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PRODUCT SNAPSHOT Right-time communications The world’s leading calendar marketing platform | ecal.com

ECAL Product Info

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Page 1: ECAL Product Info

PRODUCT SNAPSHOTRight-time communications

The world’s leading calendar marketing platform | ecal.com

Page 2: ECAL Product Info

It’s EasyJust add the ‘Sync to Calendar’ button (or displays) to your digital channels

In the CloudManage your content via the ECAL admin in the cloud, or direct via API

SatisfyLet customers schedule your events, directly into their preferred calendar.

Totally DynamicECAL syncs with all popular calendars on MOBILE and DESKTOP

AnalyseKnow who your customers are, what they like, and how they like it

Feature RichECAL drives high value SALES, ENGAGEMENT and rich CUSTOMER DATA

CommunicateCommunicate and engage more deeply with your most high-value consumers

MarketTarget market with messaging at the right time, in the right place - straight into their calendar

THAT LETS YOU

ECAL lets you deliver ‘rich’ events content directly into the personal calendar of your consumers, for engagement at the ‘right time’, in the ‘right place’.

Overview

Any IndustryECAL is for sports, entertainment, media, education, retail, corporate, communities, health & fitness…

Page 3: ECAL Product Info

How does it work?Just add ‘The Button’ to get started, and let your fans connect their calendar.

ECAL buttons are totally customisable - change the colour, text and size in seconds.

Page 4: ECAL Product Info

Need a Calendar Page?Totally customisable and mobile responsive, our event displays provide the benchmark for a beautiful, intuitive, and totally functional ‘calendar’ page.

Features: • Totally customisable • Mobile responsive • 14 different languages • Multi-level menus • Feature event images • Feature links • Social sharing • Simple html or javascript

Page 5: ECAL Product Info

Promo DisplaysMake any image totally functional with ECAL, such as an ad banner or promotional tile!

Add a ‘Countdown Timer’ display to build anticipation ahead of your events.

[ Mockup ]Functional Ad Displays Countdown Timer

Page 6: ECAL Product Info

Integrate With Mobile AppsYou can add ECAL to your mobile apps, simply by adding the direct link to the menu or via the

ECAL API for a one-click user experience.

Page 7: ECAL Product Info

Innovative ActivationsEngage your audience through a range of innovative activations. ECAL can be delivered through

digital touch screens technology as well as our SMS Response technology.

Digital Touch ScreensWe can integrate with digital touch screen devices, big or small. These may be available at your stadium or via our advertising partners, such as oOh! Media

SMS ResponseUse our SMS Response feature to engage fans from any offline media (eg: signage, scoreboards, match programs, outdoor, season collateral).

Page 8: ECAL Product Info

Tactical MarketingDeliver marketing messages straight to the users’ calendar - for promotions or sales, eg: ticket on-sale dates,

memberships, merchandise offers. Messages should be specific, relevant and of reasonable value.

Page 9: ECAL Product Info

Promote via Social MediaECAL allows you to leverage the power of social media to engage your audience. There’s an ECAL app

display for your Facebook page. Easily promote your ECAL via any social media by adding your short link.

Page 10: ECAL Product Info

Reporting & AnalyticsEnjoy direct access to your fully profiled customer data, send the data into your CRM,

and access invaluable insights and behavioural analytics.

Page 11: ECAL Product Info

R

5-20x

AWARENESS 30-300xRETURN on Investment

0.5-3%Click-throughs are up to 30x greater than display ads 95%

Opt-in to receive additional marketing

communicationsIncrease awareness by 5-20x over email

DATA

ENGAGEMENT

Achieve a higher value marketing returnECAL is leading the way in this exciting new channel for marketers, the calendar - ECAL is proving to

dramatically increase awareness, engagement and returns, over more traditional communications.

Page 12: ECAL Product Info

Pricing plans to suit you

LITE$9/mo

For organizations or groups with a small captive audience, the ‘Lite’ plan is perfect for you

PRO$79/mo

For professional marketers that want the full suite of features, data ownership and brand control.

EXPERT$299/mo

For the marketing experts, who need advanced analytics, sponsorship rights and access to marketing services.

200 user subscriptions Up to 5 schedules Cloud based admin Social links 1 promotional link per event Basic analytics Online support Data access Custom branding Functional ad displays Sponsorship rights Marketing services access Account management Linked account structure

5,000 user subscriptions Up to 25 schedules Cloud based admin Social links 3 promotional link per event Basic analytics Online support Data ownership Custom branding Functional ad displays Sponsorship rights Marketing services access Account management Linked account structure

30,000 user subscriptions Up to 50 schedules Cloud based admin Social links 6 promotional links per event Premium analytics Online support Data ownership Custom branding Functional ad displays Sponsorship rights Marketing services access Account management Linked account structure

ENTERPRISE

For large enterprise that require custom features, private displays, dedicated account management or multiple linked accounts, please contact us.

Contact Us

30,000 user subscriptions Up to 50 schedules Cloud based admin Social links 6 promotional links per event Premium analytics Online support Data ownership Custom branding Functional ad displays Sponsorship rights Marketing services access Account management Linked account structure

+ $30 per 1,000 extra user subscriptions + $100 per 5,000 extra user subscriptions

Page 13: ECAL Product Info

Contact us

Patrick Barrett Founder & CEO M: 0411 650 445 O: 03 9956 5000 [email protected]

Melbourne E-DIARY Pty Ltd Level 13, 10 Queens Rd Melbourne VIC 3004 Australia +61 3 9956 5000

New York ECAL Marketing LLC 335 Madison Ave, 16th Floor New York NY 10017 USA +1 646 930 6350