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A
Global Eventcreated
to symbolize that each one of us,working together, can make
a
difference on climate change
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It began on March 29 2007, 8:00 pm
when 2 million Sidneysiders and 2000businesses
turned their lights off to take a stand on climate change
Earth Hour became global
In 2008, more than 400 cities and towns across35 countries
participated.
It became the largest climate action in history in
2009 when over 4000 towns and cities across
What is Earth Hour?
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When: Last Saturday of March closest to the equinox
Who: Individuals, governments, corporations andcommunities
How: Turning lights off for just one hour WWFs EarthHour
Why: To raise awareness and inspire individual action onClimate
Change
What is Earth Hour?
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Earth Hour is the largestdemonstrationof public concern about
climate changeever attempted
UN Secretary General, Ban- Ki-moonMarch 28, 2009
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4088 cities and towns participated- London, Paris,Moscow,
Chicago, Athens, Sydney, Rome, Toronto, Dubai,Shanghai, Rio, Manila
to New Delhi and Mumbai , all switchedoff in support
88 countries across 7 continentsincluding Antarctica
70 national capital cities
In 2009, globally
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Sydney Opera House
Christ the Redeemer, Rio
Eiffel Tower, Paris
Antarcticas Scott Station
Empire State Building, NYC
Sphinx & Pyramids, Egypt
Big Ben, London
Acropolis, Greece
Bird Nest Stadium, Beijing
Eiffel Tower and The Pyramids
Major global iconsdimmed in support
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Earth Hour - The BrandAmbassadors
CateBlanchett
Nicole Kidman ArchbishopDesmund Tutu
Aamir Khan
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March 28, 2009
5 million Indians switched off
Earth Hour became the largest environmental
campaign in terms of outreach and publicengagement
Earth Hour - 2009
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Starting with Delhi & Mumbai-56 Indian cities
participated
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From icons of history
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To symbols of modern India
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Hotels
Forestoffices inreserveforestareas
A school with13 hours
of power cut!
Markets andmalls
Universitycampuses
Monasteries!
VT , Mumbaibarely 3mthsafter 26/11
Housingsocieties
Several bigCorporate
houses
Public sectorbuildings
Monuments
Earth HourIndia
Everyone switched off!
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Was a case study of a Cost-Effective Campaign
Used extensively the power of Social Media
Was the top trending topic on Twitter in the final week
Earth Hour 2009
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92 countries have already committed support
3 million friends and supporters on social media
878 cities on board (and over 3000 towns)
Earth Hour2010breaks its own records
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15 cities have already committed support
An asset base of 100000 supporters
Delhi Govt robustly engaging electricity utilities,RWAs,
commercial establishments and institutions- appealing to switch
off
Earth Hour2010 in India
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Partners - Earth Hour 2010
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www.earthhour.in
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We hope to make Earth Hour
2010 even bigger and better
