ECO-COMMUNISMGroup 6:

Mónica GalindoJimena Quintana

Herwin Mauricio Galeano RiosMateus Guerra

Anna Priem AbelssonNora Katalin Sandor 

The business idea…

Consumer

Producers

Retailer

PackagingNewsolutions

Product + packaging

Product + packaging Packaging

Newsolutions

Packaging Industry

Research &Development

Cooperation

Joint venture

Food provider service

Contract system

Recycled Material

Reuse Energy Recovery

FinalDisposal

Packaging management

The future scenarios…

Public opinion

Research & Development

A•No contracts•Increasing of waste

B•Sustainable environmental impacts•Higher quality, reuse, productivity and benefits of the product•Service of cheaper products

D•Only short term perspective (transition period)•Initially non profitable for retailer•Not environmental-friendly

C•Non-sustainable development•Decreasing of quality of product and packaging•Investment not profitable, just economic losses

+

+-

-

Improvement options…

Public opinion

Research & DevelopmentA

•Money savings > personal value of packaging•Education and information•Improve marking of retailer brand•Analyse habits and lifestyles of consumers to indentify and create awareness and a change of minds

B

D•Use university capacity available•Benchmarking•Joint ventures to reduce risks and costs

C1) R&D2) Influence the public

opinions

+

+-

-

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers• Packaging Industry• Waste Management Industry• Consumers• Media / NGOs

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers• Packaging Industry• Waste Management Industry• Consumers• Media / NGOs

•Shift in responsibilities away from the government

•Easier to reach set targets of reuse/recycling

•Better reputation on the international area and amongst the Bulgarian people

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government

• Producers• Packaging Industry• Waste Management Industry• Consumers• Media / NGOs

•Business relationship with retailer ensures a certain quantity of goods sold

•First mover advantages

•Market share

•Capacity building

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers

• Packaging Industry• Waste Management Industry• Consumers• Media / NGOs

•Economies of scale

•Reduced costs

•Further optimied production system

•First mover advantages

•Good reputation

•Long-lasting B2B relationships

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers• Packaging Industry

• Waste Management Industry• Consumers• Media / NGOs

•First mover advantages for the company/ies that joins

•Increased market shares

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers• Packaging Industry• Waste Management Industry

• Consumers• Media / NGOs

•Cheaper goods

•Less responsibilities for the packaging

•Less waste out on the streets

Win-win situation…

Everyone benefits in this sustainable system!

• Bulgarian Government• Producers• Packaging Industry• Waste Management Industry• Consumers

• Media / NGOs

•Important role for the communication and education between the different actors

•No greenwash = good relations

If this system fails our last option will be moving to

the moon…

Thank You!