M AY 2 019

Eastside Re-Opened with a Complete Remodel and Recliners!

New Seating Projects

Snack trays continue to rollout at our recliner seating theaters. Riverview 14 GDX, Ada Lowell 5 and Eastside 10 IMAX all feature snack trays on the recliner seats.

Recliners will be installed in 14 auditoriums with a non-ottoman recliner installed in the IMAX auditorium (lobby samples shown below). All theaters will be reserved seating and each chair will have a snack tray. A remodeled lobby and concession area is also planned at Randall 15 IMAX, along with a Screen Taps® bar.

Lafayette 7 received a seating update with Telescopic Seating Systems’ Savoy Plus chairs in April 2019. Grand Haven 9 and Oxford 7 are next to get the Savoy Plus chair with completion set for September, 2019. These new seated theaters will feature reserved seating.

Huntington 7 will be re-seated also in the fall of 2019 with Greystone chairs.

GQT and IMAX have partnered to feature the new IMAX brand messaging, “Films to the Fullest,” with window decals installed on the mezzanines at Portage 16 IMAX + GDX and Hamilton 16 IMAX + GDX. The Savoy 16 IMAX hung the new messaging on the exterior, while Randall 15 IMAX has installed window decals in the party room windows in their IMAX lobby.

In an effort to increase brand recognition with our frequent moviegoers at our theaters, we are renaming the loyalty program to GQT Rewards. GQT Rewards is the same program our members know and love. Our members make up about 40% of GQT ticket purchases.

IMAX Brand Messaging Signs

FMG Rewards Renamed to GQT Rewards

Screen Taps® bars are now operating in 13 of 31 locations: Bay City 10 GDX, Brownsburg 8 GDX, Eastside 10 IMAX, Hamilton 16 IMAX+GDX, Jackson 10, Kalamazoo 10, Kendall 11 GDX, Krafft 8, Portage 16 IMAX+GDX, Quality 10 GDX, Riverview 14 GDX, W. Columbia 7 and Wabash Landing 9. In addition to beer, wine, daiquiris and margaritas, we’ve added mixed drinks to Kendall 11 GDX and Hamilton 16 IMAX.

Customers enjoy our expanded menu of mozzarella sticks, chicken tenders, french fries, fried mac & cheese bites and more!

Expanded Concession Offerings and More Screen Taps® Bars

Features Gastropub is becoming Features Brewpub! Features Brewpub will start brewing this summer and we plan to have craft beers available by mid-summer. Customers will also be able to fill growlers to go!

Features Gastropub is Becoming Features Brewpub!

Popcorn Bucket ChallengeIn July 2018, GQT raised $70,000 for Brave Beginnings, a program of the Will Rogers Motion Picture Pioneers Foundation. A Popcorn Bucket Challenge on Facebook was introduced at Wabash Landing 9 by challenging another GQT theater. All in all, 75% of our theaters created videos on social media, calling on other theaters to compete! The creativity exploded, turning up the awareness on this life-saving, fundraising campaign! NICU’s around the country obtained medical equipment thanks to our guests’ donations.

Vista Conference in NZ

Manager wins trip with Concession Promotion

Above: Jeri Bowman, manager of Eastside 10 IMAX, is shown taking on the popcorn bucket challenge.

Left: Ross Pettinga, CFO, dumps popcorn on the good sport, Bob Goodrich, owner of Goodrich Quality Theaters’ at the GQT head office in Grand Rapids, MI.

Chris Rannow, Software Solutions Engineer, Kelly Nash, Marketing Director, and Jeremy Curtis, Regional Manager attended the Vista Customer Conference in Auckland, New

Zealand in February 2019.

Richard Shults (bottom left), manager of Cadillac 4 won an all-expenses paid trip to CinemaCon 2019. The trip was a manager prize incentive offered through Cookie Dough Bites. The theater with the biggest increase in Cookie Dough Bites sales from the previous year’s period won.

Goodrich Quality Theaters has partnered with OnSite Wellness to provide participating employees cash credits towards their health insurance. OnSite Wellness provides comprehensive wellness solutions that unlock the full potential for the employee. Full time GQT employees are encouraged to track their nutrition, exercise and enter monthly challenges to earn many points throughout the year.

Dusten Van Zyll, general manager at Grand Haven 9 has been successful with losing weight and maintaining a healthy lifestyle. In 2017, Dusten was at his highest weight ever, topping out at 322 pounds at his doctor’s appointment.

“My doctor was worried about my health. I needed to do something because I was going down the path of a heart attack. I was either going to lose my life, or I needed to change my life to live...and I am choosing to live.”

Dusten made the choice to change his lifestyle that included healthy eating habits and exercise. Dusten immediately started cutting out fast food and soda. He found a nutrition club and met others who gave him support with meal ideas and options for workout activities. Dusten started walking every day and took a weekly drum cardio class. The weight started melting off each week. Dusten has more energy for work and at home. “I don’t think of this as a diet, but a lifestyle change that I can stick with.” His exercise time is a must that he does daily, “it’s an appointment with yourself, you have to make time for it.”

Patricia Bussler, Human Resource Manager, and Kelly Nash, Marketing Director, take time to shovel the office

entry while earning health points.

John Saylor, manager of Kendall 11 GDX, earns himself some activity points while bowling all night at the 2019 manager’s social outing.

GQT Employees Make Healthy Decisions

Manager Changes Lifestyle, Loses 130 Pounds

ALL RESERVE D THEATERS :

Ada Lowell 5Eastside 10 IMAXLafayette 7Holland 7Kendall 11 GDXKrafft 8Riverview 14 GDXWabash Landing 9W. Columbia 7

Reserved seating is now in over a third of our 281 auditoriums. Our customers prefer choosing their seat online or through the GQT app.

Paperless Tickets Now Available at 7 Theaters

Reserved Seating Increases Online Ticket Sales

THE ATE RS WITH PLF RE S E RVED AU DITORIU M S :

Bay City 10 GDX (2)Brownsburg 8 GDX (2)Hamilton 16 IMAX + GDX (2)Portage 16 IMAX + GDX (2)Quality 10 GDX (3)Randall 15 IMAX (1)Savoy 16 IMAX (2)

Eastside 10 IMAXLafayette 7Hamilton 16 IMAX + GDXHolland 7Quality 16Riverview 14 GDXWabash Landing 9

Paperless admission allows the customers who have already purchased tickets to go straight to the ticket taker without having to stop at the box office or kiosk. The ticket taker simply scans the customer’s booking ID.

The three managers whose performances in 2018 earned them the acknowledgment of “outstanding” received plaques and $500. One manager is chosen by corporate department leaders to go to CinemaCon in Las Vegas. Anne McCool won the trip to CinemaCon in 2019. The three “outstanding” Assistant Managers each received a plaque and a cash award of $300. The three “outstanding” House Keeping Managers each received a plaque and were awarded $100. Thank you for your outstanding efforts and congratulations to each of you!

GRE G FAUBERTW. Columbia 7

Outstanding Manager

WENDI KNARRQuality 10 GDX

Outstanding Manager

ANNE MCCOOLRandall 15 IMAX

Outstanding Manager

LOUIS RU IZPortage 16 IMAX + GDX

Outstanding Hsk. Manager

KIMBERLY SNOOKQuality 10 GDX

Outstanding Hsk. Manager

DAVE HARPERForum 8

Outstanding Hsk. Manager

ALL ISSA JE NKINS Wabash Landing 9

Outstanding Asst. Manager

STEVEN LUXHamilton 16 IMAX + GDX

Outstanding Asst. Manager

ADRIENNE K ILTSQuality 10 GDX

Outstanding Asst. Manager

2018 Outstanding Managers

4417 Broadmoor Ave. SEGrand Rapids, MI 49512616-698-7733gqtmovies.com

Superheroes at Eastside 10 IMAX

Dan Lavengood, Regional Support Manager, our superhero, poses with the strongest superheroes in the galaxy at the opening of Captain Marvel at Eastside 10 IMAX. Alli Chaney, shift manager of Wabash Landing 9 is dressed as Wonder Woman. Dan Lavengood is dressed as himself after a considered attempt at Thor.