received from Chelsey

Koronich. If the maids should have a problem, they will report it to the

secretaries.

Each of the maids will primarily be responsible for the cleanliness of the

cottages. They will check each day to make beds, tidy up, clean the

bathrooms, restock the towels, and change out any dirty laundry. Any

problems or restock orders will be reported to the secretaries. The maids

will also take on additional duties of making house calls, should the

concierge need it. That entails making deliveries of food and/or

beverages.



The concierges are the hospitality experts. If a guest needs something,

they will provide it. Their primary responsibility is the overall satisfaction

of each guest. Upon arrival, guests will be greeted and escorted to their

cottage by the concierge. They will then offer ideas and pamphlets on

activities and attractions available in the area. When the guests wouldlike food, they will call him to order it. The concierge will then place the

order with the head chef. The concierges are responsible for making food

and drink deliveries. However, if they become overwhelmed at any point,

the concierges may delegate the house calls to either a maid or a kitchen

hand. Should the concierge have a complaint, they will report it to Joseph

Key.

The head chef is responsible for the oversight and preparation of the

food. They will meet with Christina Fullerton quarterly to create seasonal

menus. When the concierge places an order, they will make the meal,

delegating any necessary duties to the kitchen hands. They will also give

restocking lists to the secretaries. The head chef will also be in charge of

managing the kitchen staff and making sure that they are doing their

jobs. They will be responsible for monitoring the health regulations and

ensuring that they are met. If there are any problems or emergencies,

they will be reported to Christina Fullerton.

The kitchen hands are responsible for jobs delegated by the head chef.

They will assist in preparing meals, keeping the kitchen running smoothly,

dishwashing, and the overall cleanliness of the kitchen. If a kitchen hand

notices something needs to be restocked, then they will report it to thehead chef. The kitchen hands will also take on additional duties of making

house calls, should the concierge need it. That entails making deliveries

of food and/or beverages.

Philosophy:

Eden Oasis is a customer-oriented, quality-centered business which seeks

to provide outstanding service and hospitality to each guest that walks

through our doors. Our aim is to provide a unique and romantic escape

for our guests, giving them the experience and luxuries of staying at a five

star hotel at a price they can afford.

We strive for the highest level of quality and service. We strongly believe

in a quality-focused business, aimed at customer satisfaction rather than

capital gain. We believe that a business is only as good as those who run

it and we take great pride in maintaining a professional, capable and



ethical staff. People are at the heart of what we do and our associates are

the excellence that drives our company. Excellent people provide

excellent results.

We also are concerned with improving the community and businesses

surrounding Eden Oasis; therefore we are committed to purchasingproduce locally.

Overview of the Code of Ethics:

Honesty, integrity and ethical business conduct are vital elements of our

company. We seek to uphold a strict set of standards and policies that

associates are expected to maintain while working with this company.

This is to protect the companys reputation and avoid any inappropriate

activities that could result in adverse consequences to the company and

to associates involved. Failure to comply or disregard any of these

standards/policies will be grounds for discharge or appropriate

disciplinary action.

Handling Company Property

Misuse of Company property by associates for personal use or for resale

is strictly prohibited. In these cases, the Company may, without notice,

dismiss the offending employee.

Use of Substances on Property

The use of illegal or mind-altering substances on company property isstrictly prohibited.

Disclosing Illegal, Unethical, and Dishonest Behavior

Associates must agree upon entrance to the company to disclose

unethical, dishonest, fraudulent or illegal behavior, and the violation of

company policies and procedures, directly to management.

Environmental Responsibilities

The company gives the highest priority to the health, safety and security

of all its associates and to the protection of the environment.

Required Licenses and Permits:

A business license is the first and most important license to receive. This

is administered by the county clerks office.



The state of Tennessee requires a liquor-by-the-drink license for any

business that wants to sell wine. Since Eden Oasis only seeks to sell wine,

a wine-only license liquor license will be needed. This will have to be

renewed annually.

Two different kinds of permits will be needed: a health permit and abuilding permit. Both permits are renewed annually.

The health department requires two different kinds of permits for the

business we are looking to establish. The first is a Bed & Breakfast license,

which covers guests staying in a free standing building and being served

food through breakfast. Since it only covers breakfast, a food license

permit will be necessary as well.

The building permit is distributed by the zoning office and its price is

dependent upon the value of the property.

Personnel Plan:

To keep up with the demand, Eden Oasis will hire one full-time and one

part-time receptionist to take care of administrative duties. To supply theneeds of the kitchen, one full-time chef and three part-time kitchen

hands will be hired. Two full-time concierges will be hired to wait on the

guests hand and foot. One of those will be a night-time concierge to take

care of guests during the night. Three part-time maids and one full-time

groundskeeper will be hired to provide upkeep and cleaning to the

business. All of these are in addition to the four key company principals.



Eden Oasis has decided to use State Farm as the business insurance

provider. For $13875 a year, they would provide $560,000 insurance for

the structures, $400,000 for the furnishings, and $1,000,000 in liability.

They also have given a rate of $500 a month per full-time employee for

health and dental insurance.



II. Financial Data

Reasons for Loans:

In order to bring in more capital so as to procure a loan, ten acres will be

sold bringing in $120,000. This was determined by an appraiser. The

majority of the loan would be attributed to the construction and

establishment of the buildings and the grounds. The premise would

consist of 15 cottages and one main building which has an industrial

kitchen and the receptionist office. To enclose the 34x60 pavilion for thekitchen/laundry area, it will cost $160,000. To build 15 250 sq. ft.

cottages with Nationwide Homes, it would be $400,275. The main

essentials for upkeep would be the utilities, buildings/landscaping

upkeep, food purchases, salaries, and marketing. $90,970 will be used as

an 11% down payment for an $827,000 loan. This loan will be repaid with

the interest in 25 years.

Description of Necessary Loans:

Eden Oasis will be applying for SBA 7(a) loan which provides a maximum

of a $2 million loan. With the lender, the SBA can assure 75% of loans

more than $150,000. That means if Eden Oasis were getting a $1,095,000

million loan, that the SBA would provide the bank with $821,250. The

loans provided will have a 2.75 interest on it.



Loan Application:



The assumption is that each cottage for the first two months will be filled

for at least fifteen days, which is half capacity. If each couple stays for

two nights, which is the average stay of visitors coming to east Tennessee

(http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf),

we expect 112 couples each month the first two months. For eight

months we expect each cottage to be filled seven days each month,

functioning at one-quarter capacity. If each couple stays two nights, we

expect 53 couples total each month. For the holiday and Valentines Day

months, we expect each cottage to be filled at least 22 days, or three-

quarters capacity. Once again, we expect each couple to stay two nights.We expect 165 couples each month those two months.

The second year we expect to run at half capacity during seven months

out of the year, three-quarters for holiday and Valentines Day months,

and one-quarter capacity for three months.

The third year we expect to run at half capacity for six months, three-

quarters capacity for four months and one-quarter capacity for two

months.

Since this is a destination luxury resort, Eden Oasis assumes that guestswill be more interested in the all-inclusive plan because it saves them

from the hassle of making reservations and saves them money. Because

of that, Eden Oasis is assuming that 66% of guests will utilize the all-

inclusive plan. It is assumed that 24% of guests will choose the bed and

breakfast option. Only 10% of guests are expected to just spend the

night.
http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdfhttp://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf



III. Supporting Documents

Tax returns of principles are available upon request.

Purchase Agreement

THIS PURCHASE AGREEMENT Dated this 17th

day of October, 2010

Between:

Nationwide Homes of 1100 Rives Road, P.O. Box 511, Martinsville,

Henry County, Virginia

(the Seller) OF THE FIRST PART -AND-

Eden Oasis of 940 Cave Creek Road, Loudon, Roane County, Tennessee

(the Purchaser) OF THE SECOND PART

IN CONSIDERATION OF THE COVENANTS and agreement contained in this

Purchase Agreement, the parties to this Agreement agree as follows:

Purchase of Goods

1. The purchaser will purchase from the seller the following goods: 15custom modular cottages.

Purchase Price

2. The seller will sell, transfer and deliver the Goods to the Purchaser on or

before November 8, 2010. The Purchaser will pay to the seller the sum



of four hundred thousand, two hundred seventy-five ($400,275.00)

USD, paid by cash as required in clause 4 of this Agreement.

3. The Seller and Purchaser both acknowledge the sufficiency of thisconsideration. In addition to the purchase price specified in this

agreement, the amount of any present or future sales, use, excise or

similar tax applicable to the sale of the Goods will be paid by the

Purchaser, or alternatively, the Purchaser will provide the Seller with a

tax exemption certificate acceptable to the applicable taxing authorities.

4. Payment for the Goods will be made to the seller when the Purchaser is

notified that the Goods have been delivered by the seller to carrier for

shipment to the Purchaser or, in the alternative, when any document of

title or registrable bill of sale, bearing any necessary endorsement, it

tendered to the Purchaser.

Delivery of goods

5. The goods will be deemed received by the Purchaser when delivered tothe Purchaser at 940 Cave Creek Road, Loudon, Roane County,

Tennessee. The method of shipment will be within the discretion of thePurchaser. However, the Seller will only be responsible for the lesser of

truck freight or rail freight to the purchaser.

Risk of Loss

6. Risk of Loss will be on the Purchaser form the time of delivery to thecarrier. The Purchaser will provide at its expense insurance on the

Goods insuring the Sellersand the Purchasers interest as they appear,

until payment in full to the Seller.

Warranties

7. THE GOODS ARE SOLD AS IS AND THE SELLER EXPRESSLY DISCLAIMSALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING BUTNOT LIMITED TO, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR

FITNESS FOR A PARTICULAR PURPOSE. The Seller does not assume, or

authorize any other person to assume on the behalf of the Seller, any

liability in connection with the sale of the Goods. The Sellers above

disclaimer of warranties does not, in any way, affect the terms of any

applicable warranties from the manufacturer of the Goods.

8. The Purchaser has been given the opportunity to inspect the Goods orto have it inspected and the Purchaser has accepted the Goods in its

existing condition. Further, the Seller disclaims any warranty as to the

condition of the Goods.

Title

9. Title to the Goods will remain with the Seller until delivery and actualreceipt of the Goods by the Purchaser or, in the alternative, the Seller

delivers a document of title or registrable Bill of Sale of the Goods,

bearing any necessary endorsement, to the Purchaser.



Certificate of Occupancy:

All construction will be in compliance to building codes and subject to

final inspection by Roane County in order to receive a certificate of

Occupancy, are shown below.

Plan Requirements for Building Permit

1. Site Plan if building is located in a flood plain.2. Uncomplicated Homes-Floor Plans with written details and

Elevations if available.3. Larger Complicated Homes-Full Set of Plans w/details.

*NOTE: All plans for homes that are to be built on lots with

questionable soil conditions will have a designed footer and foundation

and be stamped by a licensed architect or engineer.

Requirements Prior to Issuing Building Permit

1. Driveway Permit (obtained through the Roane Co. HighwayDept.).

2. Septic Permit/Sewer Tap (obtained through the Roane Co. HealthDept.).

3. Building Permit (obtained through the Roane Co. Zoning Office).

Inspections Required

1. All footers prior to pouring.2. All foundation walls, prior to framing and/or pouring.3. All framing at completed dry-in.4. Final at completion of all parts of a project.5. A Certificate of Occupancy, prior to inhabiting the building.

*NOTE: Utility districts require an electrical inspection by the local

state inspector.

Inspection Details for Residential Projects

Plan Review

Site Plan if building is located in a flood plain

All structural aspects must be built to comply with the current

Standard Building Codes

All egress issues addressed as per codes



Footer Inspection

Excavation (Bottom of footer a min. of 12" below surface)

Rebar as per drawings/codes

Steps in footers property formed

Random mix inspections (proper concrete mix design)

Foundation Wall Inspection

Block Walls

Proper block size per drawings/code

Reinforcing rebar installed

Cores filled per drawings/code

Capped properly

Anchor bolts installed as per drawings/code

Poured Walls (prior to pouring)

Proper forms size per drawings/code

Reinforcing rebar installed per drawings/code


Framing Inspection

Sill Plate (PT Lumber and bolted down)

Proper girder size and construction

Proper Span of Floor Joist

Proper hangers/ledgers

Proper Sheeting Framing complete as per drawings/floor plans

Proper header construction

Proper stair box construction

Stairs to code(treads, risers, landings and width)

Proper plates

Proper span for rafters/trusses

Proper construction of rafters/trusses

Roof sheeting

Felt as per drawings/code

Final Inspection

Proper block size per drawings/code

Reinforcing rebar installed

Cores filled per drawings/code

Capped properly




Certificate of Occupancy is issued by the building inspector on Passing

Final Inspectionandmust be issued prior to inhabiting dwelling.

Business License, Liquor License



Benjamin Salmon23A Godfrey Lands, Mandeville, Manchester, (876) 383-5109, [email protected]

Personal Profile

3.8 GPA

Bachelor of Arts, Business Management

Focused and moral driven personality. Articulate, charming and very sociable.

Education

Belair High School- Mandeville, Jamaica

High Honors, Class President, Vice Captain of the Soccer Team

Lee University Cleveland, TN

Bachelor of Arts, Spring 2013

Business Administration

Instructed in basic business management techniques, basic knowledge of accounting skills and

computer based systems operations.

Professional Experience


Jamaica Broilers Group of Companies, 2009-2010

Customer Service Clerk Assistant- Trained in customer service; in interacting with customers

and addressing customer needs.

Marketing Assistant- Assisted in the research and promotion of a new product, which went

on to be very profitable.


Hi-Pro Feeds, 2008-2009

Feed Packer- Learned the importance of lower level workers and to appreciate the reward

of a hard days work.

Activities

University Rugby Team (2010-2013)

Member of Invisible Children, an International outreach group. (2010-2013)

Involved in several community outreach projects



Chelsey Koronich



1850 Magnolia Street Apartment #4, Cleveland, TN 37320(727) 798-5545

[email protected] form a start-up business in which marketing, managing and basic business skills are necessary.Academic PreparationLee University | 2007-present Cleveland, TNPursing a bachelors degree in public relations with a minor in business with anticipated date of graduation: May 2011. GPA: 3.7/4.0

ExperienceServer | Rusty Bucket Restaurant & Tavern | May-August 2010 Worthington, OHWorked as a server for the Rusty Bucket. Responsible for taking orders, cleaning, fulfilling side work, answering phones, and moving the

expo line.

Marketing Intern | Cameron Mitchell Restaurants | May-August 2010 Columbus, OHWorked at a multi-million dollar, multi-concept restaurant company as a marketing intern. During term, was responsible for social media

research, planning & implementation in each market, local store marketing research, proofing marketing collateral, and editing material for anew website.

Marketing Assistant | Jazzmans Caf | October 2007 -May 2010 Cleveland, TNOriginally employed as a Barista before being promoted to Night Shift Supervisor in spring 2008 and adding additional duties as Marketing

Assistant in fall 2009. Responsibilities included supervising employees on the night shift and promoting new products through the use of

interviews, dcor, events, and advertising. Implemented new customer service training program and since title promotion, sales have almost

doubled in one year.

Administrative Assistant | Hammesfahr Neurological Institute | September 2005-August 2007 Dunedin, FLWorked as an administrative assistant for a Nobel Peace Prize nominated neurologist. Responsible for filing paperwork, answering phones,

handling customer service issues, insurance verfication, setting up appointments, and small accounting tasks.

Achievements

Produced one in-class business plans for startup companies including mission statements, breakeven analyses, and SWOT analyses. One of 100 students at Lee University to be chosen for Focus 2008, a leadership conference.

Former President of Lee Womens Rugby Football Club where membership rose 40% during tenure.

Developed a web page for the Lee Womens Rugby Football Club.

Completed two successful in-class public relations campaigns for a local company including implementing news releases, interviewsand tactics.

Volunteered with the Tennessee branch of the FBI to train Cleveland, Tennessee police officers in communication skills, specificallyin negotiation.

Awarded Deans List with Honors Spring 2008 and Spring 2010.

Member of the Public Relations Student Society of America, Lambda Pi Eta honor society and Phi Eta Sigma honor society.

Qualifications

Skilled communicator with experience in customer service in the medical and restaurant industries

Punctual with good time management

Practiced ability to plan and coordinate public events

Enjoys challenges, taking on new responsibilities and is strongly motivated by commitment to excellence

Ability to write news releases and articles in AP style

Proficient in use of Microsoft Word, Excel and PowerPoint, as well as Adobe InDesign and Photoshop

Experienced photographer



Joseph Key865-684-0227 -- [email protected]

Objective

To establish a viable business of hospitality and service, growing others and myself in theexperience.

Experience

April 2007-December

2009

Middlebrook Gardens Knoxville TN

Server

Understood the importance of Professionalism when serving others Learned the value of team work in stressful situations Interacted with costumers to meet their needs

Education

August 2002-May2009

August 2009- May2013

Christian Academy of Knoxville

Drum line & Soccer Captain

Principal Leadership & Servant Heart Award

Lee University

Knoxville TN

Cleveland TN

Bachelors of Science in Business Administration

References

Affiliation Telephone

Number

Email

Katherine Young Boss 865-673-0330 [email protected]

Brad Boswell Swim Coach 815-262-3574 [email protected]

Donald Snider High school

Principle

865-690-4721

ext. 118

[email protected]



Chelsey Koronich, Vice-President of AdministrationEden Oasis940 Cave Creek RoadLoudon,Tennessee

Date 10/20/2010

Dear Ed Poore,

After our discussion on Wednesday, I discussed the situation with my business partners, and we came to

the conclusion that we intend to purchase the products your company, Scruggs Restaurant Equipment,

offers. We are willing to pay your requested purchase price of $16,400, which includes all the kitchen

equipment necessary to operate an industrial kitchen, as we discussed earlier.

We would like to meet with you Thursday November 4th to finalize the sale. We will complete all the

necessary paperwork and tender payment, as agreed. At that meeting, we will also set a date, within the

next ninety days, on which we will take over the operation of the firm.

Sincerely,

Chelsey Koronich


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Chelsey Koronich, Vice-President of AdministrationEden Oasis940 Cave Creek Road

Loudon,Tennessee

Date (11/20/2010)

Dear Mr. Steven Nickerson:

After our discussion on Wednesday, my business partners and I discussed the situation, and we

concluded that we intend to purchase your business services. We are willing to pay your requested

purchase price of $37,000, being a unit price for the 15 units we will purchase, as per our discussion.

We would like to meet with you next Thursday, November 4th, to finalize the sale. We will bring all the

necessary paperwork, signed and completed, and we will tender payment, as agreed. At that meeting, we

will also set a date that will not exceed thirty (30) days for when we will take over the operation.

Sincerely,

Chelsey Koronich