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Here are some of the ecommerce trends to watch out for in the coming year. - PowerPoint PPT Presentation
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Keeping up with new ecommerce trends is essential for every merchant. Every year, ecommerce continues to change, bringing new trends that marketers must
use to meet the needs of their customers.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
As technology continues to evolve, the way it’s used by companies in the ecommerce world evolves
as well. If you’re preparing for the 2015 business year, here are some of the ecommerce trends to
watch out for in the coming year.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Mobile Buying Continues to Grow
1
Mobile online sales are predicted to grow significantly in 2015, and mobile friendly stores will be essential for companies that want to succeed in ecommerce.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Many mobile users are currently doing a lot of shopping on their phone, and this trend will continue
growing. New store apps and point of sale systems will become popular for consumers that enjoy
shopping on their phones.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Growth of Mobile Marketing
2
In 2015, mobile marketing will also grow, and companies will find that they’ll get better results from ads that can be clicked on via mobile devices, such as
tablets or smartphones.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Customers don’t need to get on their computer to look up products. They have the ability to tap on ads
they see on their phone or tablet, so using mobile ads will provide marketers with a big edge in the next
year.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Personal Content
3
Another ecommerce trend to be aware of in the coming year is the evolution of personal content.
Companies are realising that marketing campaigns need to be more personal.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Instead of using third-person, professional content, marketers will begin using transparent, simple,
personal content when talking to consumers. Content that talks to consumers like a friend will become one
of the best marketing strategies in 2015.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Social Commerce Becomes More Popular
4
Social commerce, which involves selling physical goods via online social networks, will become more popular, growing significantly within 2015. In fact,
social commerce sales are expected to hit $14 billion in 2015.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Marketers will have to take advantage of social commerce, using multiple social marketing
techniques to encourage customers to buy.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Conducting giveaways, posting product videos, creating special events and running sales promotions will help companies get in touch with consumers on
social networking sites.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Same Day Shipping
5
Some of the larger companies are already providing same day shipping to customers in certain areas, and
same day shipping will become a popular trend in 2015. More online stores will begin offering same day shipping to customers, providing consumers with the
ability to enjoy online purchases faster.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Of course, these are only a few of the trends to watch out for in 2015. While your company may not be able to get on board with every trend, taking note
of new trends and implementing trends whenever possible can improve overall ecommerce success.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
We understand that your business has a unique set of challenges when you set out to create an Ecommerce platform. We not only develop your
Ecommerce Solution but also create a search engine friendly solution for your business with the support of
our Digital Marketing Team.
Synergy, Innovation and Creativity
www.synotive.com | [email protected] | 1300 894 506
Synotive Technologies Pty. Ltd.Address: Exchange Tower, Suite 1209, 530 Little Collins Street,
Melbourne, Victoria, 3000, AustraliaWebsite: www.synotive.com |Email: [email protected]
1300 894 506
Thank you!