ECOMM-GURUStrategies to

Boost Your Sales

In Online

Marketplaces and

CMS

BY ECOMM-GURU TEAM

LET’S START TO THE ROADMAP

OF MAKING MORE SALES AND

SALES BOOST STARTERGIES

Establishing an ecommerce presence is pretty much a no-brainer for any modern retailer. Having an online storefront

not only gives you an additional sales channel, it also enables you to serve customers across both physical and digital channels–a capability that’s proven to be invaluable in

modern retail.

And the good news is, in this day and age, merchants have plenty of options when it comes to opening an online store. You can, for example, set up a branded online store through solutions like Shopify, NopCommerce and Magento, or you can choose to sell on existing marketplaces such as Amazon

and eBay.

HOW TO BE MORE EFFECTIVE IN SELLING ON MARKETPLACES?

BY ECOMM-GURU TEAM

BEFORE

PRODUCT LISTING

AFTER

PRODUCT LISTING

ON GOING

REVIEWS

START YOUR

JOURNEY

ECOMM-GURU

BEFOREPRODUCT LISTING

IDENTIFY THE RIGHT MARKETPLACES START RESEARCH ANALYSIS YOUR BUSINESS

IDENTIFY THE RIGHT MARKETPLACESAsk a few questions to yourself

POPULARITYHow well does the marketplace rank when searching for similar products and services?

For Example Indian Marketplaces: Amazon, Flipkart, eBay, Snapdeal, Shopclues and more International Marketplaces: Amazon, Rakuten, Sears, NewEgg, Etsy and more

VISITORSWill customers go to this site? If they do, will they be persuaded to buy other products?

BRAND VISIBILITYWhat options exist for setting up a business page that includes your brand?

FEESWhat fees are charged? Are ongoing monthly fees included and/or per transaction charge?

USER FRIENDLYHow easy is it to update on your products online?

START RESEARCHPrice competitively and use item specifics. It also means delivering the great service that helps you achieve Top Rated Seller status and offering services that help your listings sell.

INTERNET SEARCH ENGINESGoogle, Yahoo, Ask.com, few search engines to check how your product listing would go

USE KEYWORDSPick three to five keywords that relate closely to your item. Ask yourself what words people are likely to use in a search engine when looking for what you're selling. Once you have these keywords, use them appropriately in your listing title and item description.

For Example[gender], [brand_name], [material], [occasion] [short_product_name]

ADD UNIQUE IDENTIFIERAdd UPC/GTIN/manufacturer part number/etc. information on your listing

For ExampleAdidas Men's training ultimate tee S14036Nike Men's Downshifter 6 MSL Dark Grey and Black Electric Green White Running Shoes (684658-030)

DESCRIPTION▪ Create Good Content▪ Avoid Keyword Spamming▪ Avoid Hidden Text▪ Vary Font Strength▪ Include Links▪ Use Image Alt Tags

TITLEInclude the most important keywords or keyword phrases in your listing title. Don’t use word like “wow” or “like” or “amazing”

TYPOS, MISSPELLING & SPELLING MISTAKESAware of using homophone words like Slippers or Sleepers | accessary, accessory | licence, license | shoe, shoo | ball, bawl | steal, steel | broach, brooch.

DECENT PHOTOGRAPHYHave you ever heard the saying “A picture is worth a thousand online sales?” Maybe it hasn’t caught on just yet, but it certainly applies in ecommerce.You know product photos are important for your online store. In fact, they may be the most important element.

ANALYSIS YOUR BUSINESSYou should be a quick responder for all your business related queries and time management should be on top of all major aspect of online business.

MEET AN EXPERTDigital industry moves at an incredible pace. Consult with Expert in Ecommerce to download the latest updates of online market, they will provide you in depth information about current status of online market which will help you to reduce your queries and you can focus on your business growth.

MAKE A FORMULAYou might think of some algebraic and mathematical terms while formula comes in mind but not in case of online business. Prepare a very basic points to follow till the time you started thinking of selling your products online.

DON’T START WITH VAST EXPECTATIONSCreating a successful online business is not an easy task. It doesn’t matter how good or unique your products and services are, you’ll have to compete with a lot of other businesses for your targeted audience’s attention. It’s a competitive world out there, and everyone is looking to make some money from their expertise.

SOCIAL MEDIAFacebook, Twitter, Pinterest, Linkedin, Instagram, Reddit, YouTube, Vimeo, Vine, Hacker News, Polyvore and more

Strong Recommendation to have your business page on Facebook and connect with millions of active users, recent data shows the majority of orders are coming from Facebook while using the social media for online business.

CREATE A BUSINESS BLOGYou can offer coupons, discounts and make announcements about new products or events. People thought of using Blog to want traffic in their Store/Marketplace surprisingly Blog can use for many profitable ways.

BUILD A SIMPLE WEBSITEWith white background, no animation, readable content, clear navigation, east buy button.For ExampleXDORIALIFE SHOP4REEBOK LECOQSPORTIFSPYDER KIPLING OAKSTREETBOOTMAKERS

PPC/ADVERTISING IN WEBISTE Campaigns Keywords/Adwords Advertisement Google Analytics Video Ads

AFTER PRODUCT LISTING

OPTIMIZE YOUR LISTINGS

Product uploading into correct categories, less violation alerts

from marketplaces.

Example of Violation Alerts

• Less ODR Rate

• Late Shipment Rate

• Product Listed Under Wrong Category

• Wrong Details Added

ENCOURAGE MULTIPLE PURCHASES

If selling one item is a good thing, selling more than one item

to the same customer is even better. The very first and vastly

effective way to encourage the customer for more sale is to

provide free/discount on shipping of multiple purchases

GO GLOBAL

ACHIEVE GREAT FEEDBACKS & RATINGS

Maintaining the highest rating and positive feedback will

impact the sales

Increase Revenue More Customers

Improving Your Brand Reputation Learning a New Culture

Market Development Physical Presence

USE PROMOTIONAL SECTION OF MARKETPLACES

Research proved that the customers has ordered sooner

rather than later for the products having the limited time

offers & effective promotionsFor Example

Sponsored products, buy box in Amazon

Creating discount on product, money off and more

AUTOMATE YOUR LISTING AND ORDERS

Using Tool available on market (recommended if your stock is

higher, more than 200 products)

Examples of Tools Available in India

ORDERHIVE UNICOMMERCE SELLERWORX BROWNTAPE

Examples of Tools Available in USA

CHANNELADVISOR SOLIDCOMMERECE SALESWARP SHIPSTATION

OFFER FREE SHIPPING AND 30 DAYS RETURN

Research show that 50% of the customers see for this offer for

the product they willing to buy

Improves Efficiency Document Management

Reduce Error Rates Improves Delivery Times

Streamlines Inventory Enhance Decision-Making

ON GOING REVIEWS

FALL IN LOVE WITH YOUR BUSINESS

USE THE SELLER DASHBOARD

Reporting, Order, Account Health, Sales, Inventory and many

more options available in all competitive online marketplaces.

BUYER AND SELLER COMMUNICATION

Exceptional Communication

Give Something Extra

Keeping in Contact

UPSELLING

At least 36 percent of people who have purchased from you

once will buy from you again if you don’t lose customer

interest.

EMAIL MARKETING

Cost Effective

Performance Measurement

More Traffic

Higher Rate of Interest

Example of Email Marketing Tool

mail chimp, Emma, Campaign Monitor, Soundest, etc.)

REWARDS TO REGULAR CUSTOMERS

Reward your customers for their loyalty and they'll become

even more loyal.

MAINTAIN A LOW DEFECT RATE

Improve Your Listings

Maintenance of Stock Very Carefully

Keep Priority Top on Shipping & Tracking

Consistent High Quality Customer Service

Be a Part of SEASONAL/VACATION/FESTIVAL SALES. Be

Habitual of DIFFERENT MARKETPLACES

INFRASTRUCTURE. PARTICIPATE ON ALL ENGAGEMENTS of marketplaces like webinars, forum, etc. Use your

store/company/brand name in your EMAIL SIGNATURE

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YOUR WORK LIFE AND MANAGE YOUR

BUSINESS SUCCESSFULLY

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