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Business Retention and Expansion Program

Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

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Page 1: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Business Retention and Expansion

Program

Page 2: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Economic Development

Three core components of Economic Development1) Business Attraction

i. Marketing & Promotionii. Trade Showsiii. Sector specific initiativesiv. Statistical information

2) Business Retentioni. Labour force recruitmentii. Local, Regional, Provincial & Federal Regulations

3) Business Expansioni. Export marketsii. Network connectionsiii. Land and building search

Page 3: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Why Business Retention and Expansion?

• Existing businesses in a community are responsible for approximately 80% of future employment growth

• Happy existing businesses help attract new businesses• Identify problems and new opportunities• Gain a better understanding of the status of the local economy• Strengthen linkage between local government and business

community• Retention visits lead to business expansion initiatives• Identify companies at risk of closing/relocating• Identify barriers to growth

Page 4: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Background

• Economic Development Strategy identified the need for a BR+E Program

• Project supported by City of Vernon, Community Futures and the Province of BC

• Initial target sectors included Manufacturing & Technology

• Hired consultant to complete 100 Surveys

• Executive Pulse – largest BR+E database provider in North America

• Phase 2 – Downtown retail & professional services

• Phase 3 – Agricultural Sector

Page 5: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Where did we interview/

57

17

9

6

65

1Source of Interviews

VernonRural AreasSpallumcheenColdstreamEnderbyArmstrongLumby

Page 6: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

BR+E

FINDINGS

Page 7: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Years in Business

Years In Business Percentage

< One Year 3%

2-4 Years 7%

5-9 Years 12%

10-14 Years 12%

15> 66%

Page 8: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Life Cycle

Emerging

Growing

Maturing

Declining

0 10 20 30 40 50 60

Life cycle stage of firm's primary product/service:

Page 9: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Succession Plan

Yes43%

No57%

Succession Plan

Page 10: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Labour

Over the past three years• 43 percent of businesses have maintained a stable

workforce • 36 percent of businesses increased their workforce• 69% plan on increasing amount of full time

employees over next 3 years.

Total number of employees at the businesses surveyed breakdown as follows:• Full-time employees - 2,482• Part-time employees - 169• Temporary employees - 156• Total employees - 2,807

Page 11: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Availability of Workers

• 51% ranked availability of workers from Average to Low

High Average Low0

5

10

15

20

25

30

35

Page 12: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Quality of Labour Force

• 52% ranked quality between Average and Low

High Average Low 0

5

10

15

20

25

30

35

40

Page 13: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Stability of Labour Force

• Stability is ranked High

• 86% stated that the number of unfilled positions today was stable

High Average Low0

5

10

15

20

25

30

35

40

Page 14: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Skill Levels and Wages

• 48% of companies believe that the level they pay is greater than others locally

• 20% of companies have problems retaining employees

Skill Level and Wages

Skill Level(%)

Wages(PH)

Skilled/Professional53% $29

Semi-skilled24% $19

Entry Level20% $14

Page 15: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Unfilled Positions

• 55% are having difficulties in finding employees

Job Type (difficulty on finding) (%)

Business Administration 11Clerical 4Computer technology/programming 11Machinery operators 4Marketing 4Plant operators 6Sales 15Skilled trade 43Unskilled labour 15Other 36

Page 16: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Other Key Labour Findings

• 85% of companies find employees locally (note: different than three years ago)

• 51% of companies have a training budget for employees

• 58% of companies do not have a formal workplace training program in place

• 87% of companies are non-unionized. Of those that are, 100% rank relations as good or excellent.

• 74% of company employees are middle aged

Page 17: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Sales

52%

24%

24%

Market Share

Increasing Stable Decreasing

Page 18: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Sales

• North Okanagan companies indicate that they are doing better than the industry average

Historical Sales Trend

Facility(%)

Within Industry(%)

Increasing 56 21

Staying the same 20 40

Declining 24 36

Not applicable 0 3

Page 19: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Sales

• 59% of company sales are located outside of geographic area

Local (within 50 miles)41%

Provincial (balance)

25%

National19%

International15%

Source of Sales

Page 20: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Export

• 48% have Export Sales Status

• Export Markets include USA, China, Mexico & Europe

Export Sales Export Sales(%)

Increasing 29

Staying the same 37

Declining 13

Not applicable 21

Page 21: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Facility and Equipment

• 58% own their facility (42% lease)

• 83% indicate that the condition of the current facility is good or excellent

• Usage of facility• 43% use more than 90% of facility• 24% use 76-90%• 20% use 51-75% and balance use less than 50%

• 87% rank equipment as good or excellent

• Usage of Equipment• 33% use more than 90% of equipment capacity• 25% use 76-90%• 29% use 51-75% and balance use less than 50%

Page 22: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Facilities (expansion)

• 46% of companies have expansion plans within the next 12-18 months

• 68% indicate they have room for expansion at current site

• 74% of those planning expansion indicate that it will occur within the North Okanagan.

• 53% of those planning expansion indicate that they will expand at current site – balance will need to find new land or facilities

• Estimated total investment of those planning expansion is $58,000,000

• 215,000 sq.ft. of new space will be required to accommodate the expansions

• 209 New Jobs will be created through Expansion

Page 23: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Facilities (expansion)

• Other includes – water restrictions, parking and global economy

Expansion Restrictions %Broadband access 6Finance 47Identifying and accessing new markets 14Lack of skilled staff 19Lack of suitable premises 36Local regulations e.g. zoning 47Problems with DAs 14Roads 3Transport/freight 3Warehousing 3Other (please specify): 28

Page 24: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Services and Costs

Municipal and Regional Services• Inspections and Licensing – 52% rank as average to poor• Development Approval Process – 70% rank as average to poor• Availability of Land – 73% rank as average to poor

Cost of Doing Business• Permit Fees – 74% rank average to poor• Land Costs – 83% rank average to poor• Building Costs – 84% rank average to poor• Leasing Space – 76% rank average to poor• Taxes – 74% rank average to poor

Page 25: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Business Climate

• Some concerns raised regarding both local & regional government

Local and Regional Government

Local/Regional Government

(%)

Taxation(%)

Excellent 4 1

Good 18 18

Fair 50 46

Poor 26 29

No opinion 2 6

Totals 100 100

Page 26: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Business Climate

• dd Business Climate today vs 5 Year ago

(%)

Business Climate 5 years from today

(%)

Better today20 69

No change16 22

Worse today61 6

No opinion3 3

Totals 100 100

• 71% overall had a positive attitude toward the community despite some concerns

Page 27: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Strengths as a Place to do Business

• Location

• Quality of Life

• Support from other businesses

• New focused economic development program

• Support services (Community Futures, Chambers of Commerce, Vernon EDC)

• Large Customer base

• Workforce – dedicated employees

• Lifestyle can attract labour

• Support amongst businesses

Page 28: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Weaknesses as a Place to do Business

• Location

• Lifestyle

• Workforce

• Local and Regional Governments (bureaucracy)

• Lack of Land and Facilities

• Non-supportive attitude to entrepreneurism and small business community

• Expensive

*most of these were identified also as a barrier to growth

Page 29: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Other Findings

• 93% of companies were rated as having little to no risk of closing or downsizing

• 29% of Manufacturing companies spend more than 3% of annual sales on R&D

Page 30: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Recommendations

1) Review Local and Regional Government approval processes

2) Develop labour force recruitment Packages

3) Assist companies in recruitment process

4) Consider developing an HR website for use by companies seeking employees

5) Complete a Land and Facility Inventory

6) Complete a BR+E Program for other sectors

7) Introduce companies to BC Trade & Investment representatives in USA, Asia, and Europe

8) Create a Sector Alliance for Manufacturing

Page 31: Economic Development Three core components of Economic Development 1)Business Attraction i.Marketing & Promotion ii.Trade Shows iii.Sector specific initiatives

Questions

Kevin PooleEconomic Development OfficerCity of VernonTel: [email protected]