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Omni-Channel Retail
Shopping Does not Change it Mutates.
Effects on Purchase Decision.
Store 1
Store 2 Store 1
Store 1
Store 2
Search
Engines
Targeted Ads Store 1 Online
Website Store 1 Online
Website
Purchase Decisions have got very informative but very complicated for retailers
What's Happening on Various New Age Retailing Channels.
Future of Ecommerce :: QR Codes ::
Sampling and Finding details about a product at a image and a click.
Sampling.
Future of Ecommerce :: Payments ::
Ease and Payments at a Click of a Button.
New innovative payment solutions.
Future of Ecommerce :: SMS Buying::
Buy using a text.
Buying through mobile texting.
Future of Ecommerce :: Augmented reality ::
Buying as you think it in real world by watching in real world through digital eyes.
Retailing Experience.
Future of Ecommerce :: Extra Convenience ::
Using the digital platform to offer in-store experience.
Efficient Selling.
Future of Ecommerce :: Shopping At your Price ::
Format Innovation.
Efficient Selling.
Future of Ecommerce :: Improving Suggestions ::
How Service Retailing can use Digital ……..
Efficient Selling.
Future of Ecommerce :: Social Buying ::
Buying with Approval, Kaisa Lag raha hain?
Instant show and Tell.
Future of Ecommerce :: Social Buying ::
What do my friends like? Peer Acceptance is Key in Shopping Process. Isn't it ….
Instant show and Tell.
Future of Ecommerce :: Social Buying ::
Buy with Approval of Friends and Family.
Instant show and Tell.
Future of Ecommerce :: Group Deals ::
Pay as a Group for Gifts and more…
Collaboration.
Future of Ecommerce :: Made to Order::
Buy by Designing yourself, does it remind you of Carpenter
Collaboration.
Challenges / Questions Faced by Retailers when they think of Omni-Channel Retail
How will we reserve Inventory ?
How do we plan Supply for our store plus online ?
We have no idea about Online Technologies !
How will we Integrate with our ERP ?
We don’t have a Online Merchandising Plan !
What is Online Marketing ? How do we ship
Individual Orders?
How do we Manage Returns?
Does it seem like a same story everywhere ?
Convenience
Hard To Find
Price
Proposition of Online Retail
Convenience : The Consumer Proposition
Convenience
Books, Music, Movies,….
Sit @ Home and Get it
Selection
Deep Research
Value Proposition , Categories and Formats.
Hard to Find
Antiques, Coins, Radio Controlled
Toys ….
C2C Commerce
Cannot get it Anywhere Get it
here
Local became National with
second hand goods
Hard to Find: The Consumer Proposition.
Value Proposition , Categories and Formats.
Inventory Clearance Discount
Price
Electronics, Computers,
Price Discovery
Auction, Volume Aggregation
Price: The Consumer Proposition.
Value Proposition , Categories and Formats.
Walmart. vs Amazon.Round 1. Market Performance.
Walmart. vs Amazon. Round 2. Products & Prices.
Food For thought
If the cost of monthly shipment and cost of trips to retail shops equals Amazon would always be cheaper and occupy the pricing proposition completely
Walmart. vs Amazon. Round 3. Brand Performance.
Amazon by proving higher brand ranking and customer service has proven that this model can deliver to consumer expectations
Walmart. vs Amazon. Round 4. Expansion & Innovation.
Walmart. vs Amazon. Projected Revenue.
Key Take Away• Amazon is projected to
surpass Wal-Mart in sales revenues in the year 2024.
Online Retail :: Online Retail in India :: Current Indian Online Retailers. ::
429+ significant players now operating…
and many more….
Source : Iksula Consulting
Ecommerce :: Introduction to Ecommerce ::
The 3 C’s of Ecommerce
Content
CommunityCommerce
The stuff that's working online.
Ecommerce :: Introduction to Ecommerce ::
Effects on the society.
Pay your bills online.
Search for jobs online.
Connect with all friends online.
People follow you.
Get gyaan on numerous subjects.
How internet helps at every stage in Maslow’s need hierarchy.
