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Eat Well
American Nutrition Association Presentation
July 23, 2014
General Assembly Product Management FINAL Project (DEMO ONLY)
Eat Well
Provide people with food allergies the information they need to ensure safe, healthful eating and dining experiences through the most comprehensive and easy-to use reference guide about what they are consuming.
Rabiah Coon Creator of Eat Well
Diagnosed with Celiac in 2013
General Assembly Product Management FINAL Project (DEMO ONLY)
1.7 Million people in the U.S.
Food Allergies
General Assembly Product Management FINAL Project (DEMO ONLY)
Dining Habits
General Assembly Product Management FINAL Project (DEMO ONLY)
Food Labels and Deceptive Ingredients
Sometimes it isn’t obvious in a name:
Casein and Whey?
Dangerous for people with a dairy allergy!
Maltodextrin?
Ok for gluten-free folks even with the word “malt” which isn’t safe.
Nondairy?
Can contain milk proteins due to casein…
General Assembly Product Management FINAL Project (DEMO ONLY)
Who needs Eat Well?
Has to rely on Joseph to communicate his allergy to teachers, coaches, other parents.
Worries that Joseph might eat the wrong thing at a party even though he is very careful.
Can’t always be there to help him.
“I just want my son to be able to eat safely when he is away from home.”
Meet Erin: Her son Joseph has a peanut allergy.
Meet Tim: He was diagnosed with Celiac four months ago.
Eats most lunches away from home and cooks some nights.
Doesn’t want to make a “big deal” when planning meals out but has had a couple of bad experience with restaurants that had nothing on the menu he could order.
Forgets some items that may contain gluten and has to carry a list for shopping – it’s a drag.
“I’m a low-maintenance guy with the suddenly high-maintenance diet. Grocery shopping shouldn’t be this tough.”
General Assembly Product Management FINAL Project (DEMO ONLY)
What does Eat Well do? Initial release in September of 2014
Feature Description + Benefit/Value Release
Profile Creation and Dietary Restriction saving (self and/or others)
User can save their information for ease of use. User can save a profile for someone else. Allows management of multiple people.
September 2014
Ingredient/Item Lookup (type to search)
User can look up a specific ingredient or a specific product by typing the name. Allows lookup.
September 2014
Product Lookup (bar-scanner) Allow user ability to look up a packaged food quickly to identify dangerous ingredients. Time-saver
September 2014
Allergy One-sheet List that can be copied, saved or shared that is a quick reference for the user. Can be used when search isn’t available (connectivity) or for communicating to others.
September 2014
Missing Ingredient request When a user can’t find an ingredient, they can inform us so it can be added. This will help ensure the most robust list for users.
September 2014
Restaurant Lookup User can identify nearby allergy-friendly restaurants or such restaurants in a city they search. This allows user to safely eat outside the home.
September 2014
General Assembly Product Management FINAL Project (DEMO ONLY)
What’s next?
Feature Description + Benefit/Value Release
Tag Ingredients/Products Allow user to tag an item or ingredient will let the user label items with meaningful attributes. This will enable another feature, filter (below).
December 2014
Filter by Tags Based on tags, the user can filter to create a set of results to use as a quick reference, as a grocery list, or to share for example. This will make the app more efficient for the user.
December 2014
Share List Allow user to share via device’s sharing options a list of items – assuming as a grocery list for example.
December 2014
Travel Guide Guides similar to the one-pager that gives the user phrases and lists in various foreign languages for use when travelling. Empowers user to ask proper questions even when away from home.
December 2014
General Assembly Product Management FINAL Project (DEMO ONLY)
More Features
Feature Description + Benefit/Value Release
Meal tracking Allow user to save what they ate for each meal. List can be exported or sent – often doctors try to track a patient’s diet to identify what could be causing ongoing issues.
Q1 2015
Dashboard for Healthcare Professionals
Monitor patients who share information to give real-time or scheduled feedback. Help with the initial diagnosis phase.
Q2 2015
Integrations with other tools Send data to other tools such as Apple’s Health, MyFitnessPal, Samsung Health and others to enable user to consolidate health information to one place.
Q3/Q4 2015
General Assembly Product Management FINAL Project (DEMO ONLY)
Reliable Information
Healthcare professionals like you validate key data points
Utilize APIs to get information on ingredients and restaurants. Seamless
Factual
FoodEssentials
Menupages
Webmd
Allergy organizations
Utilize user-provided data
General Assembly Product Management FINAL Project (DEMO ONLY)
Creating Eat Well
• Looked at what apps were available to help with food allergies after my own diagnosis.
• Saw none were great, did some research with others in the same situation, came up with a list of features and started development utilizing api integrations.
• Meeting with healthcare professionals, food allergy organizations and people who want to learn more.
• What’s next? – Our app launch and building additional features!
– Continue to find partners to integrate with.
– Help more people stay healthy.
General Assembly Product Management FINAL Project (DEMO ONLY)
How Does Eat Well Compare?
App Allergy Info Guide
Scan Barcode
Ingredient Lookup
Multiple Profiles
Manage Lists
Restaurant Locator
Enter >1 Allergy
Eat Well X X X X X X X
Fooducate X
Hiku X X X
Find Me Gluten Free
X
Allergy Eats X X
Food Intolerances
X X X
General Assembly Product Management FINAL Project (DEMO ONLY)
A Look at Eat Well
General Assembly Product Management FINAL Project (DEMO ONLY)
Interested in EatWell?
Visit our site and sign up to learn more!
General Assembly Product Management FINAL Project (DEMO ONLY)
Questions?
General Assembly Product Management FINAL Project (DEMO ONLY)
