Pimpisa Jular (no.26)494 53466 28

For ECHO MagazineEditorial

Thinking of Bangkok, I imagine we all have so much

to say about this wonderland; being in Bangkok could

perhaps be comparable to stepping in the woods,

discovering a rabbit hole and falling into the big space

burrow and finding yourself in the land where everything

and anything is possible. With an ability to provide its

inhabitants with so much freedom to experiencing

pleasurable moments, we exploit Bangkok to its limit,

neglecting its heart and soul feeding death to its root day

after day. And even though many refuse to utter the

words out loud but the ‘So what?’ thinking exists - it isn’t

my responsibility to be the Bangkok-sitter, so what do I

care, one might possess. But halt there, while we

unconsciously keep falling deeper and deeper for the

alluring world at the other end of the tunnel, the clock is

still ticking waiting to turn this land into one super

massive black hole.

For centuries, Bangkokians have been gaining so

much from this land, and just like the sounds of echoes,

what we have done to Bangkok will sooner or later be

done to us if we all continue to lack support. Now it’s

about time that we all need to think reciprocally by

returning benefits to our city before it’s too late. I

realized myself that it is never easy changing who you are

neither giving up what you have; with today’s several life-

savers such as mobile phones, computers, cars, and so

on, how could one ever say no to convenience? But the

truth is without sacrifice, maybe no human existence will

be walking this earth in the next few decades, let alone

Bangkok. Here at this point in time, I am not asking for

martyrs, but participation and cooperation.

Echo is willing to be the Bangkokians’ guidebook to

sustainable happiness – both for your minds and your

purses. Only if you care enough to step your feet out of

your cocoons, you will find that going green could be a

fun activity and isn’t at all a heartache rip off. There are

ways that everyone could join in to green our lives and

Bangkok simultaneously. The easiest means are to

understand the concept of recycle and the utility of

renewable resources and employ the new knowledge in

your daily lives. Echo represents a hub of various

practical ideas about making come back of used materials

to reduce the consumption of fresh raw materials while

gathering facts about the declining rate of the

reproduction process of natural resources for our readers

to acknowledge the current situation that we are facing.

Echo wants to be a mechanism that leads our

generation to see that one day, going green will not be

just a trend; it will be a part of our conscience and

responsibility. I’m certain that no one wants to hear that

‘the grass is greener on the other side’ – the new

generation Bangkokians can help grow a much greener

glass on our soil. Or we can wait till we are battered by

unexpected disasters and then we could really learn the

‘no pain no gain’ saying the hard way.

After all, my mind often wonders what if the ‘so

what’ question never goes away, then how much losses do

we need to suffer before we can finally hear this wake up

call? It’s us, human beings, whose power are of great

creations and destructions and it’s our choices to make –

to save or abandon this mother land. Don’t linger till the

day that the clock stops ticking; simple steps can be

taken to avoid going back to the very beginning of when

everything once started. It’s time to stop living in denial

and being indifferent and start acting. It’s time to hear

the echoes of this land. It’s time for an epiphany.

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