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ECOMM 2010new forms of mobility
New forms of Mobility
Pedelecs Workshop 09.00 am - 10.30 am
Welcome
ECOMM 2010new forms of mobility
Time Presentation By
09.00 – 09.10 Welcome and introduction workshop
Barbara van Berkum
09.10 – 09.30 How to create a spark between commuters and e-bikes?
Barbara van Berkum
09.30 – 09.40 Pedelecs for a hilly region – a first step out of a car-orientated behavioural pattern?
Iris Absenger
09.40 – 09.50 Tourism Traffic 2.0: From E-bike to E-pilgrimage
Waltraud Wagner
09.50 – 10.00 Questions regarding the presentations
10.00 – 10.25 Workshop
10.25– 10.30 Conclusion Barbara van Berkum
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
How to create a spark between commuters and e-bikes?Electric experiences from the Netherlands
Introduction
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
One way to Graz
Car
vs.
E-bike
1,160 km in 10 hrs 1,160 km in 46 hrs
in 1 day over 4 days
192 kg CO2 12 kg CO2
€ 348 € 116
Dutch projectsVCCR
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• Not everyone cycles in the Netherlands!• VCCR projects:
– E-bike: get convinced by trying (Municipality of Rotterdam)
– E-Pool (Verkeersonderneming)– Try an E-bike (regional governmental
funds)
• Same message: commuters leave your car at home, get on an e-bike!
Just try it
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• Critics who have never tried an E-bike: “Maybe when I am retired”, “My 70
year old parents love it”, “I don’t need pedal assistance” etc.
• It’s an alternative for your car, not for your bicycle!
After trying
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• “Amazing!” “Where can I buy one?”
• “They are too expensive”, “I need my car for work”
• Continuing offers in some projects
Facts and figuresE-bike: get convinced by trying
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• Preliminary results August 2009 positive (Erasmus University)
• New figures (april 2010):– Until today 532 commuters have tried an e-bike– 43% normally commutes by car– E-bike experience rated with 8.6 (max. 10) average– 97% used the E-bike in their commute– 11% purchased an E-bike after the testing period of
which 7% normally commuted by car
Facts and figuresE-bike: get convinced by trying
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• The experience with the E-bike is still fresh in memory (82%)
• Reasons not to purchase an E-bike:– 43% too expensive– 8% employer does not offer a policy
that makes it financially attractive to purchase an E-bike for my commute
Conclusion
ECOMM 2010 - New Forms of Mobility - Pedelec Workshop– May 5th - VCCR
• 72% of the commuters is convinced of the e-bike being an good alternative for the car.
• Yet only 11% actually purchases an e-bike.
• Extra effort needed and more co-operation and commitment of the employers in order to stimulate commuters to change their travel behaviour.
Questionsand further information
Barbara van Berkumbarbara.van.berkum@v
ccr.nl+31 10 4000 240+ 31 6 81 61 61 33
ECOMM 2010new forms of mobility
How to change travel behaviour?
ECOMM 2010new forms of mobility
Curious:try the E-bike outside!
VCCRBarbara van Berkum
+31 10 4000 240+ 31 6 81 61 61 33
Komobile WienWaltraud Wagner
+43 1 89 00 681 51
FGM-AMORIris Absenger / Karl
0316 810451 23
