Edelweisss Report Indonesia Report

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    Edelweiss Research is also available on www.edelresearch.com,

    Bloomberg EDEL , Thomson First Call, Reuters and Factset. Edelweiss Securities Limited

    Asian Paints plans to enter Indonesia and has applied to the authorities

    to set up a manufacturing facility at Jakarta. The USD1.2bn Indonesian

    paints market offers huge growth opportunity. Wholly owned subsidiary,

    Berger international, with its strong Berger brand is already present in

    the adjacent markets of Singapore and Malaysia. In our view, Asian

    Paints will likely capitalise on the brand equity of Berger to establish its

    presence in Indonesia. Currently, the international market contributes

    ~13% to overall sales of Asian Paints (much lower than 45%/30% of

    GCPL/Dabur). The company is likely to take two years for commercial

    production to start post receiving approval from the Indonesian

    Government. Reiterate BUY with a target price of INR720.

    Indonesia - an attractive paints market

    Asian Paints is focusing on Indonesia, another emerging economy after setting up base

    in Africa with acquisition of 51% equity stake in Kadisco Chemical, Ethiopia. Size of the

    paints and coating market in Indonesia is ~USD1.2bn and has seen a volume CAGR of

    ~6% over 2009-14. We expect Indonesias per capita consumption to improve (per

    capita paint consumption is 2.8kg versus Asias 4-4.5kg). Indonesias decorative

    sector contributes 60% to overall paint segment.

    GCPL successful predecessor; Asian Paints can be next

    Asian Paints is following the footsteps of other consumer companies. In our view,

    GCPLs Indonesian acquisition has been its most successful and it has successfullycross-pollinated products from Indonesia to India (GoodKnight Fast Card). Asian Paints

    will not need a local partner in Indonesia as it will not own a shop and use a

    distribution network similar to India.

    Outlook and valuations: Bolstering growth; maintain BUY

    We expect the domestic decorative volume growth to improve (riding recovery in GDP

    growth) and we are positive on the home improvement business. Reiterate BUY and

    rate itSector Outperformer on a relative return basis.

    COMPANY UPDATE

    ASIAN PAINTSIndonesia, the new international destination

    EDELWEISS 4D RATINGS

    Absolute Rating BUY

    Rating Relative to Sector Outperformer

    Risk Rating Relative to Sector Medium

    Sector Relative to Market Underweight

    MARKET DATA (R: ASPN.BO, B: APNT IN)

    CMP : INR 608

    Target Price : INR 720

    52-week range (INR) : 652 / 373

    Share in issue (mn) : 959.2

    M cap (INR bn/USD mn) : 583 / 9,644

    Avg. Daily Vol.BSE/NSE(000) : 1,099.7

    SHARE HOLDING PATTERN (%)

    Current Q4FY14 Q3FY14

    Promoters * 52.8 52.8 52.8

    MF's, FI's & BKs 9.2 9.4 7.9

    FII's 18.3 18.0 19.5

    Others 19.7 19.8 19.8

    * Promoters pledged shares

    (% of share in issue)

    : 10.6

    PRICE PERFORMANCE (%)

    Stock NiftyEW Consumer

    Goods Index

    1 month 7.0 3.1 8.8

    3 months 25.9 15.3 6.8

    12 months 24.5 32.8 1.8

    Abneesh Roy

    +91 22 6620 3141

    [email protected]

    Pooja Lath

    +91 22 6620 [email protected]

    Tanmay Sharma

    +91 22 4040 7586

    [email protected]

    Alankar Garude

    +91 22 6623 3301

    [email protected]

    India Equity Research| Consumer Goods

    August 27, 2014

    Financials

    Year to March FY14 FY15E FY16E FY17E

    Revenues (INR mn) 127,148 150,298 178,617 213,902

    Rev. growth (%) 16.2 18.2 18.8 19.8

    EBITDA (INR mn) 19,979 24,039 28,843 35,232

    Net profit (INR mn) 12,089 14,914 18,140 22,270

    Shares outstanding (mn) 959 959 959 959

    Diluted EPS (INR) 12.6 15.5 18.9 23.2

    EPS growth (%) 8.5 23.4 21.6 22.8

    Diluted P/E (x) 48.2 39.1 32.1 26.2

    EV/EBITDA (x) 23.7 23.7 19.6 16.0

    ROAE (%) 32.8 34.4 34.4 35.3

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    Enhancing focus on international market

    Asian Paints is following the footsteps of other consumer companies like Godrej Consumer

    (international business constitutes 45% of consolidated revenues) and Dabur India

    (international business forms ~30% of consolidated revenues) to tap growth potential in

    international geographies. Currently, international operations contribute ~13% to overall

    revenues of Asian paints with the Middle East, Asia, Caribbean and South Pacific

    contributing 50.1%, 29.2%, 12.8% and -7.9%, respectively.

    In FY14, Asian Paints entered Africa by acquiring 51% equity in Kadisco Chemical Industry,

    Ethiopia. Africa holds immense opportunity for the company owing to its scale and size. The

    company can exploit this untapped market, which is growing at a fast pace (especially

    Nigeria).

    In July 30, 2014 Berger International (Singapore) became 100% subsidiary of Asian Paints

    International Limited (APIL). We expect this is a strategic move by Asian Paints with an eye

    on its vision of expanding its overseas business.

    Ventures into Indonesian market

    Asian Paints is market leader in the domestic decorative segment with ~54% market share.

    To expand its international footprint, the company is training its focus on the Indonesian

    market. It has sought approval from the Indonesian regulators to set up a manufacturing

    facility there. Asian Paints would leverage its India and SEA experience to establish its

    stronghold in Indonesia. However, it will take some time for the company to build its

    distribution network in the country.

    Paint industry in Indonesia

    Indonesias political and economic environment is expected to stabilize with the new

    president Mr. Joko Widodo taking office in October 2014. Major policy reforms are expected

    to follow, which will drive the economy. However, strength of the new government in the

    House is a key monitorable. The paints and coating space is also likely to log robust growth,owing to increased focus on investments and infrastructure. Further, with industry growth

    coming back on track, the countrys per capita income is expected to increase in turn

    boosting demand for discretionary spends.A typical paint store in Indonesia

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    Chart 1: GDP growth

    Source: World Bank

    In 2014, Indonesias paints and coating market stood at ~USD1.24bn. Per capitaconsumption of paint in Indonesia stood at 2.8kg per person compared to 2.6kg per

    person in India and 4-4.5kg per person in Asia, leading to higher consumption going ahead.

    With improving per capita income, per capita consumption of paint is also expected to

    increase. The Indonesian market has higher saliency for water-based paints at ~65%.

    Despite the growing industrial demand, demand for decorative coating dominates the

    Indonesian paints market. The decorative sector contributes 60% (~USD0.74bn) to overall

    paint segment, while balance contribution is derived from marine coating, protective

    coating and automotive coating. Jotun Indonesia (Jotun) is market leader in protective and

    marine coating and is enhancing focus in the decorative paints segment. In past few years,

    Jotun introduced two new decorative products to bolster its presence in the segment

    Gardex, premium gloss paint for interior use on wood and Jotashield Extreme, a high-end

    exterior paint.

    Table 1: Paint Demand in the Asia Pacific Region, 2009 2014

    Source: IRL

    3.0

    4.8

    6.6

    8.4

    10.2

    12.0

    2009 2010 2011 2012 2013

    (%)

    Indonesia East Asia & Pacific (developing only)

    Country Market size in 2009 (tons) Market size in 2014 (tons) CAGR (%)

    China 7,566,300 12,185,600 10.0

    India 1,813,500 2,920,700 10.0

    Indonesia 636,700 852,100 6.0

    Japan 1,418,400 1,282,100 (2.0)

    Malaysia 140,000 166,300 3.5

    Phi lippines 277,700 347,700 4.6

    Singapore 219,000 307,200 7.0

    South Korea 867,000 1,080,400 4.5

    Taiwan 256,800 297,700 3.0Thailand 406,300 496,700 4.1

    Vietnam 280,800 384,700 6.5

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    Table 2: Comparison between India and Indonesia - FY14

    Source: CIA World Factbook, Edelweiss research

    *FY13

    Competition in Indonesia

    Paints major Jotuns core strength lies in protective paints, marine coating and premium

    segment of decorative paints. There are many local paint producers and affiliated joint

    partners companies in Indonesia. In our view, Asian Paints is likely to enjoy an edge over

    other global players in the mass segment where it can replicate learning from the Indian

    market in Indonesia.

    To foray with established Bergerbrand, in our view

    Asian Paints has filed an application with the Indonesian regulators for setting up a paint

    manufacturing facility at Jakarta, Indonesia. The company is already present in Singapore

    through subsidiary, Berger International. In our view, Asian Paints is likely to enter the

    Indonesian market with the Bergerbrand, as it is an established brand in adjacent markets

    of Indonesia including Singapore and Malaysia. Malaysia is located to the northwest of

    Indonesia and enjoys the same culture and ethnicity. This will help to easily connect with

    the local people in Indonesia and help in faster brand recall.

    Will Asian Paints need a local partner?

    The Indonesian government encourages foreign direct investment (FDI) though it maintains

    or limits the method of investments. A foreign company needs a local partner to set up a

    shop in Indonesia. However, if the company is starting a new unit in the country, then a

    local partner is not necessary. As Asian Paints is setting up a manufacturing facility inIndonesia, it does not need a local partner. It will replicate the India model and sell

    through local distributors.

    To replicate GCPLs success story in Indonesia

    Godrej Consumers most successful acquisition in our view has been in Indonesia (acquired

    Megasari and Tura in 2010). These subsidiaries contribute ~45% to GCPLs international

    sales (45% of consolidated revenues). GCPL operates in three main businesses namely,

    insecticides, air care and baby wipes. In the past 3-4 years, GCPL has constantly improved its

    market share across categories owing to distribution expansion, new launches and

    continuous marketing investments posted 20.3% sales CAGR. GCPL successfully cross-

    pollinated HIT paper magic from Indonesia to India (a disruptive innovation in household

    insecticides category which has helped boost sales of HI domestic business). GCPL earns 18-

    20% EBITDA margin in the region (in line with its domestic business margin). We expect

    Asian Paints to garner success in the region over the longer term.

    India Indonesia

    GDP growth rate (%) * 5.0 5.8

    Population (mn) 1,236 254

    GDP per capita (USD) 4,000 5,200

    Per capita consumption of Paint (Kg) 2.6 2.8

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    Outlook and valuation: Bolstering growth; maintain BUY

    Paint industry exhibits strong pricing power reflected by frequent price hikes. APL has

    initiated 1% price hike in decorative business in India from May 1, 2014, and has taken

    further 1.2% price hike from June 01, 2014. With urban recovery on the cards, discretionary

    spends and GDP growth rate are bound to increase. Paint industry exhibits a strong

    correlation with GDP growth (1.5-2x); hence, we expect APL to clock double digit volume

    CAGR over FY15-FY17, which will be further bolstered by market share gains, innovationsand strong re-painting demand (90% of total demand). Industrial segment growth has

    languished over the past few quarters, which we believe is likely to pick up (some signs

    already seen in Q1FY15), especially in the automotive space (forms large part of non-

    decorative segment), led by likely improvement in discretionary spends and higher

    investments by the new Central government.

    We expect distribution synergies between the home dcor segments and the existing paint

    distribution network to aid APLs operating leverage. Also, brand investments in home dcor

    brands (Sleek, Ess Ess) will help these businesses gain scale riding APLs strong brand equity.

    On the back of this strong performance coupled with investment in new growth drivers

    (construction chemicals business, wall paper, Sleek business, Ess Ess bath fittings), we

    maintain 31x to FY17E earnings with target price of INR720. Maintain BUY.

    Chart 2: Asian Paints 1 year forward P/E band

    50

    170

    290

    410

    530

    650

    Jul-10

    Jan-11

    Jul-11

    Jan-12

    Jul-12

    Jan-13

    Jul-13

    Jan-14

    Jul-14

    (INR)

    10x

    15x

    20x

    25x

    30x

    35x

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    Chart 3: Consolidated sales growth robust

    Chart 4: Domestic decorative volume growth robust

    Chart 5: Titanium dioxide price

    Source: Company, Edelweiss research

    0.0

    7.0

    14.0

    21.0

    28.0

    35.0

    Q2FY10

    Q3FY10

    Q4FY10

    Q1FY11

    Q2FY11

    Q3FY11

    Q4FY11

    Q1FY12

    Q2FY12

    Q3FY12

    Q4FY12

    Q1FY13

    Q2FY13

    Q3FY13

    Q4FY13

    Q1FY14

    Q2FY14

    Q3FY14

    Q4FY14

    Q1FY15

    (%

    )

    0.0

    4.0

    8.0

    12.0

    16.0

    20.0

    24.0

    Q1FY

    12

    Q2FY

    12

    Q3FY

    12

    Q4FY

    12

    Q1FY

    13

    Q2FY

    13

    Q3FY

    13

    Q4FY

    13

    Q1FY

    14

    Q2FY

    14

    Q3FY

    14

    Q4FY

    14

    Q1FY

    15

    (%)

    125.0

    160.0

    195.0

    230.0

    265.0

    300.0

    Jun-09

    Nov-09

    Apr-10

    Sep-10

    Feb-11

    Jul-11

    Dec-11

    May-12

    Oct-12

    Mar-13

    Aug-13

    Jan-14

    Jun-14

    (TiO2-INR/kg)

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    Chart 6: Price movement in brent crude oil affects major part of RM

    Chart 7: Consolidated EBITDA margin expanded 20bps YoY in Q1FY15

    Source: Company, Edelweiss research

    1,779

    3,221

    4,663

    6,106

    7,548

    8,990

    Jun-09

    Dec-09

    Jun-10

    Dec-10

    Jun-11

    Dec-11

    Jun-12

    Dec-12

    Jun-13

    Dec-13

    Jun-14

    (INR/barrel)

    0.0

    5.0

    10.0

    15.0

    20.0

    25.0

    Q2FY10

    Q3FY10

    Q4FY10

    Q1FY11

    Q2FY11

    Q3FY11

    Q4FY11

    Q1FY12

    Q2FY12

    Q3FY12

    Q4FY12

    Q1FY13

    Q2FY13

    Q3FY13

    Q4FY13

    Q1FY14

    Q2FY14

    Q3FY14

    Q4FY14

    Q1FY15

    (%)

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    Table 3: Asian Paints - Standalone snapshot (INR mn)

    Source: Company, Edelweiss research

    Table 4: Price changes summary

    Source: Company, Edelweiss research

    Year to March Q1FY15 Q1FY14 % Change Q4FY14 % Change

    Net sales 27,407 23,197 18.2 27,240 0.6

    COGS 15,562 12,948 20.2 15,713 (1.0)

    Staff costs 1,506 1,353 11.3 1,025 46.9

    Other expenditure 5,444 4,704 15.7 6,263 (13.1)

    Total expenditure 22,512 19,005 18.5 23,001 (2.1)

    EBITDA 4,896 4,192 16.8 4,239 15.5

    Depreciation 547 530 3.2 538 1.6

    EBIT 4,349 3,662 18.7 3,701 17.5

    Interest 43 48 (10.5) 88 (51.5)

    Other income 489 521 (6.1) 390 25.3

    PBT 4,795 4,136 15.9 4,004 19.8

    Exceptional item 252 0 NA 100 NA

    Tax expenses 1,455 1,297 12.2 1,233 18.0

    Net profit 3,088 2,839 8.8 2,671 15.6

    As % of net revenues

    COGS 56.8 55.8 96 57.7 (90)

    Staff expenses 5.5 5.8 (34) 3.8 173

    Others 19.9 20.3 (41) 23.0 (313)EBITDA 17.9 18.1 (21) 15.6 230

    PAT 11.3 12.2 (97) 9.8 146

    Tax rate 30.3 31.3 (100) 30.8 (46)

    Date Price hike

    Jun-14 1.2

    May-13 1.0

    Feb-14 2.1

    Sep-13 1.8

    Aug-13 1.0May-13 1.2

    Jan-13 (0.2

    May-12 3.2

    Mar-12 2.1

    Mar-12 1.4

    Dec-11 2.2

    Jul-11 1.3

    Jun-11 2.5

    May-11 4.4

    Q4FY11 1.0

    Dec-10 3.0

    Aug-10 1.2Jul-10 2.6

    May-10 4.2

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    Company Description

    Asian Paints is the largest paints company in India and figures among the top 10 players in

    the world. The company has 25 manufacturing plants in 17 countries, serving consumers in

    65 countries globally. The decorative segment accounts for almost 70% of the overall paints

    market. Paints sales in domestic and international markets contributed 81% and 13%,

    respectively, to the companys consolidated revenue; chemical sales accounted for the

    balance. Among Asian Paints international businesses, while the Middle East contributesthe lions share at 51% to revenue, the Caribbean contributes 14%. Asia and South Pacific

    contribute 27% and 8%, respectively.

    Investment Theme

    The paints industry is expected to post robust volume growth led by strong repainting

    demand and from construction. Growth in the repainting segment, accounting for about

    90% of decorative demand, is on account of good demand in rural and small towns. Further,

    expected growth in construction activity over the next five years creates opportunity for

    fresh painting. Though Asian Paints is expected to grow ahead of the market on account of

    its pricing strategy at the lower end, higher growth in premium products, brand equity anddistribution strength, moderation in real estate and auto segments can act as barrier.

    Key Risks

    A slowdown in the economy is the biggest risk for the paints industry, as about 75% of

    demand for decorative paints arises from repainting, which, in turn, depends heavily on the

    countrys economic condition.

    A rise in crude oil price and rupee depreciation could hurt the companys margin as crude

    derivatives account for majority of Asian Paints input costs.

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    Consumer Goods

    Financial Statements

    Income statement (INR mn)

    Year to March FY13 FY14 FY15E FY16E FY17E

    Net revenues 109,386 127,148 150,298 178,617 213,902

    Cost of materials 64,130 73,407 86,363 1 02 ,4 31 1 22 ,3 54

    Gross profit 45,256 53,741 63,935 76,186 91,548Employee costs 6,236 7,597 9,304 11,075 13,363

    Ad & sales costs 5,153 6,310 7,723 9,172 10,998

    Others 16,548 19,855 22,869 27,096 31,954

    EBITDA 17,320 19,979 24,039 28,843 35,232

    Depreciation 1,546 2,556 2,608 3,030 3,453

    EBIT 15,774 17,423 21,432 25,812 31,780

    Other income 1,145 1,342 1,653 1,642 1,813

    EBIT incl. other income 16,919 18,765 23,084 27,454 33,592

    Net interest charges 367 422 383 351 319

    PBT 16,552 18,343 22,702 27,103 33,274

    P rovi si on for ta xa ti on 4 ,9 57 5,715 7,038 8,402 10,315

    Core PAT 11,595 12,628 15,664 18,701 22,959

    Extraordinary item - (100) (280) - -

    Minority (456) (440) (470) (561) (689)Adjusted PAT 11,139 12,089 14,914 18,140 22,270

    Eshares outstanding ( 959 959 959 959 959

    EPS (INR) basic 11.6 12.7 15.8 18.9 23.2

    Diluted shares (mn) 959.2 959.2 959.2 959.2 959.2

    EPS (INR) full y di lute d 1 1.6 12.6 15.5 18.9 23.2

    CEPS (INR) 13.7 15.8 19.0 22.7 27.5

    DPS 4.6 5.3 6.5 7.9 9.8

    Di vi de nd pa you t ra ti o ( 3 9.6 42.1 42.0 42.0 42.0

    Tax rate 29.9 31.2 31.0 31.0 31.0

    Common size metrics

    Year to March FY13 FY14 FY15E FY16E FY17E

    Cost of materials 58.6 57.7 57.5 57.3 57.2

    Employee costs 5.7 6.0 6.2 6.2 6.2

    Advertis ing & sales cos 4.7 5.0 5.1 5.1 5.1

    Ot he r ge ne ra l exp endi t 1 5.1 15.6 15.2 15.2 14.9

    EBITDA margin 15.8 15.7 16.0 16.1 16.5

    EBIT margin 14.4 13.7 14.3 14.5 14.9

    Net profit margin 10.2 9.6 10.1 10.2 10.4

    Growth metrics (%)

    Year to March FY13 FY14 FY15E FY16E FY17E

    Revenues 13.6 16.2 18.2 18.8 19.8

    EBITDA 14.8 15.4 20.3 20.0 22.2

    PBT 13.8 10.8 23.8 19.4 22.8

    Net profit 12.7 8.5 23.4 21.6 22.8

    EPS 12.7 8.5 23.4 21.6 22.8

    Key Assumption

    Year to March FY13 FY14 FY15E FY16E FY17E

    Macro Assumptions

    GDP(Y-o-Y %) 5.0 4.7 5.4 6.3 7.5

    Inflation (Avg) 7.4 6.2 5.5 6.0 6.0Repo rate (exit rate) 7.50 8.0 7.8 7.3 6.5

    USD/INR (Avg) 54.5 60.5 60.0 59.0 55.0

    Company

    Sales assumptions 0.1 0.1 1.1 2.1 3.1

    Volume growth -

    standalone

    4.3 8.7 11.0 13.0 15.0

    Pricing change - standalone 10.4 6.0 6.0 6.0 6.0

    Subs idiary net sales growth 18.6 16.0 32.1 19.8 16.7

    Cost assumptions 0.1 0.1 1.1 2.1 3.1

    Titanium Dioxide (as % of

    COGS)

    32.4 29.3 30.4 31.2 32.3

    Crude Linked RM (as % of

    COGS)

    21.1 21.2 20.5 21.4 22.3

    Packing Materia l (as % of

    COGS)

    14.9 15.3 15.5 15.5 15.5

    COGS as % of sales (Consol) 58.6 57.7 57.5 57.3 57.2

    COGS as % of sales

    (standalone)

    57.6 57.0 56.3 56.0 55.5

    Staff costs as % of sales

    (Consol)

    5.7 6.0 6.2 6.2 6.2

    Staff costs as % of sales

    (standalone)

    4.7 4.8 5.4 5.4 5.4

    A&P as % of sales (Consol) 4.7 5.0 5.1 5.1 5.1

    A&P as % of sales

    (Domestic)

    4.7 4.8 5.4 5.4 5.4

    Financial assumptions 0.1 0.1 1.1 2.1 3.1

    Tax rate (Consol) 29.9 31.2 31.0 31.0 31.0

    Debtor days 29 30 31 31 31

    Inventory days 98 97 98 98 98

    Payable days 77 79 80 80 80

    Cash conversion cycle

    (days)

    50 48 49 49 49

    Depreciation as % of gross

    block

    5.6 7.3 6.5 6.5 6.5

    Capex 7230 2,894 7,000 6,000 7,000

    Dividend as % of net profit 39.6 42.1 42.0 42.0 42.0

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    Asian Paints

    Peer comparison valuation

    Market cap Diluted PE (X) EV/EBITDA (X) ROAE (%)

    Name (USD mn) FY15E FY16E FY15E FY16E FY15E FY16E

    Asian Paints 9,644 39.1 32.1 23.7 19.6 34.4 34.4

    Colgate 3,375 36.9 31.7 25.5 21.9 87.3 91.1

    Hindustan Unilever 25,609 37.6 33.8 27.3 24.5 106.2 99.3

    ITC 45,954 27.2 23.8 17.6 15.3 35.5 36.4

    Marico 2,832 30.2 24.7 19.3 15.8 35.2 31.9

    Nestle Ltd 9,256 46.2 38.0 26.4 21.9 45.3 43.9

    Pidilite Industries 3,346 36.5 29.3 24.4 19.5 26.3 27.5

    Median - 36.9 31.7 24.4 19.6 35.5 36.4

    AVERAGE - 36.2 30.5 23.5 19.8 52.9 52.1

    Source: Edelweiss research

    Cash flow metric

    Year to March FY13 FY14 FY15E FY16E FY17E

    Operating cash flow 10,989 14,958 15,975 18,885 22,751

    Financing cash flow (6,010) (5,500) (8,137) (9,399) (11,381)

    Investing cash flow (7,820) 1,361 (7,084) (6,050) (7,050)

    Change in cash (2,842) 10,819 754 3,436 4,320

    Capex (7,230) (2,894) (7,000) (6,000) (7,000)

    Dividends paid (5,155) (5,904) (7,275) (8,848) (10,863)

    Ratios

    Year to March FY13 FY14 FY15E FY16E FY17E

    ROAE (%) 36.3 32.8 34.4 34.4 35.3

    ROACE (%) 47.7 45.5 48.7 48.9 50.0

    Debtor days 29 30 31 31 31

    Inventory days 98 97 98 98 98

    Payable days 77 79 80 80 80

    Cash conversn cycle (d 50 48 49 49 49

    Current ratio 1.5 1.6 1.6 1.8 1.9

    Debt/EBITDA 0.1 0.1 0.1 0.1 0.1

    Debt/Equity 0.1 0.1 0.0 0.0 0.0

    Adjusted debt/equity 0.1 0.1 0.0 0.0 0.0

    Interest coverage (x) 46.2 44.4 60.3 78.3 105.4

    Operating ratios

    Year to March FY13 FY14 FY15E FY16E FY17E

    Total asset turnover 3.0 2.9 2.9 3.0 3.0

    Fixed asset turnover 6.0 5.3 5.7 5.9 6.4

    Equity turnover 3.6 3.4 3.4 3.4 3.4

    Valuation parameters

    Year to March FY13 FY14 FY15E FY16E FY17E

    Diluted EPS (INR) 11.6 12.6 15.5 18.9 23.2

    Y-o-Y growth (%) 12.7 8.5 23.4 21.6 22.8

    CEPS (INR) 13.7 15.8 19.0 22.7 27.5

    Diluted P/E (x) 52.4 48.2 39.1 32.1 26.2

    Price/BV (x) 17.2 14.4 12.1 10.2 8.5

    EV/Sales (x) 5.3 3.7 3.8 3.2 2.6EV/EBITDA (x) 33.3 23.7 23.7 19.6 16.0

    Dividend yield (%) 0.8 0.9 1.1 1.3 1.6

    Balance sheet (INR mn)

    As on 31st March FY13 FY14 FY15E FY16E FY17E

    Share capital 959 959 959 959 959

    Reserves 32,884 39,433 47,073 56,365 67,772

    Sha re hol de rs ' fu nd s 3 3,8 43 40,392 48,032 57,324 68,732

    Minority interest 1,608 2,460 2,930 3,491 4,180

    Long term borrowings 473 414 381 348 314

    Short term borrowings 1,899 1,986 1,827 1,667 1,508

    Current maturities of d 138 91 84 77 69

    Borrowings 2,510 2,492 2,292 2,092 1,892

    Deferred tax liability 1,544 1,878 1,878 1,878 1,878

    Sources of funds 39,504 47,222 55,132 64,785 76,681

    Tangible assets 23,657 23,307 27,700 30,669 34,216

    Intangible assets 311 895 895 895 895

    Capital work in progres 592 716 800 850 900

    Total net fixed assets 24,560 24,918 29,394 32,414 36,011

    Goodwill on consolidat 442 1,414 1,414 1,414 1,414

    Non current investmen 1,501 1,921 1,921 1,921 1,921

    Current investments 1,456 5,291 5,291 5,291 5,291

    Cash and cash equival 7,367 9,317 10,070 13,506 17,826

    Inventories 18,303 20,699 23,188 27,502 32,851

    Sundry debtors 9,809 11,103 12,765 15,170 18,167

    Loans & advances 3,193 3,767 3,767 3,767 3,767

    Other assets 1,215 1,944 1,944 1,944 1,944

    Total c. assets (ex cash 32,520 37,512 41,663 48,383 56,729

    Trade payable 14,416 17,457 18,929 22,451 26,817

    Other c. liabilities & pr 13,925 15,693 15,693 15,693 15,693

    Total c.liabilities & pro 28,341 33,150 34,622 38,144 42,510

    Net current ass ets (ex 4,179 4,362 7,042 10,239 14,219

    Uses of funds 39,504 47,222 55,132 64,785 76,681

    BV (INR) 35 42 50.1 59.8 71.7

    Free cash flow (INR mn)

    Year to March FY13 FY14 FY15E FY16E FY17E

    Net profit 11,139 12,089 14,914 18,140 22,270

    Add: Non ca sh cha rge 2 ,3 69 3,514 3,740 3,942 4,460

    Depreciation 1,546 2,556 2,608 3,030 3,453

    Others 823 958 1,133 912 1,007

    Gross cash flow 13,508 15,602 18,655 22,082 26,730

    Less:Changes in WC 2,519 648 2,680 3,198 3,979

    Cash from operat ions 10,989 14,954 15,975 18,885 22,751

    Less: Capex 7,230 2,894 7,000 6,000 7,000

    Free cash flow 3,759 12,060 8,975 12,885 15,751

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    Top 10 holdings

    Perc. Holding Perc. Holding

    Life Insurance Corp Of India 6.41 Smiti Holding & Trading Co 5.64

    Geetanjali Trading & Inv 5.14 Oppenheimerfunds Incorporated 1.88

    Aberdeen Asset Management Plc 1.70 Vanguard Group Inc 0.84

    Jp Morgan Chase & Co 0.73 Harris Trust & Savings Bank 0.71

    Blackrock Fund Advisors 0.58 Vontobel Asset Management Ag 0.51

    *as per last available data

    Insider Trades

    Reporting Data Acquired / Seller B/S Qty Traded

    05 Aug 2014 Rupen Investment & Industries Pvt Ltd Buy 47000

    05 Aug 2014 Sudhana Investments and trading company pvt ltd Sell 47000

    07 Feb 2014 Suprasad Investments and Trading Company Private Limited Buy 30000

    02 Dec 2013 Sudhanva Investments And Trading Pvt. Ltd. Sell 116500

    *in last one year

    Bulk DealsData Acquired / Seller B/S Qty Traded Price

    No Data Available

    *in last one year

    Additional Data

    Directors DataAshwin Choksi Non-executive Chairman Ashwin Dani Non-executive Vice Chairman

    Ms. Amrita Vakil Non-executive Director K.B.S. Anand MD & CEO

    Mahendra Choksi Non-executive Director Amar Vakil Non-executive Director

    Malav Dani Non-executive Director Ms. Vibha Paul Rishi Non-Executive Independent DirectorDipankar Basu Non-Executive Independent Director Deepak Satwalekar Non-Executive Independent Director

    R. A. Shah Non-Executive Independent Director Dr. S. Sivaram Non-Executive Independent Director

    Mahendra Shah Non-Executive Independent Director S. Ramadorai Non-Executive Independent Director

    M. K. Sharma Non-Executive Independent Director

    Auditors - Shah & Co- Chareted Accountants, B S R & Associates - Charted Accountants

    *as per last annual report

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    Company Absolute

    reco

    Relative

    reco

    Relative

    risk

    Company Absolute

    reco

    Relative

    reco

    Relative

    Risk

    Asian Paints BUY SO M Bajaj Corp HOLD SU H

    Colgate HOLD SP M Dabur BUY SO M

    Emami BUY SO H GlaxoSmithKline Consumer

    Healthcare

    HOLD SP M

    Godrej Consumer BUY SP H Hindustan Unilever REDUCE SU L

    ITC BUY SO L Marico BUY SO M

    Nestle Ltd HOLD SU L Pidilite Industries BUY SO M

    United Spirits BUY SP H

    RATING & INTERPRETATION

    ABSOLUTE RATING

    Ratings Expected absolute returns over 12 months

    Buy More than 15%

    Hold Between 15% and - 5%

    Reduce Less than -5%

    RELATIVE RETURNS RATING

    Ratings Criteria

    Sector Outperformer (SO) Stock return > 1.25 x Sector return

    Sector Performer (SP) Stock return > 0.75 x Sector return

    Stock return < 1.25 x Sector return

    Sector Underperformer (SU) Stock return < 0.75 x Sector return

    Sector return is market cap weighted average return for the coverage universe

    within the sector

    RELATIVE RISK RATING

    Ratings Criteria

    Low (L) Bottom 1/3rd percentile in the sector

    Medium (M) Middle 1/3rd percentile in the sector

    High (H) Top 1/3rd percentile in the sector

    Risk ratings are based on Edelweiss risk model

    SECTOR RATING

    Ratings Criteria

    Overweight (OW) Sector return > 1.25 x Nifty return

    Equalweight (EW) Sector return > 0.75 x Nifty return

    Sector return < 1.25 x Nifty return

    Underweight (UW) Sector return < 0.75 x Nifty return

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    Consumer Goods

    Edelweiss Securities Limited, Edelweiss House, off C.S.T. Road, Kalina, Mumbai 400 098.

    Board: (91-22) 4009 4400, Email: [email protected]

    Vikas Khemani Head Institutional Equities [email protected] +91 22 2286 4206

    Nischal Maheshwari Co-Head Institutional Equities & Head Research [email protected] +91 22 4063 5476

    Nirav Sheth Head Sales [email protected] +91 22 4040 7499

    Coverage group(s) of stocks by primary analyst(s): Consumer Goods

    Asian Paints, Bajaj Corp, Colgate, Dabur, Godrej Consumer , Emami, Hindustan Unilever, ITC, Marico, Nestle Ltd, Pidilite Industries, GlaxoSmithKline

    Consumer Healthcare, United Spirits

    Distribution of Ratings / Market CapEdelweiss Research Coverage Universe

    Rating Distribution* 151 44 9 205

    * 1 stocks under review

    Market Cap (INR) 144 56 5

    Date Company Title Price (INR) Recos

    Recent Research

    22-Aug-14 Consumer

    Goods

    Gods own country tips

    tipplers woes ;

    EdelFlash

    18-Aug-14 Consumer

    Goods

    Pricing power increases;

    Q1FY15 Result Review

    12-Aug-14 Emami Smart recovery;

    Result Update

    561 Buy

    > 50bn Between 10bn and 50 bn < 10bn

    Buy Hold Reduce Total

    Rating Interpretation

    Buy appreciate more than 15% over a 12-month period

    Hold appreciate up to 15% over a 12-month period

    Reduce depreciate more than 5% over a 12-month period

    Rating Expected to

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    Asian Paints

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    Consumer Goods

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