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WHITE GOODS Consumer Behavior Presented by Neeti Bedekar 10 Anurag Chordia 13 Devanshi Dhruva 15 Kavyashree 23 Abhishek Sehgal 46 Saumya Sethi 48

Economics White Goods Presentation

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Page 1: Economics White Goods Presentation

WHITE GOODSConsumer Behavior

Presented by

Neeti Bedekar 10

Anurag Chordia 13

Devanshi Dhruva 15

Kavyashree 23

Abhishek Sehgal 46

Saumya Sethi 48

Page 2: Economics White Goods Presentation

WHAT ARE WHITE GOODS

White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc

White goods do not include the entertainment appliances, such as, Televisions, Home cinema, Camcorders, CD, and DVD players. These products are included in the Brown goods category

Page 3: Economics White Goods Presentation

CONSUMER CLASSES

200920011996

Page 4: Economics White Goods Presentation

FACTORS AFFECTING CHANGING CONSUMER BEHAVIOUR

Page 5: Economics White Goods Presentation

CONSUMER BUYING PROCESS

Page 6: Economics White Goods Presentation

KEY PLAYERS AND THEIR PRODUCTSCOMPANIES PRODUCTS

Videocon Industries Refrigerators, Washing Machines, Television, Air Conditioner, Microwave Ovens

Godrej Refrigerators, Air ConditionersWhirlpool India Refrigerators, Washing MachineVoltas Refrigerators, Air ConditionersBPL Limited Refrigerators, TelevisionElectrolux Vacuum Cleaner, RefrigeratorSamsung Vacuum Cleaner, Refrigerator. Television, Mobile PhonesHoover Vacuum CleanerLG Electronics Washing Machine, Refrigerator. Television, Mobile PhonesEureka Forbes Vacuum CleanerBlue Star Air ConditionersBajaj Electronics Geysers, Electric Fan

Page 7: Economics White Goods Presentation
Page 8: Economics White Goods Presentation

MARKET ANALYSIS

Page 9: Economics White Goods Presentation

KEY FINDINGS

• Indian consumer durable market is expected to reach Rs 40 billion by on 2010

• Indian household appliances market grew by 32% in 2010.

• The market share of MNC’s in the consumer durables sector is 65%

• The urban market and rural market are growing at 7-10% and 25% respectively.

Page 10: Economics White Goods Presentation

CHANGING ATTITUDES OF TODAY’S CUSTOMERS

•With the rise in disposable income, the Indian consumers have become value sensitive•The consumers today are not confined to a single brand•The use of credit card for shopping is a new emerging trend in India. •The Indian consumers are spending thick and fast on premium and luxury products. •The rural Indian consumers are also showing signs of change. •Availability of financing schemes•Innovative advertising and brand promotion•Festive season sales

Page 11: Economics White Goods Presentation

REMARKABLE POTENTIAL BRIGHT FUTURE

• A-class white goods products could save as much as 90 percent of energy used when compared to ordinary appliances.

• Customers have begun to pay attention to whether the goods they are purchasing save water or energy

• Examples of predicted savings in Istanbul.

• Producers are increasing their investment in research and development (R&D).

• Consolidations between some companies in the white goods industry will be unavoidable in 2010 because companies, working on their own, are losing ground.

Page 12: Economics White Goods Presentation

CONCLUSION

• The Indian consumer remains one of the most upbeat globally. The Nielsen Global Consumer Confidence study, conducted by Nielsen, a market research company revealed that Indians are "the most optimistic lot globally who think that their country will be out of the economic recession in the next twelve months."

• In fact, it is widely believed that the Indian market will fuel the growth of multinational companies in the coming years. While most leading companies are cutting costs in the US and Europe, they see India as a strategic market, which can fuel their growth.