Electronic Commerce 2012, 7e(Turban)Chapter 4 Retailing in
Electronic Commerce: Products and Services
1) Key business drivers for B2B include each of the
followingexceptA) the availability of a secure broadband Internet
platform.B) the ability to reduce delays.C) the willingness of
companies to incur higher costs to improve collaboration.D) the
need for collaborations between suppliers and buyers.
2) E-commerce that focuses on a single companys buying needs or
selling needs best definesA) computer exchange.B)
business-to-business e-commerce.C) private marketplace.D)
company-centric EC.
3) Many-to-many e-marketplaces, usually owned and run by a third
party or a consortium, in which many buyers and many sellers meet
electronically to trade with each other best describesA)
exchanges.B) public market.C) company-centric EC.D) spot
purchases.
4) B2B transactions that involve communication, design,
planning, information sharing, and activities beyond financial
transactions among business partners definesA) exchanges.B)
collaborative commerce.C) trading communities.D) public
marketplaces.
5) An online third party that brokers a transaction online
between a buyer and a seller best describesA) strategic source.B)
horizontal marketplace.C) vertical marketplace.D) online
intermediary.
6) Types of B2B transactions includeA) strategic sourcing.B)
randomized buying.C) intermediation.D) reverse purchasing.
7) The purchase of goods and services as they are needed,
usually at prevailing market prices, best definesA) direct
materials.B) consolidation.C) spot buying.D) strategic
sourcing.
8) Purchases of goods and services based on long-term contracts
best definesA) direct materials.B) consolidation.C) spot buying.D)
strategic sourcing.
9) Which of the following can be supported more effectively and
efficiently through direct buyer-seller negotiations?A) strategic
sourcingB) spot buyingC) B2C e-commerceD) MRO
10) Materials used in the production of a product best definesA)
indirect materials.B) direct materials.C) MRO materials.D)
production materials.
11) Two types of materials and supplies that are traded in B2B
areA) digital and physical.B) direct and indirect.C) horizontal and
vertical.D) commodities and nonproduction.
12) Materials used to support production are calledA) indirect
materials.B) operational materials.C) direct materials.D) virtual
materials.
13) The major B2B service industries include each of the
followingexceptA) travel and hospitality services.B) financial
services.C) banking and online financing.D) retail.
14) Which of the followingis notone of the major benefits of B2B
for both buyers and sellers?A) expedites processing and reduces
cycle timeB) reduces procurement costsC) enables customized online
catalogs with different prices for different customersD) increases
opportunities for collaboration
15) A business strategy that focuses on providing comprehensive
quality service to business partners best definesA) customer
relationship management.B) supplier relationship management.C)
partner relationship management.D) supply chain management.
16) A comprehensive approach to managing an enterprises
interactions with the organizations that supply the goods and
services it uses best definesA) customer relationship management.B)
supply chain management.C) partnership relationship management.D)
supplier relationship management.
17) All are benefits of B2BexceptA) creates new sales or
purchase opportunities.B) eliminates paper and reduces
administrative costs.C) increases channel conflict.D) lowers search
costs and time for buyers to find products and vendors.
18) A Web-based marketplace in which one company sells to many
business buyers from e-catalogs or auctions, frequently over an
extranet, describesA) sell-side e-commerce.B) single-side
e-commerce.C) buy-side e-commerce.D) reflective e-commerce.
20) High-quality bicycle manufacturer Greggs Cycles does not
sell its products online, nor do they allow their bicycles to be
sold online by others. By not selling online, Greggs Cycles avoids
________ with its dealers and the independent bike shops that sell
its bikes.A) pricing conflictB) channel conflictC) multichannel
distributionD) disintermediation
21) Benefits of using a third-party hosting company for
conducting B2B auctions instead of developing an auction site
in-house include all of the followingexceptA) no hiring costs.B) no
redeployment of corporate resources.C) time-to-market of several
weeks.D) no need for additional resources such as hardware,
bandwidth, or IT personnel.
22) Companies use ________ to sell their unneeded assets for
quick disposal or to dispose of excess, obsolete, and returned
products.A) private auctionsB) liquidationC) reverse auctionsD)
forward auctions
23)A characteristic that describes customer loyalty to a site
that eventually results in higher revenue best definesA)
retention.B) acquisition.C) stickiness.D) attachment.
24) A corporate-based acquisition site that uses reverse
auctions, negotiations, group purchasing, or any other
e-procurement method best definesA) desktop procurement method.B)
buy-side e-marketplace.C) intermediary.D) aggregated catalog.
25) The planning, organizing, and coordinating of all the
activities relating to purchasing goods and services needed to
accomplish the organizations mission best definesA) buy-side
e-marketplace.B) supply chain management.C) procurement
management.D) customer relationship management.
26) Unplanned purchases of items needed quickly, often at
non-prenegotiated higher prices, best definesA) impulse
purchases.B) free market.C) MRO purchasing.D) maverick buying.
27) Major procurement methods includeA) buying at an exchange or
industrial mall.B) buying at private or public auction sites in
which the organization participates as one of the buyers.C) buying
directly from manufacturers, wholesalers, or retailers from their
catalogs, and possibly by negotiation.D) all of the above.
28) The electronic acquisition of goods and services for
organizations via the Internet or private network best definesA)
e-procurement.B) spot buying.C) resource acquisition.D) MRO
planning.
29) Using Internet technology to buy goods and services from a
number of known or unknown suppliers best definesA) e-reverse
auctioning.B) e-tendering.C) e-sourcing.D) e-informing.
31) Gathering and distributing purchasing information both from
and to internal and external parties using Internet technology best
definesA) e-tendering.B) e-informing.C) e-sourcing.D) e-MRO.
32) E-procurement benefits include each of the followingexceptA)
reducing the number of suppliers.B) ensuring delivery on time,
every time.C) ease of internal and external integration.D)
improving information flow and management.
33) Which of the following is the unplanned, emergency-type
buying where buyers usually pay more?A) maverick buyingB) spot
buyingC) impulse purchasingD) extreme purchasing
34) Advantages of using internal catalogs includeA) decreasing
the number of suppliers.B) easy financial controls.C) using search
engines to look through internal catalogs.D) all of the above.
35) The aggregated catalogs of all approved suppliers combined
into a single internal electronic catalog definesA) bartering
exchange.B) buy-side e-marketplace.C) sell-side e-marketplace.D)
internal procurement marketplace.
37) Direct purchasing from internal marketplaces without the
approval of supervisors and without the intervention of a
procurement department best definesA) spot buying.B) desktop
purchasing.C) maverick buying.D) renegade purchasing.
38) With a bartering exchange, a company submits its surplus to
the exchange and receivesA) points of credit, which the company can
then use to buy items that it needs.B) an equivalent amount of
products or services.C) interest payments until it buys something
from the exchange.D) cash minus a small commission for
services.
39) B2B portals that focus on a single industry or industry
segment best describesA) local portals.B) information portals.C)
vortals.D) collaborative portals.
40) Portals that store data and enable users to navigate and
query these data areA) collaborative portals.B) information
portals.C) mobile portals.D) MRO portals.
41) The main uses of social networks includeA) reducing the
number of suppliers.B) encouraging maverick purchases.C) learning
useful business intelligence.D) driving traffic to online Web
properties.
42) Which of the following companies uses viral videos to
promote renewals of Care Pack Service agreements?A) Reed Business
InformationB) Cisco SystemsC) Arketi GroupD) Hewlett-Packard
43) Marketing by manufacturers and wholesalers along the
sell-side of the supply chain best definesA) B2C marketing.B) B2B
marketing.C) M2W marketing.D) M2B purchasing.
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