ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT

Mayor Maher MasoCity of Frisco, Texas

Tuesday, May 410 a.m. Webinar

Hosted by: North Texas Commission

DYNAMIC •Median Age: 33 •82% of population is under 45 •Median Household Income: $103,295 •54% of resident population have Bachelors Degree•Land area approximately 46.2% developed •Projected population at build-out: 280,000

RENOWNED •Top 100 Best Places to Live, Money Magazine 2008 •Top 10 Best Places to Relocate 2009, Forbes.com •Among fastest growing cities in the United States •Frisco Independent School District, fastest growing district in Texas

GROWING Frisco Population, Historical and Projected

•1987 3,499 •1990 6,138• 2000 33,714•2010 108,201•April 1, 2010 109,187•2015 200,000•2025 280,000

Property Tax Value History

1,5022,137

3,055

4,3035,334

6,326

7,499

8,816

10,557

12,44813,591

13,958

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Frisco ISD Growth Projections

Fastest enrollment growth 1995 – 2005, in districts with 10 – 20,000 students

•Frisco 638.0% •Dysart Unified (Arizona) 309.2%•Olentangy (Ohio) 211.9% •Falcon 49 (Colorado) 194.6%•McKinney 178.6% •Hamilton Southeastern (Indiana) 159.1% •Oswego 308 (Illinois) 152.3%

FRISCO’S YOUTH SPORTS ORGANIZATIONS11,000 + Team Players *includes some duplications

•Frisco Amateur Summer Swim Team (FAAST) •Frisco Aquatics •Frisco Athletic Network (Volleyball) •Frisco Baseball/Softball Assoc. (FBSA) •Frisco Football League (FFL) •Frisco Lacrosse Association •Frisco Soccer Association (FSA) •Miracle League of Frisco FRISCO ATHLETIC CENTER •18,500 members •Account for more than 1 million visits since opening in Fall 2007

“…BUILD IT AND THEY WILL COME.”•Sports complex near Stonebriar Centre Mall•Est. $300 million public-private project •Minor League Ballpark, Ice Arena, Gymnastics Center, Hotel & Convention Center, plus residential, retail and office space • Two million visitors each year, estimated • Est. $1.5 billion dollar economic impact over 10 years, at “buildout”, 2002 FEDC impact study

COLLABORATIVE Project Private $ Public $ Total $Superdrome $ 2.0 $ 2.2 $ 4.2Dr Pepper Ballpark $ 6.0 $ 22.0 $ 28.0Dr Pepper Arena $ 7.0 $ 20. 0 $ 27.0Embassy Suites Hotel $ 40.0 $ 0 $ 40.0Frisco Conference Center $ 13.0 $ 15.0 $ 28.0Pizza Hut Park $ 55.0 $ 55.0 $ 110.0Fieldhouse USA $ 5.5 $ 12.5 $ 18.0Arena Expansion $ 6.0 $ 30.0 $ 36.0TOTAL INVESTMENTS* $ 134.5 $ 156.7 $ 291.2*in MILLIONS

DR PEPPER BALLPARK •Opened April 2003 •$28 million total, public-private investment •Includes $22 million in public dollars; $6 in private dollars•Home of Frisco RoughRiders •AA affiliate, Texas Rangers • Seats 10,000 + lawn seating •Features playground, pool •Named ‘2003 Best New Ballpark’ by Baseballparks.com •Among “Top Ten Minor League Ballparks, 2004 & 2005, by MinorLeagueNews.com

DR PEPPER ARENA •Opened August 2003 •$63 million total public-private initial investment (initial project and 2009 expansion) •$50 million total public dollars (includes $30 million expansion) •$13 million in private dollars ($6 million expansion) •Two NHL-size sheets of ice •Arena seating for 5 – 7000 spectators•Two parking garages

DR PEPPER ARENA COOL TEAMS •Home of Dallas Stars Training Facility and Headquarters •Home of Texas Tornado, North American Hockey League •Future home of NBA D-League, Texas Legends

DR PEPPER ARENA COOLER ENTERTAINMENT •Cirque Du Soleil, ‘Alegria’•Harlem Globe Trotters •Bill Cosby •Yo Gabba Gabba •Basketball (Global Games, Mavs vs. Team USA, 2004; Chinese National Team)

PIZZA HUT PARK ‘STATS’•Opened in 2005 •$110 million, public-private investment•Home of FC Dallas •State-of-the-art, multi purpose stadium •Seats 21,193 in ‘bowl’

PIZZA HUT PARK EVENTS•MLS Cups, 2005 & 2006 •NCAA Men’s College Cup, 2008 •International Soccer Events •Texas High School Football Playoff Games •Major Concerts: Ozzfest, Edgefest, Jimmy Buffett, Kenny Chesney, George Strait

PIZZA HUT PARK: SOUNDS OF SUCCESS

2009 Jimmy Buffett Concert•23,880 Tickets sold •Attendees from 4 countries, 46 states •70.4% from Texas•23.8% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano

PIZZA HUT PARK: SOUNDS OF SUCCESS

2009 Kenny Chesney Concert•19,289 Tickets sold •Attendees from 4 countries, 43 states •88.6% from Texas•26.5% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano

Frisco Convention & Visitors Bureau:Sampling of Sports ‘Bookings’, 2009

•2009 Kurt Thomas Invitational •2009 Winter Games of Texas •2009 WOGA Classic Invitational •2009 USA Hockey National Championships •Luis Yanez Boxing Event •Rugby Football Club Match •2009 USYS Southern Regional Championships (soccer) •Coast 2 Coast (basketball) •2009 Western Regional Silver Stick Tournament (Junior Hockey)

2009 ECONOMIC IMPACT OF CVB ‘SAMPLING’

• 19 ‘Sports’Groups • 33,977 Total attendance • 8,183 Hotel rooms booked • $5.1 million dollars,

projected economic impact

FIELDHOUSE USAHome of Athletes’ Performance Institute (API) 2010 BOOKINGS TO DATE

•New Year Classic (basketball) •Cotton Bowl Wrestling Tournament •Greek Orthodox National Basketball Tournament •AAU Super Qualifier (basketball) •ARC Ultimate Nationals (2 day basketball tournament) •Skyline Qualifier (volleyball) •Primetime Basketball (2 day tournament) •Premiere College Coaches Basketball Qualifier

FIELDHOUSE USA:2010 Economic Impact *• 10 Tournaments• 2,014 Teams • 12,040 Athletes• 53,080 Attendance • $3.8 Million**to date; estimated

NCAA DIVISION I FOOTBALL CHAMPIONSHIPTO ‘TOUCHDOWN’ AT PIZZA HUT PARK •NCAA awards Frisco 3 year contract in February 2009 •Games to be played 2011, 2012 & 2013 •January 7, 2011 first of three championships to be played in FriscoFRISCO’S ‘PLAYBOOK’ TO GET THE GAME•Initiated online ‘ticket pledge’ in January •Pledges estimated at more than 8,000 tickets•108 Texas cities and 20 states represented by pledges*•NCAA estimates economic impact of $1 million ea. year *to date

QUESTIONS?Mayor Maher MasoCity of Frisco, Texas

Mmaso@friscotexas.gov 972-292-5050friscotexas.govvisitfrisco.comfriscoedc.com