AtlAntA’s EmErging DEvElopmEnts

Greetings:

I am proud to present Atlanta’s Emerging Economic Developments, which high-

lights the latest developments around our city.

It’s an exciting time in the City of Atlanta. Every year, companies are voting with

their feet and choosing Atlanta as the destination to expand their campuses and

build their headquarters. Over the past four years, companies have discovered

what makes Atlanta a thriving, vibrant, and international city. Atlanta remains

home to the world’s busiest passenger airport, and we are the leader in global

and domestic air transportation.

Ranked as the number four top metropolitan region for entrepreneurial activity

by the Kauffman Foundation, Atlanta has also proven to be a destination for

technology and innovation. Our world-class developments and up-and-coming

attractions have created new opportunities for individuals and companies to

start and grow their businesses. Every ribbon cutting event and groundbreaking

ceremony is not just a win for our business community, it’s a win for Atlanta be-

cause these new developments create new jobs and revitalize neighborhoods

across our great city.

Our diverse and skilled workforce provides the ideal pool of talent for some

of the country’s most revered and fast-growing companies. Their presence in

the City of Atlanta sends a clear message to companies around the world that

Atlanta is open for business.

Thank you for your continued support.

Sincerely,

Kasim Reed

A mEssAgE from mAyor KAsim rEED

CrEAting A thriving EnvironmEnt for tEChnology AnD innovAtionGovathonSince 2013, City of Atlanta officials, together with representatives of Invest Atlanta and Startup Atlanta,

have hosted the city Govathons. The Govathon, a civic-focused hackathon, brings together members of

Atlanta’s dynamic technology, development and design community with government officials to develop

ideas and solutions to improve city services.

govAthon hAs brought togEthEr top tAlEnt from AtlAntA’s thriving

tEChnology Community. As A rEsult, wE hAvE two nEw tools thAt will

Allow us to bEttEr sErvE our rEsiDEnts AnD EnhAnCE govErnmEnt sEr-

viCEs. now morE thAn EvEr, our City govErnmEnt hAs thE potEntiAl to

fostEr grEAtEr CiviC EngAgEmEnt AnD CollAborAtion. - MAyOR KASIM REEd

Code for ameriCa

In 2013, The City of Atlanta announced its selection as

a 2014 Code for America City. The Code for America

Fellowship is an 11-month program where developers,

designers, researchers, and product managers work

alongside governments to solve community issues with

new technology. “Code for America offers our city

an unparalleled opportunity to encourage collective

problem-solving through civic collaboration, while

creating a more open and transparent government,”

said Mayor Kasim Reed. Over the past three years, the Fellowship program has produced more than 75 web

applications and partnered with 20 municipal governments. Past apps have supported citizen engagement,

criminal justice and public health. The City of Atlanta will work with fellows to develop a platform aimed at

connecting city services and operations to improve customer service.

Startup atlanta

Startup Atlanta introduces, connects, supports, and expands the entrepreneurial ecosystem within

the greater Atlanta region to bolster the creation of jobs, companies and wealth. The nonprofit was

developed by Invest Atlanta, and founded in partnership with Atlanta Technology Angels, Entrepreneurs’

Organization, and the Metro Atlanta Chamber.

Clean teCh CompanieS

Atlanta excels in clean tech sector growth, with more than 43,000 clean economy jobs and is 5th in the

nation with the most Energy Star buildings in the United States, representing more than 63 million sq. feet

and $52 million in annual energy savings.

atlanta teCh villaGe

Since 2013, the Atlanta Tech Village has been the center of activity for technology and tech-related

companies that are breaking the boundaries of innovation and entrepreneurship. The Atlanta Tech Village

is a community that builds connections between talent, ideas and capital, which is helping Atlanta rise to

a top five tech startup center in the United States.

at&t foundry & drive Center

Opening its doors in 2013, AT&T, the largest communications holding company in the world by revenue,

in partnership with the City of Atlanta, Cisco, Georgia Tech, and state and local business leadership,

opened a new innovation center. The AT&T Foundry is an incubation center for startups and focuses on

innovation in the latest applications and services. Atlanta is one of only four global locations chosen for an

AT&T Foundry. The AT&T drive Studio opened earlier this year, which focuses on advancements with

the “connected car” and is first-of-its-kind.

emory proton therapy Center

The Emory Proton Therapy Center is the first proton therapy center in Georgia and will give

cancer patients throughout the Southeast access to the most advanced radiation therapy, which is

a treatment that greatly improves outcomes in certain cancers. The Emory facility, when completed in

2016, will join the ranks of fewer than a dozen centers around the country providing this FdA-approved

therapy. It will occupy a full block near Emory University Hospital Midtown, and will be fully staffed by

Emory Healthcare and Winship Cancer Institute.

rEvitAlizAtion in thE hEArt of thE City falConS Stadium

Closing one of the largest development projects in our city, in March 2013, the Atlanta City Council

approved the extension of the hotel-motel tax to 2050 for the construction of a new $1.2 billion

retractable roof stadium in downtown. This enables the city to keep the Falcons for the next 30 years,

AtlAntA rAnKs #1 in thE u.s. As thE top City to whiCh pEoplE ArE moving.

- CNN MONEy

and to compete with other venues across the country and world for national and international sporting

events. To promote full and equal business opportunities in connection with the design and construction

of the new stadium, the Atlanta Falcons and the GWCCA have agreed to develop an Equal Business

Opportunity Plan that will ensure at least 31 percent participation by women and minority business

enterprises. The stadium deal terms will ensure that the Atlanta Falcons will remain in the city for 30

years, and includes more than $30 million in direct investment for the English Avenue, Vine City and

Castleberry Hill neighborhoods, and a $50 million investment in infrastructure improvements in the area

adjacent to the proposed new stadium.

national Center for Civil and human riGhtS muSeum

As the birthplace of the Civil Rights Movement, Atlanta has been selected to be the home of The National

Center for Civil and Human Rights, which will bring visitors from around the world to honor and celebrate

the history of the movement and its impact on the past, present, and future of the nation’s and world’s

society. The 42,000 square foot facility will be located in the heart of downtown Atlanta and along the

route of the Atlanta Streetcar.

ColleGe football hall of fame

The National Football Foundation has found a new home for the College Football Hall of Fame in Atlanta,

which will open later this year. The $66.5 million facility will have 94,256 square feet and will feature

approximately 30,000 square feet of exhibit space, as well as a 45-yard indoor football field. Located in

downtown Atlanta, the Hall is expected to attract hundreds of thousands of visitors. Over the course of

the construction period, it will have a total economic impact of $67.3 million for the city and state. Once

open, the facility will be self-supporting, operating on its own generated income through a mixture of

ticket sales, retail and events, with a projected $11.8 million in taxable sales each year. It will have an annual

economic impact of approximately $12.7 million for Georgia, while generating more than $1.7 million in

sales taxes to the city, county and state annually.

national Center for Civil and human riGhtS muSeum

ushEring in worlD-ClAss AttrACtions AnD DEvElopmEntsbuCkhead atlanta

The upscale development will offer more than 800,000 square feet of retail, restaurants and cafes, luxury

office and approximately 400,000 square feet of high-rise residential. Comprising of six city blocks,

Buckhead Atlanta will be a highlight of Atlanta’s Buckhead neighborhood, offering the area a destination

for work, play and residency. The development’s design focuses on the relationship between buildings,

people, automobiles and walkways.

ponCe City market

As the City of Atlanta’s largest adaptive reuse project, Ponce City Market will restore 1.1 million square

feet of the historic Sears, Roebuck & Company building. The market will create a vibrant urban centerpiece

that combines 330,000 square feet of retail and restaurants, 475,000 square feet of office space and 259

residential flats. Ponce City Market will incorporate a pedestrian network, city parks and access to new

BeltLine trails.

AtlAntA rAnKs thirD in thE nAtion Among CitiEs with thE most fortunE 500 hEADquArtErs.

– FORTUNE magazine

AttrACting bEst-in-ClAss CompAniEs pulteGroup

As one of the nation’s largest homebuilding companies featured frequently on the Fortune 500 list,

PulteGroup is moving its headquarters from Bloomfield Hills, Michigan to the City of Atlanta. Their

new headquarters will occupy 101,000 square feet of office space and will be home to more than 300

employees.

porSChe CarS north ameriCa

Revered as one of the world’s most prestigious sports car manufacturers, Porsche has set the standard

for performance and quality in the auto industry. Porsche is relocating its headquarters to an almost $100

million facility near Hartsfield-Jackson Atlanta International Airport.

athenahealth

AthenaHealth, formerly based in Massachusetts, is a health IT firm that offers cloud-based services for

physician practice management and electronic medical records. The company is expected to bring 400

jobs to the City of Atlanta and open their new headquarters in Ponce City Market.

CardlytiCS

In 2013, software firm Cardlytics announced they are moving their new office to Ponce City Market.

The company, which has more than 250 employees, will be on a roster of companies that will occupy the

collaborative campus-like environment of the new development opening later in 2014.

Carter’S

In January, the United States’ largest branded marketer of apparel and related products for babies and

young children invested $30 million into opening its new corporate headquarters at Phipps Tower. The

new headquarters will add more than 200 jobs to Atlanta.

prinCe tenniS

In February, a giant in the sports industry, Prince Global Sports, announced they are moving their corporate

headquarters from New Jersey to Atlanta. The brand made their decision based on the popularity of

tennis in the region, supply of talented workforce, and the national and international travel opportunities

supported by Hartsfield-Jackson Atlanta International Airport.

the CoCa-Cola Company

The world’s leader in the beverage industry has recently added thousands of jobs to Atlanta. In the

summer of 2013, they announced the development of an IT center in the heart of downtown that will

house roughly 2,000 jobs.

at&tOver the next year, AT&T will bring hundreds of jobs to the City of Atlanta as the company expands

their no-contract wireless service under the name Cricket. After AT&T’s recent $1.2 billion acquisition of

Leap Wireless, the company is hiring hundreds of employees and expanding offices to better serve their

growing customer base of 4.5 million.

invEsting in infrAstruCturE & trAnsportAtion atlanta StreetCar

Atlanta’s newest form of rail transportation will provide a 2.7 mile loop of service from east to west in

downtown, offering 12 stops along the route. Phase one of the project will debut later this year. The

Atlanta Streetcar will provide easier transportation access within the city, and offer alternative methods of

transportation for more residents. The Atlanta Streetcar is part of the City’s Connect Atlanta Plan, which

aims to increase urban mobility, sustainable development, and livability in the City of Atlanta. Following

the initial launch, additional lines are planned, and there will be expanded destinations and landmarks

throughout the city. The project was partially funded by the $47.6 million TIGER Grant, which is designed

to help upgrade transportation networks.

atlanta beltline

The sustainable redevelopment project combines 22 miles of pedestrian-friendly rail transit with 33

miles of multi-use trails and is the most comprehensive transportation and economic development

effort ever undertaken in the City of Atlanta. The Atlanta BeltLine is one of the most wide-ranging

urban redevelopment programs currently underway in the United States. The project supports Atlanta’s

growth by creating an unprecedented expansion of park land and public spaces, while supporting the vital

expansion of the regional transit and transportation network. To date, the $325 million spent on land

acquisition and development is expected to generate $1 billion in revenue. The BeltLine received the

2013 National Smart Growth Award from the U.S. Environmental Protection Agency, beating 77 cities

nationwide for the agency’s highest honor, and was recently awarded the prestigious Prix d ‘Excellence

Award from the International Real Estate Federation (FIABCI). This is the first international award for the

BeltLine, which received recognition as the best environmental rehabilitation project in the world.

globAl EngAgEmEntAtlanta is home to a broad and engaged consular corps with more than 70 consulates and trade offices

and more than 40 bi-national chambers of commerce.

international trade miSSionS

Mayor Kasim Reed and delegates traveled to Brazil in April 2014 on a trade mission to encourage foreign

direct investment in the metropolitan Atlanta region and help small-to-medium-sized local businesses

identify and grow their export opportunities with the world’s seventh-largest economy. The Mayor’s

Office of International Affairs, with the support of Invest Atlanta, the Metro Atlanta Chamber, the Georgia

department of Economic development and Brazilian American Chamber of Commerce of the Southeast

U.S., organized the agenda on his first trade mission to Brazil. Brazil represents Georgia’s eighth-largest

export market. In 2012, Georgia exported $1.01 billion in goods to Brazil.

Mayor Reed has also scheduled a trade mission to South Africa for later in 2014.

In 2012, Mayor Reed traveled to China on a nine day trade mission, which created dozens of new

partnerships and economic opportunities that will be beneficial to numerous industries.

AtlAntA is onE of thE lEADing 35 intErnAtionAl CitiEs in thE worlD.

–A.T. KEARNEy

CrEAting opportunitiEs for young pEoplE CenterS of hope

Out of the 33 recreation centers, the City of Atlanta has opened 10 Centers of Hope, which are state-

of-the-art, comprehensive learning centers with structured academic and recreational programs. As part

of daily programming, the Centers of Hope serves snacks and hot meals to more than 1,000 of the city’s

most vulnerable youth. The City of Atlanta partnered with members of the business and philanthropic

community to raise the necessary millions of dollars to support this initiative that is transforming the lives

of children across the city.

mayor’S youth proGram

The Mayor’s youth Program- College Unit is a post-secondary education program dedicated to

providing Atlanta Public Schools seniors with support, mentorship, work experience and financial aid

for successful post-secondary life. “the mayor’s youth program is a good example of how the

mayor can encourage our high school students to achieve and persevere, knowing that our

community stands behind them, and is willing to help them achieve their next step,” said

mayor kasim reed

putting AtlAntAns to worKhire one atlanta

The “Hire One Campaign,” launched by the City of Atlanta in 2011 in partnership with the Atlanta

Business Chronicle, started with a simple premise for businesses in the metropolitan region: Hire at

hartSfield-JaCkSon atlanta international airport

Hartsfield-Jackson Atlanta International Airport is the world’s busiest passenger airport, serving

more than 95 million passengers annually with nonstop service to 160 U.S. destinations and nearly 70

international destinations in more than 45 countries. It remains the number one passenger airport in

the world. In September 2013, the airport welcomed the double-decker, four-engine A380, the world’s

largest passenger aircraft. The airport is 10th in North America in cargo volume and generates $1.3 billion

in economic activity. In June, free Wi-Fi was launched for passengers and visitors.

hitting thE box offiCECity of atlanta offiCe of entertainment Atlanta is becoming a major destination for feature film and television production. The City of Atlanta

Office of Entertainment opened in 2013 and has worked to: streamline the film permitting process, assist

with facilitating employment of local talent, create production-related educational and training opportunities,

and safeguard the interests of residents and businesses affected by film productions. The state of Georgia

estimates that in 2012, the economic impact of the entertainment industry in Georgia exceeded $3 billion.

Out of 253 productions filmed in Georgia last year, 75-80 percent were filmed in the metropolitan Atlanta

region. Atlanta has recently been selected as the number three city in America for film and entertainment.

A strongEr, morE prospErous CityinveStinG in infraStruCture

Mayor Kasim Reed has committed to a $150-$250 million bond offering to address the city’s $900 million

infrastructure backlog. This bond referendum will expand our green spaces and improve our roads,

bridges, and sidewalks. To achieve this goal without the need for a tax increase, Mayor Reed appointed a

16-member Commission on Waste & Efficiency in Government to identify potential cost savings in City

of Atlanta government. The results of the Commission’s work will be instrumental in proceeding with the

bond referendum. The investment in infrastructure will further stimulate economic activity, and make

Atlanta more accommodating to traditional and alternative modes of transportation.

beCominG a WelCominG City

Mayor Kasim Reed has been an adamant supporter of programs and initiatives that support immigrants,

refugees and foreign-born visitors, who are all critical contributors of Atlanta’s social and economic

fabric. Metropolitan Atlanta has the second fastest growing foreign-born population in the country, after

least one employee. Since its launch, more than 1,400 companies participated in the year-long campaign,

leading to more than 16,200 jobs for people. The “Hire One” job fair drew more than 3,000 people, of

which several hundred were placed in employment.

atlanta WorkforCe development

The Atlanta Workforce development Agency is the City of Atlanta’s “One Stop Center,” providing

universally accessible workforce development services for job seekers including adults, youth customers

and employers. AWdA is MARTA accessible, with a stop right at its corporate office.

AtlAntA is thE 13th-lArgEst mEtro ExportEr in thE unitED stAtEs, sEnDing $25 billion in gooDs AnD sErviCEs AbroAD in 2012, supporting morE thAn 150,000 loCAl jobs.

Baltimore. Atlanta’s international community grew by almost 70 percent in the last decade alone. Overall

in our state, new immigrant business owners generate business revenue of $2.9 billion a year, which is no

small amount, and equates to more than 12 percent of all business income in the state.

Atlanta has joined the Welcoming Cities and Counties Initiative, a national program created by Welcoming

America that brings together leading local governments from across the country to create immigrant-

friendly communities that maximize opportunities for economic growth and cultural vitality. The program

positions communities as globally competitive, 21st century leaders.

eConomiC reCovery

during Mayor Kasim Reed’s first four years in office, the City of Atlanta implemented a

comprehensive pension reform program that has been nationally lauded and has reduced the annual

pension cost by about $15 million while addressing a $1.5 billion unfunded pension liability. The pension

reform will save the city $270 million over 10 years and up to $500 million over the next 30 years. For

four years in a row, the city’s budget has remained balanced without a property tax increase. In addition,

the city’s unemployment rate has dropped to 6.8 percent, which is the lowest it has been since 2008.

In 2012, Atlanta was selected by CNBC as the number one city for stock performance. “Atlanta has

had amazing growth the last 20 years. It’s anchored by some well-known Fortune 500 companies but

is filled with mid-caps on the rise, has a nice climate, a manageable cost of living and along with it, plenty

of transplanted New yorkers who now call it home,” said Brian Sullivan, anchor of CNBC’s Street Signs.

“Atlanta can also brag it is the only city of the 23 indexes we created where none of its biggest company

stocks dropped during that time. That is pretty spectacular.”

Also in 2012, Atlanta was recognized for being voted as one of the top 25 most innovative cities in the

world as part of Citi’s “City of the year” program in partnership with The Wall Street Journal and the

Urban Land Institute.

emory proton therapy Center

AtlAntA’s EmErging DEvElopmEnts

KAsim rEED, mAyor atlanta City CounCil

CEASER C. MITCHELL, PRESIdENT

CARLA SMITH, dISTRICT 1

KWANzA HALL, dISTRICT 2

IVORy LEE yOUNG JR., dISTRICT 3

CLETA WINSLOW, dISTRICT 4

NATALyN MOSBy ARCHIBONG, dISTRICT 5

ALEx WAN, dISTRICT 6

HOWARd SHOOK, dISTRICT 7

yOLANdA AdREAN, dISTRICT 8

FELICIA MOORE, dISTRICT 9

C.T. MARTIN, dISTRICT 10

KEISHA LANCE BOTTOMS, dISTRICT 11

JOyCE SHEPERd, dISTRICT 12

MICHAEL JULIAN BONd, POST 1 AT LARGE

MARy NORWOOd, POST 2 AT LARGE

ANdRE dICKENS, POST 3 AT LARGE

WWW.atlantaGa.Gov

CITy OF ATLANTA | MAyOR’S OFFICE OF COMMUNICATIONS

55 TRINITy AVE. S.W. | ATLANTA, GA 30303 | 404-330-6004

FB: FACEBOOK.COM/CITyOFATLANTA | TWITTER: @CITyOFATLANTA

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278PONCE CITY MARKETATLANTA CIVIC CENTER

FLATIRON BUILDING

FALCONS STADIUM

GALLERY 72

UNDERGROUND ATLANTA

PULTEGROUP

ATHENAHEALTH

CARDLYTICS

AT&T FOUNDRY & INNOVATION CENTER

KROG STREET MARKET

CARTER’S INC.

TURNER FIELD

COLLEGE FOOTBALLHALL OF FAME

PORSCHE CARS NORTH AMERICA

HARTSFIELD -JACKSON ATLANTA INTERNATIONAL AIRPORT

PRINCE TENNIS*

FORT MCPHERSON

NATIONAL CENTER FOR CIVIL AND HUMAN RIGHTS MUSEUM

COCA-COLA IT CENTER

ATLANTA TECH VILLAGE

EMORY PROTON THERAPY CENTER

1

2

3

BUCKHEAD

MIDTOWN

AEROTROPOLIS BUSINESS DISTRICT

DOWNTOWNATLANTA

OLD FOURTH WARD

-

ATLANTA’S EMERGING DEVELOPMENTS

*MAP LOCATIONS ARE NOT EXACT

ATLANTA STREETCAR ROUTE

BELTLINE -OPEN

BELTLINE -PLANNED

NEIGHBORHOODS REVITALIZED

BY THE FALCONS STADIUM

1. VINE CITY

2. CASTLEBERRY HILL

3. WEST END

CENTERS OF HOPE

PARKS AND RECREATION CENTERS

MAYOR KASIM REED