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Economic Development Task Force Economic Development Task Force of the of the Wildwood City Council Wildwood City Council Members of the Task Force - Members of the Task Force - Larry McGowen, Chair Larry McGowen, Chair Council Members Geile, Goodson, and LeMay Council Members Geile, Goodson, and LeMay Participants – Participants – Council Members Sewell and Shea Council Members Sewell and Shea Staff – Staff – Daniel Dubruiel, City Administrator Daniel Dubruiel, City Administrator Joe Vujnich, Department of Planning Joe Vujnich, Department of Planning Planning Tomorrow Today” Planning Tomorrow Today”

Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Page 1: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

Economic Development Task Force Economic Development Task Force of theof the

Wildwood City CouncilWildwood City Council

Members of the Task Force - Members of the Task Force - Larry McGowen, ChairLarry McGowen, Chair

Council Members Geile, Goodson, and LeMayCouncil Members Geile, Goodson, and LeMayParticipants – Participants –

Council Members Sewell and SheaCouncil Members Sewell and Shea

Staff – Staff – Daniel Dubruiel, City AdministratorDaniel Dubruiel, City Administrator

Joe Vujnich, Department of PlanningJoe Vujnich, Department of Planning

““Planning Tomorrow Today”Planning Tomorrow Today”

Page 2: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Vision and Mission StatementsVision and Mission Statements

CITY OF WILDWOOD VISION STATEMENT - CURRENTCITY OF WILDWOOD VISION STATEMENT - CURRENTWildwood is about the bonds that link neighbors and neighborhoods into a Wildwood is about the bonds that link neighbors and neighborhoods into a cohesive community of caring, involved, and dedicated citizens. It is also about a cohesive community of caring, involved, and dedicated citizens. It is also about a quality of life based upon careful stewardship of the magnificent natural quality of life based upon careful stewardship of the magnificent natural environment found within the City, and insuring that this legacy is passed on to environment found within the City, and insuring that this legacy is passed on to future generations, as a result of planned, responsible, and sustainable growth future generations, as a result of planned, responsible, and sustainable growth through citizen and business partnerships that respect the natural qualities of through citizen and business partnerships that respect the natural qualities of the land. the land.

CITY OF WILDWOOD MISSION STATEMENT - CURRENTCITY OF WILDWOOD MISSION STATEMENT - CURRENTThe City of Wildwood is dedicated to government of, by and for the people The City of Wildwood is dedicated to government of, by and for the people whose active civic involvement and commitment to community life is the whose active civic involvement and commitment to community life is the cornerstone of the City whose local representation shall be responsive, cornerstone of the City whose local representation shall be responsive, accountable and fiscally responsible in pursuit of the public interest, while accountable and fiscally responsible in pursuit of the public interest, while adhering to the highest ethical standards in all dealings. adhering to the highest ethical standards in all dealings.

Page 3: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Vision and Mission StatementsVision and Mission StatementsMISSION STATEMENT MISSION STATEMENT

FORFOR ECONOMIC DEVELOPMENT INITIATIVEECONOMIC DEVELOPMENT INITIATIVE

The mission of the City of Wildwood Economic The mission of the City of Wildwood Economic Development InitiativeDevelopment Initiative is to lead the is to lead the development and implementation of the vision development and implementation of the vision and processes that enable sustainable, long-and processes that enable sustainable, long-term economic development to occur in the term economic development to occur in the City of Wildwood, in a manner consistent with City of Wildwood, in a manner consistent with the City’s Vision Statement. the City’s Vision Statement.

Page 4: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

Economic Development Task ForceEconomic Development Task ForceShort-Term Goals/RecommendationsShort-Term Goals/Recommendations

Resolve the Town Center Plan UpdateResolve the Town Center Plan Update Identify City’s Assets – Identify City’s Assets – CompletedCompleted Retain task force as a resource for on-going support to Retain task force as a resource for on-going support to

Planning/Economic Development/Parks Committee of City CouncilPlanning/Economic Development/Parks Committee of City Council Resolve Town Center branding for kiosks and general locationsResolve Town Center branding for kiosks and general locations Develop and implement a branding message campaignDevelop and implement a branding message campaign Assemble list of available properties and leasable spaces to stimulate Assemble list of available properties and leasable spaces to stimulate job job

growth and investment of non-retail business interestsgrowth and investment of non-retail business interests Initiate key economic development measures for tracking Initiate key economic development measures for tracking

implementation of short and long-term goals/recommendations implementation of short and long-term goals/recommendations Upgrade existing website to include economic development component Upgrade existing website to include economic development component

utilizing outside consultant’s assistanceutilizing outside consultant’s assistance Invite outside advisors (speakers, representatives of various entities or Invite outside advisors (speakers, representatives of various entities or

other communities), both local and nationally recognized experts - other communities), both local and nationally recognized experts - UnderwayUnderway

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Page 5: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

Inventory of the City’s AssetsInventory of the City’s Assets

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Commitment to New Urbanism development concept in Commitment to New Urbanism development concept in its Town Centerits Town Center

Fiscally sound City governmentFiscally sound City government Location (access to highways, highly-rated public and Location (access to highways, highly-rated public and

private schools, airports)private schools, airports) Demographics (education, income levels, housing Demographics (education, income levels, housing

values)values) No municipal property taxNo municipal property tax Abundant sites available for office, business, and light-Abundant sites available for office, business, and light-

industrial activitiesindustrial activities

Page 6: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Brand Position StatementBrand Position Statement

FORFOR company owners, presidents, c-suite executives, and company owners, presidents, c-suite executives, and individuals with an entrepreneurial spirit looking to locate or individuals with an entrepreneurial spirit looking to locate or relocate their business and employees to a progressive business relocate their business and employees to a progressive business area and unique community The City Of Wildwood area and unique community The City Of Wildwood IS THE ONLYIS THE ONLY municipality in the St. Louis County Area municipality in the St. Louis County Area THAT THAT offers a true, offers a true, successfully proven concept of new urbanism lifestyle, successfully proven concept of new urbanism lifestyle, BECAUSEBECAUSE of its dedication to maintaining a focused vision and intelligent of its dedication to maintaining a focused vision and intelligent planning for Town Center growth, while supporting conservation planning for Town Center growth, while supporting conservation of its nearby rural areas and outdoor recreational spaces to of its nearby rural areas and outdoor recreational spaces to create viable, live, work, and play environments, while always create viable, live, work, and play environments, while always working to improve the quality of life for its citizens and local working to improve the quality of life for its citizens and local businesses.businesses.

Page 7: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Supports for Brand Position StatementSupports for Brand Position Statement

Voted as one of Money Magazines “Best Places To Live” Voted as one of Money Magazines “Best Places To Live” with a blend of city and country living unmatched in the with a blend of city and country living unmatched in the St. Louis Region (2008)St. Louis Region (2008)

Fiscally sound City government, with no municipal real Fiscally sound City government, with no municipal real estate taxes estate taxes

Hundreds of acres within town center available for Hundreds of acres within town center available for business development, plus a diverse selection of business business development, plus a diverse selection of business and retail space available for immediate occupancyand retail space available for immediate occupancy

Light-industrial development locations available Light-industrial development locations available immediately adjacent to the Spirit of St. Louis Airport and immediately adjacent to the Spirit of St. Louis Airport and just a short commute to the much larger, Lambert St. Louis just a short commute to the much larger, Lambert St. Louis International Airport International Airport

Page 8: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Supports for Brand Position StatementSupports for Brand Position Statement Conveniently located along State Routes 100 and 109, Conveniently located along State Routes 100 and 109,

providing easy access to the east/west corridors of Interstate providing easy access to the east/west corridors of Interstate 44 and Interstate 40/6444 and Interstate 40/64

A short commute to the Clayton Central Business District and A short commute to the Clayton Central Business District and Metropolitan St. LouisMetropolitan St. Louis

Educated and skilled work force with college degrees and Educated and skilled work force with college degrees and median household incomes ranking in the top 10% nationallymedian household incomes ranking in the top 10% nationally

Highly-rated, award winning Rockwood School District and Highly-rated, award winning Rockwood School District and other recognized schools, including St. Louis Community other recognized schools, including St. Louis Community College – Wildwood Campus and Lindenwood University, College – Wildwood Campus and Lindenwood University, both located inboth located in Town Center AreaTown Center Area

Page 9: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Supports for Brand Position StatementSupports for Brand Position Statement Located in the highly desirable West County Area of St. Louis, Located in the highly desirable West County Area of St. Louis,

with very low crime rates and offering a diversity of residential with very low crime rates and offering a diversity of residential settings to accommodate any lifestyle or stage of life settings to accommodate any lifestyle or stage of life

Third largest City in Missouri with 68 square miles of diverse Third largest City in Missouri with 68 square miles of diverse topography, encompassing heavily wooded hills, valleys, topography, encompassing heavily wooded hills, valleys, creeks, and equestrian areas with beautiful panoramic and creeks, and equestrian areas with beautiful panoramic and scenic viewpoints scenic viewpoints

Bordered by the scenic Meramec and Missouri Rivers, with 12 Bordered by the scenic Meramec and Missouri Rivers, with 12 square miles of publicly held parks, 14 linear miles of multiple- square miles of publicly held parks, 14 linear miles of multiple- use trails, and nature walks, with more being added every yearuse trails, and nature walks, with more being added every year

Wildwood was awarded an Official Tree City designation by The Wildwood was awarded an Official Tree City designation by The Arbor Day Foundation in 2011Arbor Day Foundation in 2011

Page 10: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Web Site DevelopmentWeb Site Development

- Project Approach - - Project Approach -

Design and develop the City of Wildwood’s Design and develop the City of Wildwood’s economic development website to include a review of economic development website to include a review of “best-in-class” economic development websites “best-in-class” economic development websites through the use of outside consultant and in-house through the use of outside consultant and in-house resources, i.e. task force members, the City Council, resources, i.e. task force members, the City Council, Wildwood business community, and City staffWildwood business community, and City staff

Page 11: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Webpage Designs – Economic Development InitiativeWebpage Designs – Economic Development Initiative

Page 12: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Page 13: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Wildw

ood Web Page – D

esign Exam

ple #2

Page 14: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Web Site Development – Next StepsWeb Site Development – Next Steps Use Brand Positioning Statement as source documentUse Brand Positioning Statement as source document Obtain quotes to add economic development content Obtain quotes to add economic development content

linked to existing site from outside consultantslinked to existing site from outside consultants Identify internal content and other resources for inclusion Identify internal content and other resources for inclusion

in website sectionin website section Resolve location and district signage for Town Center Area Resolve location and district signage for Town Center Area

for integration into website sectionfor integration into website section Capability to receive e-mail inquiries and provide responsesCapability to receive e-mail inquiries and provide responses Ability to update easilyAbility to update easily

Page 15: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Web Site Development BudgetWeb Site Development Budget

Preliminary Estimates for Budget SupportPreliminary Estimates for Budget Support

Web Site UpdatesWeb Site Updates Design and ImplementationDesign and Implementation $ 3,000$ 3,000 Content TransitionContent Transition $ 4,000$ 4,000 Project Management/Integration $ 1,000Project Management/Integration $ 1,000

Revise Software ModulesRevise Software Modules Design, Site Navigation, Integration $ 2,000Design, Site Navigation, Integration $ 2,000 Annual Hosting Fee Annual Hosting Fee $ 650 $ 650

Total Estimated CostTotal Estimated Cost $ 10,650*$ 10,650*

*Quote from eGov Strategies – the City’s current website host*Quote from eGov Strategies – the City’s current website host

Page 16: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Economic Development Task ForceEconomic Development Task ForceLong-Term Goals/RecommendationsLong-Term Goals/Recommendations

Commitment to Commitment to sustainable and on-going sustainable and on-going implementation of all implementation of all goalsgoals

Assign existing staff Assign existing staff coordinator/contact for coordinator/contact for outreach and information outreach and information

Develop marketing Develop marketing brochurebrochure

Update City’s websiteUpdate City’s website

Coordinate effort with Coordinate effort with public relations or public relations or economic development economic development consultant(s) consultant(s)

Use social networking to Use social networking to advance message of City advance message of City

Continue long-term Continue long-term strategic goals of the City strategic goals of the City (capital improvements (capital improvements projects)projects)

Page 17: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Marketing BrochureMarketing BrochureExample of Brochure for Reference PurposesExample of Brochure for Reference Purposes

Page 18: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Hiring and Staffing for InitiativeHiring and Staffing for Initiative

Short-Term ApproachShort-Term Approach - - Alternatives – Internal, mixed duties and/or Alternatives – Internal, mixed duties and/or

External , part time or retainer/contractExternal , part time or retainer/contractLong-Term ApproachLong-Term Approach - - Develop and manage public relationsDevelop and manage public relations Delegate contact person for inquiries; who is Delegate contact person for inquiries; who is

this individual and what is provided, when this individual and what is provided, when contactedcontacted

Page 19: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Speakers Series – Outside ExpertsSpeakers Series – Outside Experts

Inaugural Speaker – Maggie Hales, Deputy Director – Inaugural Speaker – Maggie Hales, Deputy Director – East-West Gateway Council of Governments - East-West Gateway Council of Governments - Maggie Hales has Maggie Hales has been the Deputy Executive Director of East-West Gateway Council of Governments, a been the Deputy Executive Director of East-West Gateway Council of Governments, a metropolitan planning organization for eight counties in the bi-state St. Louis Metropolitan metropolitan planning organization for eight counties in the bi-state St. Louis Metropolitan

Region since April 2006 - Region since April 2006 - COMPLETEDCOMPLETED St. Louis County Representative – To Be DeterminedSt. Louis County Representative – To Be Determined Sustainable Cities Network – To Be DeterminedSustainable Cities Network – To Be Determined National League of Cities – To Be Determined National League of Cities – To Be Determined Outside of Region – To Be DeterminedOutside of Region – To Be Determined

Page 20: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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Page 21: Economic Development Task Force of the Wildwood City Council Members of the Task Force - Larry McGowen, Chair Council Members Geile, Goodson, and LeMay

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