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BAJAJ


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` DRITHI SHETTY 41

` DURVI KHIMASIYA 42

` ESLYN FERNANDES 43

` FORAM MASRANI 44` FORAM PAREKH 45


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` FounderJamnalalBajaj

` Year of Establishment 1926

` IndustryAutomotive - Two & Three Wheelers

` Listed on BSE and NSE.

` Distribution network - 50 countries.

SriLanka,Bangladesh, Columbia, Guatemala,

Peru, Egypt, Iran and Indonesia.


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` Joint Venture Kawasaki Heavy Industries of

Japan

` Head OfficeAkurdi, Pune 411035


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` Rahul Bajaj - Chairman

` MadhurBajaj - Vice Chairman

` RajivBajaj Managing Director

` Sanjiv Bajaj - Executive Director

` D S Mehta,Kantikumar R Podar, ShekharBajaj, DJBalaji Rao,J N Godrej, S H Khan, Ms SumanKirloskar, Naresh Chandra, NanooPamnani,Manish Kejriwal, P Murari,Niraj Bajaj


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` Company Secretary - J Sridhar

` Auditors - Dalal & Shah (CharteredAccountants)

` CostAuditor - A P Raman (CostAccountant)


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` CentralBank of India

` State Bank of India

` Citibank NA

` Standard Chartered Bank` Bank ofAmerica

` ICICI Bank

` HDFC Bank


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Variables ofBikes Bajaj Others

Commuter

Standard

Platina Honda CD series

TVS Star

Commuter

Deluxe

Discover Hero Honda Splendor,

Passion and Glamour

TVS Fiero.

Sports

Pulsar Hero Hondas CBZ,

Hunk and Karizma;

TVSsApache

Yamahas R15 and

FZ16


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` GDP 8.5%

` Consumer Confidence

55% are Rural

- Crop Production (expected 260 MT vsActual near 230 )

- MSP (Major Crops Y-O-Y) Sugarcane (33% hike)

Paddy (11%)

Wheat (8%)

- Rain (Quantity, Time and Spread)

` 45% are Urban and Semi Urban

- Salary rises


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` Heavy traffic congestion on city roads.

` Greater realization of the need for sectoral reforms

among policy planners.

` Growth of population

` Growth of cities

` Resource limitation in expanding bus fleet and/ or

providing othermeans ofmass

` transport.

` CNG availability in more cities towns leading to a huge

replacement/Fresh demand.


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` Inability of State Governments to provide the

required number ofbuses

` Lack of political will to privatize public transport

and free up fares` Increasing number of three wheelers on these

routes bringing down load

` availability from 10-12 to 6-8 people for 80% of the

trips.` Lack of connectivity fromvillages to highways

leading to a need for feeder

` vehicles.


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` MARKET PRODUCTION,MARKET

GROWTH,COS PRODUCTION, CO GRWTH,

MARKET SHARE.


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` Ruraland community development activities and

empowerment of women

` launch ecologically friendly CNG engines for three

wheelers in Delhi.

` various initiatives related to environment, health,

education and rural development in the communities

around the plant areas.

` JankideviBajaj GramVikas Sanstha,a registered

charitable trust and a society` member of the Prince of Wales InternationalBusiness

Leaders Forumand Business and Community

Foundation.


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` Concentration on Core Products

` Brand centered Technology

` Strategy of differentiation

` TPM- Prime Mover towards excellence

` Concentration on Commuter Deluxe & Sports Bikes

` Direct Exports and LocalAssembly Operations abroad

` Rural Dealersips and Probiking Showrooms

` Upgrading Commuters to more SportierBikes

` Defense Strategy for PULSAR

` Customer Oriented


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` demerger on 17th May 2007

` BAL, the parent company, would be renamed as

Bajaj Holdings and Investment Ltd ("BHIL")

` - BajajAuto Ltd ("BAL") and Bajaj Finserv Ltd("BFL")

` were issued shares of the two new companies in

the ratio 1:1.


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Trust builds quality

Quality builds satisfaction.

Satisfaction builds relationship.

Relationship builds trust.

We believe in ..

A tradition of trust.


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` Company is committed to

prevention of pollution,

continualimprovement of

our environmental

performance and

compliance with all

applicable environment

legislation and regulation.


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0

10

1

20

2

30

3

0

2010 2009 2008 2007 2006


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` Industry Estimated to grow at 11% to 15%

` Discover 150 will further grow our Commuter

Segment market share

`

Pulsarmarket share will continue to be 50%` Discover - Pulsar proportion will continue to grow

in Bajaj Domestic Portfolio


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Eco Revised