Upload
bipin-a-ambre
View
216
Download
0
Embed Size (px)
Citation preview
8/20/2019 Ecommerce Social Media Report 2015
1/9
www.simplify360.com
www.simplify360.com
A social media analysis of
e-commerce industry
February, 2015
8/20/2019 Ecommerce Social Media Report 2015
2/9
www.simplify360.com
www.simplify360.com
Top 20 e-commerce companies
Brand NameFacebook Twitter
SSI ScoreTotal Fans
No. of fans
engaged
Follower Mentions (30 days) Buzz
1 Flipkart 4,393,436 55,270 247,752 15,636 58,417 90.62 Snapdeal 3,001,805 33,572 103,510 46,396 62,927 89.63 eBay India 3,378,976 86,788 71,751 17,369 17,895 86.74 Myntra 2,704,772 7,538 80,589 24,751 30,311 85.35 Jabong 3,531,997 44,336 87,974 10,318 10,669 85.16 OLX India 5,486,785 11,641 26,753 13,771 13,857 84.4
7 BookMyShowIn 3,978,677 69,625 60,515 8,266 10,634 83.48 Amazon India 4,543,419 34,266 71,033 8,644 10,347 83.29 Homeshop18 1,567,185 14,105 50,985 26,130 26,912 82.910 Junglee.com 5,642,469 6,410 12,847 5,428 7,128 77.211 Shopclues 2,322,675 60,194 10,114 5,717 10,218 76.2
12 Goibibo 1,502,569 2,374 10,945 1,480 2,790 67.7
13 FashionandYou1,382,680 2,789 13,533 723 952
65.314 Infibeam 1,036,886 1,638 11,798 1,307 2,305 64.615 YepmeShopping 5,908,797 853,849 3,496 363 452 64.416 Zovi 845,376 5,293 3,796 2,776 4,878 62.417 Cleartrip 963,187 1,384 10,038 641 681 59.318 Yatra.com 1,110,349 9,184 13,846 321 322 58.019 Indiatimes Shopping 839,941 10,137 14,297 142 378 54.9
20 Expedia 4,969,448 93,697 4,252 203 208 54.6
8/20/2019 Ecommerce Social Media Report 2015
3/9
www.simplify360.com
www.simplify360.com
Snapdeal has the highest share of voice
Snapdeal23.1%
Flipkart21.5%
Myntra11.1%
Homeshop189.9%
eBay India
6.6%
OLX India5.1%
Jabong3.9%
BookMyShowIn3.9%
Amazon India3.8%
Shopclues3.8%
Junglee.com2.6%
Goibibo1.0%
Infibeam0.8%
FashionandYou0.3%
Top 3 players have 51% share of voice
Share of voice among top 20 e-commerce players
Source: Simplify360, February 2014
8/20/2019 Ecommerce Social Media Report 2015
4/9
www.simplify360.com
www.simplify360.com
Flipkart
Snapdeal
eBay India
Myntra
Jabong
OLX India
BookMyShowInAmazon India
Homeshop18Junglee.com
Shopclues
Goibibo
FashionandYouInfibeam
YepmeShopping
Zovi
Cleartrip
Yatra.comIndiatimes ShoppingExpedia
(100)
99,900
199,900
299,900
399,900
499,900
599,900
699,900
799,900
899,900
999,900
1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000
N o . o f p
e o p l e
e n g a g e d
o n F a c e
b o o k
No. of fans on Facebook
Yepme is the clear leader on Facebook• Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.
• Other e-commerce companies have low engagement compared to the leader
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
8/20/2019 Ecommerce Social Media Report 2015
5/9
www.simplify360.com
www.simplify360.com
YepmeShopping
10%
Junglee.com
10%
OLX India
9%
Amazon India
8%Flipkart
7%BookMyShowIn
7%
Jabong
6%
eBay India
6%
Snapdeal
5%
Myntra
5%
Shopclues
4%
Homeshop18
3%
Goibibo
3%
FashionandYou
2%Yatra.com
2%
Infibeam
2%
Cleartrip
2%Zovi
1%
Indiatimes Shoppi
ng
1%
Share of Facebook FansYepme with 5.9 Million fans has the highest share of fans.
E-commerce players Fans
YepmeShopping 5,908,797
Junglee.com 5,642,469
OLX India 5,486,785
Expedia 4,969,448
Amazon India 4,543,419
Flipkart 4,393,436BookMyShowIn 3,978,677
Jabong 3,531,997
eBay India 3,378,976
Snapdeal 3,001,805
Myntra 2,704,772
Shopclues 2,322,675
Homeshop18 1,567,185
Goibibo 1,502,569
FashionandYou 1,382,680
Yatra.com 1,110,349
Infibeam 1,036,886
Cleartrip 963,187
Zovi 845,376
Indiatimes Shopping 839,941
Facebook Fan Size
Total Facebook fans of the top 20 e-commerce
companies, Data as on February 2015
8/20/2019 Ecommerce Social Media Report 2015
6/9
www.simplify360.com
www.simplify360.com
2 3 6
1 7 7
2 5 2
1 6 7
1 8 2
4 5 5
2 6 8
1 7 7
1
1 4
4
0 8
1 3 5
1 2 8
1 0
2
3 9
3
3 2
9 1
8 9
6 2
4 3 9
3 0 0
3 3 8
2 7 0
3 5 3
5 4 9
3 9
8
4 5 4
1 5 7
5 6 4
2 3 2
1 5 0
1 3 8
1 0
4
5 9 1
8 5
9 6
1 1 1
8 4
4 9 7
-
100
200
300
400
500
600
700
2014 2015
Growth of Facebook fans compared to last year
While industry leaders like Flipkart, Snapdeal etc doubled their fan base in one year, Homeshop18,
FashionandYou, Infibeam, Cleartrip, Yatra.com and Indiatimes Shopping has modest growth.
Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014
8/20/2019 Ecommerce Social Media Report 2015
7/9www.simplify360.comwww.simplify360.com
Flipkart
Snapdeal
eBay India
Myntra
Jabong
OLX India
BookMyShowIn
Amazon India
Homeshop18
Junglee.comGoibibo
Infibeam
YepmeShopping
Indiatimes Shopping
-5000
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
(1,000) 49,000 99,000 149,000 199,000 249,000 299,000
M e n t i o n s o n T w i t t e r
Followers
Snapdeal high on engagement. Flipkart high number of followers on Twitter
8/20/2019 Ecommerce Social Media Report 2015
8/9www.simplify360.comwww.simplify360.com
Methodology
Brands considered for the analysis:
A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered:
Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18,
Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com,
Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga,
LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes,
Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy,Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums,
Kidloo, SunglassesIndia.
For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fansize on Facebook, the number of people engaged, the number of followers and mentions in the last
30 days were taken into account. Simplify360 Social Index is a weighted average score of all the
above parameters.
Numbers and figures in the report is as on February 2015.
8/20/2019 Ecommerce Social Media Report 2015
9/9www.simplify360.comwww simplify360 com
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latestofferings are Social Marketing Suite for agencies, Social Contact Center for BPOs
and Social Command Center for Enterprises. We enable businesses to perform
Online Reputation Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer
Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also
the only company to work with the top media agency groups in the world like WPP
and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia and the Netherlands to name a few. The company’s
products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at [email protected]
About Simplify360
US Headquarter:1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,Bangalore 560038.
Phone : +91 80 40971130
Address
CONNECT WITH US (click on the icons)
http://slideshare.net/simplify360http://slideshare.net/simplify360https://www.youtube.com/user/simplify360https://www.youtube.com/user/simplify360https://twitter.com/simplify360https://twitter.com/simplify360http://simplify360.com/blog/http://simplify360.com/blog/http://www.pinterest.com/simplify360/http://www.pinterest.com/simplify360/http://www.linkedin.com/company/simplify360?trk=top_nav_homehttp://www.linkedin.com/company/simplify360?trk=top_nav_homehttps://plus.google.com/b/114484709774692203346/114484709774692203346/postshttps://plus.google.com/b/114484709774692203346/114484709774692203346/postshttps://www.facebook.com/simplify360https://www.facebook.com/simplify360