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WHITE GOODSConsumer Behavior
Presented by
Neeti Bedekar 10
Anurag Chordia 13
Devanshi Dhruva 15
Kavyashree 23
Abhishek Sehgal 46
Saumya Sethi 48
WHAT ARE WHITE GOODS
White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc
White goods do not include the entertainment appliances, such as, Televisions, Home cinema, Camcorders, CD, and DVD players. These products are included in the Brown goods category
CONSUMER CLASSES
200920011996
FACTORS AFFECTING CHANGING CONSUMER BEHAVIOUR
CONSUMER BUYING PROCESS
KEY PLAYERS AND THEIR PRODUCTSCOMPANIES PRODUCTS
Videocon Industries Refrigerators, Washing Machines, Television, Air Conditioner, Microwave Ovens
Godrej Refrigerators, Air ConditionersWhirlpool India Refrigerators, Washing MachineVoltas Refrigerators, Air ConditionersBPL Limited Refrigerators, TelevisionElectrolux Vacuum Cleaner, RefrigeratorSamsung Vacuum Cleaner, Refrigerator. Television, Mobile PhonesHoover Vacuum CleanerLG Electronics Washing Machine, Refrigerator. Television, Mobile PhonesEureka Forbes Vacuum CleanerBlue Star Air ConditionersBajaj Electronics Geysers, Electric Fan
MARKET ANALYSIS
KEY FINDINGS
• Indian consumer durable market is expected to reach Rs 40 billion by on 2010
• Indian household appliances market grew by 32% in 2010.
• The market share of MNC’s in the consumer durables sector is 65%
• The urban market and rural market are growing at 7-10% and 25% respectively.
CHANGING ATTITUDES OF TODAY’S CUSTOMERS
•With the rise in disposable income, the Indian consumers have become value sensitive•The consumers today are not confined to a single brand•The use of credit card for shopping is a new emerging trend in India. •The Indian consumers are spending thick and fast on premium and luxury products. •The rural Indian consumers are also showing signs of change. •Availability of financing schemes•Innovative advertising and brand promotion•Festive season sales
REMARKABLE POTENTIAL BRIGHT FUTURE
• A-class white goods products could save as much as 90 percent of energy used when compared to ordinary appliances.
• Customers have begun to pay attention to whether the goods they are purchasing save water or energy
• Examples of predicted savings in Istanbul.
• Producers are increasing their investment in research and development (R&D).
• Consolidations between some companies in the white goods industry will be unavoidable in 2010 because companies, working on their own, are losing ground.
CONCLUSION
• The Indian consumer remains one of the most upbeat globally. The Nielsen Global Consumer Confidence study, conducted by Nielsen, a market research company revealed that Indians are "the most optimistic lot globally who think that their country will be out of the economic recession in the next twelve months."
• In fact, it is widely believed that the Indian market will fuel the growth of multinational companies in the coming years. While most leading companies are cutting costs in the US and Europe, they see India as a strategic market, which can fuel their growth.