Ecom Tonghop Chap 6

1All of the following are attributes of personalized marketing except:

Choose one answer.

a.suitable for highly complex products.

b.unique price.

c.targeting of individuals.

d.use of mass media.

Incorrect

Marks for this submission: 0/1.

Question2Which of the following is an example of an indirect reference group?

Choose one answer.

a.social class

b.family

c.religion

d.profession

Correct

Question3Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Choose one answer.

a.ubiquity

b.richness

c.interactivity

d.universal standards

Incorrect


Question4Which of the following age groups has the highest percentage of Internet access?

Choose one answer.

a.18-29

b.30-49

c.50-64

d.65+

Correct

Question5On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

Choose one answer.

a.27

b.67

c.77

d.87

Correct

Question6The richness made possible by e-commerce technologies does which of the following?

Choose one answer.

a.It reduces the cost of delivering marketing messages and receiving feedback from users.

b.It allows consumers to become co-producers of the goods and services being sold.

c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.

d.It enables worldwide customer service and marketing communications.

Correct

All of the following are fixed price strategies except:

Choose one answer.

a.bundling.

b.versioning.

c.free pricing.

d.yield management.

Correct

Question8Which of the following is the top concern of Internet users about purchasing online?

Choose one answer.

a.inability to see and touch before buying

b.difficulty of returning products

c.shipping costs

d.inability to speak to sales assistant in person

Correct

Question10Walmart used which of the following market entry strategies?

Choose one answer.

a.first mover

b.strategic alliance

c.fast follower

d.brand extender

Correct

1Marks: 1

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Choose one answer.

a.search engine marketing

b.flash marketing

c.yield management

d.bait-and-switch

Correct


Question2Marks: 1

All of the following statements are true except:

Choose one answer.

a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.

b.relative dispersion of prices for online goods has decreased.

c.price dispersion is less for commodities than for differentiated products.

d.depending on the seller, there can be large differences in price sensitivity for the same products.

Incorrect


Question4Marks: 1

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

Choose one answer.

a.personalization/customization

b.information density

c.social technology

d.interactivity

Correct


Question5Marks: 1

For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

Choose one answer.

a.50

b.500,000

c.5 million

d.50 million

Correct


Question6Marks: 1

Which of the following is not a true statement about brands?

Choose one answer.

a.Brands introduce market inefficiencies for consumers.

b.Brands reduce consumer risk and uncertainty in a crowded marketplace.

c.Brands create micro-monopolies.

d.Brands lower customer acquisition costs and increase customer retention.

Correct


Question7Marks: 1

Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:

Choose one answer.

a.purchase price was low.

b.items were physically small.

c.margins were low.

d.selection was broad.

Correct


Question9Marks: 1

The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:

Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


Question10Marks: 1

A Web beacon is:

Choose one answer.

a.a cookie that carries a virus.

b.an executable cookie.

c.an automated applet for performing Web searches.

d.a tiny graphics file embedded in an e-mail or Web page.

Correct


All of the following are preconditions for development of a "wise" crowd except:

Choose one answer.

a.many decision makers.

b.participants have similar backgrounds.

c.independence among participants.

d.mechanism to aggregate opinions.

Incorrect


1Marks: 1

The incremental cost of building the next unit of a good is called the:

Choose one answer.

a.demand curve.

b.variable cost.

c.marginal cost.

d.fixed cost.

Correct


Question2Marks: 1

Which of the following statements about the Internet's impact on marketing is not true?

Choose one answer.

a.The Internet has broadened the scope of marketing communications.

b.The Internet has decreased the impact of brands.

c.The Internet has increased the richness of marketing communications.

d.The Internet has expanded the information density of the marketplace.

Correct


Question5Marks: 1


Choose one answer.


b.flash marketing

c.yield management

d.bait-and-switch

Correct


Question6Marks: 1

In discussing a product's feature set, the term actual product refers to:

Choose one answer.

a.the set of characteristics designed to deliver the product's core benefits.

b.the actual benefit the customer receives from the product.

c.both the core benefits and added benefits the customer receives from the product.

d.the set of physical attributes describing the product.

Correct


Question7Marks: 1


Choose one answer.



c.margins were low.


Correct


Question8Marks: 1

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

Choose one answer.

a.bundling.

b.customization.

c.dynamic pricing.

d.versioning.

Correct


Question9Marks: 1

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

Choose one answer.

a.lifestyle group.

b.culture.

c.subculture.

d.psychological profile.

Incorrect


Question10Marks: 1

Which of the following activities is the one engaged in by the highest percentage of online users?

Choose one answer.

a.using e-mail

b.using a search engine

c.researching products and services

d.reading news

Correct

Marks for this submission: 1/11Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.bundling.

MACROBUTTON HTMLDirect b.customization.

MACROBUTTON HTMLDirect c.dynamic pricing.

MACROBUTTON HTMLDirect d.versioning.

Correct


Question2Marks: 1

The Nike iD program is an example of which of the following marketing techniques?

Choose one answer.

MACROBUTTON HTMLDirect a.customer co-production

MACROBUTTON HTMLDirect b.transactive content

MACROBUTTON HTMLDirect c.price discrimination

MACROBUTTON HTMLDirect d.permission marketing

Correct


Question3Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.many decision makers.

MACROBUTTON HTMLDirect b.participants have similar backgrounds.

MACROBUTTON HTMLDirect c.independence among participants.

MACROBUTTON HTMLDirect d.mechanism to aggregate opinions.

Correct


Question 4:Marks: 1

In 2011, what was the approximate Internet penetration rate for households that had household income of over $75,000?

Choose one answer.

MACROBUTTON HTMLDirect a.35 percent

MACROBUTTON HTMLDirect b.55 percent

MACROBUTTON HTMLDirect c.75 percent

MACROBUTTON HTMLDirect d.95 percent

Correct


Question5Marks: 1

The idea that people classify themselves into "affinity groups" is central to which of the following data mining techniques?

Choose one answer.

MACROBUTTON HTMLDirect a.model-driven data mining

MACROBUTTON HTMLDirect b.behavioral profiling

MACROBUTTON HTMLDirect c.collaborative filtering

MACROBUTTON HTMLDirect d.rule-based data mining

Correct


Question6Marks: 1

A Web beacon is:

Choose one answer.

MACROBUTTON HTMLDirect a.a cookie that carries a virus.

MACROBUTTON HTMLDirect b.an executable cookie.

MACROBUTTON HTMLDirect c.an automated applet for performing Web searches.

MACROBUTTON HTMLDirect d.a tiny graphics file embedded in an e-mail or Web page.

Correct


Question7Marks: 1

Netflix entered the market with a(an) ________ strategy.

Choose one answer.

MACROBUTTON HTMLDirect a.brand extender

MACROBUTTON HTMLDirect b.fast follower

MACROBUTTON HTMLDirect c.first mover

MACROBUTTON HTMLDirect d.alliance

Incorrect


Question8Marks: 1

The richness made possible by e-commerce technologies does which of the following?

Choose one answer.

MACROBUTTON HTMLDirect a.It reduces the cost of delivering marketing messages and receiving feedback from users.

MACROBUTTON HTMLDirect b.It allows consumers to become co-producers of the goods and services being sold.

MACROBUTTON HTMLDirect c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.

MACROBUTTON HTMLDirect d.It enables worldwide customer service and marketing communications.

Correct


Question9Marks: 1

"Shoppers" constitute approximately ________ percent of the online Internet audience.

Choose one answer.

MACROBUTTON HTMLDirect a.38

MACROBUTTON HTMLDirect b.68

MACROBUTTON HTMLDirect c.88

MACROBUTTON HTMLDirect d.98

Correct


10Marks: 1

Which of the following examples illustrates the "Long Tail" phenomenon?

Choose one answer.

MACROBUTTON HTMLDirect a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

MACROBUTTON HTMLDirect b.The number of blockbuster "winner take all" video titles is declining.

MACROBUTTON HTMLDirect c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.

MACROBUTTON HTMLDirect d.The average blog has a readership of slightly more than 1.

Incorrect


1Marks: 1


Choose one answer.


MACROBUTTON HTMLDirect b.customization.

MACROBUTTON HTMLDirect c.dynamic pricing.

MACROBUTTON HTMLDirect d.versioning.

Correct


Question2Marks: 1

Which of the following is not a feature that is driving social e-commerce growth?

Choose one answer.

MACROBUTTON HTMLDirect a.social sign-on

MACROBUTTON HTMLDirect b.network notification

MACROBUTTON HTMLDirect c.collaborative shopping

MACROBUTTON HTMLDirect d.intelligent agents

Correct


Question3Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.search engine marketing

MACROBUTTON HTMLDirect b.flash marketing

MACROBUTTON HTMLDirect c.yield management

MACROBUTTON HTMLDirect d.bait-and-switch

Correct


Question4Marks: 1

4Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.35 percent

MACROBUTTON HTMLDirect b.55 percent

MACROBUTTON HTMLDirect c.75 percent

MACROBUTTON HTMLDirect d.95 percent

Correct


Question5Marks: 1

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

Choose one answer.

MACROBUTTON HTMLDirect a.27

MACROBUTTON HTMLDirect b.67

MACROBUTTON HTMLDirect c.77

MACROBUTTON HTMLDirect d.87

Correct


Question6Marks: 1


Choose one answer.





Correct


7Marks: 1

Which of the following age groups has the highest percentage of Internet access?

Choose one answer.

MACROBUTTON HTMLDirect a.18-29

MACROBUTTON HTMLDirect b.30-49

MACROBUTTON HTMLDirect c.50-64

MACROBUTTON HTMLDirect d.65+

Correct


Question8Marks: 1

Which of the following is not a Web 2.0 marketing technique?

Choose one answer.

MACROBUTTON HTMLDirect a.flash marketing

MACROBUTTON HTMLDirect b.viral marketing (p n l A nh())

MACROBUTTON HTMLDirect c.blog marketing

MACROBUTTON HTMLDirect d.social network marketing

Incorrect


Question9Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.personalization/customization

MACROBUTTON HTMLDirect b.information density

MACROBUTTON HTMLDirect c.social technology

MACROBUTTON HTMLDirect d.interactivity

Correct


According to Interbrand's 2010 World's Most Valuable Brands survey, the most valuable brand in the world is:

Choose one answer.

MACROBUTTON HTMLDirect a.Microsoft.

MACROBUTTON HTMLDirect b.IBM.

MACROBUTTON HTMLDirect c.Google.

MACROBUTTON HTMLDirect d.Coca-Cola.

Correct


1Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.personalization/customization

MACROBUTTON HTMLDirect b.information density

MACROBUTTON HTMLDirect c.social technology

MACROBUTTON HTMLDirect d.interactivity

Correct


Question2Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.brand strategy.

MACROBUTTON HTMLDirect b.brand marketing.

MACROBUTTON HTMLDirect c.branding.

MACROBUTTON HTMLDirect d.brand equity.

Correct


Question3Marks: 1

A person's profession or occupation is part of their:

Choose one answer.

MACROBUTTON HTMLDirect a.indirect reference group.

MACROBUTTON HTMLDirect b.direct reference group.

MACROBUTTON HTMLDirect c.lifestyle group.

MACROBUTTON HTMLDirect d.subculture.

Correct


4Marks: 1

Which of the following is the top concern of Internet users about purchasing online?

Choose one answer.

MACROBUTTON HTMLDirect a.inability to see and touch before buying

MACROBUTTON HTMLDirect b.difficulty of returning products

MACROBUTTON HTMLDirect c.shipping costs

MACROBUTTON HTMLDirect d.inability to speak to sales assistant in person

Correct


Question5Marks: 1


Choose one answer.


MACROBUTTON HTMLDirect b.versioning.

MACROBUTTON HTMLDirect c.free pricing.

MACROBUTTON HTMLDirect d.yield management.

Correct


Question6Marks: 1

________ is an industry-standard database query and manipulation language.

Choose one answer.

MACROBUTTON HTMLDirect a.SQL

MACROBUTTON HTMLDirect b.PHP

MACROBUTTON HTMLDirect c.DBMS

MACROBUTTON HTMLDirect d.JSP

Correct


7Marks: 1


Choose one answer.

MACROBUTTON HTMLDirect a.model-driven data mining

MACROBUTTON HTMLDirect b.behavioral profiling

MACROBUTTON HTMLDirect c.collaborative filtering

MACROBUTTON HTMLDirect d.rule-based data mining

Correct


Question8Marks: 1


Choose one answer.





Correct


Question9Marks: 1

On average, which of the following activities was most frequently engaged in by Internet users in 2011?

Choose one answer.

MACROBUTTON HTMLDirect a.checking the weather

MACROBUTTON HTMLDirect b.sending instant messages

MACROBUTTON HTMLDirect c.reading a blog

MACROBUTTON HTMLDirect d.watching a video on a video-sharing site

Incorrect



Choose one answer.

MACROBUTTON HTMLDirect a.Brands introduce market inefficiencies for consumers.

MACROBUTTON HTMLDirect b.Brands reduce consumer risk and uncertainty in a crowded marketplace.

MACROBUTTON HTMLDirect c.Brands create micro-monopolies.

MACROBUTTON HTMLDirect d.Brands lower customer acquisition costs and increase customer retention.

Correct


1Marks: 1


Choose one answer.

a.lifestyle group.

b.culture.

c.subculture.


Correct


Question3Marks: 1


Choose one answer.

a.checking the weather

b.sending instant messages

c.reading a blog

d.watching a video on a video-sharing site

Correct


Question5Marks: 1


Choose one answer.

a.indirect reference group.

b.direct reference group.

c.lifestyle group.

d.subculture.

Correct


Question6Marks: 1

Which of the following data cannot be gleaned from a Web site's transaction log?

Choose one answer.

a.the pages users visit most

b.the e-mail address of a visitor who is using a dial-up modem

c.the date and time of a user's visit

d.the operating system of the visitor's computer

Incorrect


Question7Marks: 1

Which of the following age groups had the lowest percentage of Internet access in 2011?

Choose one answer.

a.18-29

b.30-49

c.50-54

d.65+

Correct


Question8Marks: 1


Choose one answer.

a.using e-mail



d.reading news

Incorrect


Question9Marks: 1

Which of the following is an example of an indirect reference group?

Choose one answer.

a.social class

b.family

c.religion

d.profession

Correct


Question10Marks: 1

Which of the following statements is not true about the broadband audience?

Choose one answer.

a.It is clearly different than the dial-up audience.

b.It is more educated and wealthier than the dial-up audience.

c.It is less intensely involved with the Internet.

d.It is more middle-aged than the dial-up audience.

1Marks: 1


Choose one answer.

a.27

b.67

c.77

d.87

Correct


Question2Marks: 1


Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


Question3Marks: 1

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Choose one answer.

a.search engines.

b.online catalogs.

c.social networks.

d.targeted banner ads.

Correct


Question4Marks: 1


Choose one answer.

a.customer co-production

b.transactive content

c.price discrimination

d.permission marketing

Correct


Question5Marks: 1


Choose one answer.

a.brand extender

b.fast follower

c.first mover

d.alliance

Correct


Question6Marks: 1

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

Choose one answer.

a.psychographic

b.demographic

c.technical

d.contextual

Correct


Question7Marks: 1


Choose one answer.

a.many decision makers.

b.participants have similar backgrounds.

c.independence among participants.

d.mechanism to aggregate opinions.

Correct


Question8Marks: 1


Choose one answer.



c.margins were low.


Correct


Question9Marks: 1


Choose one answer.





Correct


Question10Marks: 1

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Choose one answer.

a.customer service chat system

b.CRM system

c.data warehouse

d.transactive content system

1Marks: 1


Choose one answer.

a.27

b.67

c.77

d.87

Correct


Question3Marks: 1

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

Choose one answer.

a.psychographic

b.demographic

c.technical

d.contextual

Correct


Question4Marks: 1


Choose one answer.

a.18-29

b.30-49

c.50-54

d.65+

Correct


Question5Marks: 1


Choose one answer.

a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

b.The number of blockbuster "winner take all" video titles is declining.

c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.

d.The average blog has a readership of slightly more than 1.

Correct


Question6Marks: 1


Choose one answer.





Correct


Question7Marks: 1

A (an) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

Choose one answer.

a.psychographic

b.opinion

c.psychological

d.lifestyle

Correct


Question8Marks: 1


Choose one answer.





Correct


Question9Marks: 1


Choose one answer.





Correct


Question10Marks: 1

Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2011?

Choose one answer.

a.Black, non-Hispanic

b.Asians

c.White, non-Hispanic

d.Hispanic (English-speaking)

1Marks: 1

Walmart used which of the following market entry strategies?

Choose one answer.

a.first mover


c.fast follower

d.brand extender

Correct


Question2Marks: 1


Choose one answer.

a.demand curve.

b.variable cost.

c.marginal cost.

d.fixed cost.

Incorrect


Question3Marks: 1


Choose one answer.





Correct


Question4Marks: 1


Choose one answer.

a.flash marketing

b.viral marketing

c.blog marketing

d.social network marketing

Correct


Question5Marks: 1

Which of the following statements about a free pricing strategy is false?

Choose one answer.

a.Free products and services can knock out potential and actual competitors.

b.The free pricing strategy was born in the early days of the Web.

c.It is difficult to convert free customers into paying customers.

d.Free products and services can help build market awareness.

Correct


Question6Marks: 1


Choose one answer.

a.lifestyle group.

b.culture.

c.subculture.


Correct


Question7Marks: 1


Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


Question8Marks: 1


Choose one answer.

a.bundling.

b.versioning.

c.free pricing.

d.yield management.

Correct


Question9Marks: 1

Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?

Choose one answer.

a.technical

b.behavioral

c.contextual

d.psychographic

Correct


1Marks: 1


Choose one answer.





Correct


Question2Marks: 1


Choose one answer.

a.bundling.

b.customization.

c.dynamic pricing.

d.versioning.

Correct


Question3Marks: 1


Choose one answer.





Correct


Question4Marks: 1

Which of the following is not an example of a commodity?

Choose one answer.

a.oil

b.soap

c.corn

d.gold

Correct


Question5Marks: 1


Choose one answer.

a.18-29

b.30-49

c.50-64

d.65+

Correct


Question6Marks: 1


Choose one answer.


b.flash marketing

c.yield management

d.bait-and-switch

Correct


Question7Marks: 1


Choose one answer.



c.lifestyle group.

d.subculture.

Correct


Question8Marks: 1


Choose one answer.

a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

b.The number of blockbuster "winner take all" video titles is declining.

c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.

d.The average blog has a readership of slightly more than 1.

Correct


Question9Marks: 1

A Web beacon is:

Choose one answer.





Correct


Question10Marks: 1


Choose one answer.





Correct


1Marks: 1

All of the following are attributes of personalized marketing except:

Choose one answer.


b.unique price.



Correct


Question2Marks: 1


Choose one answer.



c.shipping costs


Correct


Question3Marks: 1


Choose one answer.





Correct


Question4Marks: 1


Choose one answer.

a.50

b.500,000

c.5 million

d.50 million

Incorrect


Question5Marks: 1

Which of the following statements is not true about the broadband audience?

Choose one answer.

a.It is clearly different than the dial-up audience.

b.It is more educated and wealthier than the dial-up audience.

c.It is less intensely involved with the Internet.

d.It is more middle-aged than the dial-up audience.

Correct


Question6Marks: 1


Choose one answer.

a.18-29

b.30-49

c.50-64

d.65+

Correct


Question7Marks: 1


Choose one answer.





Correct


Question8Marks: 1


Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


Question9Marks: 1

All of the following statements about cookies are true except:

Choose one answer.

a.cookies can be used with Web bugs to create cross-site profiles of users.

b.the data typically stored in cookies includes a unique ID, e-mail address, path, and security setting.

c.cookies make shopping carts possible by allowing a site to keep track of a user's actions.

d.the location of a cookie on a user's computer depends on the browser being used.

Incorrect


Question10Marks: 1


Choose one answer.

a.first mover


c.fast follower

d.brand extender

1Marks: 1

A Web beacon is:

Choose one answer.





Correct


Question2Marks: 1


Choose one answer.

a.brand extender

b.fast follower

c.first mover

d.alliance

Correct


Question3Marks: 1

"Shoppers" constitute approximately ________ percent of the online Internet audience.

Choose one answer.

a.38

b.68

c.88

d.98

Incorrect


Question4Marks: 1


Choose one answer.





Correct


Question5Marks: 1


Choose one answer.


b.unique price.



Correct


Question6Marks: 1


Choose one answer.


b.flash marketing

c.yield management

d.bait-and-switch

Correct


Question7Marks: 1


Choose one answer.

a.oil

b.soap

c.corn

d.gold

Correct


Question8Marks: 1


Choose one answer.

a.18-29

b.30-49

c.50-54

d.65+

Correct


Question9Marks: 1


Choose one answer.

a.first mover


c.fast follower

d.brand extender

Correct


Question10Marks: 1


Choose one answer.



c.reading a blog


1Marks: 1


Choose one answer.



c.shipping costs


Correct


Question2Marks: 1


Choose one answer.





Correct


Question3Marks: 1


Choose one answer.



c.reading a blog


Correct


Question4Marks: 1

Which of the following types of online market segmentation and targeting involves using c?onsumers' explicitly expressed interest to segment and target?

Choose one answer.

a.psychographic

b.technical

c.search

d.contextual

Incorrect


Question5Marks: 1


Choose one answer.





Correct


Question6Marks: 1


Choose one answer.


b.unique price.



Correct


Question7Marks: 1


Choose one answer.

a.oil

b.soap

c.corn

d.gold

Correct


Question8Marks: 1


Choose one answer.

a.27

b.67

c.77

d.87

Correct


Question9Marks: 1


Choose one answer.





Incorrect


Question10Marks: 1

Which of the following is not part of an augmented product's feature set?

Choose one answer.

a.installation

b.warranty

c.packaging

d.after-sale support

1Marks: 1


Choose one answer.

a.35 percent

b.55 percent

c.75 percent

d.95 percent

Correct


Question2Marks: 1

Which of the following statements about a free pricing strategy is false?

Choose one answer.

a.Free products and services can knock out potential and actual competitors.

b.The free pricing strategy was born in the early days of the Web.

c.It is difficult to convert free customers into paying customers.

d.Free products and services can help build market awareness.

Correct


Question3Marks: 1

According to Interbrand's 2010 World's Most Valuable Brands survey, the most valuable brand in the world is:

Choose one answer.

a.Microsoft.

b.IBM.

c.Google.

d.Coca-Cola.

Correct


Question4Marks: 1


Choose one answer.





Incorrect


Question5Marks: 1


Choose one answer.

a.flash marketing

b.viral marketing

c.blog marketing

d.social network marketing

Correct


Question6Marks: 1


Choose one answer.





Correct


Question7Marks: 1


Choose one answer.

a.psychographic

b.opinion

c.psychological

d.lifestyle

Correct


Question8Marks: 1


Choose one answer.



c.lifestyle group.

d.subculture.

Correct


Question9Marks: 1


Choose one answer.





Correct


Question10Marks: 1


Choose one answer.

a.social sign-on

b.network notification

c.collaborative shopping

d.intelligent agents

Correct


1Marks: 1


Choose one answer.



c.lifestyle group.

d.subculture.

Correct


Question2Marks: 1


Choose one answer.





Correct


Question3Marks: 1


Choose one answer.





Correct


Question4Marks: 1


Choose one answer.

a.brand extender

b.fast follower

c.first mover

d.alliance

Correct


Question5Marks: 1


Choose one answer.

a.search engines.

b.online catalogs.

c.social networks.


Correct


Question6Marks: 1

Which of the following is an example of an indirect reference group?

Choose one answer.

a.social class

b.family

c.religion

d.profession

Correct


Question7Marks: 1


Choose one answer.

a.model-driven data mining

b.behavioral profiling

c.collaborative filtering

d.rule-based data mining

Correct


Question8Marks: 1

Which of the following types of online market segmentation and targeting involves using c?onsumers' explicitly expressed interest to segment and target?

Choose one answer.

a.psychographic

b.technical

c.search

d.contextual

Incorrect


Question9Marks: 1


Choose one answer.

a.50

b.500,000

c.5 million

d.50 million

Correct


Question10Marks: 1


Choose one answer.





Correct


1Marks: 1


Choose one answer.





Correct


Question2Marks: 1


Choose one answer.



c.shipping costs


Correct


Question3Marks: 1


Choose one answer.





Correct


Question4Marks: 1


Choose one answer.



c.margins were low.


Correct


Question5Marks: 1


Choose one answer.

a.lifestyle group.

b.culture.

c.subculture.


Correct


Question6Marks: 1


Choose one answer.



c.lifestyle group.

d.subculture.

Correct


Question7Marks: 1


Choose one answer.

a.installation

b.warranty

c.packaging


Correct


Question8Marks: 1


Choose one answer.

a.using e-mail



d.reading news

Correct


Question9Marks: 1


Choose one answer.

a.technical

b.behavioral

c.contextual

d.psychographic

Correct


Question10Marks: 1


Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


1Marks: 1


Choose one answer.

a.personalization/customization

b.information density

c.social technology

d.interactivity

Correct


Question2Marks: 1

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Choose one answer.

a.ubiquity

b.richness

c.interactivity

d.universal standards

Correct


Question3Marks: 1


Choose one answer.

a.installation

b.warranty

c.packaging


Correct


Question4Marks: 1


Choose one answer.

a.bundling.

b.customization.

c.dynamic pricing.

d.versioning.

Correct


Question5Marks: 1

________ is an industry-standard database query and manipulation language.

Choose one answer.

a.SQL

b.PHP

c.DBMS

d.JSP

Correct


Question6Marks: 1


Choose one answer.





Correct


Question7Marks: 1


Choose one answer.

a.18-29

b.30-49

c.50-64

d.65+

Correct


Question8Marks: 1


Choose one answer.

a.using e-mail



d.reading news

Correct


Question9Marks: 1


Choose one answer.





Correct


Question10Marks: 1


Choose one answer.

a.brand extender

b.fast follower

c.first mover

d.alliance

1Marks: 1


Choose one answer.

a.brand strategy.

b.brand marketing.

c.branding.

d.brand equity.

Correct


Question2Marks: 1


Choose one answer.



c.shipping costs


Correct


Question3Marks: 1


Choose one answer.

a.social sign-on

b.network notification

c.collaborative shopping

d.intelligent agents

Correct


Question4Marks: 1


Choose one answer.

a.installation

b.warranty

c.packaging


Correct


Question5Marks: 1


Choose one answer.

a.search engines.

b.online catalogs.

c.social networks.


Correct


Question6Marks: 1


Choose one answer.

a.psychographic

b.opinion

c.psychological

d.lifestyle

Correct


Question7Marks: 1


Choose one answer.





Correct


Question8Marks: 1


Choose one answer.

a.demand curve.

b.variable cost.

c.marginal cost.

d.fixed cost.

Correct


Question9Marks: 1


Choose one answer.



c.reading a blog


Correct


Question10Marks: 1


Choose one answer.

a.technical

b.behavioral

c.contextual

d.psychographic

Correct


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Documents

Ecom Tonghop Chap 6