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Easter Support Session

Section B:

Institutions and Audiences

Learning Objectives:

1. To revise the stages of production anddistribution in the film industry

2. To understand the impact of new

technologies on the film industry

Yr 12 OCR Media Studies

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LO 1: To revise the stages of

production and distributionin the film industry

P

roduction Advertising

Distribution

Exhibition

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Production

Funding (Pre)

Filming

Editing (Post)

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Advertising Cross-media Platforms

Synergy Funding

Traditional Media

Digital Media

The Campaign

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Distribution

DVD

Digital Media

Cinema

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Exhibition General / Partial Release

Audiences

Box Office

Returns

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The Trailer

What friends think of it

The Actors

The Director

Critics Reviews

The Genre

The Poster

Similarities to other films Ive enjoyed

The Storyline

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Key Questions

Are other types of entertainment making

cinema irrelevant?

Do audiences prefer to watch films in

other ways than going to the cinema?

Does cinema offer us enough choice?

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Other than cinema,

how can people access movies?

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Online Moving ImagesSimilarities with cinema Differences from cinema

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The Viewing ExperiencesImpact of sound

First to see

Shared experience

Enjoyable place

Quality of image

Social activity

Cinema

DVD

TV

Internet

Mobile phone

Pirate DVD

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Digital Technology

Digital TV

3D

Interactivity

Digital Cinema

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What are the attractions?

Cost its cheaper than the cinema

I can see the film before its in the local cinema

The quality doesnt matter I want to see the film

I can impress friends by having the film before them

Only the best films are pirated

I dont live near a cinema its the only way to see new filmsId rather watch films at home

Rate these from the most to the least important attractions

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Why might each of these

people buy pirate DVDs?

A trend-setting 20 year-old

A single parent

Someone living in a rural area

A low-income family

You

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Who suffers most?

Music/DVD shops (like HMV)

Cinema owners

Film students

Film stars

Film distributors

Film technicians Cinemagoers

Film producers

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Convergence Hardware and software coming together

across media, and companies coming

together across similar boundaries. For example, a mobile phone being used as a

video/still camera; download from the

internet; use as an MP3 player; etc.

Other examples include videogames

becoming films, and vice versa.

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How is technology helping

piracy?1. Which type of piracy do you think has the

most impact on film industry revenues?

2. Are viewers of pirate DVDs likely to go tothe cinema more, or less?

3. Who is the most morally wrong someone

who downloads a film to watch, or who

copies pirate DVDs?

4. Who should be punished the most?

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What technology has affected

film in the last 10 years?

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Benefits to audiences Benefits to institutions

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Sample Exam Question Discuss the ways in which new

technologies have had an impact on the

media industry you have studied[50 marks]