EDAC ConferenceAttracting Retail to your Community

Sept. 30, 2014

Gerry Gabinet, Director, Economic Development & Tourism

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Agenda

1. Why do we do this?

– Linkages to our strategic plan and business plan

– Quality of place –destination for shopping in Capital Region

2. Updating our Retail Market Analysis

– Original study in 2010

3. What are the results?

4. What are some of the best practices?

Linkages :

• Our strategic plan

• Our department plan

• New assessment for the county

• Quality of place for residents

– Stop the outflow of disposable dollars

– Shop locally with Chamber of Commerce

– Attracting people from the region to our area

– Become a Cornerstone for Capital Region

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10/8/2014 5201 Municpalities with 37 different “lens”

Quality of Place Money Sense Magazine2014

• 3rd Best Overall of 201 municipalities

• 34 different data sets used

• 4th Highest Household discretionary income

• 5th Highest Household average income

• 11th Household net worth

• Lowest crime rate in Alberta

• 10th best place to raise kids

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Alberta Population Stats 2013-14

Cities

Calgary 1,195,194*

Edmonton 877,926*

Red Deer 98,585*

Lethbridge 93,004*

St. Albert 61,466

Medicine Hat 61,180

Grande Prairie 55,032

Airdrie 49,560

Spruce Grove 27,875

Ft. Sask 21,795

Counties/Special Municipality

Wood Buffalo 116,407

Strathcona

Rocky View 38,055

Parkland 30,568

Grande Prairie 20,347

Sturgeon 19,578

Red Deer 18,351

Leduc 13,524

Yellowhead 10,469

Lamont 3,872

10/8/2014 7Source: Municipal Affairs pop. List 2013 , *Census 2014 #projected

97,501 #

CRB Growth Projections

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Retail Market Study

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Retail Market Analysis Highlights

1. Retail leakage dropped from 34% to 17% in four years

2. Inflow increased from 7% to 11%

3. 598,000 sq. ft still warranted

4. 400,000 sq. ft is vacant or in queue

5. Enough land allocated for the estimated 20 year supply

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Emerald Hills – Full Build out 15,000 people around 2017-20. Draft Plans for new 25m pool and artificial sporting field.

Who do we share this information with?

• Real Estate Community (3 visits per year)

• Developers

• Brokers with Mandates

• Council and internal departments

• Chamber of Commerce

• ICSC Conferences Whistler, Toronto Montreal

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Top 20 Tax Payers

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Total Municipal Tax Collected 180 million

Total by Top 20 (52.1%) 93.8 million

Top 14 in Energy ( 49.6 %) 89.3 million

Top 6 in Commercial Real Estate (2.5 %) 4.5 million

Non residential 63%/ Residential 37% Municipal Tax Split

Best Practices

• You must have buy in from council and senior administration

• You must use a nationally recognized group for second party verification

• You must attend the ICSC conferences for more than three years

• Make it easy to find the data on your web site

• Use open data portal

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ICSC Whistler 2014

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“"The world is divided into people who do things and people who get the credit. Try, if you can, to belong to the first class. There's far less competition."

Dwight Whitney Morrow“

For more information, please contact:

Gerry Gabinet, Director Economic Development & Tourism gerald.gabinet@strathcona.ca