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The Precision Marketing Platform
ECAL lets you deliver ‘rich’ events content directly into the personal calendar of your consumers, for engagement at the ‘right time’, in the ‘right place’.
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Snapshot
CONNECTYOUR CONTENT
DELIVERED
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OverviewTHEMOST ADVANCED SOLUTION
It’s EasyJust add ‘The Button’
to your marketing
screens.
In the CloudManage your content
via the ECAL admin, in
the cloud
SatisfyLet customers schedule
your events, directly into
their preferred calendar.
Mobile & SocialECAL syncs with all
popular calendars on
mobile, desktop and social
AnalyseKnow who your
customers are, what they
like, and how they like it
Feature RichECAL drives high value
sales, engagement and
rich customer data
CommunicateEstablish two-way
communication with your
high value consumers
MarketTarget market with
messaging at the right
time, in the right place
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THAT LETS YOU
MARKETING: STRATEGYM a r k e t i n g : S T R A T E G Y
Just add ‘The Button’ to get
started, and let your fans
connect their calendar.01
Add ECAL to all your marketing
screens, and make use of the
advanced marketing features.02
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WEBHOW DOES IT WORK
+ ‘THE BUTTON’
The ECAL ‘POP’
widget appears
immediately
Click & Pop
User can choose
MULTIPLE event
schedules
Choose schedules
User can sync your
schedules, to ANY calendar,
incl. smartphones
Sync to any calendar
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ECAL ‘POP’ widget
WEBHOW DOES IT WORK
+ CALENDARSNeed a calendar page?
There’s a range of fully
customisable, awesome pages
for you to use on web, mobile
and social - in-built with ECAL
functionality
Calendar PAGES
Add the ECAL PAGE
widget to your site
Calendar BOXES
Add BOX widgets to
your home page and
inside pages
FACEBOOK Calendar
Service your Facebook
community too!
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All ECAL
calendars are
responsive
REAL
CASE STUDY
The Patriots (NFL) keep fans updated with their games schedule. They use an ECAL calendar page on their website, and mobile app integration.
New England Patriots
Project Title:
Project Details:
70% Subscription Rate1
98% Opt-in to receive further marketing comms2
6,500+ click-throughs, resulting in est. $300K in sales3Satisfaction Level: 100k+Subscribers.
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THE RESULTS30x5-20X 95% $$$$ $
ECAL is not just an ‘add to calendar’ feature, it’s a rich marketing platform, that lets you
engage more deeply with your most high value consumers
Increase awareness by 5-20x over email
AWARENESSAcquire highly profiled data, at 95%+ opt-in rate
DATAClick-throughs are up to 30x greater than display ads
ENGAGEMENTDrive high value sales, e.g.: tickets, membership
SALESSave on printing and gain business efficiencies
SAVINGS
G R E A T E R R E T U R N S
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Marketer
$399 /MOPro Starter
$79 /moCommunicator
$299 /MOUp to 2,000 users
Up to 25 schedules
Cloud based admin
Social links
2 promotional links
Database access
Online support
WHAT DO YOU NEED?
Packaging & Pricing
Greater customisation, premium
features and expert support, to
deliver best business outcomes.
Know your customers and drive
deeper engagement via their
personal calendars.
Receive near full features, for a
limited or trial audience of up to
2,000 users
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Unlimited users & events
Up to 50 schedules
3 promotional links
Custom registration fields
Co-branded design
Database access
User analytics
Unlimited users & events
Up to 100 schedules
6 promotional links
API access (synchronised)
Bespoke / co-branded design
Premium analytics
Advertising / sponsor rights
Phone support
THANK YOUTel: +61 411 650 445
Email: [email protected]
Web: www.ecal.com
PATRICK BARRETTFounder & CEO
* Melbourne * New York * London
WHAT
THEY SAYECAL is the perfect solution. Not only is it easy to set up
and maintain, but any modifications will automatically
update on the fans calendar of choice. Plus we can attach
marketing opportunities and drive traffic. It’s a win win.
Jana GauthierDir. Digital Media NEW ENGLAND PATRIOTS
Overall I believe ECAL is a highly valuable tool for us in
establishing a deeper and more intimate engagement
with our modern mobile fan base. Charlie ShinDir. CRM & Analytics MAJOR LEAGUE SOCCER
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