E_commerce Presentation

E-Commerce in China

Kilian WidmerNovember 2016

Review 2013 +20141 – Communication: Reposition Bimbosan

Meeting Hochdorf/Bimbosan 1st July 2014/ 2

- overview mobile market- Chinese website- Costs structure- strategy online/ offline- demand taobao- tmall global / tmalllocal / warehousing- nature of goods- pricing events- how to be found search criteria, stock out- rating, pictures, complaint management- ERP- customer demanding expect 24 hour delivery- show tmall and tmall global - legal aspect point of sale

Experience: swissmooh


swissmooh.tmall.com Also on JD, YHD, WechatOperated first by third party, then by ourselves

9.2014 – 12.2015 GMCompany based in Qingdao China

Products: Milk, cheese, chocolates

Strong focus on online sales

Experience: Bimbosan


binbo.tmall.comAlso on JD, YHD, WechatOperated first by Chinese exclusive distributor

Since 2016 Head of ExportBased in Welschenrohr CH

Products: baby milk powder

Strong focus on retail sales (online <5%)

Headline / Subline / 01.05.2023 / 5

Opportunities – Internet/ E-Commerce

World’s largest e-commerce market

600 million internet users

300 million buyers

growth rate 40%

volume 200 billion CHF 10% of total retail



China Market










Relaunch 2013 + 20141 – Communication: Reposition Bimbosan

Bimbosan Advertisement 08.07.2014/ 13

United colours of Bimbosan

Super Premium 2= N°1 product

Unique and outstanding = the new packaging



Unique babyfood system for babyfood products = the «Feel-Good-System»



Unique Brand communication = highly appealing




Unique Brand communication = highly appealing


New Website generates 25’000 Visits/month



New corporate identity and a lot more…



Relaunch 2013 + 20142 – Innovation: Launch new products


Outlook 2014+Print campaign










• Anita Weyermann «fastest Women in Europe»

Outlook 2014+Famous brand ambassadors


Outlook 2014+Promotion with Roger Federer



Documents

E_commerce Presentation