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E-COMMERCE: IMPACTS AND CONSEQUENCES FOR THE
LOGISTICS INDUSTRY
October 2012
of 16-65 year olds use the internet to shop
INTERNET SHOPPING: AN ESTABLISHED HABIT
browse for goods online
People of all ages are comfortable with online shopping
Men shop online twice as much as women
More high earners shop online than low earners 61% vs. 44%
INTERNET SHOPPING: AN ESTABLISHED HABIT
BUT NOT SPREAD EVENLY
63%
Retailers expect the proportion of their overall sales ordered online to double by 2014
RETAILERS ACTIVELY PURSUING MULTICHANNEL
70% currently see themselves primarily as “bricks and mortar” retailers
expect to be fully integrated multichannel retailers in two years’ time 63%
60% expect to need more shop space across their network in two years’ time
RETAILERS ACTIVELY PURSUING MULTICHANNEL
0%
10%
20%
30%
40%
50%
60%
70%GB
France
Germany
Italy
Spain
Sweden
Belgium
Source: CBRE
FACTORS PREVENTING ONLINE SHOPPING
E-commerce warehouse
Parcel Hub
Parcel Hub
Parcel Hub
Parcel Hub
Parcel Hub
Manufacturer Importer
Regional Distribution
Centre
Local warehouse
Store
CUSTOMERS
Manufacturer Importer
Regional Distribution Centre
Local warehouse
Store
IS THIS HOW SUPPLY CHAINS WILL LOOK?
0%
20%
40%
60%
80%
100%
Store Stockroom Space Local Warehousing Regional DistributionCentres
Much more than now More than now About the sameLess than now Much less than now
RETAILER NEEDS OVER THE NEXT TWO YEARS ARISING FROM THEIR MULTICHANNEL STRATEGY
49% 41%
Pick up from store and delivery to home/work will be favoured equally
THE ROLE OF THE STORE
0
10
20
30
40
50
60
70
Fra
nce
Irela
nd
Sw
eden
Spain
Italy
Germ
any
Pola
nd
Russ
ia
Neth
erl
ands
UK
Past two years Next two years
% OF LOGISTICS LEASING TRANSACTIONS DRIVEN BY E-RETAILING: UPPER LIMIT
THE GROWING CONTRIBUTION OF E-RETAILING TO LOGISTICS MARKETS
Size
Specification
Location
Process Capability
Level ofMechanisation
France
Germany
Ireland
Italy
Netherlands
Russia
Poland
Spain
Sweden
UK
SPECIFIC FEATURES E-TAILERS REQUIRE FROM THEIR LOGISTICS BUILDING
WHAT DO LOGISTICS BUILDINGS NEED TO OFFER?
NATURE OF CURRENT LOGISTICS DEVELOPMENT FOR E-RETAILING
Some ofboth
"Mixedoperation"
DedicatedE-retailing
How will the growth of e-retailing in your company affect the scale and nature of demand for logistics space?
What impacts do you expect in terms of building size, location, function, specification, configuration etc?
Can existing buildings/networks do the job? Or do they need adapting, or introduction of new formats (e-fulfilment centres; combination facilities; “bolt-ons”)?
KEY ISSUES
What issues are there in securing buildings suitable for the logistics demands of e-retailing?
Is there any impact from e-retailing for investors’ - or developers’ - appetite for logistics?
Importance of the “delivery experience” to customers: what needs to happen to supply chains and logistics to satisfy these aspirations?
KEY ISSUES
Q & A