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19 Annual Meeting | April 24, 2018
Residential Construction Permits JAnuary 2017LOCATION Myrtle Beach Horry County
UnincorporatedNorth Myrtle
BeachSurfside
BeachGeorgetown
CountySingle Family Units 58 234 20 4 24Single Family Units Cost $17,809,236 $33,938,398 $5,182,580 $865,000 $5,368,509Multi-Family Bldgs. 0 3 2 0 1Multi-Family Units 0 9 7 0 3Multi-Family Bldgs. Cost $0 $575,156 $1,164,551 $0 $526,298
Residential Construction Permits JAnuary 2018LOCATION Myrtle Beach Horry County
UnincorporatedNorth Myrtle
BeachSurfside
BeachGeorgetown
CountySingle Family Units 29 265 25 6 21Single Family Units Cost $14,353,774 $37,644,850 $6,348,318 $1,710,000 $6,580,040Multi-Family Bldgs. 0 1 1 0 0Multi-Family Units 0 11 5 0 0Multi-Family Bldgs. Cost $0 $604,209 $596,071 $0 $0
IndicatorsEconomic
Workforce Growth - All Industries in Horry County
Horry County Unemployment Rate (Rolling 12 Months With Prior Year Comparison)
ADDITIONAL ECONOMIC INDICATORSMonthly statistics for the following economic indicators can be found in the CVB Insider section of the Grand Strander:
Accommodations Tax Collections • Admissions Tax • Airport Activity • Gross Retail SalesSources: Bureau of the Census, S.C. Employment Commission
● Unemployment Rate Previous 12 Months● Unemployment Rate Current 12 Months
Snowbird season stable
MyrtleBeachAreaChamber.com
25
February 2018
Horry County Admissions & Accommodations Tax
Month Admissions Accommodations
Jan $380,839
Feb $628,331
Mar $1,166,180
Apr $2,003,817
May $1,882,871
Jun $3,517,026
Jul $4,740,951
Aug $3,141,669
Sep $1,732,116
Oct $1,106,390
Nov $641,532
Dec $464,472
$0
$1,250,000
$2,500,000
$3,750,000
$5,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$380,839 $628,331 $1,166,180 $2,003,817 $1,882,871 $3,517,026 $4,740,951 $3,141,669 $1,732,116 $1,106,390 $641,532 $464,472
$500,000,000
$700,000,000
$900,000,000
$1,100,000,000
$1,300,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$676,382,877 $721,415,892 $942,567,268 $1,001,361,538 $985,284,155 $1,206,709,164 $1,157,194,695 $1,080,820,904 $917,431,241 $857,567,667 $789,818,894 $871,713,509
13.3%
8.0%
GT Admissions & Accommodations Tax-2
Month Admissions Accommodations
Jan $30,571
Feb $40,226
Mar $71,474
Apr $134,835
May $142,711
Jun $360,556
Jul $536,036
Aug $347,071
Sep $169,765
Oct $109,922
Nov $62,965
Dec $38,205
$0
$150,000
$300,000
$450,000
$600,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$30,571 $40,226 $71,474 $134,835 $142,711 $360,556 $536,036 $347,071 $169,765 $109,922 $62,965 $38,205
34.2% 5.5%
GT County Gross Retail Sales
Month Admissions
Jan $87,275,633
Feb $99,470,259
Mar $117,960,058
Apr $114,766,606
May $122,937,531
Jun $134,415,734
Jul $123,157,233
Aug $117,756,262
Sep $110,801,935
Oct $116,459,187
Nov $112,496,917
Dec $130,169,645
$40,000,000
$65,000,000
$90,000,000
$115,000,000
$140,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$87,275,633 $99,470,259 $117,960,058 $114,766,606 $122,937,531 $134,415,734 $123,157,233 $117,756,262 $110,801,935 $116,459,187 $112,496,917 $130,169,645
7.9%12.2%
-2.4%-2.5%
-5.6%
5.3%
-9.6%
5.7%
-10.4%
-1.8%2.3%2.4%
0.4%
-2.8%15.4%
23.5%
1.0% 13.7%
Horry County Gross Retail Sales
Month AdmissionsJan $676,382,877Feb $721,415,892Mar $942,567,268Apr $1,001,361,538May $985,284,155Jun $1,206,709,164Jul $1,157,194,695Aug $1,080,820,904Sep $917,431,241Oct $857,567,667Nov $789,818,894Dec $871,713,509
8.0%
24.5%21.5%
29.27%
40.5%
29.6%
9.1%
3.6%-0.2%
-2.3%
-9.7%27.6% -3.4% -4.4%-11.0%
11.5%-13.5% 13.8% 6.1%-0.7% -33.4% -13.1%
27.7%11.7%
3.2%
-2.3%
1
Horry County Admissions & Accommodations Tax
Month Admissions Accommodations
Jan $380,839
Feb $628,331
Mar $1,166,180
Apr $2,003,817
May $1,882,871
Jun $3,517,026
Jul $4,740,951
Aug $3,141,669
Sep $1,732,116
Oct $1,106,390
Nov $641,532
Dec $464,472
$0
$1,250,000
$2,500,000
$3,750,000
$5,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$380,839 $628,331 $1,166,180 $2,003,817 $1,882,871 $3,517,026 $4,740,951 $3,141,669 $1,732,116 $1,106,390 $641,532 $464,472
$500,000,000
$700,000,000
$900,000,000
$1,100,000,000
$1,300,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$676,382,877 $721,415,892 $942,567,268 $1,001,361,538 $985,284,155 $1,206,709,164 $1,157,194,695 $1,080,820,904 $917,431,241 $857,567,667 $789,818,894 $871,713,509
13.3%
8.0%
GT Admissions & Accommodations Tax-2
Month Admissions Accommodations
Jan $30,571
Feb $40,226
Mar $71,474
Apr $134,835
May $142,711
Jun $360,556
Jul $536,036
Aug $347,071
Sep $169,765
Oct $109,922
Nov $62,965
Dec $38,205
$0
$150,000
$300,000
$450,000
$600,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$30,571 $40,226 $71,474 $134,835 $142,711 $360,556 $536,036 $347,071 $169,765 $109,922 $62,965 $38,205
34.2% 5.5%
GT County Gross Retail Sales
Month Admissions
Jan $87,275,633
Feb $99,470,259
Mar $117,960,058
Apr $114,766,606
May $122,937,531
Jun $134,415,734
Jul $123,157,233
Aug $117,756,262
Sep $110,801,935
Oct $116,459,187
Nov $112,496,917
Dec $130,169,645
$40,000,000
$65,000,000
$90,000,000
$115,000,000
$140,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$87,275,633 $99,470,259 $117,960,058 $114,766,606 $122,937,531 $134,415,734 $123,157,233 $117,756,262 $110,801,935 $116,459,187 $112,496,917 $130,169,645
7.9%12.2%
-2.4%-2.5%
-5.6%
5.3%
-9.6%
5.7%
-10.4%
-1.8%2.3%2.4%
0.4%
-2.8%15.4%
23.5%
1.0% 13.7%
Horry County Gross Retail Sales
Month AdmissionsJan $676,382,877Feb $721,415,892Mar $942,567,268Apr $1,001,361,538May $985,284,155Jun $1,206,709,164Jul $1,157,194,695Aug $1,080,820,904Sep $917,431,241Oct $857,567,667Nov $789,818,894Dec $871,713,509
8.0%
24.5%21.5%
29.27%
40.5%
29.6%
9.1%
3.6%-0.2%
-2.3%
-9.7%27.6% -3.4% -4.4%-11.0%
11.5%-13.5% 13.8% 6.1%-0.7% -33.4% -13.1%
27.7%11.7%
3.2%
-2.3%
1
Horry County Admissions & Accommodations Tax
Month Admissions Accommodations
Jan $380,839
Feb $628,331
Mar $1,166,180
Apr $2,003,817
May $1,882,871
Jun $3,517,026
Jul $4,740,951
Aug $3,141,669
Sep $1,732,116
Oct $1,106,390
Nov $641,532
Dec $464,472
$0
$1,250,000
$2,500,000
$3,750,000
$5,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$380,839 $628,331 $1,166,180 $2,003,817 $1,882,871 $3,517,026 $4,740,951 $3,141,669 $1,732,116 $1,106,390 $641,532 $464,472
$500,000,000
$700,000,000
$900,000,000
$1,100,000,000
$1,300,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$676,382,877 $721,415,892 $942,567,268 $1,001,361,538 $985,284,155 $1,206,709,164 $1,157,194,695 $1,080,820,904 $917,431,241 $857,567,667 $789,818,894 $871,713,509
13.3%
8.0%
GT Admissions & Accommodations Tax-2
Month Admissions Accommodations
Jan $30,571
Feb $40,226
Mar $71,474
Apr $134,835
May $142,711
Jun $360,556
Jul $536,036
Aug $347,071
Sep $169,765
Oct $109,922
Nov $62,965
Dec $38,205
$0
$150,000
$300,000
$450,000
$600,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$30,571 $40,226 $71,474 $134,835 $142,711 $360,556 $536,036 $347,071 $169,765 $109,922 $62,965 $38,205
34.2% 5.5%
GT County Gross Retail Sales
Month Admissions
Jan $87,275,633
Feb $99,470,259
Mar $117,960,058
Apr $114,766,606
May $122,937,531
Jun $134,415,734
Jul $123,157,233
Aug $117,756,262
Sep $110,801,935
Oct $116,459,187
Nov $112,496,917
Dec $130,169,645
$40,000,000
$65,000,000
$90,000,000
$115,000,000
$140,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$87,275,633 $99,470,259 $117,960,058 $114,766,606 $122,937,531 $134,415,734 $123,157,233 $117,756,262 $110,801,935 $116,459,187 $112,496,917 $130,169,645
7.9%12.2%
-2.4%-2.5%
-5.6%
5.3%
-9.6%
5.7%
-10.4%
-1.8%2.3%2.4%
0.4%
-2.8%15.4%
23.5%
1.0% 13.7%
Horry County Gross Retail Sales
Month AdmissionsJan $676,382,877Feb $721,415,892Mar $942,567,268Apr $1,001,361,538May $985,284,155Jun $1,206,709,164Jul $1,157,194,695Aug $1,080,820,904Sep $917,431,241Oct $857,567,667Nov $789,818,894Dec $871,713,509
8.0%
24.5%21.5%
29.27%
40.5%
29.6%
9.1%
3.6%-0.2%
-2.3%
-9.7%27.6% -3.4% -4.4%-11.0%
11.5%-13.5% 13.8% 6.1%-0.7% -33.4% -13.1%
27.7%11.7%
3.2%
-2.3%
1
For more information regarding additional research conducted by the chamber, contact Mary Mroz at [email protected]: S.C. Departments of PRT and Revenue
*Source: Dr. Taylor Damonte, director of the Clay Brittain Jr. Center for Resort Tourism at Coastal Carolina University, [email protected] **Source: Horry County Department of Airports
Provide data to CCUBy sending in your weekly numbers, you will be providing valuable data that helps us to keep updated information. For more information, contact Dr. Taylor Damonte, director of the Clay Brittain Jr. Center for Resort Tourism at Coastal Carolina University, [email protected].
HELP US HELP YOU
Accommodations
Gross Retail Sales
HORRY COUNTY TAX COLLECTIONS
GEORGETOWN COUNTY TAX COLLECTIONS
Horry County Admissions & Accommodations Tax
Month Admissions Accommodations
Jan $380,839
Feb $628,331
Mar $1,166,180
Apr $2,003,817
May $1,882,871
Jun $3,517,026
Jul $4,740,951
Aug $3,141,669
Sep $1,732,116
Oct $1,106,390
Nov $641,532
Dec $464,472
$0
$1,250,000
$2,500,000
$3,750,000
$5,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$380,839 $628,331 $1,166,180 $2,003,817 $1,882,871 $3,517,026 $4,740,951 $3,141,669 $1,732,116 $1,106,390 $641,532 $464,472
$500,000,000
$700,000,000
$900,000,000
$1,100,000,000
$1,300,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$676,382,877 $721,415,892 $942,567,268 $1,001,361,538 $985,284,155 $1,206,709,164 $1,157,194,695 $1,080,820,904 $917,431,241 $857,567,667 $789,818,894 $871,713,509
13.3%
8.0%
GT Admissions & Accommodations Tax-2
Month Admissions Accommodations
Jan $30,571
Feb $40,226
Mar $71,474
Apr $134,835
May $142,711
Jun $360,556
Jul $536,036
Aug $347,071
Sep $169,765
Oct $109,922
Nov $62,965
Dec $38,205
$0
$150,000
$300,000
$450,000
$600,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$30,571 $40,226 $71,474 $134,835 $142,711 $360,556 $536,036 $347,071 $169,765 $109,922 $62,965 $38,205
34.2% 5.5%
GT County Gross Retail Sales
Month Admissions
Jan $87,275,633
Feb $99,470,259
Mar $117,960,058
Apr $114,766,606
May $122,937,531
Jun $134,415,734
Jul $123,157,233
Aug $117,756,262
Sep $110,801,935
Oct $116,459,187
Nov $112,496,917
Dec $130,169,645
$40,000,000
$65,000,000
$90,000,000
$115,000,000
$140,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$87,275,633 $99,470,259 $117,960,058 $114,766,606 $122,937,531 $134,415,734 $123,157,233 $117,756,262 $110,801,935 $116,459,187 $112,496,917 $130,169,645
7.9%12.2%
-2.4%-2.5%
-5.6%
5.3%
-9.6%
5.7%
-10.4%
-1.8%2.3%2.4%
0.4%
-2.8%15.4%
23.5%
1.0% 13.7%
Horry County Gross Retail Sales
Month AdmissionsJan $676,382,877Feb $721,415,892Mar $942,567,268Apr $1,001,361,538May $985,284,155Jun $1,206,709,164Jul $1,157,194,695Aug $1,080,820,904Sep $917,431,241Oct $857,567,667Nov $789,818,894Dec $871,713,509
8.0%
24.5%21.5%
29.27%
40.5%
29.6%
9.1%
3.6%-0.2%
-2.3%
-9.7%27.6% -3.4% -4.4%-11.0%
11.5%-13.5% 13.8% 6.1%-0.7% -33.4% -13.1%
27.7%11.7%
3.2%
-2.3%
1
Gross Retail Sales
Accommodations
April 2018
24
Type Impressions Advertising Equivalent ValueInternet 265,810,744 $32,633,083Print 2,451,132 $1,584,547Broadcast 18,148,635 $2,173,778TOTAL 286,410,511 $36,391,408
MEDIA REPORT FEBRUARY
2017 2017
$100
$50
$0
$66.81 $65.93
Jan. 21, 2018 - March 3, 2018
AVERAGE DAILY RATEPER ROOM WEEK*
100%
50%
0%
35.3%
OCCUPANCY PERCENTPER ROOM WEEK*
JANUARY2017 33,8582018 39,494% Change 16.65%
37.8%
AIRPORT ARRIVALS**
100,000
50,000
02017 2018
Jan. 21, 2018 - March 3, 2018
2018 2018
2018 2017 2016Jan 24.8% 25.6% 27.8%Feb 37.6% 40.2% 38.0%Mar 55.2% 62.2%Apr 68.7% 57.4%May 58.3% 56.5%Jun 78.0% 79.4%Jul 84.0% 89.6%Aug 74.9% 78.2%Sep 57.5% 67.3%Oct 53.1% 36.3%Nov 36.3% 34.4%Dec 26.6% 28.8%
3 YEAR OCCUPANCY
2018 2017 2016Jan $59.99 $58.09 $51.91Feb $63.20 $65.75 $61.14Mar $93.99 $89.31Apr $118.58 $102.82May $120.72 $114.83Jun $169.63 $163.56Jul $200.59 $194.48Aug $154.64 $149.18Sep $106.65 $105.62Oct $84.64 $78.88Nov $67.93 $68.93Dec $62.32 $65.12
3 YEAR AVERAGE DAILY ROOM RATE
CVB INSIDER
Marketing Summit, See Page 26
Tourism Marketing SummitThose who work in tourism got a glimpse at what the next couple of years have in store for travel. The Myrtle Beach Area Chamber of Commerce/Convention and Visitors Bureau held its annual tourism marketing summit on March 14 at the Myrtle Beach Marriott Resort and Spa at Grande Dunes.
The crowd of business leaders heard from Julia Dimon, a millennial mom influencer and family travel expert. Next a social media panel discussion was held with local businesses such as Ripley’s Aquarium Myrtle Beach, Condo World, Vacation Myrtle Beach and Visit Myrtle Beach. The panel talked about how to reach and engage their audience through Facebook and other social media platforms.
