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Boingo - WiFi accessBoingo - WiFi access

Team members: MaryJoyce FloraSabrinaJessicaAmanda Echo

----By tigers

Contents

Company ＆ Service Description1

Positioning ＆ Business Model

2

Competitors ＆ USP 3

Financial Information ＆ Risk factors4

5 Future Business Success

Established in 2001 by Sky Dayton

Headquartered in Santa Monica, Los Angeles, California

The President and CEO at Boingo---David Hagan

Largest network of Wi-Fi hotspots

125,000+ hotspots worldwide

Company Description

Sky Dayton at the Web 2.0 Conference, 2005

Service Description

In short,

boingo sells

to laptops & smartphones

Positioning

Who do they sell to?

tech lover or gadget enthusiast who isn’t happy with 3G speed.

People who always on the go and want to be connected---Business travelers

Business Model

1

Retail Customer Subscription Revenue

2

Connectivity onto Boingo's aggregated network

3

Licensing of software into Telco/ISP/MSP space

BK: What is your business model, and where does Boingo derive its revenue from?

Competition

Direct Competitors --from

Indirect competitors

3G,etc.

free wifi access in some places

As the world's largest network of Wi-Fi hotspots, Boingo is one of Top 10 Travel Tweeters

USP(unique selling point)

Biggest network of hotspots, globallyConvenience (one-click access)

Financial Information

Private owned companyDo a caculationBefore David Hagan became the CEO of boingo,

he managed 600 million dollar a year business.

Risk Factors

Technology SecurityPrice Competitors

Future Business Success

Technology Improvement Price Cutting (in China)Adding more hotspots (AP)Cooperations with laptops/cellphonesAttract more Telco/ISP/MSP

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