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8/10/2019 Ec2 Intro to Comm4
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UWB 10202
Mdm. Iza NurhidayahIsmail
FSTPI
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Definition of Communication
Types of Communication
- Intrapersonal
- Interpersonal
- Group
Communication Process
Verbal and Non-Verbal signals
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any act by which one person gives to or
receives from another person information
about that person's needs, desires,
perceptions, knowledge, or affective states.
Communication may be intentional or
unintentional, may involve conventional or
unconventional signals, may take linguistic ornon-linguistic forms, and may occur through
spoken or other modes.
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communication occurs when one person or
more sends and receives messages that are
distorted by noise, occur within a context,
have some effect, and provide opportunityfor feedback.
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the terms Communication which is interact
with others to share information and beliefs,
exchange ideas and feelings, make plans and
solve problems.
Sometimes this interaction is done
interpersonally, in a team or small group, in
a conference and sometimes through themedia or via computer.
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communication is a systemic process in
which individuals interact with and through
symbols to create and interpret meanings.
1. Communication is a process, which means
it is ongoing and always changing.
2. Communication is systemic; that is it occurswithin systems of interrelated and
interacting parts.
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3. Communication is symbolic. Symbols are the
basis of language, much nonverbal behavior,
and human thought. They can be arbitrary,
ambiguous, abstract representations of otherphenomena.
4. Communication involves meanings, which
are the significance humans bestow onphenomena.
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all communication definition explains the
process of transmitting information, the form
and structure of the information, the
function and effects of the information.
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Types of communication based on the
communication channelsused are:
1. Verbal Communication2. Nonverbal Communication
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refers to the form of communication in which
message is transmitted verbally;
communication is done by word of mouth and
a piece of writing.
Objective of every communication is to have
people understand what we are trying to
convey. In verbal communication remember the
acronym KISS(keep it short and simple).
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When we talk, we assume others understand
what we are saying because we know what we
are saying.
Usually people bring their own attitude,
perception, emotions and thoughts about the
topic. Hence, create barrier in delivering the
right meaning.
To deliver the right message, think from you
receivers point of view.
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Spoken words are used.
face-to-face conversations, speech,
telephonic conversation, video, radio,
television, voice over internet. oral communication, communication is
influenced by pitch, volume, speed and
clarity of speaking.
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It brings quick feedback.
In a face-to-face conversation, by reading
facial expression and body language one canguess whether he/she should trust whats
being said or not.
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In face-to-face discussion, user is unable to
deeply think about what he is delivering.
This can be counted as a noise.
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written signs or symbols are used to
communicate.
It can be printed or written.
message can be transmitted via email, letter,
report, memo etc.
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Message, in written communication, is
influenced by the vocabulary & grammar
used, writing style, precision and clarity of
the language used.
Written Communication is most common
form of communication being used in
business. (e.g: letters, proposal, faxes, advertisement,
brochures, contracts, etc)
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Messages can be edited and revised many
time before it is actually sent.
Written communication provide record forevery message sent and can be saved for
later study.
A written message enables receiver to fullyunderstand it and send appropriate
feedback.
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sending or receiving of wordless messages.
E.g: gesture, body language, posture, tone
of voiceor facial expressions.
Nonverbal comm = ALL ABOUT BODY
LANGUAGE OF SPEAKER.
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nonverbal signals reflects the situation more
accurately than verbal messages.
Sometimes nonverbal response contradicts
verbal communicationand hence affect the
effectiveness of message.
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Appearance
- Speaker: clothing, hairstyle, neatness, use of
cosmetics
- Surrounding: room size, lighting,decorations, furnishings
Body Language
- facial expressions, gestures, postures
Sounds
- Voice Tone, Volume, Speech rate
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Formal Communication
Informal Communication
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certain rules, conventions and principles are
followed while communicating message.
Formal communication occurs in formaland official style.
Usually professional settings, corporate
meetings, conferences undergoes in formalpattern.
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In formal communication, use of slang and
foul language is avoided and correct
pronunciation is required.
Authority lines are needed to be followed in
formal communication.
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Its just a casual talk.
established for societal affiliations of
members in an organization and face-to-facediscussions.
In informal communication use of slang
words, foul language is not restricted.
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Informal communication doesnt follow
authority lines people express more using
informal communication.
Informal communication helps in building
relationships.
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visual display of information, like
topography, photography, signs, symbols and
designs.
Television and video clips are the electronic
form of visual communication.
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Intercultural communication: The branch of
communication field that studies
communication among people from different
cultures, including distinct cultures within a
single country.
Interpersonal communication:
Communication between people.Interpersonal communication exists on a
continuum ranging from impersonal (between
social roles) to highly personal.
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Intrapersonal communication:
Communication with oneself, including self
talk, planning, and reflections.
Group communicationrefers to
communication between 3 or moreindividuals. Small group communication
includes numbers from 3 to about 20 people,
and large group
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Mass Communicationis communicating with
the masses from radio and television news
to social media feeds and blog posts; from
personalized advertising messages to
branded content sponsored by a specific
company.
It is the study of how individuals and entities
relay information through mass media to
large segments of the population at the sametime.
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A Model of the Basic Communication Process
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This is expanded from the Liner Model of communication
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by adding feedback to this model.
These components are interactive.
it describes each components movement and
interdependence with other components
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1. Sender & ReceiversHybels & Weaver : each people are both a sender
and receiver.
this sharing is not a one-way process, when oneperson sends ideas to the other people ;the
process is reversed.
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Sender translates the ideas or feelings into
words or sounds and sent the message to the
receiver that process called encoding.
receiver to interpret the messages from the
sender, that process called decoding.
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2.Messages
Pearson, Nelson, Titsworth & Harter:communication messages take many forms which
can communicate verbally and nonverbally.
The message is a content of the interaction;
it includes the symbols for us to use to
communicate our ideas, as well as facialexpressions, bodily movements etc.
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Some experts believe that communication
stem only from messages that have a
purpose.
Each message is unique, even if the same
message were to be created over and over
again
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3. Noise
noise interferes with people receiving a message
someone is sending or receiving message.
Noise can have both internal and external causes.
Internal noise is attributed to the psychological
makeup, intellectual ability, or physical condition
of communicators.
External noise is attributed to the environment.
Thus, noise includes distractions such as a loud
siren, a disturbing odor, and a hot room;
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4. Channels
Refer to Eunson :Channel is the route by which
messages flow between sender and receivers.
The communication channels allow us to seepeoples facial expression and hear voices via
radio or television.
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5 F db k
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5. Feedback
Devito :the response to a message that a receiver
sends back to a sender.
Feedback enables a sender to determine whether
the communication has been received and
understood as intended.
Receivers have the responsibility of attending to,
decoding and determining a messages intended
meaning.
sender has the ability to understand the
feedback and to adjust messages on the basis of
that feedback.
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Historical contextis the background
provided by previous communication event
between the participants.
Psychological contextincludes the moods
and ideas of each people bring to the
interpersonal experience.
Each context will affect the degree of
formality in the communication.
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Hybels & Waeaver everyone :needs good
communication skills.
effective communication help us to enhances
our relationships and allows us to make
connections with people from differentcultures.
Each of the communication process can
improve our effectiveness as communicatorsby applying the guidelines and principles.
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1. FacialExpression:While nonverbal communication and behavior
can vary dramatically between cultures, the
facial expressions for happiness, sadness,
anger and fear are similar throughout theworld.
2. Gestures:
Deliberate movements and signals. Common
gestures include waving, pointing, and using
fingers to indicate numeric amounts.
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3. Paralinguistics:
refers to vocal communication that is
separate from actual language. This includesfactors such as tone of voice, loudness,
inflection and pitch.
4. Body Language and Posture: Research on body language has grown
significantly since the 1970's, but popular
media have focused on the over-
interpretation of defensive postures, arm-crossing, and leg-crossing, especially after
the publication of Julius Fast's book Body
Language.
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5. Proxemics:
"personal space,
influenced by a number of factors includingsocial norms, situational factors, personality
characteristics and level of familiarity.
6. Eye Gaze:
Looking at another person can indicate a
range of emotions, including hostility,
interest and attraction.
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7. Haptics:
Communicating through touch.
There has been a substantial amount ofresearch on the importance of touch in
infancy and early childhood.Touch can be
used to communicate affection, familiarity,
sympathy and other emotions.
8. Appearance:
Our choice of color, clothing, hairstyles and
other factors affecting appearance.
first impressions are important, job seekers
dress appropriately for interviews
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