EASTERN AREA

Education is Our Middle NameMarch 19, 2015

AREA FOCUS GROUP MEETING

Renewed Customer Focus

Repositioned IE&O as an Educational Resource

Redefined the Vision for issues management

New positions aligned with industry needs

1

INDUSTRY ENGAGEMENT AND OUTREACH

WHO WE ARE

Judy de Torok

2

Helps Customers Grow the Mail

Bridge to Business Customers and Associations

Resolve Customer Problems and Answer Questions

Promote Value of the Mall

WHAT WE DO

- EMA Job Study- 2015 Promotions Calendar

- Government Mail Day

- PMG Industry Meetings- HQ Speakers Bureau

- “Mail Happens Here”- Webinars

3

HOW WE COMMUNICATE

PMG Industry Meetings

4

EDUCATING CUSTOMERS

NATIONAL POSTAL FORUM

Mission Statement

“To assist the USPS in building relationships with and

educating mailers in the most effective and efficient use of

the products and services offered by the USPS.”

5

2014 NPF CUSTOMER FEEDBACK

WHY DID MAILERS ATTEND?

6

KEY PROGRAM ELEMENTS

2015 PROGRAM HIGHLIGHTS

Keynote sessions lead by USPS Executive Leadership Team – Hear first-hand information about USPS strategic programs.

Opportunity to meet and network with mailing industry leaders, including USPS officers.

7

KEY PROGRAM ELEMENTS

2015 HIGHLIGHTS Mail Certification: Executive Mail Center Manager

(EMCM) & Mail Design Professional (MDP)

Sunday: National Area Focus Group meeting & PCC Opening Session; Monday and Tuesday General Sessions

Mailpiece Design Analyst Consultation; Customer Award Ceremony – Best Practices; BSN eService Booth

8

CUSTOMER EDUCATION

Management & Professional Development

Marketing

Specialized

Mail Center Operations

WHY SHOULD YOU ATTEND NPF 2015?Workshop Tracks:

Over 130+ Educational Workshops

9

CUSTOMER EDUCATION

Addressing

Business Intelligence Data

Mail Prep

Safety & Security

Shipping

Mail Center Operations

10

CUSTOMER EDUCATION

Management & Professional Development

Mail Center Management

Personal Development

Leadership

11

Marketing

Cross Media

Data Analytics

eCommerce

Innovation and Technology

Social Media

CUSTOMER EDUCATION

12

CUSTOMER EDUCATION

Colleges and Universities

Global Mailing and Shipping

Government

Non-Profit

Postal and Industry Partnerships

Specialized

13

GROWING PCCs

PCC ACTIVITIES at NPF 2015

PCC Opening Session: PMG welcome to industry attendees , Area & local Postal Leadership

PCC Workshops – featuring education, communication, membership, policy issues

PCC Peer-to-Peer Roundtables

PCC Booth …and much more

14

GROWING PCCs

Officers speaking Nationwi

de at PCC

events

Host city for

National PCC

Week: Portland,

Oregon

Consistent

strategic messagin

g

Premier and

Leadership

Awards to PCCs

September 21 – 25, 2015

NATIONAL PCC WEEK

15

Thank You

Questions?