Easypaisa

Anybody - Anytime – AnywhereGroup Members

Mansoor Ali (F07MD106)

Farhan Sharif (F07MD110)

Muhammad Shafqat (F07MD121)

Agenda

• About Easypaisa• About Telenor Pakistan• About Tameer Microfinance Bank• Easypaisa Money Transfer• Easypaisa Bill Payment• Target Market• Technology• Customer Benefits• SWOT Analysis• Conclusion

About Easypaisa

Pakistan’s First Branchless Banking solution

Providing the un-banked population withaccessible financial services

The innovative product umbrella of easypaisawill provide complete convenience andempowerment to the people of Pakistan

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• Easypaisa is available for all mobile phone users

• It is the easiest way to conduct your financial transactions

• Any person can use easypaisa services by visiting any easypaisa shop, Telenor franchise, Telenor Sales & Service center or Tameer Microfinance Bank branch

About Telenor Pakistan

•Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh

•Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country.

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•Telenor is spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. Telenor has a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets

Telenor Group

The Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. The Telenor Group is among the largest mobile operators in the world with over 165 million mobile subscriptions and a workforce of approximately 40,000. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia.

About Tameer Bank

Tameer Bank, a fast growing microfinance bank licensed by State Bank of Pakistan in August 2005, rated A- (single A minus) and A-2 (A two) by JCRVIS, has a current network of 31 on-line branches and 35 on-line sales & service centers across Sindh and Punjab. It has given new complexion to the microfinance sector by induction of innovative technology driven financial services to the under-served population through choice of bank tellers, ATM machines and Point of Sale (POS) terminals. Its product set includes loans, deposits, overdrafts, insurance, payments and domestic remittances.

Easypaisa Money Transfer

Easypaisa Money Transfer

•Any person with a valid Nadra CNIC can send money or receive money•This service is not limited to Telenor subscribers; other mobile network subscribers can also use this service•There is no paper work or form filling required•An instant SMS message will be sent to both the Sender and the Receiver on sending/receiving money•Sending/Receiving can be done from more than 4,000 easypaisa shops all over Pakistan•No more waiting in queues - a Money Transfer transaction can be done at even late hours.•A secure encrypted transaction based on GSM standards•Approved by the State Bank of Pakistan

Procedure for Easypaisa Money Transfer

Sending Money

1. Sender visits any one of more than 4000 Telenor Easy Paisa retail outlets, Telenor customer service centers or any branch of Tameer Microfinance bank

2. Sender fills in a form/receipt (as shown in the image below) providing name, CNIC and mobile number of receiver and the amount to be transferred

3. Easy Paisa retailer hands over phone to customer to enter secret 5 digit PIN (this PIN has to be delivered to the recipient)

4. Sender needs to provide a photocopy of CNIC and present his original CNIC for verification

Money Transfer Form

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Receiving Money

1. Receiver visits any one of more than 4000 Telenor Easy Paisa retail outlets, Telenor customer service centers or any branch of Tameer Micro-finance bank

2. Receiver presents to retailer/branch/service center the ‘Transaction ID’ as received via SMS or directly by the sender

3. Easy Paisa retailer hands over phone to customer to enter secret 5 digit PIN (this PIN was delivered/told to the recipient by the Sender)

4. Receiver needs to provide a photocopy of CNIC and present his original CNIC for verification

5. Receiver receives the amount transferred by Sender

The service, however, is not free and comes at a cost. The cost is divided into slabs depending on the amount transferred:

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Fee for the transaction (including taxes) will be charged on top of the Money Transfer amount and it will only be charged to the Sender and not the Receiver.

Easypaisa Bill Payment

Product Features

• Pay wherever you are• Pay at any-time during the day• Pay with Peace of Mind• Pay on the go

Service Charges

Easypaisa Bill Payment

Bill Amount Fee (PKR)

PKR 0-1000 10

PKR 1001-4000 15

PKR 4000+ 25

Procedure for Utility Bill Payment

1. Bring your utility bill and the required amount of cash to any of easypaisa outlets

2. Ask the retailer/shop keeper to pay your utility bill through easypaisa bill payment service

3. If you use any mobile service, give the retailer your mobile number to receive a confirmation sms

4. On completion of the payment, collect the stamped bill, which carries the transaction ID and Agent ID

5. If you have mobile phone, don't forget to check that you have received a confirmation message

6. If you do not have a mobile phone, check the confirmation message on the mobile phone of easypaisa agent

Target Market

•Any and All Domestic Remittances Users

•Any Pakistani (e.g. Migrant Workers, Household Staff, Drivers, Guards, etc) sending Monthly Salaries home to their families from Urban Cities to Rural Villages

•Parents sending funds to their children at educational institutions in other cities for tuition fee, monthly pocket money

•Frequent Travelers who don’t want to carry cash using this service as Travelers Cheques by sending money to themselves from one city and collecting the money in another city

TECHNOLOGY

The Easypaisa suite of products works on USSD (a secure GSM protocol), the same service used to check balance on prepaid connections.

Unstructured Supplementary Service Data (USSD) is a capability of all GSM phones. It is generally associated with real-time or instant messaging type phone services. USSD is a standard for transmitting information over GSM signaling channels. It is mostly used as a method to query the available balance and other similar information in pre-paid GSM services. The function that is triggered when sending USSD is network-dependant and depends on the specific services the operator is offering.

Customer Benefits

•Convenience•More than 4000 outlets•GSM standard security•Instant SMS confirmation messages•Instant Transaction•Not restricted to Telenor subscribers•24/7 Customer Support•Customer can also provide their feedback by filling the complaint form on their website

SWOT Analysis

Strengths

•With Telenor Easypaisa you can pay your utility bills and also you can transfer money hassle free at anytime of the day •Any person with a valid CNIC can transfer money & pay his utility bill•This service is not limited to Telenor subscribers only, other mobile network users can also avail this facility•You can pay your bills and can transfer your money on any easy paisa shop, Telenor franchise and any branch of tameer microfinance bank•More than 4000 easypaisa shops available and Telenor target is to increase them to 20000 in the coming year•You no longer have to stand in he long queues of the bank to pay your bills•A secure encrypted transaction which is based on GSM standards

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Strengths

•It is also approved by the State Bank of Pakistan•No complex paper work is involved•With easypaisa info services you can inquire about your bill payment and money transfer by calling them on their Helpline•Customer can also provide heir feedback by submitting the feedback form

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Weaknesses•The biggest weaknesses of Telenor easypaisa is that a customer has to pay extra charges especially in case of utility bills, due to which public may feel reluctant to pay their bills through this channel•Also Telenor easypaisa does not include all the utility companies in order to facilitate their customer•The easypaisa shops are also not enough which is also a weakness•Also easypaisa services are not present in all cities of Pakistan till yet •Limitation of the amount sent through money transfer•Trust may also be an issue for new customers

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Opportunities

•Telenor easypaisa should add more services in their portfolio other than bill payment and money transfer only

•If Telenor easypaisa eliminate or decrease the extra charges associated with their both services it can attract more customers

•Also easypaisa utility bills service should include all the utility companies for the bill collection

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Threats

•The biggest threat that easypaisa will encounter is that there are also other channels like NADRA kiosks, post offices which do not take any service charges for collecting the utility bills

•Extra charges associated with the services may result in easypaisa losing customers

•Mobile banking services by different banks may also pose a threat to easypaisa services

Conclusion

In the end we can conclude that Telenor Easypaisa service is no doubt a unique branchless banking service introduced by Telenor. Easy paisa is the easiest way to conduct your financial transactions whether they are related to paying your utility bills, sending/receiving money within Pakistan etc. But it is also necessary to provide more services under the umbrella of Telenor easypaisa. Also the proper steps should be taken by Telenor to remove the problems of the customers associated with this service.