Ecommerce Social Media Report 2015

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    A social media analysis of

    e-commerce industry

    February, 2015

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    Top 20 e-commerce companies

    Brand NameFacebook Twitter

    SSI ScoreTotal Fans

    No. of fans

    engaged

    Follower Mentions (30 days) Buzz

    1 Flipkart 4,393,436 55,270 247,752 15,636 58,417 90.62 Snapdeal 3,001,805 33,572 103,510 46,396 62,927 89.63 eBay India 3,378,976 86,788 71,751 17,369 17,895 86.74 Myntra 2,704,772 7,538 80,589 24,751 30,311 85.35 Jabong 3,531,997 44,336 87,974 10,318 10,669 85.16 OLX India 5,486,785 11,641 26,753 13,771 13,857 84.4

    7 BookMyShowIn 3,978,677 69,625 60,515 8,266 10,634 83.48 Amazon India 4,543,419 34,266 71,033 8,644 10,347 83.29 Homeshop18 1,567,185 14,105 50,985 26,130 26,912 82.910 Junglee.com 5,642,469 6,410 12,847 5,428 7,128 77.211 Shopclues 2,322,675 60,194 10,114 5,717 10,218 76.2

    12 Goibibo 1,502,569 2,374 10,945 1,480 2,790 67.7

    13 FashionandYou1,382,680 2,789 13,533 723 952

    65.314 Infibeam 1,036,886 1,638 11,798 1,307 2,305 64.615 YepmeShopping 5,908,797 853,849 3,496 363 452 64.416 Zovi 845,376 5,293 3,796 2,776 4,878 62.417 Cleartrip 963,187 1,384 10,038 641 681 59.318 Yatra.com 1,110,349 9,184 13,846 321 322 58.019 Indiatimes Shopping 839,941 10,137 14,297 142 378 54.9

    20 Expedia 4,969,448 93,697 4,252 203 208 54.6

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    Snapdeal has the highest share of voice

    Snapdeal23.1%

    Flipkart21.5%

    Myntra11.1%

    Homeshop189.9%

    eBay India

    6.6%

    OLX India5.1%

    Jabong3.9%

    BookMyShowIn3.9%

    Amazon India3.8%

    Shopclues3.8%

    Junglee.com2.6%

    Goibibo1.0%

    Infibeam0.8%

    FashionandYou0.3%

    Top 3 players have 51% share of voice

    Share of voice among top 20 e-commerce players

    Source: Simplify360, February 2014

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    Flipkart

    Snapdeal

    eBay India

    Myntra

    Jabong

    OLX India

    BookMyShowInAmazon India

    Homeshop18Junglee.com

    Shopclues

    Goibibo

    FashionandYouInfibeam

    YepmeShopping

    Zovi

    Cleartrip

    Yatra.comIndiatimes ShoppingExpedia

     (100)

     99,900

     199,900

     299,900

     399,900

     499,900

     599,900

     699,900

     799,900

     899,900

     999,900

     1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000

       N  o .  o   f  p

      e  o  p   l  e

      e  n  g  a  g  e   d

      o  n   F  a  c  e

       b  o  o   k

    No. of fans on Facebook

    Yepme is the clear leader on Facebook• Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.

    • Other e-commerce companies have low engagement compared to the leader

    Facebook performance comparison

    Size of the bubble represents

    the %ge of fans engaged

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    YepmeShopping

    10%

    Junglee.com

    10%

    OLX India

    9%

    Amazon India

    8%Flipkart

    7%BookMyShowIn

    7%

    Jabong

    6%

    eBay India

    6%

    Snapdeal

    5%

    Myntra

    5%

    Shopclues

    4%

    Homeshop18

    3%

    Goibibo

    3%

    FashionandYou

    2%Yatra.com

    2%

    Infibeam

    2%

    Cleartrip

    2%Zovi

    1%

    Indiatimes Shoppi

    ng

    1%

    Share of Facebook FansYepme with 5.9 Million fans has the highest share of fans.

    E-commerce players Fans

    YepmeShopping 5,908,797

    Junglee.com 5,642,469

    OLX India 5,486,785

    Expedia 4,969,448

    Amazon India 4,543,419

    Flipkart 4,393,436BookMyShowIn 3,978,677

    Jabong 3,531,997

    eBay India 3,378,976

    Snapdeal 3,001,805

    Myntra 2,704,772

    Shopclues 2,322,675

    Homeshop18 1,567,185

    Goibibo 1,502,569

    FashionandYou 1,382,680

    Yatra.com 1,110,349

    Infibeam 1,036,886

    Cleartrip 963,187

    Zovi 845,376

    Indiatimes Shopping 839,941

    Facebook Fan Size

    Total Facebook fans of the top 20 e-commerce

    companies, Data as on February 2015

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        2    3    6

     

        1    7    7

     

        2    5    2

     

        1    6    7

     

        1    8    2

     

        4    5    5

     

        2    6    8

     

        1    7    7

     

        1

        1    4

     

        4

        0    8

     

        1    3    5

     

        1    2    8

     

        1    0

        2 

        3    9

        3 

        3    2

     

        9    1 

        8    9

     

        6    2

     

        4    3    9

     

        3    0    0

          3    3    8

     

        2    7    0

     

        3    5    3

     

        5    4    9

     

        3    9

        8 

        4    5    4

     

        1    5    7

     

        5    6    4

     

        2    3    2

     

        1    5    0

     

        1    3    8

     

        1    0

        4 

        5    9    1

     

        8    5

         9    6

         1    1    1

     

        8    4

     

        4    9    7

     

    -

     100

     200

     300

     400

     500

     600

     700

    2014 2015

    Growth of Facebook fans compared to last year

    While industry leaders like Flipkart, Snapdeal etc doubled their fan base in one year, Homeshop18,

    FashionandYou, Infibeam, Cleartrip, Yatra.com and Indiatimes Shopping has modest growth.

    Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014

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    Flipkart

    Snapdeal

    eBay India

    Myntra

    Jabong

    OLX India

    BookMyShowIn

    Amazon India

    Homeshop18

    Junglee.comGoibibo

    Infibeam

    YepmeShopping

    Indiatimes Shopping

    -5000

    0

    5000

    10000

    15000

    20000

    25000

    30000

    35000

    40000

    45000

    50000

     (1,000) 49,000 99,000 149,000 199,000 249,000 299,000

       M  e  n   t   i  o  n  s  o  n   T  w   i   t   t  e  r

    Followers

    Snapdeal high on engagement. Flipkart high number of followers on Twitter

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    Methodology

    Brands considered for the analysis:

    A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered:

    Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18,

    Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com,

    Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga,

    LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes,

    Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy,Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums,

    Kidloo, SunglassesIndia.

    For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fansize on Facebook, the number of people engaged, the number of followers and mentions in the last

    30 days were taken into account. Simplify360 Social Index is a weighted average score of all the

    above parameters.

    Numbers and figures in the report is as on February 2015.

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